In this 5 Minute Friday episode, I’m bringing some tough love. If you’ve caught yourself saying, “I just don’t have time to work on the business,” it’s time for a wake-up call. Because in today’s ultra-competitive market—fueled by economic pressure, fewer referrals, and more ortho grads—you can’t afford to drift. And no, it’s not the OSOs or DSOs taking you down… it’s the lack of a clear, intentional plan. I get it—you’re driving kids to soccer, juggling home life, and trying to breathe. But...
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In this 5 Minute Friday episode, I’m bringing some tough love. If you’ve caught yourself saying, “I just don’t have time to work on the business,” it’s time for a wake-up call. Because in today’s ultra-competitive market—fueled by economic pressure, fewer referrals, and more ortho grads—you can’t afford to drift. And no, it’s not the OSOs or DSOs taking you down… it’s the lack of a clear, intentional plan. I get it—you’re driving kids to soccer, juggling home life, and trying to breathe. But...
You think your practice is crushing it? Cool. But you might be slowly coasting into extinction without even realizing it. I've seen too many orthodontists who built successful practices only to let them slide into irrelevance because they stopped pushing. They stopped learning. They got comfortable. And now they’re watching what they worked so hard for slowly lose value. If you're riding high on a killer practice but haven't attended a meeting, read a book, or implemented a new idea in months...
When starting a private orthodontic practice during a global pandemic, most people would play it safe. But not Dr. Ashley Kisling. In this Greatest Hits Series episode, she shares how she launched her San Clemente-based startup during COVID-19 without a clear marketing strategy. The thought of spending hours on social media to grow her patient base felt overwhelming. She nonetheless opened social media accounts, as businesses usually do. It didn’t take long for her to start seeing the power o...
Today’s 5-Minute Friday is all about a topic that’s bound to get people talking: private equity. I know it stirs up strong opinions, but stick with me. I am giving the reasons why now could be a really interesting time to at least take a look at what private equity-backed OSOs have to offer. I’ve seen a lot of deals, had boots-on-the-ground experience with Smile Doctors, and watched the five-year investment clock tick away. We’re getting close to another cycle, and if you're paying attention,...
In this episode of the Greatest Hits Series, I welcomed back the legendary Dr. Ron Roncone to discuss the art and science of creating an ultra-efficient orthodontic practice. Dr. Roncone walks through the origin and evolution of his JSOP (Just Short Of Perfect) system, detailing how he dramatically cut down on appointments, increased production per team member, and maintained clinical excellence. He combined a powerful blend of strategic scheduling, consistent clinical protocols, and staff ac...
This episode might ruffle some feathers, and I’m totally okay with that because sometimes you need a little disruption to shake things loose. I’m diving into something I taught before - how to actually live your best life. It's a simple but powerful four-quadrant framework that’ll help you figure out where your time and energy should go. You should be living in the box where you’re doing stuff you love, and you’re great at. But most of you are stuck in boxes full of things you can do but don’...
What does it take to build and run a billion-dollar orthodontic empire? Jay Hedrick - CEO of Smile Doctors, knows the answer firsthand. I had the honor of having a conversation with Jay, an experienced executive with a wealth of experience in private equity-backed companies. He sheds light on what it's like running a multi-billion-dollar orthodontic organization and the day in the life of a CEO. Among many other interesting insights, Jay dispels the myth that corporate orthodontics is focused...
Are you thinking about hiring an associate? You might want to rethink that decision. Last week, I talked about opening a satellite and why it might be your biggest mistake and in this episode, I’m breaking down why bringing an associate into your orthodontic practice might be another big mistake you can make. I've received countless messages from people who think hiring an associate will automatically reduce their working hours or increase their revenue. The reality is that bringing on an ass...
You might be losing as much as half a million dollars on unanswered calls. That’s right. In this Greatest Hits Series episode, I sat down with Scott Hansen - cofounder of OrthoChats and now LeadSigma, who shared ways why your practice may be bleeding revenue without even realizing it. Scott has built and sold tech that revolutionized patient communication. Now, he’s tackling the next big bottleneck: converting leads. His new company, LeadSigma, focuses on automating and improving how orthodon...
I want to talk about something I see way too often. Orthodontists itching to open a satellite location. On the surface, it feels like a good move. More locations = more patients = more money. But it’s not that simple. I’ve been in those shoes. I've had the conversations. I’ve made the spreadsheets. And I’ve also seen what really happens when you try to split your time, energy, and team across two locations. It’s not usually a fairytale ending. In this 5-minute Friday episode, I break down why...
