In this episode with Noemi Bolojan, we’re talking about something a lot of people miss — the sneaky defaults in Amazon ads that quietly eat up your budget. You set up a campaign, trust the platform to guide you, and boom — money’s leaking without you even noticing.
Noemi breaks down how things like automatic bidding (yep, it goes up and down by default), broad targeting, and off-Amazon ads all kick in unless you change them. Sounds helpful, right? But in reality, those settings often work better for Amazon than they do for you.
Think your product is getting shown to the right audience? Not always. Default category targeting or expanded targeting might be pushing your ads to places they don’t belong — and you’re paying for it.
So if you’re running ads in 2025, this episode is a little wake-up call.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
01:09 – Amazon Ads in 2025
02:43 – The Hidden Budget Drainers
03:30 – Keyword Category Auto-Targeting Without Consent
06:34 – Manual Targeting That’s Not Really Manual
13:31 – Campaign Bidding Strategy: The “Up and Down” Trap
18:17 – Maximize Reach = Maximize Waste?
20:20 – Auto-Launch in Other Countries?
25:25 – Product Targeting Campaigns Showing for Keywords
27:48 – Sponsored Brands
30:10 – Category Targeting Defaults
31:22 – Expanded Product Targeting
32:51 – Sponsored Brands Defaults Across All Ad Formats
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
You're listening to the PPC Den Podcast.
In this episode, I’m diving into a topic that’s been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic.
So I kept digging. And that’s when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That’s when it hit me — this is an N-Gram problem.
In today’s episode, I’ll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports. If you’ve ever felt like your campaigns are doing okay, but not great — this might be the insight you didn’t know you needed.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
01:00 – How I discovered a hidden pattern in a client account
03:15 – What are N-Grams in Amazon PPC
05:20 – The moment I realized it was hurting performance
06:45 – Breaking down N-Gram Laddering
08:10 – How to identify wasteful patterns in your search term report
10:00 – When to negate and when to keep N-Grams
11:30 – Applying the N-Gram mindset to your daily optimization
13:00 – Common mistakes
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Badger Nation, we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire.
AMC is like unlocking a secret door to your most valuable customers. I’m talking about those people who viewed your product, added it to cart, but didn’t buy—and you can bring them back with precision.
Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too. A few clicks and you’re creating killer campaigns that hit your most valuable prospects exactly when it matters.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
01:20 - What is Amazon Marketing Cloud (AMC)?
03:45 - Creating Your First Audience
05:10 - Why Retargeting Works
10:15 - The Power of Stacking Audiences
12:00 - Building Effective Funnels
16:50 - Common Use Cases
20:30 - Insights on Sponsored Ads & DSP Integration
26:00 - Starting Your First AMC Audience
28:30 - Using No-Code Templates
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Joe, Joe Shelerud
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Joe Shelerud
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Hello Badger Nation,
In this episode, we’re joined by Mike Frekey for a practical and insightful look into Amazon’s Product Opportunity Explorer. Mike walks us through real use cases (including a wild one involving “cool thing for mom” and a surprise detour into music boxing machines).
The big insight? You don’t have to guess what the market wants—Amazon is telling you. You just have to know where (and how) to look.
📝 Your homework? Open Product Opportunity Explorer, choose one niche, and dig into the trends, features, and customer feedback that could shape your next product move.
And don’t forget to share your findings in the comments—we’d love to hear what you discover!
We’ll see you in The PPC Den!
🦡 Resources & Links
00:00 – Intro
01:20 – Locus of Control in Marketing
02:44 – Intro to Product Opportunity Explorer
05:17 – Why Sellers Use POE
06:45 – Mother's Day Gift Search Example
11:00 – Search Term Deep Dive
13:32 – Trend: “Cool Thing for Mom”
16:07 – Purchase Drivers
17:45 – Negative Feature Impact
21:29 – Review Insights & Returns
26:17 – Broad vs. Specific Search Terms
27:01 – Music Box Category Deep Dive
31:00 – Iterating on Product Ideas
34:30 – Trends & Competition
35:24 – When This Comes Up in PPC
38:20 – POE Feature Wishlist
🦡 Highlights
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Mike, Mike Frekey
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mike Frekey
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Have you ever had one of those moments where you realize you’ve been looking at something the wrong way this whole time? Yeah, that’s exactly what happened in this episode.
