Georgiana is a strategic advisor, author and speaker who's passionate about turning customer value into revenue-generating outcomes. Marketing online since 2000, she began her track record as a marketing executive and product growth advisor in 2010 working with high-growth, B2B SaaS like Unbounce, Sprout Social, Bitly, Appcues, SparkToro, Invoice Simple and more.

Questions and topics we covered in this interview include:

• The origins of Forget The Funnel (and why funnels are bad for business)
• What Customer-Led Growth is and why it comes before all other growth models (like product-led, sales-led, marketing-led, or community-led)
• How do marketers begin to learn from their customers? 
• What’s the best way to collect product feedback?
• What’s the best way to implement that feedback? + How does marketing champion and facilitate this process with other departments?
• You’re a prolific advisor to several big name startups, what does it take to become one?
• Georgiana’s advice on how to become a startup advisor

And more!

Important Links

You can say hello to Georgiana on LinkedIn here - https://www.linkedin.com/in/georgianalaudi/

You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto 

Get her book on Customer-Led Growth™ here - https://www.forgetthefunnel.com/customer-led-growth/book

Check out her podcast with cofounder Claire Suellentrop here - https://pod.link/1713510690

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com 

Kate Guerrero helps early stage startups solve positioning and messaging challenges, and translates strategy to a crystal clear homepage. She's a 2x small business owner, a 2x mom, and the author of an award-winning manuscript.

Questions and topics we covered in this interview include:

• Fletch’s philosophy around product marketing
• How product positioning lays the groundwork for all other forms of marketing collateral a business will need to make and deploy
• How to sell the work of product positioning internally
• How the size of a business’s product portfolio affects positioning exercises and GTM strategy
• The core differences between brand marketing and product marketing
• The actual step-by-step process Fletch takes to update a B2B SaaS company’s homepage and product positioning  
• How to identify what differentiates a product from the rest of the market
• Why it’s okay to actually talk about the competition in your positioning 

And more!

Important Links

Learn more about Fletch PMM’s positioning and product marketing services here - https://www.fletchpmm.com

You can say hello to Kate on LinkedIn here - https://www.linkedin.com/in/kate-guerrero-🖋%EF%B8%8F-42b56348/

You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto 

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com 

Shelagh Dolan is the Content Marketing Manager at Quora, where she has led the content strategy for Quora for Business, the platform’s advertising division, since June 2022. With over a decade of experience, Shelagh has a proven track record of crafting content strategies that align with sales goals and drive growth for global B2B brands. Before joining Quora, she held key roles as the Director of Content Marketing at eMarketer and Senior Content Marketing Manager at Business Insider.

Topics and questions we covered in this episode include:

• The key skills every entry-level content marketer should focus on developing in 2025
• The things that HAVEN’T changed in marketing (and probably won’t)
• Shelagh’s process for launching new product features
• How to prove that content is bringing in revenue and ROI?
• Shelagh’s advice for finding (and getting) great marketing jobs
• The challenges people don’t talk about when it comes to managing a team

And more!

Important Links

You can say hello to Shelagh on LinkedIn here - https://www.linkedin.com/in/shelaghdolan/

You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto 

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com 

Nikki Lindgren, founder and managing partner of Pennock, is a leader in scaling DTC businesses through paid ads with a focus on helping female-led beauty brands. With expertise in digital media management exceeding $100 million, Nikki and her team leverage strategic advantages for impressive MER and ROAS.

Questions and topics we covered in this episode include:

• Nikki shares her story of how she founded Pennock
• When and how marketers should deploy ads to grow eCommerce businesses
• The nuances that come when doing any type of performance marketing campaigns for beauty products
• What constitutes a strong ad strategy in today’s market?
• The metrics that truly matter when it comes to doing media buying well
• The “learning phase” is defined (in as simple a way as possible)
• How to measure ad fatigue/campaign decay
• How much should brands spend on ads, where should that money go, and what should be the expected returns?
• What are your predictions for the future of DTC and performance marketing?

And more!