I’m going to be straight with you, some of you are making a massive mistake, and it’s driving me crazy. I keep hearing, “I’m having a down year, I can’t afford CE.” That’s complete BS. You can’t afford NOT to invest in yourself. Even the most successful orthodontists still invest heavily in learning and those struggling should be increasing their educational spending, not cutting it. Skipping CE because ‘money’s tight,’ is just lying to yourself… you’re sabotaging your practice, your family, ...
Have you ever wondered what running an orthodontic practice and Disney World have in common? Dr. Jason Kaplan shares how the legendary customer experience principles from Disney can enhance orthodontic care, improve patient interactions, and create a standout practice. Dr. Kaplan also shares his personal experience with Smile Doctors, debunking common myths about OSOs and DSOs, and discussing the benefits he’s seen in his practice. Beyond the business side, he explores the importance of finan...
For years, I’ve been teaching orthodontists about case acceptance, and I can tell you one thing with certainty: trust alone won’t get patients to say yes anymore. Gone are the days when simply being a doctor was enough to get patients to start treatment. So, what’s the missing piece? You need a closer. Whether it’s you or your treatment coordinator, someone in your practice must have the skills to turn interest into commitment. Sales isn’t a dirty word but an essential skill to grow your prac...
Most ortho practices are stuck posting the same boring content - braces debonds, generic team photos, and outdated trends. But you could actually engage your audience, grow your brand, and bring in new patients using your social media. In this episode, I sit down with Brooke Bruneman, a former dental assistant turned dental student who still remotely manages social media for our practice. She shares the insider strategies that make orthodontic content go viral, including how to spot trends, u...
There’s this myth in orthodontics that you need to limit your patient load to maintain quality, reduce stress, and run a low-overhead practice. I’m here to tell you that’s not true. The old-school approach of running a low-volume, high-fee orthodontic practice is outdated. With the right technology, smart outsourcing, and effective management, you can see 60-70 patients a day, avoid burnout, and still provide top-notch care. I’ve built a $3 million/year practice working 3 days a week, and I w...
Every once in a while, you travel to a place that completely blows your mind. That’s what recently happened to me and my family when we went to Japan. I thought I knew what to expect: polite people, cool architecture, good food. But Japan exceeded every expectation I had. It was something out of a dream. In this episode, I’m talking with Mac from Maction Planet, the tour guide who made our trip special. He is originally from the UK but has lived in Japan for over 20 years. He first came here ...
Understanding the difference between mentors, coaches, and consultants is key for anyone looking to advance their career or business. These roles offer distinct types of support, and choosing the right one will greatly impact your success. In this episode, I break down what each one actually does and how picking the right one (or all three) could change your career forever. Over my 30+ years running ortho and dental practices, coaching teams, and building businesses, I’ve spent roughly $500,0...
Running a practice comes with its challenges, especially when it comes to efficiency and costs. One of the areas where we can be more efficient and save costs is by directly printing aligners in our offices. In this episode, I sit down with Mark Bacino from Voxel Dental and Nate Hudson from Renew Digital. Mark dives into how Voxel’s partnership with Lux Creo is changing the game with direct-print aligners. No more models, no more thermoforming. You can print a full set of aligners in about tw...
Is your practice truly where you want it to be? Be honest with yourself. If you’ve been listening for a while, you know I don’t sugarcoat things. Today, I’m getting real about why your practice might not be hitting the numbers you want and what you can do about it. If your practice isn’t where you want it to be, it’s not because of the economy, your competition, or bad luck. It is because you’re not investing enough time and money into the one thing that can change everything. Whether through...
For most of us, life can feel like a never-ending juggling act. Between work, family, and the chaos of everyday life, it’s easy to feel like you’re hanging on by a thread. In this episode, I welcome Amanda Gore, a motivational speaker and expert in emotional intelligence, communication, and wellness. For over 38 years, Amanda has helped individuals and organizations deal with stress and burnout and improve their emotional well-being. She graciously shares her knowledge of the importance of...
Are your clinical photos secretly costing you case acceptance and patient trust?You might not realize it, but blurry, mediocre images could be leaving thousands of dollars on the table.In this 5-minute Friday episode, I’m breaking down why exceptional clinical photography is a non-negotiable for your practice. For over 20 years, I’ve taught orthodontists worldwide how clinical photography boosts patient trust and case acceptance rates.I’ll also give a glimpse of the course I created through O...
In this 5 Minute Friday episode, I’m bringing some tough love. If you’ve caught yourself saying, “I just don’t have time to work on the business,” it’s time for a wake-up call. Because in today’s ultra-competitive market—fueled by economic pressure, fewer referrals, and more ortho grads—you can’t afford to drift. And no, it’s not the OSOs or DSOs taking you down… it’s the lack of a clear, intentional plan. I get it—you’re driving kids to soccer, juggling home life, and trying to breathe. But...
