When cramps turn into a company—and that company becomes Ironman’s newest World Championship title sponsor.

This week, Miguel Mattox sits down with Andy Blow, founder of Precision Fuel & Hydration, as the Ironman 70.3 World Championships take over Marbella, Spain. Andy shares how a personal struggle with cramping led to a global sports nutrition brand—and why becoming Ironman’s title sponsor is about passion, not just promotion.

They talk legacy, relevance, and how small, athlete-driven companies can stand out in an industry dominated by giants like Gatorade and GoPro.

To learn more about Andy and/or Precision Fuel & Hydration, head over to precisionhydration.com