What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.
Sam will share his insights on how these videos evolve, what works and what doesn’t, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.
If you’ve ever wondered how to make your product videos work harder across different platforms, this episode is for you.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
00:41 – Why Sam loves Amazon marketing
04:02 – Creative vs technical roles
08:11 – Video types: Sponsored, DSP, Streaming
11:04 – When to use DSP & top-funnel video
16:56 – Retargeting & audience relevance
21:57 – Video evolution up the funnel: Sponsored → OLV → Streaming TV
23:28 – DSP examples: Women’s beauty & melatonin supplement campaigns
25:06 – KPIs for different video placements & attribution challenges
27:32 – Using Amazon Marketing Cloud & zooming out for insights
29:23 – Top-of-funnel video vs static images; why video wins
32:31 – Final tips: scale video intentionally, start small, step-by-step
34:21 – How to find Sam Lee
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Meet Sam Lee, VP at Trivium Group. Living life at the intersection of surfer and seller. All things Amazon. DSP aficionado. Turning video insights into actionable growth. Be you, they’ll adjust.
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sam Lee
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools.
These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer.
Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - How did Adverio impact Ad Badger?
2:55 - What tools does Seller Central offer?
4:12 - How can Search Query Performance enhance Amazon advertising?
11:09 - What is skewed economics in Amazon's context?
15:43 - What is the Product Opportunity Explorer?
19:49 - How can Market Basket Analysis improve sales?
23:46 - How to manage brand reputation on Amazon?
29:04 - How do brand tailored promotions and coupons work?
33:36 - What are the best practices for Amazon posts?
36:39 - How does Creator Connections facilitate influencer marketing?
🦡 Resources & Links
🦡 GET AD BADGER ➡️
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Danford
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Welcome to the PPC Den Podcast, Badger Nation!
In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air.
Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend.
It's a no-nonsense, real-world discussion with actionable tips, so if your campaigns need a little more order (or a lot more profit), this episode is your must-hear guide.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Why campaign structure matters
01:03 – What this checklist is and how to use it
02:00 – Naming conventions for campaigns and ad groups
03:30 – Are you advertising what you should?
05:35 – When to group or separate products in campaigns
07:22 – Search term relevance & how to catch irrelevant traffic
08:50 – Duplicated search terms: when they’re fine, and when they’re not
09:45 – Expanding top-performing terms to Sponsored Brands & Display
10:30 – Segmenting auto campaigns: close match, loose match & more
11:45 – Structuring campaigns by goals: ranking vs. profitability
13:00 – Avoiding over-segmentation and managing low-data keywords
14:45 – Final checklist tips + preserving high-performing campaigns
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Today, we’re doing something a bit wild — we’re limiting our ad budget on purpose. Sounds crazy? Maybe.
But we want to see what happens when Amazon ads run out of steam halfway through the day. Will organic sales rise? Will ranking improve? Let’s find out together.
In this episode, we’re walking through four powerful techniques to test this strategy. We’ll pick a rankable product, set up a focused keyword campaign, play with aggressive bids, and limit the budget just enough to spark change.
Sean Stone joins us in this episode to break it all down and share what really works.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 – Intro: Meet Sean Stone
3:00 – Technique 1: Choosing a rankable product
7:00 – Technique 2: Setting up a one-keyword campaign
11:30 – Technique 3: Using aggressive bids and top placements
16:20 – Technique 4: Limiting daily budget to trigger organic lift
21:00 – How to track results and measure success
25:20 – When this strategy doesn’t work
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Meet our friend Sean Stone founder of Stone’s Goods as he spills the secrets behind scaling brands on Amazon with his PAIR strategy
One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
What’s going on, Badger Nation?
This week inside the PPC Den, Michael takes us on a summertime journey through the six core principles of building a winning Amazon PPC campaign structure. Whether you're sitting under live oaks in Austin or deep in your ad account, this episode will give you the clarity and mindset shift you need.
