Established in 2020 and situated in Langley, BC, Mindful Monk creates functional and delicious dark chocolate snacks. Alice, the driving force behind the business exclusively utilizes pure monk fruit juice as the sweetener for her chocolates - a first within the category.  During our long and winding conversation, among many things Alice revealed her genuine dedication to well-being - both in life and through her business. ________________________________________ Find Alice & Mindful Monk here: Web: https://mindfulmonk.co/  IG: @mindfulmonksnacks  Email: alice@mindfulmonk.co    ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

In today's episode, Melinda takes us on a journey through the foundational story of Moonshine Mama's. Starting with her motivation for natural health and healing after a stage 3 cancer diagnosis in 2011, right through to the development and launch of the business crafting activated turmeric elixirs on Salt Spring Island. Discover some of the challenges Mel overcame, her passion for natural ingredients and how Moonshine Mama's continues to nourish and revitalize health-conscious individuals nationwide!  ________________________________________ Find Mel & Moonshine Mama’s here: Web: https://moonshinemamas.ca/  IG: @moonshinemamaselixirs Email: mel@moonshinemamas.ca  ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

It was a pleasure sitting down again with Dominica, who graciously bestowed us with her invaluable insights across a broad spectrum of subjects. From providing a comprehensive overview of this year's Planted Expo to delving into the mechanics of improving your COGS. Dominica and I also explore the challenges and opportunities that the CPG industry presents, while shedding some light on some essential qualities necessary for entrepreneurs to flourish in this constantly evolving industry. Prepare yourself for an enlightening conversation that promises to inspire and educate all aspiring CPG business owners and operators. ________________________________________ PLNT LIFE Brand Accelerators (founded in 2020 and located in Vancouver, BC) offers a range of services to help food based CPG businesses bring their ideas to life. With a passion for innovation, PLNT LIFE will work with you to find the most exciting ingredients, trends and innovation to help your brand launch or expand out into the world.  In addition to product development, PLNT LIFE also provides full service support including web & graphic design, social media management and product photography as well as finding the right co-packer, distributor and broker to help you achieve your business goals. ________________________________________ Find Dominica & PLNT Life here: Web: https://www.plntlife.com/  IG: @plntlife_brand_accelerators Email: dominica@plntlife.com  ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

In 2020, Chae and Jim founded Earthling Foods, a dedicated gluten-free specialty production bakery located in Port Coquitlam. Their expertise lies in crafting exquisite gourmet Dacquoise, which they recently rebranded and trademarked as Dacarons™.  During our extensive conversation, we explore various topics including the inspiring founding story, their recent rebranding journey and some of the unique production methods that they have employed. Thanks to their extensive distribution network, Earthling Foods' signature creation, Dacarons™, can be enjoyed in over 80 locations. These establishments consist of a select group of independently owned, third-wave cafés that align perfectly with the ethos of Earthling Foods. To ensure widespread availability, the distribution of Dacarons™ is facilitated by Sysco Vancouver, Kelowna and Victoria, further cementing their reach and impact. ________________________________________ Find Chae & Jim @ Earthling Foods here: Web: https://www.earthlingfoods.ca/  IG: @earthlingglutenfree Email: info@earthlingfoods.ca  ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

On for a second time, Miki and I jump deeper into oomé’s first year of business with a big focus on the wins and challenges that have shaped their business model. Miki's startup journey will resonate with many entrepreneurs who have encountered typical obstacles and critical decision points in the food production industry. If you're someone who dreams of turning your idea into reality I recommend going back to episode 95 to hear Miki’s initial startup story prior to listening to this episode. Together, both episodes serve as a powerful example of how much can be achieved within a single year when you commit 100% of yourself to your vision & business. ________________________________________ Find Miki & oomé here: Web: https://www.thisisoome.com/  IG: @thisisoome LinkedIn: Miki Talebi Email: miki@thisisoome.com  Brand and packaging design by Tyler Quarles @ https://www.quarles.studio/ Product Photography: Abby Wiseman @ http://abbywiseman.ca/ Miki’s book recommendations: Indra Nooyi - Former Chairman and CEO of PepsiCo “My life in full” Mike Fata - GROW: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur Phil Knight – “Shoe Dog”: A Memoir by the Creator of Nike ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com 

