How Brands Win Customer Loyalty (According to a Pro) is the question every business needs to answer. Discover why customers truly keep coming back and how you can create unbreakable loyalty with insights from Tamara Strauss, the marketing mind behind Premier Inn's standout success.
Tamara reveals the real drivers behind customer experience, how to build loyalty beyond points and perks, and why authentic storytelling will define tomorrow’s winning brands. Tune in to learn actionable retention strategies and customer engagement secrets that leading brands use to stand out and thrive.#CustomerLoyalty #CustomerExperience #BrandStorytelling
A personal brand isn’t just a buzzword. It’s your competitive edge. In this powerful episode, Nishma Patel Rob (ex-Google, now founder of Glitter Sphere) reveals how a personal brand can open doors, amplify influence, and help you lead on your own terms.We explore how storytelling in business and authentic visibility empower outsiders, underrepresented voices, and creatives to drive change, not just fit in. From corporate pivots to founding your own venture, learn why your uniqueness is your superpower and how to turn it into lasting opportunity.#APersonalBrand #StorytellingInBusiness #PersonalBranding #Leadership #DiversityInMarketing #CareerPivot
Estée Lauder’s VP of Marketing Data, Katharine Newby-Grant, joins us to unpack how top beauty brands are evolving in 2025. We explore how AI is shaping consumer insight, the rise of purpose-led branding, and why influencer marketing still matters — but only when it’s real.Whether you're building a global beauty brand or just want to understand the future of marketing, this episode offers hard-won insight from one of the most respected voices in the industry.
#BeautyMarketing #EsteeLauder #WomenInLeadership #AIinMarketing #PurposeDrivenBrands
What if your next marketing campaign didn’t just sell a product — it saved lives?In this episode, we sit down with Claire Sadler, Chief Marketing Officer at the British Heart Foundation and incoming Vice President of WACL, to unpack how purpose-driven marketing can create real-world impact. We dive into the CPR awareness campaign with Sky Bet that trained over 270,000 people to save lives — and how Claire and her team made it happen.But this episode goes deeper than just one campaign. Claire shares what it’s really like to lead major brands, navigate the loneliness of executive roles, and fight for diversity in an industry that’s still falling short. From rebuilding the BHF brand to pushing the limits of creative partnerships, this is a masterclass in modern marketing that actually matters.👉 Don’t forget to like, subscribe, and drop a comment if this made you think differently about what marketing can do.#MarketingLeadership #BrandTransformation #CPRCampaign #PurposeDrivenMarketing #BritishHeartFoundation #ClaireSadler #WACL #CreativeMarketing #DiversityInAdvertising #MarketingThatMatters #MarketingPodcast
David Brewerton, now Group Marketing Director at Monzo, didn’t just apply — he stayed top of mind and made himself impossible to ignore. In this honest and practical episode, he shares how he went from laid off to landing a top role at one of the UK’s most disruptive banks.🔑 What you'll learn:
– How to get hired without applying
– Why LinkedIn is more powerful than your CV
– How to build relevance with decision-makers
– The one move that kept David top of mind
– What hiring actually looks like in 2025🔔 Subscribe for more real conversations about modern careers, marketing strategy, and personal growth.#howtogethired #jobsearch #careerchange #linkedinstrategy #networkingtips #monzo #marketingdirector #modernhiring #jobinterviewtips
The Psychological Trick Behind Every Great Ad is revealed by Richard Shotton in this must-watch episode of The Places We’ll Go Show. If you want to know why some ads go viral, stick in your memory, and drive real behaviour—this is the psychology behind it. Shotton, a leading voice in behavioural science and author of The Choice Factory, breaks down the hidden biases that make ads work (or fail) and how smart marketers use psychology to get noticed.
We dive deep into marketing psychology explained:
→ The sunk cost fallacy
→ Social proof (when it works—and when it backfires)
→ The Von Restorff effect
→ The IKEA effect
→ Why the peak-end rule matters for brand experience
→ The pratfall effect and showing flaws in marketing
Whether you're a brand strategist, marketer, or just obsessed with why we buy what we buy—this is a behavioural science masterclass with one of the best in the game.
#MarketingPsychology #RichardShotton #BehaviouralScience #MarketingTips #AdvertisingBiases #CognitiveBiases #TheChoiceFactory #MarketingStrategy #PsychologyExplained #GreatAds
Building a career without a plan? In this episode, we talk to Gail Gallie — co-founder of Project Everyone and former BBC executive — about career pivots, risk-taking, and the power of purpose.
🎯 Learn how Gail helped brand the UN Sustainable Development Goals (SDGs), why she left a dream job at the BBC, and what it means to lead with optimism in a chaotic world.