Campaign structure is one of the most misunderstood yet powerful parts of PPC strategy. In this episode, we’re not going tactical yet — we’re laying the foundation with six timeless principles that can guide your campaign structure decisions in any situation:
🦡 Find the right level of segmentation so your campaigns are neither overcrowded nor overly fragmented
🦡 Treat your campaign structure as a process that should evolve based on performance
🦡 Make sure your ads appear only in places where your product is truly relevant
🦡 Group campaigns by shared goals to keep your strategy clear and organized
🦡 Work within Amazon’s structural limitations to stay in control of your targeting and budget
🦡 Improve your campaign structure gradually to preserve data and learn as you go
This is part one of a multi-episode series. So if you're ready to finally understand campaign structure and stop guessing, start here.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 — Intro
02:40 — Principle 1: Goldilocks Principle — finding the right level of segmentation
04:30 — Why over-segmentation hurts optimization
05:10 — Principle 2: Race Car Principle — continuous campaign structure improvement
07:20 — Principle 3: Relevance Principle — keeping your ads relevant
08:50 — Principle 4: Grouping by Theme — organizing campaigns by goals
10:20 — Principle 5: Structural Limits — working within Amazon’s platform constraints
11:45 — Principle 6: Rome Principle — gradual campaign structure updates
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, Mina Elias from Trivium Group drops some serious knowledge bombs on how crushing it on Amazon isn’t just about ads and listings — it’s about mindset, mental toughness, and yes, even jiu-jitsu 🥋 (because why not train like a fighter to survive the Amazon jungle?).
We dive deep into why your body is your ultimate business asset, why building the best brand beats just slapping products on a shelf, and how to run your Amazon store like a well-oiled machine that never quits. Mina spills the tea on mastering product-market fit and owning your keyword game .
Tune in, get inspired, and maybe even get off the couch for a round of jiu-jitsu!!
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Welcome back Mina Elias
03:15 – Jiu-jitsu, mindset
05:35 – Your body = your business machine (Lamborghini or rusty clunker?)
06:25 – The Amazon battlefield in 2025: no more “easy wins”
07:00 – Why your 2015 strategy won’t work today (bye-bye, gold rush)
08:00 – Are you building the best brand — or just selling stuff?
11:00 – Real product examples: what buyers actually want
12:06 – Is your product page truly the best one on the internet?
13:25 – Why great brands win without even trying
14:45 – Conversion rate: the “cheat code” for Amazon growth
16:00 – Amazon vs. Facebook Ads: who wins the simplicity game?
17:15 – “Moneyballing” Amazon success with checklists & nerdy details
19:45 – What if your product page is great? What’s next?
21:10 – PPC strategy explained like a human, not a robot
26:36 – Success = systems
28:50 – Using Brand Analytics to measure conversion
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Meet Mina Elias – founder & CEO of Trivium Group, professional supplement nerd, jiu-jitsu enthusiast, and the guy who turns “just a product” into “wait, I’ve seen that everywhere!”
Seller Stories: Growing 10 Brands at Once and Managing by KPI’s
Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners
Transform your workflow with our comprehensive Amazon Advertising checklist
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mina Elias
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Prime Day 2025 is here (8–11 July), and we’ve got something special for you.
Every year, like clockwork, we at Ad Badger dig deep into the data, dust off our best strategies, and sharpen our PPC claws for what’s basically the Super Bowl of Amazon selling. This year? We’ve packed everything we’ve learned since 2018 into one mega-episode—stories, missteps, wins, surprises, and a few controversial takes.
We talk about what actually happens to conversion rates, why ACoS drops while spend goes up, and how Prime Day isn’t just about the 48 hours—it’s about the before and after. You’ll hear about the exact moment one seller realized their campaigns were cannibalizing their own keywords. And why another seller got better results by doing... absolutely nothing.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 – Conversion rates jump on Prime Day (2018 data)
1:53 – Prime Day duration increased from 36 to 48 hours over the years
5:03 – Clicks surge by about 70% on Prime Day
6:11 – Sales increase by 130% on Prime Day
7:54 – Average daily ad spend rises by 78% on Prime Day
8:40 – ACoS (Advertising Cost of Sale) drops from 31% to 25% on Prime Day
12:57 – Recommended to increase budgets 2–3x on Prime Day, tapering up 1.5–2.5x in days leading up
14:04 – Increase bids by 10% across the board; 50–100% on top-converting products
17:39 – Huge conversion rate increase (~35%) during Prime Day, worth aggressive budget scaling
27:43 – Strategy to aggressively target customers pre-, during, and post-Prime Day for max impact
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, we chat with Emma Schermer Tamir of Marketing by Emma about how AI is flipping the Amazon customer journey upside down. She shares how she’s using tools like ChatGPT to beat writer’s block, dig into reviews, and fine-tune copy—but also why human creativity still steals the show.