During today's chat, Randy generously pulls back the curtain on distribution and provides some great tips for brands currently working with or considering partnering with a distributor. We also dig into the story of his family's rich history in the business and their journey of building their own brand, Wescana Foods. Additionally, we touch on their recent acquisition of What The Flour and Randy sheds some light on the delicate art of balancing business and family life.  Get ready for an engaging conversation that offers practical advice and some fun anecdotes from the world of CPG distribution. ________________________________________ Randy leads his family business, Nationwide Natural Foods - A distributor that specializes in a wide variety of natural, organic, gluten-free, vegan and vegetarian products to retailers across Canada. Their extensive product range includes their own Wescana Foods and most recently What The Flour, along with a variety of other great brands all catering to diverse consumer preferences. ________________________________________ Find Randy here: Web: https://nnfd.ca/   Cell : 778 885 0348 LinkedIn: Randy Sihota  Email: randy@nnfd.ca    ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com 

Doaa shares her personal journey into photography - from being inspired by her cultural background, sunlight and slow living. The importance of capturing the essence of a product through the collaborative nature of working with CPG founders and the significance of aligning the photographer's vision with the brand's identity. We also touch on the lost art of film photography, current day digital and what the future may look like with the fast approaching Ai generated art movement.  Get ready for an incredibly fun and insightful conversation that will inspire both photographers and CPG founders alike. ________________________________________ Find Doaa Jamal here: Web: https://www.doaajamal.com/  IG: @doaajamal_ Email: doaa.mq@gmail.com  ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

Founded in 2018 and based in Okotoks, Alberta - GroundUp Eco Ventures takes a unique approach to environmental innovation by upcycling cafe and brewery waste ingredients to produce delicious super flours, baking mixes and high-value oils.  Shawn and I explore the GroundUp startup journey, genuinely innovative & technical upcycling process / facility build, upfront funding required and brand development to name just a few topics of conversation. You can find the full range of GroundUp products available via their online store, Amazon.ca and retail locations in Alberta & BC here ________________________________________ Find Shawn & GroundUp here: Web: https://www.groundupev.com/  IG: @groundup_ecoventures Email: Shawn@groundupev.com  ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

Join me as I chat with Natasha Compton, the founder and owner of BeCurious PR, a leading agency that helps beauty, food and lifestyle entrepreneurs establish a PR foundation to expand their presence in North America. With over 20 years of experience, Natasha shared her insights into building buzz that drives growth, connecting brands with media, influencers, customers, and partners. We also discuss the current and future impact of Ai on the industry, along with the various services that BeCurious PR provides, including PR Foundation Strategy, Brand Positioning, Founder Narrative, and Media Trend Audits.  If you're an entrepreneur looking to disrupt your industry and fuel your brand's growth, this conversation is a must-listen! ________________________________________ Find Natasha & Be Curious PR here: Web: https://becuriouspr.com/  IG: @becuriouspr Email: natasha.compton@becuriouspr.com  ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

During today's conversation, Dominica and I covered a lot of ground with a big focus on what it takes to successfully launch a CPG brand in the food industry. We explored recipe development, Co-Packing, distribution and brand management with Dominica emphasizing the importance of innovation and keeping up with the latest trends to create standout products. We also discussed the growing demand for plant-based products and the future in this particular space. It was a fast-paced and fun conversation with Dominica that I'm sure will provide some valuable insights into the world of CPG for you all. ________________________________________ PLNT LIFE Brand Accelerators (founded in 2020 and located in Vancouver, BC) offers a range of services to help food based CPG businesses bring their ideas to life. With a passion for innovation, PLNT LIFE will work with you to find the most exciting ingredients, trends and innovation to help your brand launch or expand out into the world.  In addition to product development, PLNT LIFE also provides full service support including web & graphic design, social media management and product photography as well as finding the right co-packer, distributor and broker to help you achieve your business goals. ________________________________________ Find Dominica & PLNT Life here: Web: https://www.plntlife.com/  IG: @plntlife_brand_accelerators Email: dominica@plntlife.com  ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