You can connect with Nikki on LinkedIn here - https://www.linkedin.com/in/nikkilindgren/

You can connect with me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com

Kristin Fracchia is a growth and marketing exec who has helped scale companies from early stage to public, including Chegg and Magoosh. She is an unabashed generalist and lifelong learner, who has flexed between roles leading marketing, growth, sales, product, finance, business development, and business operations. Her current passions are helping companies leverage AI to their advantage and mentoring early career leaders. Prior to working in tech, she obtained a PhD and dabbled in academia, earning an excellence in teaching award from the University of California.   

Questions and topics we discussed in this interview include:

• How Kristin is learning about new tools like Clay.com to stay adaptable as a marketer in this budding field of GenAI
• How should marketers think about getting their brands more visibility on gen AI tools and chat-based search tools like ChatGPT?
• What’s the business impact that obtaining AI visibility would have on business growth?
• What is generative engine optimization (GEO)? And how is this field emerging and evolving?
• What tools can marketers use today to determine how their marketing is being impacted by genAI?
• What should marketers tell their leadership teams about how genAI search may impact their marketing strategies and how we should all start adapting

And more!

You can connect with Kristin on LinkedIn here - https://www.linkedin.com/in/kristinfracchia/

You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com 

Shelia Rondeau is a driven and experienced executive with expert proficiency in providing unsurpassed leadership and revenue growth in dynamic, fast-paced, competitive business environments. She’s fully capable of leading a full array of enterprise marketing responsibilities, as well as general business operations, building foundations that enable the companies she works with to scale for growth. She is currently a Fractional CMO and CEO for her company MOGXP.

Questions and topics we discussed in this interview include:

• The story of how MOGXP began
• What it takes to obtain big-name clients like Toyota, Budweiser, Walmart, and more.
• The common marketing challenges big brands face when it comes to customer experiences
• Experiential marketing defined
• How college ambassador programs are a great example of experiential marketing programs (done the right way)
• The current state of experiential marketing and its effectiveness as a marketing channel

And more!

You can connect with Sheila through LinkedIn here - https://www.linkedin.com/in/sheilarondeau/

You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com 

Pat LaCroix is the EVP of marketing and commercial strategy at Seekr, a leading artificial intelligence company specializing in transparent content evaluation.

For over 20 years, Pat has worked inside major consumer brands and advertising agencies. Prior to Seekr, he held a variety of global marketing leadership roles at Bose, where he was responsible for brand marketing, media, digital, social and partnerships with relevant brands such as NFL, Amazon, Disney, and Spotify to name just to name a few. During this time, he was recognized in the “Sports Business Journal” with the “40 under 40” award.

Questions and topics we discussed in this interview include:

• He explained how past roles prepared him for his leadership at Seekr
• Pat provided an inside look at Seekr’s mission and explained his responsibilities within the company
• He addressed the challenges he faces in his role
• Pat shared insights on Seekr’s biggest marketing challenge for 2024
• Pat introduces us to the PIE framework (performance, image, and exposure) that all marketers need to know if they want to get promoted

And more!

You can connect with Pat on LinkedIn here - https://www.linkedin.com/in/pat-lacroix-1883506/

You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

Near the end of the episode, Patrick also mentions the PIE framework (performance, image, and exposure) that he used to get promotions throughout his career. If you want a deeper dive specifically into this subject, check out this article I wrote about it on Medium - https://medium.com/@KennySoto/why-doing-a-good-job-isnt-enough-here-s-a-slice-of-p-i-e-for-my-marketing-homies-dce789fc2cf6

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com 

Andrew began his career by spending seven years in newspaper journalism. He then logged five years in higher-education marketing, co-managing a college website with a focus on video storytelling and fine-tuning email messaging to 18-year-olds. For the past 7 years, he’s worked in B2B software, in marketing operations and then product marketing, with a focus on quantitative and qualitative customer research. He’s started one customer advisory board and scaled two others, both in person and virtual, and strongly believes there’s significant value in both approaches, for both customers and companies.