We get into why solid branding and killer visuals matter more than ever, how great A+ content can boost trust (and sales), and what makes a product page actually stand out in the age of average AI-generated everything.
It's a real talk on where ecomm is headed—and how to stay ahead.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Welcome back, Emma!
02:00 – Even Emma’s dad uses ChatGPT for everything
03:20 – Rufus handles 270M searches… but still struggles
05:00 – Perplexity’s smarter product comparison layout
08:00 – Why Amazon search is frustrating customers
10:00 – Emma likes the new “high return rate” badge
13:00 – “Do you have the best page on the internet?”
14:30 – Pre-answering customer questions matters more than ever
16:00 – The end of outdated keyword-stuffed listings
17:30 – Visual clarity and emotional connection win
18:30 – Appealing to AI vs. appealing to humans
19:00 – Run your images through ChatGPT to test clarity
28:30 – AI is influencing conversions—outside Amazon too
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Meet Emma Schermer Tamir — copy queen, clarity junkie, and your secret weapon for turning Amazon clicks into conversions
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Emma Schermer Tamir
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened.
A must-listen for every Amazon seller who wants to win the game.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – What questions do Amazon sellers ask most?
00:27 – Tariffs are messing things up — why cutting ads now is a bad move
02:24 – Why slashing your ad budget can hurt your sales big time
04:14 – How Amazon ads help your organic (free) sales
06:30 – When a client says “Cut my ads in half!” — what really happens
07:37 – How fast your organic sales drop after cutting ads
09:00 – Story time: What happened when we pumped up the ad budget
15:47 – How grouping keywords helps you spend ad money smarter
19:10 – Why breaking keywords into clusters makes your budget work better
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Get to know Michael Tejeda, a skilled campaign manager at Ad Badger
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map.
They dive deep into the 2025 tariff chaos: why brands are panicking, how bonded warehouses are basically international waters (minus the pirates), and what it actually means to “wait out” a multi-million dollar shipping problem.
From FTZ hacks to cross-border inventory plays, this is your tactical survival guide for the madness — whether you’re paying $5K or $300K per container.
It’s messy. It’s essential. It’s surprisingly therapeutic.
We’ll see you in The PPC Den!
🦡 Highlights
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Get to know Blair Forrest of AMZPrep — the logistics mastermind with bold predictions, sharp insights, and just the right amount of chaos to keep Amazon on its toes.
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Blair Forrest
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode of PPC Den, we sit down with Francis Leger from GS Plant Foods — a bonsai hobbyist, and the kind of entrepreneur who doesn’t just grow plants… he grows businesses too.
Francis shares how he scaled from $0 to $1M (spoiler: it wasn’t magic, it was grit), what needs to shift to hit $5M, and how his approach to marketing and operations evolved at every stage.
We also get into the real talk: how to find the right business partner (and how to spot the wrong one fast), why trust matters more than contracts, and what makes a good agency relationship actually work.
Of course, we couldn’t let him go without asking the hard-hitting questions: Is being a chef harder than being a founder? What plant is actually trying to die every day? And will AI ever figure out how to water your monstera for you?
This episode is part founder therapy, part growth masterclass — and 100% worth your time.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 — Francis’s journey: chef, bonsai fan, ecommerce founder
3:00 — Balancing passion with business hustle
6:00 — Using outside help to scale smarter
10:00 — Why vendor trust matters big time
15:00 — Real talk: overcoming tough business challenges
30:00 — From hobby to full-on business grind
36:00 — COVID pivots and tough lessons
38:00 — Marketing’s fast lane: adapt or get left behind
40:00 — Retail vs online — who’s winning?
