In episode 86 of The Payments Show Podcast, I spoke to Jonathan Tomek who is the Vice President of Research & Development at Digital Element. Digital Element empowers businesses to extract actionable insights from a consumer’s internet connection, leveraging their IP address. These insights encompass location, connection type, demographic data, VPN usage, and proxy details. By harnessing this data, businesses can enhance ad targeting precision, optimize content localization, a...
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