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The PR Podcast
Jody Fisher
235 episodes
13 hours ago
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
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Business
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All content for The PR Podcast is the property of Jody Fisher and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
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Business
Episodes (20/235)
The PR Podcast
235. Tara Goodwin, Goodwin Consulting, on Crisis Prep

When a crisis strikes, leaders have two choices: react (and possibly make mistakes) or respond with strategy, clarity, and confidence.

 

This week, we’re joined by Tara Goodwin, founder of Goodwin Consulting and one of Boston’s top crisis communications experts. For more than 30 years, Tara’s helped CEOs, public figures, and global brands manage high-stakes reputation challenges—from Fortune 500 energy companies to Tom Brady, Bill Belichick, and Aerosmith’s Joey Kramer.

 

She’s a sought-after international speaker and Vistage workshop leader, a trusted media voice featured in Business Insider, and the author of a forthcoming book on how to lead through the toughest moments of your career.In this conversation, Tara shares the secrets of staying calm when the world’s watching—why speed can be the enemy of accuracy, how to turn internal chaos into clear communication, and what every leader should do before the crisis hits.

 

If you care about reputation, leadership, and the stories that define us—this episode is for you.

 

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

 

The PR Podcast: 

Facebook - https://www.facebook.com/ThePRPodcast/

Twitter - https://x.com/ThePRPodcast1

Instagram - https://www.instagram.com/theprpodcast_/

TikTok - https://www.tiktok.com/@theprpodcast

 

Tara Goodwin: 

LinkedIn - https://www.linkedin.com/in/taragoodwin1

 

Goodwin Consulting:

Website - https://goodwin-consulting.com

Instagram - https://www.instagram.com/goodwinconsulting

Facebook - https://www.facebook.com/GoodwinGroupPR


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13 hours ago
22 minutes 40 seconds

The PR Podcast
234. G.C. Murray II, Esq. on Storytelling, Empathy and Controlling the Narrative

On this episode of The PR Podcast, we sit down with G.C. Murray II, Esq. — an award-winning attorney, executive coach, and author of A Greater Change: A Nonprofit Guidebook. Recognized by both the American Bar Association and the National Bar Association for his ethics and leadership, G.C. brings a rare perspective from the world of law to the world of communications. He shares powerful lessons on protecting reputation under pressure and leading through storytelling with precision, trust, and empathy.

 

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

 

G.C. Murray: 

LinkedIn - https://www.linkedin.com/in/gc2esq

Facebook - https://www.facebook.com/gc2esq

Instagram - https://www.instagram.com/gc2esq/

Website - https://www.gc2esq.com https://www.association.law

 

The PR Podcast: 

Facebook - https://www.facebook.com/ThePRPodcast/

Twitter - https://x.com/ThePRPodcast1

Instagram - https://www.instagram.com/theprpodcast_/

TikTok - https://www.tiktok.com/@theprpodcast?

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2 weeks ago
29 minutes 15 seconds

The PR Podcast
233. Kalie Moore, High Vibe PR, on Gaming, Women and AI

This week, we sit down with Kalie Moore, angel investor and founder of High Vibe PR, a boutique agency amplifying the world’s most innovative brands in Gaming, Web3, and AI. 

 

From launching BITKRAFT Ventures, one of the leading gaming VC firms, to being named one of AdAge’s Women to Watch Europe, Kalie has built a global career connecting the dots between technology, culture, and storytelling. She joins us to talk about how she turned her Berlin startup experience into a powerhouse PR business that’s shaping the future of digital entertainment.

 

Tune in to hear how Kalie approaches cutting-edge industries, why gaming PR is more complex (and creative) than you think, and how emerging tech is changing the rules of communication. 

 

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. 

 

PRCoverage.ai tool - https://prcoverage.ai

 

High Vibe PR: 

website - https://www.highvibepr.com/

LinkedIn - https://www.linkedin.com/company/high-vibe-pr/

 

Kalie Moore: 

Twitter - https://x.com/kaliemoore?lang=en

LinkedIn - https://www.linkedin.com/in/kaliemoore/

 

The PR Podcast:

Facebook - https://www.facebook.com/ThePRPodcast/

Twitter - https://x.com/ThePRPodcast1

Instagram - https://www.instagram.com/theprpodcast_/

TikTok - https://www.tiktok.com/@theprpodcast

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3 weeks ago
30 minutes 30 seconds

The PR Podcast
232. Karin Venegas, anat, on successful PR for non-profits

Karin Venegas knows the power of art to move people — and how the right story can move entire communities. As Vice President of Arts & Culture at anat. PR in New York, she helps museums, theaters, and cultural institutions craft narratives that drive action and amplify impact. Hear how she’s redefining what it means to communicate with purpose in the world of arts and culture.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Karin Venegas: LinkedIn - https://www.linkedin.com/in/karin-venegas/anat: website - www.anatgerstein.comLinkedIn - https://www.linkedin.com/company/anat-gerstein-inc/posts/?feedView=allThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?