💬 Topics covered:
How to reinvent your career without a plan
Leaving a corporate job to follow purpose
What are the UN SDGs and how they were branded
Why risk-takers will thrive in the future
Building a career with creativity and playfulness
Leadership lessons from BBC, Fallon, and Project Everyone
🔔 Subscribe for more conversations on meaningful work, impact, and navigating change.
#CareerChange #UNSDGs #GailGallie #ProjectEveryone #PurposeDriven #Podcast #MarketingForChange
TV producers know how to hook audiences and keep them watching — now you can learn how.In this episode, TV producer Izzie Pick Ibarra (Strictly Come Dancing, Dancing with the Stars, The Masked Singer) explains the storytelling strategies and audience psychology behind today’s most addictive shows.If you’re a marketer, brand strategist, content creator, or anyone working in digital media, this is your behind-the-scenes look at how to craft content that connects, engages, and retains — the same way hit TV shows do it.
💡 Featuring real insights from Strictly Come Dancing and other major productions, this episode is packed with tips you can apply to storytelling, marketing, and audience growth.
👉 Subscribe for more expert insights on content marketing, branding, emotional storytelling, and digital
engagement.#TVProducer #StrictlyComeDancing #StorytellingStrategy #ContentMarketing #AudienceEngagement #IzzyPick #TheMaskedSinger #DancingWithTheStars #MarketingPodcast #TVProduction #BrandStorytelling #ContentCreation
Why you keep falling for ads isn’t just about clever tricks — it’s about how people really make decisions. In this episode, legendary ad thinker Rory Sutherland breaks down why the ads that shouldn’t work often do — and why logic, data, and spreadsheets don’t explain how influence really happens.We explore the psychology of irrational buying, the death of category advertising, the limits of AI in marketing, and what Rory’s unexpected TikTok virality reveals about attention today.
The Data Behind Great Advertising | Les Binet Interview
What’s the data behind great advertising? In this Les Binet interview, we explore marketing effectiveness, the 60/40 rule, and how brand-building drives long-term growth.
Les Binet, co-author of The Long and the Short of It, breaks down the real metrics that matter in advertising. We dig into the balance between brand and performance marketing, how marketing science can guide strategy, and why the best campaigns are backed by data — not guesswork.
The Places We'll Go Show is sponsored by StudioSpace and Marketing Skills Trust.
📌 In this episode:
– The 60/40 rule in marketing
– Brand building vs performance marketing
– The Double Jeopardy rule explaineda
– Why most marketers misuse data
– How Les Binet uses physics, psychology, and economics in advertising
– The truth about marketing ROI
Katie Leeson had the career most marketers dream of—leading Social Chain alongside Steven Bartlett, shaping global campaigns, and becoming one of the most recognised voices in the industry. But after hitting every milestone, she made a bold move: she walked away.
👉 In this episode of The Places We’ll Go Marketing Show, Katie shares:
• What life looks like after leaving Social Chain
• The identity shift that came with stepping away
• The emotional toll of high-profile leadership
• Her battle with imposter syndrome and self-worth
• Why she pivoted into coaching and content creation
• How she's now redefining success—on her own terms
If you've ever felt like you're chasing someone else's version of success, this is the reset you need.
🔔 Subscribe for more honest, unfiltered conversations with leaders who’ve dared to do it differently.
🎙️ Powered by StudioSpace.io & The Marketing Skills Trust
#KatieLeeson #WhyIWalkedAway #CareerChange #SocialChain #MarketingLeadership #LeadershipJourney #ImposterSyndrome #ThePlacesWellGoMarketingShow
Is AI taking over marketing? 🤯 In this episode, we sit down with David Jones, Founder & CEO of The Brand Tech Group, to explore how AI is disrupting marketing, branding, and advertising like never before. 🚀
David has been a pioneer in AI-driven marketing, working with global brands to leverage generative AI, automation, and tech innovation. But what does this mean for marketers, agencies, and businesses? Will AI replace creativity, or is it the ultimate game-changer?🔥
Topics we cover:✅ How AI is transforming marketing & advertising✅ Why brands MUST adapt to AI now✅ The role of AI in brand building✅ Will AI replace human creativity?✅ The future of marketing in 2030👀 Don’t get left behind! Watch now to learn how AI is reshaping marketing, and what YOU need to do to stay ahead.👍 Like, Comment & Subscribe for more expert insights on the future of AI, marketing & business!
#AIinMarketing #DavidJones #BrandTech #MarketingAI #FutureOfAdvertising #GenerativeAI #AIvsHumans #MarketingTrends #DigitalMarketing #Entrepreneurship #AIHacks
How do you turn a university side hustle into a successful startup? Roei Samuel, entrepreneur, investor, and CEO of Connectd, did exactly that.