Join me as I sit down with Mitch for an insightful discussion on his entrepreneurial journey in building Libra from scratch. We explored some thought-provoking questions such as the fundamental differences between being an entrepreneur versus considering oneself a business person, and why the skill of selling is often overlooked in formal education settings. Mitch gave us plenty of insight into some of the challenges, triumphs and pivotal moments that have shaped Libra’s success, securing funding and staying true to one's vision. ________________________________________ Libra, a division of Upstreet Craft Brewing (located in Charlottetown, PEI) is on a mission to provide a refreshing and balanced alternative in the beverage industry. Mitch and the team have created a range of non-alcoholic craft beers that offer the taste and experience of traditional craft brews without the alcohol. With a lineup that includes a Pale Ale, IPA, Pilsner, Stout, Cherry Sour and limited edition releases, Libra has garnered rave reviews and won two World Beer Awards. Available nationwide through online and in-store retailers, Libra allows their consumers to make mindful choices and find balance in their lives with their exceptional non-alcoholic craft beer options. Use the promo code "LIBRA10" to get a one off 10% discount at the checkout. ________________________________________ Find Libra here: Web: https://drinklibra.ca/  IG: @drinklibra Email: mitch@upstreetcraftbrewing.com  ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com 

In this episode I sit down with Austin Calladine, co-founder and CMO at Saskatchewan based, Cookie manufacturer Sweet Nutrition.  Austin shares his experiences in growing his business, including some specific challenges faced and how the duo overcame them. He also discusses the biggest win his business has achieved so far, as well as the strategies used to build a loyal customer base and retain those customers. Additionally, Austin shares insights on pivoting a business strategy and offers advice to other CPG business owners in the natural wellness space who may be facing similar challenges.  Use the promo code "podcast" to get 20% off their products when shopping on their website. ________________________________________ Sweet Nutrition was co-founded by Austin Calladine and Casey Parker in 2018 and is located in Saskatchewan, Canada. Their mission is to provide a healthier version of all the sweets, treats, and snacks that people love and crave on a daily basis without any negative effects on their body or conscience. Through their innovative approach, Sweet Nutrition has gained a loyal customer base and is making waves in the natural wellness space. Customers can find Sweet Nutrition's full range of products on their website at sweetnutrition.ca, as well as in many retail partners across Canada, including health food stores, fitness centers, and grocery stores.  ________________________________________ Find Sweet Nutrition here: Web: https://sweetnutrition.ca/  IG: @sweetnutritioncanada Email: austin@sweetnutritioncanada.com  ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

Join us as we uncover best practices for leveraging trade shows for market research, lead generation and sales strategies. Don't miss this timely and relevant conversation! Episode highlights: Leveraging Trade Shows for Market Research: Discover how trade shows can be used to gather feedback on products and marketing strategies, and gain market insights. Trade Shows as a Powerful Marketing Channel: Compare the effectiveness of trade shows to other marketing channels for generating leads in the CPG industry. Aligning Goals and KPIs for Success: Learn how operators and marketing agencies can define success and establish KPIs that align with their marketing goals. Promoting Your CPG Brand at Trade Shows: Explore strategies for promoting your brand at trade shows, including pre-show planning, target audience identification and goal setting. Capturing and Nurturing Leads: A little on lead qualification, prompt follow-up, and personalized communication. Sales and Marketing Collaboration: Explore how sales and marketing can work together at trade shows to maximize results and drive success. Have a game plan, be yourself, and personalize communication for optimal outcomes. QA with the audience to finish things off! ________________________________________ Lindsay is the founder of Piquant Marketing, a Vancouver-based marketing agency established in 2016. Her team of 8 specialize in supporting food brands that prioritize transparency, fair trade, sustainability and animal welfare. Lindsay and the team offer a great range of services, including social media management, branding, design as well as influencer and content marketing. Lindsay previously featured on episode 32 of this podcast back in 2021 and I’m excited to have her back on the show for you all! ________________________________________ Find Lindsay and Piquant Marketing here: Web: https://www.piquantmarketing.com/  IG: @piquantmarketing TikTok: @piquantmarketing Email: lindsay@piquantmarketing.com  ________________________________________ 👉 Check out this episode & please leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