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1 month ago
31 minutes 30 seconds

The PR Podcast
231. James Colistra, Wonderfish, on the Power of Podcast Guesting

How can podcasting help you raise your profile, connect with the right audiences, and truly engage in ways other media can’t? In this episode of The PR Podcast, we sit down with James Colistra, founder of Wonderfish and creator of the Podcast Power Circuit™, to explore the power of podcast guesting.With a background in marketing and media at outlets like Forbes and The Economist, James brings deep expertise on how to turn podcast appearances into strategic opportunities. He shares insights on selecting the right shows, crafting authentic messages, and building lasting connections with listeners. Whether you’re a brand leader, entrepreneur, or communications pro, you’ll learn how podcasting can elevate your visibility, establish thought leadership, and open doors to new opportunities.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.James Colistra: Twitter: https://x.com/jimjimma5Instagram: https://www.instagram.com/jimjimma5/LinkedIn: https://www.linkedin.com/in/jamescolistra/Wonderfish: website: www.wonderfishpr.comLinkedIn: https://www.linkedin.com/company/wonderfish/posts/?feedView=allThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

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1 month ago
31 minutes 38 seconds

The PR Podcast
230. Eileen Wixted, Wixted & Company, on Crisis and Empathy

This week on The PR Podcast, we’re joined by Eileen Wixted, a nationally recognized crisis communications strategist and the founder of Wixted & Company.Eileen started her career as an Emmy-winning broadcast journalist before moving into corporate communications, where she built a reputation for guiding leaders through some of the most high-stakes situations imaginable—from nuclear energy and health care to financial services and agriculture.In this conversation, Eileen shares the lessons she’s learned from decades in the field: why leaders should own their bad news, how empathy and kindness can actually strengthen a crisis response, and what it really takes to prepare organizations for their toughest moments.If you’ve ever wondered what separates those who crumble under pressure from those who rise to the occasion, this episode is packed with insights you won’t want to miss.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Wixted & Company: website - https://www.thinkwixted.com/Facebook - https://www.facebook.com/WixtedCo/LinkedIn - https://www.linkedin.com/company/wixted-&-company/Eileen Wixted: LinkedIn - https://www.linkedin.com/in/eileen-wixted-97b4796/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

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2 months ago
31 minutes 44 seconds

The PR Podcast
229. Scott Powell, Skyline Corporate Communications Group on Messaging to the Financial Markets

In this episode of The PR Podcast, we sit down with Scott Powell, President of Skyline Corporate Communications Group, LLC, to explore the art and strategy of corporate storytelling in today’s global capital markets. Scott brings a front-row perspective on how companies can stand out in an increasingly crowded media and investor landscape.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Scott Powell: LinkedIn - https://www.linkedin.com/in/scott-powell-722257a/Skyline Corporate Communications Group: website - www.skylineccg.com The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

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2 months ago
31 minutes 5 seconds

The PR Podcast
228. Evan Boyer, Founder & CEO, Leaders PR on starting your PR agency

This week on The PR Podcast, we sit down with Evan Boyer, founder and CEO of Leaders PR, to talk about what it really takes to make the leap from big agency executive to independent shop owner.

After years in senior leadership at FleishmanHillard and other top firms, Evan launched his own consultancy in 2025, driven by the rise of AI, seismic shifts in the agency landscape, and a personal conviction that now was the time to build something new.

Evan pulls back the curtain on what “Founder-Year-Zero” looks like — from building a pipeline and saying no to the wrong clients, to using technology as a replacement for agency infrastructure.

We also get into how AI is actually saving PR pros time (and where it’s still smoke-and-mirrors), why the fractional PR model is gaining ground, and why he believes the Southeast is the next big growth region for B2B communications.If you’ve ever thought about starting your own shop — or just want to hear how AI and industry upheaval are reshaping PR in real time — this episode is for you.