43:00 — AI’s role in ecommerce’s future
50:00 — Empathy & care: how GS Plant Foods grows more than plants
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Check out Francis and GS Plant Foods at gsplantfoods.com — where healthy plants (and smart business decisions) are always in season.
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Francis Leger
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this solo episode, Michael kicks back by the river in Texas and reflects on what’s really been working in Amazon PPC this year. After talking to about 80 sellers and marketers every month, one thing stands out in 2025: shifting spend from non-converting to converting.
He breaks it down with real numbers, talks through what most people miss when they try to lower ACOS, and shares exactly how to track and cut non-converting spending.
Plus, he drops a few of his favorite tactics like duplicate search term analysis and n-gram analysis. Most importantly, he walks through one fix that can dramatically improve your ACOS — without spending more.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Greetings from the Pedernales River, thoughts about PPC and spring
00:51 – The most important insight of 2025
01:01 – Mike’s favorite Amazon PPC action: redirecting spend
01:31 – What really causes high ACOS: not sales, but spend
01:59 – How to find non-converting spend
03:27 – Example from an account: $10K spend, $30K revenue, 60% non-converting
04:27 – How to reduce ACOS from 33% to 31% without creating new campaigns
05:27 – Redirecting $1000 non-converting spend to a keyword with 50% ACOS
05:57 – The joy of lowering ACOS and increasing revenue at the same time
06:22 – How to track non-converting spend: first steps
06:51 – Why it’s important to check reports over different periods (7, 14, 28 days)
07:30 – What it means if spend doesn’t double when the period doubles
08:27 – Why it’s important to use longer periods for data analysis
08:56 – First step after downloading the report: sort by highest spend without orders
09:24 – Data analysis by buckets: broad, phrase, auto, close match
09:52 – How to combine repeated search terms for more accurate analysis
10:20 – Importance of aggregating data across keys appearing in different ad groups
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, Michael sits down with Brent Zahradnik to dive deep into how to find products that actually sell on Amazon — without spending a dime on ads. Brent breaks down his exact process for spotting organic winners, sharing real-life examples, tools, and tips that helped him build a successful Amazon business.
They cover how to analyze market trends, read customer signals, and pick products that practically sell themselves.
Whether you’re just starting out or looking to scale your store, our insights will help you avoid costly mistakes and find products with real potential.
We’ll see you in The PPC Den!
🦡 Highlights
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
What’s up, Badger Nation? Mike here, camping in the Cascades, hunting for the elusive North American badger and some killer Amazon PPC tips.
In this episode, we dive into the power of negative keywords and why doing a negative keyword reset could seriously level up your ad game. Think of it like clearing out the old to make space for the new — your product and market change, so your negatives should too.
I share smart ways to reset negatives without chaos, why timing (hello, seasonality!) matters, and how to get more control over your PPC traffic flow.
If you’ve been scared to add negatives because “what if I need them later?” — here’s the secret: you can take them off again. This reset lets you clean up wasted spend AND test new opportunities.
We’ll see you in The PPC Den!
🦡 Highlights
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Today, Elizabeth Greene and I dove into one of the most misunderstood topics in Amazon advertising — vCPM in Sponsored Brands campaigns. Mike still hears people say how great the low ACOS looks for vCPM, but we broke down why that can be misleading.
We talked about the difference between CPC and vCPM, how attribution works (clicks vs views), and how ACOS is calculated depending on what data source you're looking at — ad console, bulk files, API, or AMC. We also discussed when vCPM actually makes sense and when it doesn't.
Spoiler ⚠️: don't use it for brand defense.
We walked through how vCPM can become cheaper than CPC if your CTR is high enough, the creative and retargeting advantages it can offer, and why Mike sees less than 5% of ad budgets going to vCPM even in his best accounts.
If you've ever been confused about why you can't switch from vCPM to CPC, or how to measure true performance in SB campaigns this episode is for you.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Meet Elizabeth Greene
2:20 – How to adapt to instability in eCommerce?
5:20 – What do clients expect in 2025?
6:12 – The role of automation: good or bad?
8:05 – How campaign structures changed in 2025?
9:15 – Performance Max and new ad formats on Amazon
13:05 – Why do analytics matter more than ever?