Episode highlights: The inception of Morgan's Harbour as a family business and Brian and Jade's role in taking it over. The challenges and opportunities of running a Jamaican patty business, including managing production, navigating the pandemic, staying competitive in a crowded market and adapting to industry changes. The early days of sales and how Morgan's Harbour's sales and marketing strategy has evolved over time. Hiring challenges, training and creating consistency in production. Morgan's Harbour's future plans and ambitions, including expanding the brand, introducing new products, and maintaining quality and tradition. ________________________________________ Morgan's Harbour, HQ’d in Port Coquitlam, BC is owned and operated by partners Brian Chin and Jade McConnell, who produce authentic Jamaican patties in three delicious flavors using fresh and high-quality ingredients. As a Jamaican native, Brian has dedicated himself to creating a true patty experience, and along with Jade, their primary goal is to share this comfort food with those seeking a unique culinary experience. Customers can enjoy the delicious flavors of their patties through various avenues, including curbside pickup fresh from their production room door (delivery is available on Skip the Dishes, Uber Eats, and DoorDash), weekend farmers markets and dozens of retail partners throughout the lower mainland. Additionally, their patties can be conveniently purchased online through Spud.ca and Fresh Prep. ________________________________________ Find Morgan's Harbour here: Web: https://morgansharbour.ca/  IG: @morgansharbour Email: info@morgansharbour.ca   ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

Episode highlights: The startup story of Pulp & Press Balancing work and family life as a business leader The challenges and opportunities of running a growing business in the health and wellness industry Sales, Marketing & Production Building a strong team and hiring : Skills Vs Attributes ________________________________________ Pulp & Press, established in 2014 in London, Ontario, is dedicated to providing their customers, community and fans with a variety of high-quality raw, organic juices, wellness shots and probiotic drinks made from a white tea base. Thanks to their commitment to using only the best ingredients and utilizing HPP technology, their products have a refrigerated shelf life of 180 days. Pulp & Press products can be found in over 1,000 locations across Canada, including select grocery stores, health food stores and fitness studios. Despite their rapid growth, Pulp & Press remains dedicated to their values of health, wellness, and environmental stewardship. Use the code PACKHEAVY20 for 20% off site-wide at shop.pulpandpress.com eCommerce Agency: Northern Commerce  ________________________________________ Find Pulp & Press here: Web: https://www.pulpandpress.com/  IG: @pulpandpress Devin’s LinkedIn: https://www.linkedin.com/in/devinpowellpp  ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

Episode highlights: Exploring the current state & pros and cons of our Recycling and Composting Systems, and understanding their current limitations The inspiration behind founding and scaling Perk.eco Jennifer's personal journey as an entrepreneur and leader in the sustainability space, including lessons learned, successes and failures, and plans for the future ________________________________________ Perk.eco, founded by Jennifer in July 2020, is a Vancouver-based company that has developed a unique system to recycle or compost 90% of coffee shop waste, including cups, lids, stir sticks, napkins, tea bags, pastry bags, drink containers, PPE, and more. The company offers a pickup/collection service, creating a closed-loop system that diverts waste from landfills and reduces the environmental impact of single-use coffee cups. By providing end-of-life solutions for cafe waste, Perk.eco is actively contributing to a more circular economy and promoting sustainability in the coffee industry. ________________________________________ Find Perk.eco here: Web: https://perk.eco/  IG: @perk_eco Email: jen@perk.eco   ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