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.

Evan Boyer:

LinkedIn - https://www.linkedin.com/in/evanboyer/


Leaders PR:

website - https://www.leaderspr.com

Instagram - https://www.instagram.com/leaders_pr

LinkedIn - https://www.linkedin.com/company/leaderspr/

The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

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2 months ago
29 minutes 20 seconds

The PR Podcast
227. Stephanie Scott-Bradshaw: Building Beauty, Wellness & Lifestyle Brands That Last

In this episode of The PR Podcast, we sit down with Stephanie Scott-Bradshaw, Founder & CEO of First and Last PR, a leading public relations and digital marketing agency specializing in beauty, wellness, and lifestyle brands.


A former beauty editor and global marketing director, Stephanie launched her agency in 2012 from a one-bedroom apartment and has since grown it into a thriving Jersey City office. She shares her journey from corporate life to entrepreneurship, how she balances being a powerhouse business leader and devoted mom, and why creating spaces where every voice feels seen and respected is at the core of her mission.


We dive into:


  • How to build a brand that stands out in the beauty, wellness, and lifestyle space

  • The importance of diversity and inclusion in PR and marketing

  • Strategies for growing a business from the ground up

  • Lessons learned from her feature in ESSENCE Magazine’s 55th Anniversary Edition



Whether you’re a PR pro, brand founder, or aspiring entrepreneur, this conversation is packed with inspiration and actionable insights.


Follow Stephanie Scott-Bradshaw & First and Last PR:

🌐 Website: www.firstandlastpr.com

📸 Instagram (Stephanie): @stephscottrocks

📸 Instagram (Agency): @firstandlastpr

🔗 LinkedIn (Stephanie): https://www.linkedin.com/in/stephanie-scott-bradshaw-3a72335

🔗 LinkedIn (Agency): https://www.linkedin.com/company/first-and-last-pr


Follow The PR Podcast:

🌐 Website: www.theprpodcast.com

📸 Instagram: @theprpodcast

🐦 Twitter/X: @theprpodcast

🎵 TikTok: @theprpodcast

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2 months ago
33 minutes 28 seconds

The PR Podcast
226. The Ten Commandments of Public Relations

Want to land more stories? There are rules.

In this solo episode, host Jody Fisher lays out the 10 Commandments of Pitching Media — the hard-earned rules every PR pro should follow if they want to break through the noise and get reporters to pay attention. From crafting the perfect subject line to building real relationships with journalists, this episode is packed with actionable advice for beginners and seasoned pros alike.🎯


Whether you’re a solo publicist, agency leader, or in-house comms pro — this is the pitch checklist you didn’t know you needed.

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?


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3 months ago
25 minutes 42 seconds

The PR Podcast
225. Reddit Asks, We Answer: Raw PR Advice for Founders, Pros & the PR-Curious

This week on The PR Podcast, we’re turning the tables — and the questions are coming straight from Reddit.

Host Jody Fisher dives into a wild mix of PR questions from entrepreneurs, professionals, and the downright frustrated. No fluff. No jargon. Just real answers to real problems.

🔍 We tackle:

- What PR a founder, startup, or small biz actually needs (and what’s a waste of time)

- How to tell your PR agency you’re jumping ship to a competitor

- Tips for hiring the right independent publicist or boutique firm

- The tough question: “What am I doing wrong?”

- And the kicker: The most unhinged task you've ever been asked to do in PR 😳

If you’ve ever worked in PR, hired PR, or wondered why it’s not working, this is your episode.


The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

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3 months ago
25 minutes 56 seconds

The PR Podcast
224. Al Schuster & Heather Johnson, Polaris Brand Promotions, on Experiential Marketing

"Give 'em the old razzle dazzle!" once said a wise marketer.

Al Schuster and Heather Johnson of Polaris Brand Promotions talk about their nationwide promotional staffing and experiential marketing agency that helps brands across industries—from alcoholic beverages and consumer package goods to tech products and services —creating unforgettable experiences for their audiences. They specialize in consumer activation events, from large-scale gatherings like sporting events and music festivals to more intimate in-store activations, while also providing detailed recap reporting to deliver actionable insights for clients.

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.

