Gen Z is reshaping the future of food. From sustainability and ethics to bold flavors, functional foods, and the powerful role of social media, their choices reflect values as much as taste and price. In this episode, we explore what drives Gen Z’s food preferences, the trends that matter most, and what brands need to know to stay relevant in a market increasingly defined by this generation. Whether you’re in product development, marketing, or food innovation, this episode is packed with insights into the consumers of tomorrow.