In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections.
If you’re looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives you the clarity and tools you need.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
02:15 – Clifford’s background & experience with Amazon accounts
06:00 – Common mistakes in messy Amazon accounts
09:30 – Fix 1: Cleaning up ad campaigns
13:20 – Fix 2: Optimizing product targeting
17:10 – Fix 3: Using automatic campaigns strategically
21:30 – Fix 4: Managing “Previously Viewed” placements
26:00 – Fix 5: Testing and leveraging Creator Connections
31:20 – Additional tips & tricks for account organization
36:40 – Clifford’s advice for long-term success
41:15 – Q&A / Audience questions
44:00 – Key takeaways
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clifford Donovan
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
