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The Pitstop Podcast
OEM Interactive
37 episodes
4 days ago
The PitStop Podcast is dedicated to auto executives, insiders, and consumers looking to uncover the latest automotive trends, insights and actionable digital marketing strategies. Each episode, we provide expertise and detailed analysis of these topics and interview industry pacesetters driving the automotive and powersports world.
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Automotive
Leisure
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All content for The Pitstop Podcast is the property of OEM Interactive and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The PitStop Podcast is dedicated to auto executives, insiders, and consumers looking to uncover the latest automotive trends, insights and actionable digital marketing strategies. Each episode, we provide expertise and detailed analysis of these topics and interview industry pacesetters driving the automotive and powersports world.
Show more...
Automotive
Leisure
Episodes (20/37)
The Pitstop Podcast
EP. 37 - Talking Shop with James Holloway

We sit down with James Holloway, Wholesale Sales Manager for Swickard Automotive Group, to discuss a variety of topics ranging from how to streamline and accelerate your eCommerce sales to creating best practices during difficult times.

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5 years ago
49 minutes 40 seconds

The Pitstop Podcast
Ep. 36 - Accelerating Powersports eCommerce Sales w/ Powersports Support

We sit down with Jason Nichols, head of business development at Powersports Support. In this episode we talk about the Powersports Support (PSS) platform and how it can help your business sell more powersports vehicles, parts and accessories online.

CONNECT

Website: https://www.oeminteractive.com 

Twitter: https://twitter.com/oeminteractive 

Facebook: https://www.facebook.com/oeminteractive 

Instagram: https://www.instagram.com/oeminteractive 

LinkedIn: https://www.linkedin.com/company/oeminteractive

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6 years ago
42 minutes 36 seconds

The Pitstop Podcast
Ep. 35 - Improving Automotive eCommerce Conversion Rate Optimization with Kurt Elster

We sit down with Kurt Elster, one of the most highly regarded independent consultants in his industry. Kurt Elster is a Senior eCommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his eCommerce agency Ethercycle. With over one million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.

In this episode, we go into detail on how to improve your eCommerce auto parts store's conversation rate to generate more part and accessory sales. Kurt also provides some color on why Shopify could be a good auto parts eCommerce solution for parts departments and auto part resellers alike.

SOME QUESTIONS WE ASK  

  • How did you get into the eCommerce industry? (2:07) 
  • Why do recommend Shopify for automotive eCommerce? (9:17) 
  • What's been the biggest change in the automotive industry since you started working? (14:30) 
  • How do online merchants avoid “the race to the bottom” on price? (16:55) 
  • Increasing online part sales with content marketing. (20:30) 
  • How should automotive brands prepare for the rise of social commerce? (26:09) 
  • Having multiple points of communication. (32:02) 
  • Improving your online customer service strategy (34:39) 
  • Increasing conversion rate optimization and retention. (37:20) 
  • How has CRO evolved over the years now that eCommerce is largely mobile first? (38:21) 
  • One piece of advice you’d give any Fixed Operations Director, Parts Manager or anyone else selling parts online? (43:50) 
  • What’s the average conversion rate for the top 500 internet retailers (46:03)

CONNECT

  • Website: https://www.oeminteractive.com
  • Twitter: https://twitter.com/oeminteractive
  • Facebook: https://www.facebook.com/oeminteractive
  • Instagram: https://www.instagram.com/oeminteractive
  • LinkedIn: https://www.linkedin.com/company/oeminteractive
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6 years ago
49 minutes 40 seconds

The Pitstop Podcast
Ep. 34 - Innovating the Mobile Car Repair & Maintenance Industry with YourMechanic

We sit down with Jeff Biafore, Lead Parts Advisor at YourMechanic to talk about the current state of the automotive service industry & how YourMechanic is disrupting/influencing it with mobile car repair and maintenance. Check out this video, show notes and more at: https://www.oeminteractive.com

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6 years ago
55 minutes 32 seconds

The Pitstop Podcast
Ep . 33 - PROS & CONS of Bringing Your Own Car Parts to a Mechanic to Install

If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: info@oeminteractive.com | Call: 1-888-939-4634  | https://www.oeminteractive.com

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6 years ago
27 minutes 37 seconds

The Pitstop Podcast
Ep. 32 - How to direct eBay + Amazon customers to your own website

If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: info@oeminteractive.com | Call: 1-888-939-4634  | http://www.oeminteractive.com

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6 years ago
17 minutes 24 seconds

The Pitstop Podcast
Ep. 31 - Auto Parts Online Marketing FAQ

If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: info@oeminteractive.com | Call: 1-888-939-4634  | http://www.oeminteractive.com

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6 years ago
18 minutes 42 seconds

The Pitstop Podcast
Ep. 30 - Hiring extra e-commerce help during the holidays

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

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6 years ago
13 minutes 27 seconds

The Pitstop Podcast
Ep. 29 - Should you be selling auto parts on Amazon?

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

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6 years ago
17 minutes 25 seconds

The Pitstop Podcast
Ep. 28 - 5 Mistakes E-Commerce Companies Make That Annoy Customers In 2019

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

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6 years ago
12 minutes 38 seconds

The Pitstop Podcast
Ep. 27 - Best Auto Industry Ridesharing Marketing Strategy
Latest episode of The Pit Stop Podcast
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6 years ago
10 minutes 14 seconds

The Pitstop Podcast
Ep. 26 - How to Attract Ride-Sharing Drivers to Your Dealership for Parts & Service

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

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6 years ago
12 minutes

The Pitstop Podcast
Ep. 25 - 5 Traits Great E-Commerce Websites Have In Common In 2018

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

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6 years ago
10 minutes 38 seconds

The Pitstop Podcast
Ep. 24 - How To Improve Customer Experience With A Post-Purchase Strategy

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

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6 years ago
13 minutes 41 seconds

The Pitstop Podcast
Ep. 23 - Think Like The Sales Department

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

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6 years ago
12 minutes 52 seconds

The Pitstop Podcast
Ep. 22 - Your Fixed Ops Department Needs to Think Like a Consumer!

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

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6 years ago
7 minutes 27 seconds

The Pitstop Podcast
Ep. 21 - 5 Ways to Improve eCommerce Product Page SEO

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

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6 years ago
9 minutes 31 seconds

The Pitstop Podcast
Ep. 20 - How to Increase Online Sales with Customer Feedback

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

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6 years ago
8 minutes 32 seconds

The Pitstop Podcast
Ep. 19 - Advantages Of Product Bundles For Auto Kits

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

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6 years ago
9 minutes 35 seconds

The Pitstop Podcast
Ep. 18 - How To Solve The Service Tech Shortage

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634  | Instagram: @OEMInteractive | http://www.oeminteractive.com

Show more...
6 years ago
12 minutes 55 seconds

The Pitstop Podcast
The PitStop Podcast is dedicated to auto executives, insiders, and consumers looking to uncover the latest automotive trends, insights and actionable digital marketing strategies. Each episode, we provide expertise and detailed analysis of these topics and interview industry pacesetters driving the automotive and powersports world.