Since January, many have seen differences in traffic vs. rankings (going up), but impressions and clicks are decreasing. How is AI impacting search results, and how do you pivot? We discuss this transition and how to alter your tactics for your digital strategy.
In this episode, we dive into the latest developments in the world of search and AI, focusing on Google’s Search Generative Experience (SGE) and OpenAI’s ChatGPT-4.0. We'll explore the current issues with Google's SGE, including how it’s causing disruptions in search results and impacting organic traffic for businesses. We’ll discuss the challenges and opportunities this shift presents, particularly for small businesses relying on SEO.
In the podcast "Google Core 2024 & Why SEO Will Never Die," hosts Gary and Dwight explore the implications of Google's latest core update and discuss why SEO remains essential due to Google's ongoing changes to optimize ad revenue. They emphasize the need for businesses to focus on building user-centric websites and strong brands, with SEO as a strategic supplement.
One month following Google's March 2024 Core Update, the digital landscape has experienced significant SERP (Search Engine Results Page) volatility. This article examines the fluctuations over the past 30 days, identifying which sectors have been most impacted. As we navigate through these changes, it's crucial for businesses and content creators to adapt their strategies to maintain and enhance their online visibility.
To remain relevant in the face of these algorithm updates, it's essential to balance "needs vs wants" when communicating with your web development or SEO agency. This approach ensures that your digital efforts are both practical and aligned with your long-term goals. Specifically, for those in the wedding DJ industry looking to differentiate themselves for SEO success and consumer lead generation
With the digital landscape shifting under the feet of content creators, marketers, and webmasters, this episode offers timely insights into how the update is reshaping online visibility and search engine rankings. We'll dissect the 2024 Core update's early impacts, identifying who's winning and who's losing in the SEO game and tips on what to do now.
Discover the top 10 reasons why schema markup is essential for enhancing your website's SEO, visibility, and user engagement. Implementing schema markup is a strategic move that can significantly enhance your website's interaction with search engines and users alike, leading to better visibility, higher engagement, and ultimately, improved business outcomes.
Google's Gemini AI spotlights privacy concerns, urging careful consideration of data shared with AI, including company websites. It's vital to scrutinize permissions and confidentiality measures to prevent unwanted AI access to sensitive information.
Discussing these issues is crucial for awareness and safeguarding data security in the evolving AI landscape. Today, we discuss this concern and how everyone needs to note what they permit and the confidentiality processes in a business so AI doesn't slurp data you don't want them to.
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Perfect Afternoon's Dwight, Gary, and Jailyn hopped on a quick call to discuss the tech industry's evolution with Apple releasing a new 3D camera and the changes released on Google Search Console.
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In today's challenging SEO landscape, both businesses and freelancers must juggle multiple roles and stay updated with evolving trends, often handling tasks that would usually be spread across a team. Recognizing the complexity of this field, the article emphasizes the necessity of a comprehensive SEO Toolkit for anyone in digital marketing. It provides a curated list of essential tools and resources invaluable for SEO entrepreneurs, aiming to ease the journey and increase rewards.
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GA4 can significantly enrich your data analysis, but it's not without its pitfalls. Navigating GA4's robust landscape requires a keen eye for detail and an understanding of its intricacies to harness its power fully. Here, we'll discuss seven pivotal areas where mistakes commonly occur and how you can adeptly sidestep them.
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Have you switched from Universal Analytics to Google Analytics 4 but are unsure of all the features or mistakes to avoid? We'll help to recap important points and must-do items.
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In the ever-evolving digital landscape, AI bots have become ubiquitous website visitors. While often beneficial, AI bots can sometimes pose threats, making it essential for website administrators to understand their roles and implications.
In this latest podcast episode, our founder, Dwight, speaks deeper into this topic, offering insights and recommendations on managing AI bots effectively.
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Benchmarking your performance is essential, so looking at your main competitors and seeing industry performance averages during a social media audit helps you understand and drill down the exact growth numbers you need to grow your business correctly.
In this episode, our marketing team breaks down important elements of a social media audit and what you should look for when conducting it.
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We're diving deep into seven game-changing digital marketing tips every business needs in its toolkit. Join Dwight and Jailyn as they unpack these insights, spanning from SEO and content marketing to the realms of social media and email marketing.
Whether you're just beginning your digital journey or fine-tuning an existing strategy, this episode promises insights to elevate your online presence. So, tune in, grab your notepad, and revolutionize your digital marketing game!
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Our Marketing Manager Jailyn dives deep into the heart of HubSpot's Flywheel model and uncovers its emphasis on the customer journey. Today, the entire lifecycle of a customer, from the first point of contact to post-purchase interactions, plays a critical role in business growth.
We'll explore how the Flywheel model revolutionizes how businesses approach customer relations, pivoting from a purely transactional mindset to prioritizing the client experience at every turn. This episode is a treasure trove of insights for businesses aiming to build lasting, meaningful connections with their customers.
Tune in to discover how to turn delighted customers into your most potent promoters.
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In today's episode, we're diving deep into one of the year's most anticipated events: HubSpot's INBOUND conference.
Every year, INBOUND brings together industry professionals and innovative thinkers to share, inspire, and reshape the world of marketing & sales.
Whether you attended INBOUND and are looking for a recap or missed out and want the key takeaways, this episode has insights and three takeaways from our marketing manager. Tune in and get ready to be inspired!
Remember, the world of digital marketing is ever-evolving, and staying updated is the key. And if you enjoyed our episode, don't forget to subscribe, rate, and share with your network.
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The holiday season is upon us and if you've not already outlined your game plan for your website, there is never a better time then now! Today we go over 5 core parts to review with your website property and important SEO tips to get you prepped for holiday traffic, leads and sales.
When is the last you really took an objective look at your online presence? Do you know who your competition really is, and why? Have you walked through your value proposition and do you communicate it clearly? Today we discuss how to embark on a digital health check and include a handy-dandy checklist you can use.
How many times have you clicked a link only to taken to a "404 Page Not Found" or, to a page you didn't expect? 301 redirects are important to getting old content recognized and found the way you intended. Many rebuilds and relaunched websites run into these problems and we got a few tips on how what redirects are and how to use them.
In this episode of the Perfect Afternoon Morning Show, we journey into the groundbreaking realm of AI-driven content creation. How can artificial intelligence revolutionize how we craft website content, and is there a place for human touch in this automated era?
Whether you’re a tech enthusiast or a content creator wondering about the next big thing, we’ve got you covered. Plus, we tackle the big question: Does AI compromise authenticity?
Join us for a blend of tech insights and a glimpse into the fascinating future of website writing. Don't miss out on this blend of innovation and inspiration!