Last year was a big year for me and my family. This is why, in 2025, I'm going to take my foot of the accelerator, slow down and I'm not going to set any specific goals for the year.

Welcome to my annual review for 2024! In preparation for this video, I looked back at the video I made last year and I'm pleased to say that I accomplished all of the goals I set out to achieve at the end of last year!

How you start your day and the habits and routines you adopt genuinely have a big impact on your effectiveness throughout the day. I’m also a big believer in consistency and when you do the same thing each day, these small habits can have a big impact over time. With that said, here are some of the things I do on a daily basis to look after my health, set up for the day and get my work done.

A crucial productivity mantra that has continued to stick over the years is: “Get it out of your head”. This is an idea I first came across in David Allen’s book Getting Things Done. He nailed it when he said, “Your mind is for having ideas, not holding them.” That quote really hit home for me, and it’s shaped how I use tools and technology to reduce my mental workload.

When I first started my business, like most business owners, I was focused on making money. That’s the goal of any business, right? And for me, I simply wanted to earn enough to replace my full-time salary. However, over time, how I view money has evolved. As I’ve talked about before, I now put a lot of my effort into making the business more efficient; optimising our time and the energy required to do our work.

Knowing what your ideal client looks like is critical if you want to attract the right customers to your business and have successful outcomes. This is not to say you shouldn’t work with clients who don’t exactly fit the profile you’re looking for. But having a customer ‘avatar’ helps you to focus your marketing and filter potential prospects.

Having multiple revenue streams is a MUST for any freelancer or business owner. If you have just one source of income, you’re opening yourself up to risk if that source of revenue ever drops or goes away. Having multiple sources of income not only protects you but helps you to further grow your business.

I recently enjoyed this conversation with Ed Sheeran (one of my favourite musicians) on the Theo Von podcast. During the interview, about 58 minutes in, Ed talked about how he always tries to be as honest as he can with people concerning what he’s thinking or feeling.

A focus is more than a priority. Every day, we have high-priority tasks that we’re working on. A focus is bigger than that. It’s your north star. It’s more like your number one goal. But where you can have multiple goals, I only ever have one focus. Your focus is the main area you're putting time and energy into for the quarter or even the year.

Over the last few years, I’ve grown my team to help remove myself as the bottleneck and to free up my time so I can focus on other areas of the business. In doing so, it didn’t feel right to continue operating under the PaulMinors.com brand and website. Today, I'd like to introduce you to the new brand behind my consulting business, MinorCo.

Welcome to episode number 300 of the Paul Minors Podcast! For this milestone episode, I asked my good friend, Dylan Bland, to interview me (similar to what we did for the 100th episode). In the first half, Dylan unpacks my history, how I got started with my business and how I view productivity. In the second half, we discuss a range of topics including productivity, technology, AI and the future of work. 

This episode is a bit of a ramble. I share some updates on what I've been working on recently and discuss how I prioritise my time.

If you’ve earned an income from your business, you could reinvest it to grow your earned income further. But why not invest it in an asset that’s going to generate a passive income or capital gain?

In this episode of Minor Updates, I share some of the things I've been focussing on in my business and personal life.

When I sell to a prospect, I present a few options and I actually tell them which option to buy. N Nobody enjoys having to think about it. They just want to be told what to do based on their budget and situation.

I’ve shared previously on this blog that my primary motivation right now (as it has been for years) is to make my business more efficient. Since reading Dan Martell’s book, Buy Back Your Time (affiliate link), I’ve shifted my mindset to focus more on teaching my team as much as I can in order to improve our overall efficiency.

At the end of last year, I hired an administrative assistant to help process my email and to help with daily administrative tasks. My new assistant, Faith, has been working with me for just over a month now and she’s already helping to save me a tonne of valuable time.

In this episode of the Paul Minors Podcast, I catch up with my good friend, Francesco D'Alessio. Francesco is a fellow YouTube creator. We started our businesses around the same time. We're similar in age and both are young Dads and we get along well. In this interview, we catch up on some personal stuff and talk about productivity apps, YouTube and how we've built our businesses. Enjoy!

Almost all of the Pipedrive and Asana clients we work with tell us the same thing - “We’re not getting as much as we can out of the tool”. A big part of getting more out of the tool is learning how to use the tool itself. But an often overlooked aspect is making sure you're inputting good data and keeping it up to date. This is the whole ‘Quality In = Quality Out’ argument.

In this episode, I reflect on this year's major achievements and share what I’m looking forward to in 2024.