Michael from Ad Badger sat down with Abe Chomali, and they got real about something a lot of Amazon sellers don’t want to admit—just because your ads are bringing in sales doesn’t mean you’re actually making money.
They talked about why ACOS can be super misleading, how some brands are spending more and somehow making less, and why profitability is the real metric that matters. Also, did you know there’s an entire eBay market for failed startup swag? Because I didn’t, and now I can’t stop thinking about it.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Why Kirkland hoodies are a thing
01:24 – Would you rather have lunch with Joe Camel or the Marlboro Man?
03:07 – The biggest challenge for Amazon sellers in 2025
05:20 – Why ACOS and ROAS don’t tell the full story anymore
07:58 – The hidden pressure on margins
12:06 – The problem with tracking profitability per product
18:17 – Why some products look unprofitable but actually drive huge sales
23:19 – The biggest mistake people make when analyzing ad spend
28:38 – Balancing high ACOS vs. low ACOS campaigns
35:31 – The one report every Amazon seller should check weekly
40:09 – How to spot anomalies in your Amazon data
45:48 – The unexpected backstory behind Abe’s office décor
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Abe, Abe Chomali
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Abe Chomali
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Whenever we have a guest, we aim for the best, and this episode is no exception. Mansour Norouzi, Director of Advertising and Partner at Incrementum Digital, joins the show to break down Amazon’s new “Top Conversion Paths” report.
This tool, now available in the Amazon Advertising Console, helps sellers understand how customers interact with different ad types before making a purchase.
Mansour and Mike discuss how this data can reveal hidden touchpoints, challenge traditional last-click attribution, and reshape how advertisers allocate their budgets.
We’ll see you in The PPC Den!
🦡 Highlights
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Mansour, Mansour Norouzi
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, Michael from Ad Badger shares the one Amazon PPC fix you’re probably ignoring, and it’s surprisingly easy. No need for complicated strategies or extra spend—just a simple tweak that can instantly improve your results: adjusting your keyword match types. Most sellers overlook this, but once you understand it, you’ll wonder why you didn’t do it sooner.
If you’re ready to stop wasting money and start seeing real improvements, hit play and learn the easiest fix to boost your Amazon PPC performance.
We’ll see you in The PPC Den!
🦡 Highlights
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, we revisit the classic Research, Peel, Stick & Block (RPSB) strategy with Clément Hynaux, campaign manager at Ad Badger. Originally introduced in 2018, we break down how it has evolved over the years, whether it’s still relevant in 2025, and how to adapt it to modern Amazon PPC practices.
We dive into campaign structure, which is much more complex than it seems, and discuss why it’s more like "vegetables" 🥕 than "chocolate."🍫 We analyze the impact of rising CPCs on keyword research, debate whether blocking keywords in source campaigns is still a good practice, and explore the concept of search term graduation, which has gradually replaced the traditional RPSB approach.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Meet Clément Hynaux from Ad Badger
02:00 - Throwback to the 2018 RPSB method
06:00 - CPCs are wild now – what changed?
10:00 - Are auto campaigns still useful?
14:00 - Proactive negatives = saving $$$
18:00 - Search term graduation > RPSB?
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
Where to find Michael, Michael Erickson Facchin
Where to find Clément, Clément Hynaux
https://www.adbadger.com/blog/amazon-ppc-education/rpsb-still-the-best-keyword-research-strategy/
How Do I Identify And Handle Search Term Duplicates In Amazon Advertising?
https://www.adbadger.com/blog/manage-duplicate-search-terms-on-amazon/
New Keyword Research Approach: Gain New Clients for Amazon PPC
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clément Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy!
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day.
🦡 Highlights
0:00 - What to expect in this episode
2:52 - Small talk: Basking in the sunlight
4:24 - What MMA has to do with Amazon PPC
7:59 - Get to know Mina Elias & Trivium
10:47 - How do I walk through a campaign audit?
21:01 - What timeframes are most valuable in an audit?