Episode highlights: Sheena's journey of starting Made with Local, including the inspiration behind the company's focus on sourcing local ingredients and social responsibility. The challenges and rewards of building and iterating on a CPG company & production facility. The importance of storytelling and creating a strong brand and community around a company's mission AND ensuring that you're very clear on your “why”. Sheena's vision for the future of Made with Local, including plans for new product lines and expanded distribution. ________________________________________ Founded in 2012 and located in Dartmouth, Nova Scotia - Made with Local started as a simple farmer’s market table that has grown into a thriving CPG company with a growing distribution network across Canada.  The company has gained a loyal following for their commitment to supporting local farmers and producers, reducing food waste and creating a positive impact, verified through their hard earned B-Corp status.  You can find their nourishing bars and granola at Sobeys, Loblaws, Calgary COOP and dozens of amazing indie retailers in Canada wide and online! Brand & packaging redesign by https://pulpandwire.com/  ________________________________________ Find the Made with Local here: Web: https://www.madewithlocal.com/  IG: @madewithlocal Email: sheena@madewithlocal.com  ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

Episode highlights: The Yoggu! Startup story Initial pricing strategy & competitor analysis Packaging and labeling The plant based market Manufacturing & raising capital Mentors & advisors ________________________________________ Founded in 2018 and located in Vancouver, BC - Yoggu! is a company dedicated to creating delicious and nutritious plant-based yogurts. With a passion for healthy living and a commitment to using only the highest quality ingredients, Jade has built Yoggu! into a trusted and respected brand in the local health and wellness space. Her innovative approach to product development, coupled with her expertise in business and entrepreneurship, has helped Yoggu! grow rapidly and become a favorite among health-conscious consumers. Through her work with Yoggu!, Jade is on a mission to make healthy eating more accessible and enjoyable for everyone, and to inspire people to live their best lives. Brand Design - Chris Williams @ Rucsak  ________________________________________ Find the Yoggu! here: Web: https://yoggu.ca/  IG: @yoggu.foods TikTok: @yoggu.foods  Email: jade@yoggu.ca  ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you! hayden@thepackheavypodcast.com

Highlights from today’s conversation with Nima: Lifestyle Design Value propositions to focus on What’s in a name? Focus = growth Ecomm | Marketing & FB ads Packaging evolution & innovation > Spout Pouches & Single serve Cans  ________________________________________ Founded in 2015 and located in Toronto, Ontario - Broya produces 100% organic and grass fed bone broth in 4 different flavors - all of which are packaged up in stunning flexible spout pouches - and two classics - Beef & Chicken, both of which are presented in somewhat innovative 250ml cans. With a hyper intentional focus on each step of the supply chain process, all Broya products are made from grass-fed and happily raised animals from local farms - allowing their key Value propositions (local farmers, happy animals, a thriving environment, gut health & immune system support) to really shine through. Nima and the team are driving the business primarily through their Ecomm platform and several retail locations across Ontario including Whole Foods, Healthy Planet, Sobeys, Fresh City Farms and other healthy independent retail locations. ________________________________________ Find the Broya here: Web: https://broyaliving.com/  IG: @broyaliving  Twitter: @nimasoco ________________________________________ 👉 Check out this episode & leave a review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

Highlights from today’s conversation with Crystal: Our senses are deeply connected to our emotions & memories Technical challenges faced Working with manufacturers and co packers Searching for and leveraging Trade Marks ________________________________________ Canadian Candy Nostalgia is an Alberta company dedicated to bringing back sweet memories for Canadians. With two SKUs currently on offer (The Cuban Lunch and Rum & Butter) their chocolates can be found in many retail locations Canada wide including Sobies, IGA, 7-11 and London Drugs stores. ________________________________________ Find the Cuban Lunch here: Web: https://cubanlunch.ca/  Web: https://www.rumandbutter.com/  FB: https://www.facebook.com/cubanlunch/   Email: canadiancandynostalgia@gmail.com  Canadian IP Office:  https://ised-isde.canada.ca/site/canadian-intellectual-property-office/en US Patent and TradeMark Office: https://www.uspto.gov/  ________________________________________ 👉 Check out this episode & leave a review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3  Apple: https://apple.co/3uyFrzC  Amazon: https://bit.ly/3Fxz99C  Podbean: https://bit.ly/3hbBPAn  👉 Please support this podcast by checking out our show sponsor FoodPak  👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com