15:22 – Can brands still scale in 2025?
19:00 - Optimization based on click and view attribution
20:00 - How to download a bulk file for analysis of ACoS and other metrics
21:00- Benefits and drawbacks of VCPM campaigns for different brands
22:00 - VCPM campaigns and their potential for brands with unique products
25:00 - Marketing campaigns similar to "Shark Tank" for unique products
26:00 - VCPM with high CTR vs. CPC campaigns
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Elizabeth, Elizabeth Greene
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty.
He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down key metrics like ACOS, TACOS, and ROAS, explaining how each one impacts your campaign’s flavor and success.
Grab your Amazon PPC metrics (or maybe just a really tasty Mexican taco) and tune in for this savory breakdown!
We’ll see you in The PPC Den!
🦡 Highlights
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Transform your workflow with our comprehensive Amazon Advertising checklist
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns.
He’ll discuss the importance of luck, the bias of recency, managing search term reports, different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Resources & Links
0:00 – What to Expect in This Episode
00:27 – The Psychology of Money
1:00 – The Importance of Luck
1:50 – Time Horizons & Risk Tolerance
2:37 – The Bias of Recency
5:00 – Managing Search Term Reports
🦡 Highlights
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode with Sean Stone, we dive into the zone of possibility on Amazon. Ever wonder if your product can actually rank, or are you just throwing ad spend into the wind?
We’ll break it all down — how to spot real rankable opportunities, why your conversion rate is your secret weapon, and how to build smart, isolated keyword budgets that actually make sense.
Oh, and before we get serious, you’ll hear some fun warm-up stories — like why Sean has a Walt Disney mug he didn’t choose himself, and why Nicolas Cage and The Rock are now his permanent office coworkers.
If you're ready to think differently about PPC and get more out of what you already have — this one's for you.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
05:00 – What is the Zone of Possibility?
11:00 – How to spot rankable products
18:00 – Smart PPC budget moves
24:00 – Rankable vs incremental keywords
31:00 – When to spend, when to stop
38:00 – Your conversion rate superpower
44:00 – How PPC drives organic growth
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode with Noemi Bolojan, we’re talking about something a lot of people miss — the sneaky defaults in Amazon ads that quietly eat up your budget. You set up a campaign, trust the platform to guide you, and boom — money’s leaking without you even noticing.
Noemi breaks down how things like automatic bidding (yep, it goes up and down by default), broad targeting, and off-Amazon ads all kick in unless you change them. Sounds helpful, right? But in reality, those settings often work better for Amazon than they do for you.
Think your product is getting shown to the right audience? Not always. Default category targeting or expanded targeting might be pushing your ads to places they don’t belong — and you’re paying for it.
So if you’re running ads in 2025, this episode is a little wake-up call.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
01:09 – Amazon Ads in 2025
02:43 – The Hidden Budget Drainers
03:30 – Keyword Category Auto-Targeting Without Consent
06:34 – Manual Targeting That’s Not Really Manual
13:31 – Campaign Bidding Strategy: The “Up and Down” Trap
18:17 – Maximize Reach = Maximize Waste?
20:20 – Auto-Launch in Other Countries?
25:25 – Product Targeting Campaigns Showing for Keywords
27:48 – Sponsored Brands
30:10 – Category Targeting Defaults
31:22 – Expanded Product Targeting
32:51 – Sponsored Brands Defaults Across All Ad Formats
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
You're listening to the PPC Den Podcast.
In this episode, I’m diving into a topic that’s been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic.
So I kept digging. And that’s when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That’s when it hit me — this is an N-Gram problem.
In today’s episode, I’ll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports. If you’ve ever felt like your campaigns are doing okay, but not great — this might be the insight you didn’t know you needed.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
01:00 – How I discovered a hidden pattern in a client account
03:15 – What are N-Grams in Amazon PPC
05:20 – The moment I realized it was hurting performance
06:45 – Breaking down N-Gram Laddering
08:10 – How to identify wasteful patterns in your search term report
10:00 – When to negate and when to keep N-Grams
11:30 – Applying the N-Gram mindset to your daily optimization
13:00 – Common mistakes
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