Questions and topics we discussed in this interview include:

• What are the basics of customer research that marketers need to understand as they grow in their careers?
• When proposing the idea of a Customer Advisory Board (CAB), is it mainly to inform product marketing initiatives? Are there other areas of marketing and business overall that can benefit from the investment in a CAB?
• How should marketers identify and select the right members and determine the correct size for a Customer Advisory Board?
• What strategies can marketers use to keep CAB members engaged and active?
• How should the feedback process with CAB members be structured to ensure it's productive and actionable?
• What are some other common challenges businesses face when managing CABs, and how should marketers address them?
• How can marketers measure the success and impact of a Customer Advisory Board on product marketing initiatives?
• How do the role and operation of a CAB differ in startups versus established SaaS companies? Is there a specific stage in a business’s life cycle where a CAB is more beneficial?
• How is the role of CABs expected to evolve in the next 5 to 10 years?

And more!

You can say hi to Andrew on LinkedIn here - https://www.linkedin.com/in/andrewgpetersen/

You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com 

Marina is a Content Marketing Specialist & Founder of the B2B Content Marketing agency Retold. With an extensive background in marketing, including content, social media, branding, and more, Marina opted for the agency approach after working in marketing leadership roles with companies in a number of different verticals. Today, she is passionate about bringing the power of storytelling and innovation into the world of content marketing to help companies solidify strategies that get results.

Questions and topics we discussed in this interview include:

• The hardest part about being a marketing manager that people don’t talk about enough
• Does written content still have a place in a marketing strategy (within video-first world)?
• What do people get wrong about thought leadership? How can marketers make it an effective part of a strategy?
• How to get your CEO featured in the media
• Skills Marina thinks marketers should focus on learning this year if they want to get better at B2B marketing
• What’s been Marina’s approach to collaborating with other content creators?

And more!

You can connect with Marina on LinkedIn here - https://www.linkedin.com/in/marina-krivonossova/

You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com 

Aren Johnstone is the President and Owner of Franchise Ramp, a leading marketing agency in the franchising industry that partners with the world's top fitness and wellness franchise brands. During his senior year of high school at the age of 18, Aren bypassed multiple full-ride college scholarships to purchase his first company, an ecommerce business. By 19, he ventured into marketing and software consulting, hiring his first employee. By the age of 20, his team had grown to five, and he co-founded an agency specializing in media buying for top ecommerce brands, overseeing more than $100M in ad spend.
In 2019, Aren joined Franchise Ramp to introduce cutting-edge marketing strategies from the Ecommerce world to the franchise industry. Since then, Franchise Ramp has served thousands of franchise locations and has been recognized on the Inc 5000 list for two consecutive years, achieving a notable #49 ranking in 2022. He is passionate about entrepreneurship and committed to developing products and businesses that address real-world challenges. 

• Aren’s story of how he got started in business during his high school years by selling t-shirts and apparel in Tulsa and then by purchasing an online figure-staking store at 18 years old
• Aren’s journey into Facebook advertising back in 2015
• The specific challenges that come from marketing franchise businesses
• The basics of “hyper-local” ad targeting
• Ecomm vs franchising: the main differences in paid media strategies
• The essential skills needed to be a great media buyer
• The nuances behind high-performing performance creative (*now that’s a mouthful hehe)
• Changes in performance marketing that brands need to be aware of

And more!

Here’s the episode I mentioned about MasterMind groups, featuring Liz Scully - https://www.kennysoto.com/podcast/interview-liz-scully-could-a-mastermind-group-elevate-your-marketing-ep-14/

You can connect with Aren via email here - aren@franchiseramp.com

You can say hi on LinkedIn here - https://www.linkedin.com/in/aren-johnstone/

You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com 

Over her career, Lindsay McGuire has contributed to the content functions at the largest credit union in Alabama, the most well-known nonprofit brand in the world, and a SaaS company that made five acquisitions within two years. Now as the Associate Director of Content & Campaigns at Goldcast, her days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue-driving channels.

Her diverse background across various industries makes Lindsay a well-rounded content leader and a strategist who knows how to create a content engine, build relationships across teams, integrate holistic messaging, and think creatively while staying laser-focused on business goals.

Questions and topics we covered include:

• Lindsay’s method to recover from layoffs
• Ways marketers can improve their confidence on camera
• The lessons Lindsay has learned about marketing events and webinars by working at Goldcast?
• What’s the right strategy for promoting and repurposing events?
• What are the keys to strong customer interviews? How can marketers leverage them to improve their brand’s storytelling?

And more!

