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The Practice Marketing Podcast
Neil Trickett, PT
148 episodes
3 days ago
Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic. He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada. Today, Andrew is going to talk about his growth journey, his phenomenal marketing results, and why teaching is such an important part of his vision. He'll share how he got... 15% website conversion rate – that’s 5x the industry avera...
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Marketing
Business,
Management,
Entrepreneurship
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All content for The Practice Marketing Podcast is the property of Neil Trickett, PT and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic. He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada. Today, Andrew is going to talk about his growth journey, his phenomenal marketing results, and why teaching is such an important part of his vision. He'll share how he got... 15% website conversion rate – that’s 5x the industry avera...
Show more...
Marketing
Business,
Management,
Entrepreneurship
Episodes (20/148)
The Practice Marketing Podcast
4 Physiotherapy Clinics in 3 Years w/ Andrew Dings
Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic. He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada. Today, Andrew is going to talk about his growth journey, his phenomenal marketing results, and why teaching is such an important part of his vision. He'll share how he got... 15% website conversion rate – that’s 5x the industry avera...
Show more...
3 days ago
48 minutes

The Practice Marketing Podcast
Google Ads Secrets for Canadian Physiotherapists
Are you a physiotherapist who wants to BUILD your practice to a $10 Million business? Some of our clinics have done just that! One MAJOR tool you can use is Google Ads. But we get it -- the rules are different in the USA vs Canada. That's why today, we're interviewing Mahad: a former physiotherapist from Canada and a valuable member of our Google Ads PPC team. You'll learn... - How we run Google Ads for Canadian Physios -What keywords and campaigns are working right now - How to determi...
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1 week ago
44 minutes

The Practice Marketing Podcast
Plan Your Exit Now: Prepping Your Physical Therapy Business to Sell w / Jamey Schrier, PT
Today we’re talking to Jamey Schrier from Practice Freedom U. Jamey has helped hundreds of growth-minded practice owners achieve uncommon success without the burden of working excessively in the clinic. Today, we’re talking about something we don’t think about often: how are you going to exit your business? And how can you make your business attractive to future buyers – whether you plan to sell 1 year, 5, or 10 years from now. I sold my own PT practice back in 2010 and learned a ...
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2 weeks ago
46 minutes

The Practice Marketing Podcast
Focus on Patient Satisfaction w/ Heidi Jannenga, WebPT
Happy National PT Awareness Month! It's great time to focus on improving patient satisfaction. Today, I'm delighted to talk to Heidi Jannenga, PT, DPT, ATC; Co-Founder & Chief Clinical Officer of WebPT! Heidi is going to share some actionable strategies on how clinic leaders can use DATA to create a better experience for patients – oh, and improve your finances along the way. You'll learn how to improve patient satisfaction in these 3 areas: Access and first impressions, ...
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3 weeks ago
47 minutes

The Practice Marketing Podcast
Build a 7-Figure Practice w/ Darryl Yardley
Today’s guest is Darryl Yardley—physiotherapist, business leader, and the Chief Operating Officer of Clinic Accelerator, where he supports over 400 clinic owners across North America. Over the past decade, Darryl has mentored hundreds of physios and chiros, helping them grow from new grads to star clinicians, clinic directors, and even partners. He’s hired hundreds of clinicians, built his own 7-figure practice, and taught business and practice management at four Canadian universi...
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1 month ago
53 minutes

The Practice Marketing Podcast
Google & AI Search For Physical Therapists
This week, we're playing the audio from Neil's recent LIVE workshop on Google & AI Search from September 2025. You'll learn... Patients now search online differently, and where to focus your efforts to get in front of them To create a massive online presence that puts your practice in front of more people who were not even aware of Physical TherapyTo optimize your Google Business and Apple Business Profile, to get your practice in the top 3 local map search boxAI, ChatGPT, and AEO ar...
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1 month ago
46 minutes

