"In God We Trust, for everyone else, bring the data!" Former Google executive Andrew Diffenderfer

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The Phil Vogel Podcast

Phil Vogel

11 episodes

8 months ago

Welcome to The Phil Vogel Podcast! Phil Vogel is a visionary entrepreneur with a passion for the automobile industry and third generation automobile dealer. Every week, Phil's sitting down with founders, owners, Presidents, and CEO's of dealerships and automotive groups all over the country to find out what's happening in the national automotive marketplace.

Follow Phil Vogel:
Twitter: https://twitter.com/philvogel
LinkedIn: https://www.linkedin.com/in/philvogel
Instagram: https://www.instagram.com/philovogel

Management

Business

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Management

Business

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"In God We Trust, for everyone else, bring the data!" Former Google executive Andrew Diffenderfer

The Phil Vogel Podcast

35 minutes

3 years ago

"In God We Trust, for everyone else, bring the data!" Former Google executive Andrew Diffenderfer

LISTEN TO THIS!!!! Former Google Automotive exec and co-founder of Foundation Direct, Andrew Diffenderfer, shares some Google tricks of the trade and how dealers are capitalizing in these uncertain and volatile times. “Diff” answers a number of digital advertising questions and so much more in this crisp, fun and, informative NCM Special Edition episode.

With no/low inventory in stock, should dealers still be advertising?

What does Google know that dealers and their agencies don’t?

How can dealers compete with Carvana?