Polaris Brand Promotions:

website - https://polarisbrandpromotions.com

Facebook - https://www.facebook.com/PolarisBrandPromotions

Twitter - https://x.com/polarisbrandpro

Instagram - https://www.instagram.com/polarisbrandpromotions/

LinkedIn - https://www.linkedin.com/company/polaris-brand-promotions/

TikTok - https://www.tiktok.com/ ⁨@polarisbrandpromotions⁩ 

The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

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3 months ago
28 minutes 5 seconds

The PR Podcast
223. Nicole Castillo, WordHampton PR, on Summer Sizzle PR

Summer in the Hamptons is all about what's hot and new. And no one does it better than WordHampton PR.

Nicole Castillo is President of WordHampton Public Relations, the premier PR agency in The Hamptons and ranked one of the top 50 PR firms in New York by O’Dwyers. Specializing in restaurants, lifestyle and beauty businesses, non-profits and events, WordHampton has trademarked the terms We Speak Restaurant and The Hamptons Insiders. As the summer season has just kicked off in the Hamptons, there is so much happening out East to discuss.

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

WordHampton:

Website - www.wordhamptonpr.com

Facebook - https://www.facebook.com/wordhampton

Instagram - https://www.instagram.com/wordhampton_pr

The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

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5 months ago
24 minutes 46 seconds

The PR Podcast
222. Dana Arschin, TV Reporter to Holocaust Documentarian and multi-media business owner

About our guest: 

⁠Dana Arschin⁠ is a 3-time Emmy Award-winning journalist and the first-ever Storyteller for the Holocaust Memorial and Tolerance Center of Nassau County.

 

She spent six years reporting and anchoring at Fox 5 News and previously worked at News 12 The Bronx/Brooklyn, where she earned her first Emmy and multiple New York Press Club awards. 

 

Today, as The Local Reporter, Dana shoots, writes, narrates, and edits broadcast-quality video segments that spotlight local businesses and individuals, using her social media expertise to help expand their reach.Her work is also deeply personal — Dana is the proud granddaughter of a Holocaust survivor. In 2018, she traveled to Poland to explore her family’s history, creating the Emmy-winning short film The Forgotten Camps.

 

A Long Island native, Dana is fluent in Spanish, and in her free time enjoys flying trapeze, playing sports, and spending time with her husband and two young daughters.

 

About The PR Podcast: 

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. 

 

Dana Arschin: 

Facebook - https://www.facebook.com/DanaArschinKraslow

twitter - https://x.com/DanaArschin

Instagram - https://www.instagram.com/dana_arschin/

Linked In - https://www.linkedin.com/in/dana-arschin/

website - https://danaarschin.weebly.com

 

The Local Reporter: 

Instagram - https://www.instagram.com/the.local.reporter/

website - https://www.thelocalreporter.info

 

Chow or Never: 

Instagram - https://www.instagram.com/chow_or_never/

 

The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?

 

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5 months ago
23 minutes 42 seconds

The PR Podcast
221. Jody Fisher LIVE at Montclair State University

Host Jody Fisher recently spoke with a class of communications and arts students at Montclair State University.. dishing on everything from PR to career paths and what the future holds for young people. Listen to this special episode taped live in the classroom of Professor Tim Scheld, formerly News Director at WCBS-AM, Newsradio 880.

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

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6 months ago
1 hour 8 minutes 33 seconds

The PR Podcast
220. Tawanda Carlton, Brand Savor, on Gen Z in PR

Do GenZ and hustle culture in PR mix?


Tawanda Carlton is Chief Operations Officer and CoFounder of BrandSavor Media + Marketing, based in Atlanta, GA. As an “old-school” millennial, she’s built her career on persistence, long hours, and relentless relationship-building. Today she sees a new generation of professionals approaching PR with a different mindset—sometimes brilliantly, but often missing the mark.


The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.


Tawanda Carlton:

Instagram - https://www.instagram.com/tawandapr/

LinkedIn - https://www.linkedin.com/in/tawanda-carlton-a60bb016/


Brand Savor:

Website - https://brandsavor.co

Instagram - https://www.instagram.com/brandsavorco/

LinkedIn - https://www.linkedin.com/company/brandsavorcomms/


The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?