27:39 - Most common problem in Amazon campaigns
39:24 - Rapid fire Q&A (All the things!)
52:30 - Your homework: Test everything. Track everything.
If you like what you hear, leave us a video review!
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Mina Elias, Trivium
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mina Elias
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Podcast Coordinator and Graphic Designer: Sofiia Podash
Have you heard of Ngram analysis? Even if you have, do you know how to actually use it? Most people understand what it is but aren’t sure how to apply it effectively.
Today, together with Michael Tejeda, we’re breaking down Ngram optimization and how it can help you manage your Amazon advertising. We’ll show you how to identify search terms that are wasting your budget and uncover hidden opportunities for growth.
This isn’t just theory. We’ll go through real examples, step-by-step actions, and practical insights to help you analyze your data and improve your campaign performance.
We’ll see you in The PPC Den!
🦡 Resources & Links
00:02 – Intro
01:48 - 04:59 – What is Ngram analysis
04:59 - 07:57 – The problem with low-click search terms
07:57 - 11:18 – How Ngram groups data
11:18 - 19:10 – Cutting wasted ad spend
19:10 - 26:53 – Finding 200 clicks, 1 order keyword
26:53 - 31:32 – Fixing bad keywords
31:32 - 37:52 – Finding profitable keywords
🦡 Highlights
🦡GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Happy Valentine’s Day, Badger Nation! It’s time to pour some Chardonnay, turn on the jazz, and throw some rose petals on the ground because today, we’re talking about the Amazon PPC optimizations we love to do. Іn this special Valentine’s episode, we’re putting aside the usual PPC frustrations and focusing on 3 Amazon PPC optimizations I absolutely love—strategies that will help you fall in love with your results and boost your performance.
Visit our website, search for “Ad Badger Amazon PPC Checklist,” and let us send some love your way with a free checklist straight to your inbox!💌
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Happy Valentine’s Day, PPC lovers
0:20 – Bid adjustments = sweet attention to your audience
0:40 – Perfect keywords? It’s true love for your PPC
1:20 – Test and tweak, just like any good relationship
2:00 – Ad placements are like love at first sight—get them right
3:00 – Track your data—communication is key
4:00 – Negative keywords: set boundaries for success
5:00 – Craft your ad copy like a love letter
6:00 – Targeting is Cupid’s arrow—hit the mark
7:00 – Review and adjust—keep your PPC relationship strong
8:00 – Optimize bids like picking the perfect flowers
9:00 – Track success—know what’s working
10:00 – Consistency is the key to lasting PPC love
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players?
In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy.
Note: While having Avengers knowledge is beneficial, we believe anyone could understand what we mean. Here’s the Avenger’s Wiki page if you need it.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro - Who to hire for synergy
05:57 - Who’s the Nick Fury of your business?
07:54 - Do you have someone overlooking marketing, finance, and operations?
10:11 - Which superhero to hire to do your PPC
11:54 - Which superhero to hire to do your SEO
17:39 - Does your business hire for design, merchandising, optimizing?
18:16 - Which superhero to hire for merchandising & branding
22:20 - Which superhero to hire for optimizing/ A-B testing
28:27 - Which superhero to hire as your designer
34:14 - Who to hire for your Amazon operations
34:43 - Which superhero to hire for inventory management
40:39 - Which superhero to hire to do customer service
42:50 - Which superhero to hire to manage your finances
47:18 - Which superhero to hire for catalog troubleshooting
50:00 - Always be hiring - Avengers Assemble
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Steven Pope
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered.
Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy.
Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works?
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
03:20 – Challenges with Amazon placement settings
04:16 – Understanding placements and bid modifiers
06:50 – Amazon’s intention behind placement options
08:12 – Base bid importance for auction visibility
09:45 – CPC differences across categories
11:51 – Testing and adapting strategies for PPC success
12:40 – Amazon reps specializing by category
13:13 – Duplicating campaigns for placement focus
18:02 – Negative ASINs affecting search terms
21:20 – Structuring campaigns by placements
23:33 – Placement-specific adjustments improving control
26:08 – Auto campaigns benefiting from segmentation
28:35 – Top of search vs. product page focus
29:44 – Success of the strategy during Prime Day
30:40 – Stable periods for effective testing
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mike Danford
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effort—TikTok seemed chaotic compared to Amazon’s predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads.
