In this episode of the Organized Mom Podcast, Imani discusses marketing strategies for virtual assistant businesses as we approach 2026. Imani emphasizes the importance of building a strong brand and community, moving beyond just social media presence to include email marketing, long-form content like YouTube and podcasts, and even blogging. She stresses the need for creating genuine, relatable content that addresses real-life issues and offers solutions. She even highlights the importance of multiple income streams and authentic connections for building a successful online business.
00:00 Introduction
00:19 Marketing Your Virtual Assistant Business in 2026
01:18 Building Your Brand and Community
02:27 Effective Use of Instagram for Marketing
02:57 Growing Your Email List
04:23 Leveraging Long-Form Content
05:36 The Power of Blogging
06:23 Diversifying Income Streams
08:24 Creating Authentic Content
10:48 In-Person Networking
11:38 Conclusion
Links to all programs, services & social media:
Imani DaCosta Links Page: www.imanidacosta.com/links
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Purchase the Virtual Assistant Starter Guide HERE
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