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6 months ago
25 minutes 18 seconds

The PR Podcast
219. Jennifer Kaplan, Evolve PR & Marketing, on launching agencies and brands

What does it take to launch an agency or a brand? Jennifer Kaplan is the founder and CEO of Evolve Public Relations and Marketing, a premier PR agency she established in 2010 to help businesses and professionals authentically tell their stories. With a communications degree from Arizona State University and an entrepreneurial spirit, Jennifer has dedicated her career to elevating brands, building trust, and fostering meaningful connections.Jennifer comes from a family of entrepreneurs, so forging her own path was a no-brainer! As a young professional, she left her steady sales job to take on her first client, boldly launching herself into the rest of her career. In 2005 she co-founded her first PR start-up, PRIME 3, LLC, but later sold her share to branch out and start Evolve! Now, her team works across industries to provide media coverage, influencer engagement, reputation management, and crisis communications.Jennifer’s work has garnered widespread acclaim. She’s been honored as one of “The Most Influential Women in Arizona Business” by AZ Business Magazine, a “40 Under 40” by Phoenix Business Journal, a “Woman of Achievement” by InBusiness Magazine, and the inaugural Hugh Downs School of Human Communication Alumni of the Year.When Jennifer isn’t running her agency, she fills her cup with yoga, cheering on the ASU Sun Devils, and of course, spending time with her family.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Evolve PR and Marketing: Website - www.evolveprandmarketing.com Facebook - https://www.facebook.com/EvolvePRandMarketing/Instagram - https://www.instagram.com/evolveprandmarketing/LinkedIn - https://www.linkedin.com/in/jennifer-kaplan-b331948 The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

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6 months ago
26 minutes 30 seconds

The PR Podcast
218. Ben Brugler, Akhia, on B2B and AI

Serving specialized industries takes specialized skills!

Ben Brugler is the CEO and president of Akhia, an agency focused on supporting manufacturers in both the b2b and b2c industries. Ben has been in the industry for 25 years, with 24 of those spent at Akhia as he worked his way up from entry level account coordinator to his current role as CEO.

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.

Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Ben Brugler

LinkedIn: https://www.linkedin.com/in/benbrugler/

Akhia

Facebook: https://www.facebook.com/akhiacommunications/

Instagram: https://www.instagram.com/akhiagram

LinkedIn: https://www.linkedin.com/company/akhia/posts/?feedView=all 

The PR Podcast

Facebook: https://www.facebook.com/ThePRPodcast/

Twitter: https://x.com/ThePRPodcast1

Instagram: https://www.instagram.com/theprpodcast_/

TikTok: https://www.tiktok.com/@theprpodcast?


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6 months ago
35 minutes 13 seconds

The PR Podcast
217. Doug Simon, DS Simon Media, on TV hits and SMTs

Doug Simon is the Founder & CEO of the award-winning company DS Simon Media. Growing his company from self-funded startup with just $2,000 from his father’s life insurance policy, DS Simon Media is now a multi-million-dollar company serving top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits and others. Doug has testified in the US Senate as an expert witness on issues affecting public relations. Doug is also the host of the award-winning “PR’s Top Pro’s Talk…” video podcast series which has completed 300 episodes.


The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.


Doug Simon

LinkedIn: https://www.linkedin.com/in/dougsimon/


D S Simon

LinkedIn: https://www.linkedin.com/company/d-s-simon-media

Facebook: https://www.facebook.com/DSSimonMedia/

Instagram: https://www.instagram.com/dssimonmedia?igsh=MTdmMWF5eGRuM2h6Zg%3D%3D

Twitter: https://x.com/DSSimonMedia


The PR Podcast

Facebook: https://www.facebook.com/ThePRPodcast/

Twitter: https://x.com/ThePRPodcast1

Instagram: https://www.instagram.com/theprpodcast_/

TikTok: https://www.tiktok.com/@theprpodcast?


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7 months ago
39 minutes 21 seconds

The PR Podcast
216. Kate Marlys, PhillyPRGirl, on networking and influencers

Networking and influencer relations are two essential pieces of good PR!

Kate Marlys is Founder of PhillyPRGirl based in Philadelphia, where she turned a successful blog into a thriving agency. She talks about how she works with influencers to punch through the media noise and how to network effectively to build awareness and connections.

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

PhillyPRGirl:

Facebook - https://www.facebook.com/PhillyPRGirl

Twitter- https://x.com/Philly_PR_Girl

Instagram - https://www.instagram.com/philly_pr_girl/?hl=en

TikTok - https://www.tiktok.com/@phillyprgirl?lang=en

LinkedIn - https://www.linkedin.com/company/philly-pr-girl/posts/?feedView=all

The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

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7 months ago
27 minutes 4 seconds

The PR Podcast
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.