SPOILER: Yes, Amazon PPC sellers should try TikTok Shop.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
06:00 - TikTok Shop Overview
08:46 - Starting TikTok Shop
12:46 - Improving TikTok Content
15:38 - Scaling TikTok Ads
18:21 - Amazon Growth via TikTok
22:05 - Creative Strategies on TikTok
26:43 - TikTok Shop Results
32:06 - Shopping Behavior Trends
35:49 - Running TikTok Ads
39:27 - Outro
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Mina, Mina Elias
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mina Elias
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down.
Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction
1:28 - The Real Cost of Waste
2:55 - Why Non-Converting Spend Matters
4:22 - Real Account Example
5:39 - Hidden Waste in Good Accounts
7:08 - How Non-Converting Spend Adds Up
8:37 - Tracking Non-Converting Spend
10:05 - Practical Tools for Eliminating PPC Waste
14:21 - ACOS Power Ratio
15:51 - Cleaning Up Campaigns for Better ACOS
20:04 - N-gram Analysis
21:50 - Duplicate Search Terms
25:12 - Outro
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation.
But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction
05:31 - Protecting against competitors
08:01 - Psychology of optimization
11:16 - When to refresh listings
13:46 - Seasonal trends in keywords
16:01 - Discovering new search terms
19:31 - Words vs. images in listings
23:01 - Custom GPT for listings
27:01 - Fine-tuning listing titles
32:01 - Metrics for listing success
37:01 - Climbing the rankings
45:01 - Avoiding analysis paralysis
57:01 - Experimenting with changes
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Sean, Sean Stone
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising.
You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective.
This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Beginning: New Year’s plans
5:23 - AMC importance
8:00 - Connecting ads
11:01 - SQPR insights
14:12 - Ad tracking sheet
18:23 - AI for ads
25:06 - Human-made content
27:29 - AI search focus
30:04 - Ad automation
36:18 - ADSP updates
39:29 - TikTok Shops goal
🦡 Resources & Links
Where to find Michael, Michael Erickson Facchin
Where to find Brent, Brent Zahradnik
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
You’re sipping cocoa, maybe rocking a festive sweater, thinking, ‘Did I really survive this year?’
Hi, I’m Michael Erickson Facchin, and yes, you did. 🎄🎁
In this video, I’m taking a moment to say THANK YOU for being part of Badger Nation and tuning in week after week since 2017. You made it through 2024, and while you rest up with family, know this: 2025 is coming, and Amazon PPC isn’t slowing down.
So, enjoy your well-deserved break (you earned it), but don’t leave your strategy ‘Home Alone.’ Come January, we’ll be back in the Badger Den, ready to tackle everything Amazon throws at us – booby traps included.
Thanks for an incredible year. Happy Holidays, and I’ll see you in 2025! 🎉
🦡 Highlights
0:00 – Did You Survive 2024?🎄
0:13 – Merry Christmas, Happy Hanukkah, and Don’t Forget to Breathe!
0:44 – 2017 to 2024: You Keep Showing Up. I See You.
0:55 – 2025? Bring It On. Booby Traps Included.🪤🎆
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you.
Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one.
Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think.
This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
2:30 - Satisfaction guarantee / warranty
3:50 - Emojis in Listings
5:20 - Comparison Charts
7:00 - Greenwashing Claims
9:10 - Too Many Keywords
11:00 - Long Bullets
13:00 - Restricted Language
15:30 - Caps Lock
17:00 - Out-of-Season Content
18:40 - Poorly Edited Photos
20:10 - Generic Language
22:00 - Amazon Rule Changes
26:00 - Keyword Evolution
32:00 - Fake Photos and Trust
49:00 - Where to Find Emma
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Emma Shermer Tamir
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money).
Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:57 - Why bid boundaries matter
7:04 - When to use minimum bids
9:02 - When to use maximum bids
10:06 - Advanced min-max strategies
12:01 - Using bid history to optimize
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