You can connect with Lindsay on LinkedIn here - https://www.linkedin.com/in/lindsayladeroute/

And you can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com 

Amir Shahzeidi, Head of Demand Generation at Uscreen.tv and Host of the Beyond the Funnel podcast, combines deep SEO roots with a passion for driving growth. His expertise empowers brands and creators to thrive in the digital landscape, through strategic, revenue-centric marketing approaches.

Questions and topics we covered in this episode include:

• The unique challenges you’ll face when you’re the first marketing hire 
• How does Amir define demand generation and how to properly measure it
• What does a marketer need to do after demand is generated?
• Examples of short-term marketing tactics that create the wrong incentives for businesses…
• Examples of vanity metrics we need to avoid as marketers and some of them aren’t that obvious…
• What can marketing teams learn from creators?
• What has contributed the most to Amir’s success at UScreen?
• What does Amir look for in new team members?

And more!

Connect with Amir on LinkedIn - https://www.linkedin.com/in/amir-shahzeidi/

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com

Two years after graduating from Harvard with a degree in Applied Math, I quit my corporate job to travel the world with my then girlfriend for 5 years. Together we visited over 60 countries. During that time I launched and exited from my first SaaS, NinjaOutreach, an influencer marketing platform. Nowadays I run Shortlist.io, a boutique digital marketing agency. Our team is 20 people strong and we work on cool problems.

I've been on dozens of podcasts and my style is always to be engaging, energetic, and transparent - often focusing more on the realities and the failures than the highlights. 

Questions and topics we covered include:

• The story of NinjaOutreach and what lessons do you take from that experience into the agency you manage today?
• The latest trends in link building, whether or not link building is still an effective way to increase rankings
• How to select websites (what's a good target what's a bad target)
• Behind the scenes look at your data from building thousands of links
• What to expect in terms of results (how long does it take to rank)
• When linkbuilding is most effective and who it's most effective for
• Google Generative Search experience, thoughts on how it will affect marketers?
• Go to SEO and MarTech tools…

And more!

Connect with Dave on LinkedIn - https://www.linkedin.com/in/dave-schneider-8a693115/

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com

Allie is currently the Growth Marketing Lead (formerly the Content Marketing Lead at the recording of this episode) at Sequel.io, a webinar platform that allows you to host events directly on your website. She lives and breathes SaaS start-up marketing after falling into the space while overseas and diving deeper into the realm of content. 

Over the years she has become a huge advocate for killing bad B2B marketing and bringing life into every relationship, campaign, and content piece. Connect with her on LinkedIn for marketing insights & the best coffee beans to fuel your day!

Questions and topics we covered include:

• The qualities in a team/company that Allie looks at before deciding to join them…
• Why it’s ok to (and how to) evaluate a company's leadership team before accepting an offer
• What are the pros and cons of working directly under the founder/CEO?
• Why is it important to make yourself visible at work?
• How to do “Self Check-Ins”
• Why it’s important to evaluate the product or service that a company is selling before accepting a job offer
• Should marketers specialize or be generalists?

And more!

Connect with Allie on LinkedIn - https://www.linkedin.com/in/alexandra-smith223/

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/

Bonus Resources

Check out Allie’s Job Search Tracker template: https://l.linklyhq.com/l/1jeDq 

Check out her Career Goals template: https://l.linklyhq.com/l/1jeq5

Work Results template: https://l.linklyhq.com/l/1jeq1

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com

Nathan Yeung has over 10+ years of experience advising B2B businesses on their marketing strategy. He has helped companies build their marketing teams from 0-1, delivering GTM deployments, and launching new products into the market. 

“You know, 99% of the time marketing gets handcuffed…we have golden handcuffs.”

Questions and topics we covered:

• How Nathan’s past experience as a VP of Finance makes him a better marketing leader
• How would you suggest people find good marketers? How do we make ourselves a “good marketer?”
• What is the most important thing to know when it comes to implementing marketing as a function?
• How long does it take for marketing to become effective? 
• What’s the #1 thing you would do in any company as a marketing leader?
• Paying for ops and paying for creative = why it’s necessary
• How to build a marketing team from scratch
• How to avoid getting laid off as a marketer? Is it even possible?