The Practice Marketing Podcast
Fix Your Mindset & Increase Cash Sales With Stephanie Telibasa, The Planning PT
You ever wish there were more POSITIVE voices in the PT industry? PT Owners who are optimistic about the future and focused on growing, not complaining? Well, I'm talking to one of those PTs today! In this episode, I interview Stephanie Telibasa, The Planning PT—a seasoned physical therapy business owner and PT business coach. As the owner of a thriving NYC practice that she runs remotely from Florida, Stephanie knows firsthand the power of SYSTEMS for scaling and simplifying oper...
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1 month ago
42 minutes

The Practice Marketing Podcast
Get Un-STUCK in Your PT Business w / Jamey Schrier, PT
Feeling stuck in your PT practice? You’re not alone. Many private practice owners hit a wall where growth stalls, stress rises, and freedom feels out of reach. But here’s the truth—you don’t have to stay stuck. In this episode, I talk to Jamey Schrier, PT of Practice Freedom U. We break down why this happens and exactly what to do about it. We’ll cover: Why growth stalls in areas like marketing, finances, team management, and even leadership—and how to spark momentum again.The role of leaders...
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1 month ago
51 minutes

The Practice Marketing Podcast
Marketing Can Fix Your Reimbursement Issues (Really!)
You don't have reimbursement issues. You have revenue issues. In this short podcast, I'll share why cost-cutting isn't going to get you to growth, and why MARKETING may be the strange solution to your reimbursement problems. I also share how Practice Promotions clients have stopped complaining about insurance & started building profitable services in their business. You in? Want to actually GROW your physical therapy practice? Practice Promotions has helped 1200+ PT clinic loc...
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1 month ago
10 minutes

The Practice Marketing Podcast
Real AI Tools for Real PT Clinics w/ Rob Helton, DPT
There's a lot of hype about using AI in your practice. But what are some REAL, practical ways to use AI to make your life easier in the clinic? In this episode, Neil talks with Rob Helton, Senior Vice President of Product at WebPT. They cover... Using AI for documentation - how voice to text can take your documentation from 1 hour to less than 10 minutesAI for billing (catch mistakes before you even submit!)AI tools for marketing, including email and social mediaThis is a really practical epi...
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2 months ago
49 minutes

The Practice Marketing Podcast
Build a Scalable PT Brand Without Losing Patient-Centered Care w/ Steven Windwer of Bay State Physical Therapy
How did Practice Promotions client Steven Windwer grow Bay State Physical therapy from 1 location to 170? Learn all about it in this podcast episode! 🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥 Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more providers and make over $500,000 a year. Our main goal? To help you get more new patients and grow your clinic. Here’s what we’ll do for you… SEO &am...
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2 months ago
45 minutes

The Practice Marketing Podcast
Should I Outsource My PT Billing? w/ Motaz Ebeido, DPT
The insurance system is rigged against small private practices -- so how can PTs still WIN at billing? In this episode, Neil talks with Practice Promotions customer, DPT, and successful entrepreneur Motaz Ebeido. They discuss how Motaz helps PTs improve their practice revenue by 25% by streamlining the billing process -- from using the right codes to collecting what's owed to you. You'll learn... How much $$ most PTs leave on the table The value of hiring a billing compan...
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2 months ago
40 minutes

The Practice Marketing Podcast
AI Search for PTs: The Practice Search Visibility Blueprint
It's 2025 -- and patients don't just search on Google anymore. They search for help on ChatGPT. They look at AI summaries. They ask Siri who the best physical therapist near them is. In this podcast, Neil talks about the Practice Visibility Blueprint - the 5 pillars of search engine optimization that every PT Owner needs to know in 2025. These are all things we are ALREADY doing for our customers. 🔎 [PDF] Download the Practice Visibility Blueprint & follow along wi...
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2 months ago
17 minutes

The Practice Marketing Podcast
Sell Cash PT Services That Patients Actually Want ($500K in Cash Last Year)
It's no secret that insurance reimbursements for PT have not kept up with inflation and salaries. So how can you continue to serve patients and help your bottom line? In this podcast, Neil interviews Tony Cere, CEO of Kinetix PT. Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results. He's also been a Practice Promotions client since 2017. Just last year, cash-based services have brought in... $300K i...
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3 months ago
45 minutes