Starting with student trips and events, he went on to build Real Sport, a platform that scaled to 9 million users before being acquired. Now, as CEO & Co-Founder of Connectd, Roei helps startups secure funding, scale faster, and build stronger investor relationships.
💡 What You’ll Learn in This Episode:
✅ The real steps to turning a side hustle into a business
✅ How to attract investors and secure startup funding
✅ The biggest mistakes founders make (and how to avoid them!)
✅ How AI and automation are reshaping the future of work
✅ Why ADHD can be an entrepreneur’s secret weapon
✅ How to scale a business and build a winning startup team
💡 Thinking about starting a business? Already building one? Watch this before taking your next step!
🚀 Game-Changing Business Leadership Tips with Rob Pierre, Co-Founder of Jellyfish 🚀Want to take your leadership skills to the next level? In this episode, we sit down with Rob Pierre, Co-Founder of Jellyfish, to break down proven leadership strategies that will help you build a thriving company, scale effectively, and create a high-performing team. Whether you're a startup founder, entrepreneur, or corporate leader, these insights will give you the edge in today’s competitive business world.🔹 In this episode, you'll learn:✅ How Rob Pierre developed a strong leadership mindset✅ The key habits of successful business leaders✅ How to build company culture and inspire your team✅ Scaling strategies to grow your business without burning out✅ How to leverage partnerships and networks for successIf you're serious about becoming a better leader and taking your business to the next level, hit LIKE, SUBSCRIBE, and turn on notifications!📢 Question for YOU: What’s the biggest leadership challenge you’ve faced? Drop your thoughts in the comments! 👇00:00 - Essential Business Insights & Leadership Strategies00:08 - Rob Pierre’s Entrepreneurial Journey & Building Jellyfish20:01 - Creating a Strong Company Culture & Work Environment33:17 - The Impact of Social Responsibility & The Inside Out Project51:16 - Expert Advice for Future Entrepreneurs & Business Growth#BusinessLeadership #LeadershipTips #Entrepreneurship #CEOAdvice #BusinessGrowth #StartupSuccess #LeadershipMindset #ScaleYourBusiness #BusinessSuccess #EntrepreneurLife
How to disrupt an industry as a small business? It takes more than just a great idea—you need the right strategies to scale, innovate, and compete with industry giants. In this episode, we explore how small businesses can challenge the status quo, leverage technology, and create unique value to stand out in competitive markets. Learn the key lessons from successful entrepreneurs who turned their startups into industry leaders. Watch now!
AI is disrupting jobs faster than ever, and industries are transforming at an unprecedented pace. In this episode, entrepreneur and former Dragon’s Den investor Piers Linney shares his insights on how AI is reshaping the workforce, which jobs are at risk, and how businesses and professionals can adapt. From the rise of AI-driven automation to the future of knowledge work, we dive deep into what this technological shift means for careers, industries, and the global economy. Plus, Piers reveals how to stay ahead and leverage AI to your advantage. Don't miss this must-watch conversation on the future of work!
How do you scale a business from the ground up and lead it to global success?
Richard Townsend, co-founder of Circuit Street who became the CEO of QA for Workplace Skills, shares his journey, revealing the strategies behind scaling, brand building, and the role of AI in the future of marketing.
Plus, his insights on resilience, leadership, and why culture is the key to success. If you're serious about growth—whether in business or your career—this episode is a must-listen!
Ever wondered how to build a global brand, pivot industries, and lead with impact? Greg Levine, Chief Operations and Growth Officer at Vitality, shares his journey from McLaren’s supercar business to reshaping insurance. He reveals the power of curiosity, resilience, and mentorship in career success, along with leadership lessons from Formula 1. Plus, a life-changing piece of advice from Nelson Mandela. Packed with insights and inspiration, this episode is a must-listen for anyone looking to grow and lead with purpose.
Ever wondered what it’s really like to lead through the chaos of social media and global sales? In this episode, Dara Nasr, former MD of Twitter UK and now VP of Global Sales at WeTransfer, opens up about navigating public scrutiny, embracing vulnerability as a leader, and why resilience comes from truly caring about your team. With stories from inside Twitter’s rollercoaster decade and lessons learned from a career shaped by creativity, this is leadership like you’ve never heard it before. Watch now!
Join us as we dive into an insightful conversation with Lareina Yee, Senior Partner at McKinsey & Company. Discover how generative AI is transforming industries, the surprising career lessons from ballet, and actionable strategies for building inclusive workplaces. Lareina shares her 25-year journey of resilience, innovation, and leadership, offering inspiration for navigating careers in a rapidly changing world. 🎥 Don’t miss this episode packed with insights and motivation to fuel your growth!