Connect with Nathan via LinkedIn at - https://www.linkedin.com/in/yeungnathan/

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com

This is a special episode of The People of Digital Marketing. In this episode, I talk briefly about the future of SEO. It’s hard to predict what will happen in the future but, there are some things I’m willing to bet on (with actual money too) when it comes to how marketers will approach Search as a channel.

What are your thoughts? How is your team preparing for the future when it comes to SEO? 

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com

Justin consults, advises, and executes content distribution and repurposing strategies for growing SaaS companies and founders. He is the host of the Distribution First podcast and creator of the Content Repurposing Roadmap. 

Questions and topics we covered include:

• Justin’s origin story from experiencing a 2022 tech layoff to diving into solopreneurship
• How to manage creating content at scale
• Why is content distribution a challenge for most B2B businesses?
• The rookie mistakes Justin wishes he knew about before becoming a content marketer
• How Justin approaches repurposing podcast content (a “walkthrough” into how he thinks about marketing
• Justin’s content marketing tools

And more!

Connect with Justin via LinkedIn at - https://www.linkedin.com/in/justincsimon/ 

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/

You can check out Justin’s newsletter here - https://news.justinsimon.co/

You can check out Justin’s content repurposing course here - https://contentrepurposingroadmap.com/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com

“No one will slap your hand for saying, ‘I want to hear from customers more often.’”

Melissa Moody is a full-stack marketing executive and entrepreneur with a passion for user-first products, and a talent for creating clarity from chaos. Her background includes 14 years in large-partner marketing at Google, taking on her former role as CMO & Cofounder at SaaS startup Gated, and being the host of the “2 Pizza Marketing” Podcast for small-team marketers. She is also the Cofounder of Wednesday Women, which raises visibility for extraordinary women leaders and now the CEO of Match.so.

Questions and topics we covered include:

• Lessons in marketing while working at Google
• The Founder/CMO dynamic
• The biggest challenge that comes from transitioning from expert IC to 1st-time marketing leader? 
• Why the marketing team needs to own research and development
• The value of customer advisory boards (CABs)
• Challenges of working within small marketing teams
• What Melissa has learned from hosting her own marketing podcast
• How to scale a network of advocates for your career growth
• What’s the biggest challenge marketers are facing in 2024?

And more!

Connect with Melissa via LinkedIn at - https://www.linkedin.com/in/melissammoody/

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com

Here’s the episode with Alex Levin that I mentioned during the show - https://www.kennysoto.com/podcast/b2c-marketers-leverage-key-marketing-channel-alex-levin-episode-129/

Mike Grinberg is the Founder and CEO of Proofpoint Marketing.

Mike Grinberg is a creative problem solver at heart, who happened to fall into marketing. The core problem Mike sees right now is technology and automation removing the human element from the way we build businesses and how we go-to-market. Mike believes that relationships are still the key to business success, and he’s built his consulting business on people-first principles.

Questions and topics we covered include:

• What’s wrong with most GTM models today?
• Mike’s definition of the buyer’s journey as it stands in 2024
• Defining Relationship-Led Growth
• How to get this GTM motion started?
• What’s the core difference of general Sales-led and account-based GTM motions?
• How relationship-led growth supports other marketing functions.
• How AI could be incorporated  into Relationship-led GTM
• How to measure the success of this GTM strategy

And more!

Connect with Mike via LinkedIn at - https://www.linkedin.com/in/mikegrinberg/

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com

Adrianna Vidal is a community manager and content marketer. She broke into tech in 2021 after working in retail and apartment leasing, and now works as a Community Marketing Manager at Bigeye, a data software company. She’s a marketer just like you, trying to make her mark and succeed in her career.

Questions and topics we covered include:

• Adrianna’s story on how she became a marketer
• Her advice for marketers entering a new experience and how to “show up” on day one…
• Why should businesses care about building a community in the first place?
• What does the ideal community look like?
• What are the core differences for community building for individuals/creators and brands?
• Adrianna’s approach to building her personal brand on LinkedIn
• How should marketers approach pivots in their careers?
• The core skills Adrianna’s focusing on when it comes to career development as a marketer…

And more!

Connect with Adrianna via LinkedIn at - https://www.linkedin.com/in/adrianna-vidal/

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com