The Practice Marketing Podcast
The Secret to High-Performing Organizations w/ Jennifer Raams, PT
What's the secret to a happy, functional, THRIVING PT clinic? How do you go from a clinic where the front desk doesn't look up when you come in...to a clinic that is buzzing with energy? It's all in how you LEAD. In this episode, Neil interviews Jennifer Raams, PT and former COO of Jaco Rehab in Hawaii. Jennifer helped turn a 60-person team into a thriving, high-performing organization -- AND was able to exit on her own terms. Today, she'll share how to create a clinic where people actu...
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3 months ago
50 minutes

The Practice Marketing Podcast
Adding a Stretch Lab to Your PT Practice w/ Kevin Flaherty, PT
Ever looked at a Stretch Lab and thought, "Hey...I could do that!" Well...you're right! And it might be easier to start than you think. Today, Neil interviews Kevin Flaherty, PT, who recently opened Flaherty Flex alongside his Flaherty Physical Therapy. Why PTs should sell stretchingHow Flaherty Flex will pay for itself in 3 months with 1 trainer & 400 square feetWhy Kevin encourages patients & staff to create a "Wellness Budget"It's a SUPER practical episode; I know you'll...
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3 months ago
53 minutes

The Practice Marketing Podcast
How JAG PT Became a Market Leader – With CMO Kayla George
PT Marketing Directors -- this episode is a MUST listen! Today, I interview Kayla George, the Chief Marketing Officer at JAG Physical Therapy, a 160+ location practice in New Jersey, New York, and Pennsylvania. Kayla has been with JAG since it was just a 1-location practice, and she has INVALUABLE advice on marketing, branding, and keeping up with digital trends. You'll learn... What small clinics can do to build their BRANDHow JAG markets with digital marketing AND on the ground...
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3 months ago
48 minutes

The Practice Marketing Podcast
Build Your PT Brand & Voice to Make More Money w/ Tony Maritato, PT
Do you have a passion for teaching PT? Want to make money with that? Tony Maritato, PT has MILLIONS of views on YouTube and Facebook for videos on total knee replacement, medicare billing, and more. "If I help patients, I'm only going to help a handful. If I help therapists, those therapists will help hundreds or thousands of people." In this podcast, you'll learn... How & why Tony started his YouTube channelThe power of building your PERSONAL brandWhy Tony thinks we should record E...
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4 months ago
45 minutes

The Practice Marketing Podcast
🍻 A Pint With Jimmy McKay, PT
🍻 This week, Neil is joined by Jimmy McKay from the PT Pintcast! This is a fun, casual chat where you're SURE to learn at least 1 valuable thing about being a PT clinic owner. Highlights... Whether or not Jimmy really drinks a pint whenever he recordsDon't be a Karen who complains about insurance reimbursements -- they're never going up. Accept it. Find out how to succeedFind your "Ikigai" -- what you like, what you're good at, and what the world needsHow therapists can sell without fee...
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4 months ago
47 minutes

The Practice Marketing Podcast
Launch & Grow a Successful Cash Clinic w/ Aaron LeBauer, DPT
In this episode, Aaron LeBauer—one of the leading advocates for cash-based physical therapy—shares how and why he built a thriving practice outside the insurance model. Why Cash Pay? Insurance limits patient care. Aaron started his own clinic to deliver better outcomes with fewer constraints.First Step for Insurance-Based Clinics: Start by offering one cash-pay service. Test interest and build confidence.Must-Have Systems:Clear pricing & value messagingLead follow-up processesStrong pat...
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4 months ago
51 minutes

The Practice Marketing Podcast
Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic. He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada. Today, Andrew is going to talk about his growth journey, his phenomenal marketing results, and why teaching is such an important part of his vision. He'll share how he got... 15% website conversion rate – that’s 5x the industry avera...