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The Online PT Side Hustle Podcast
Matthew Shiver
31 episodes
5 days ago
We help coaches and clinicians create additional sources of income and more time freedom through building online coaching platforms. If you are a Physical Therapist or Personal Trainer wanting to learn how to build an online business to impact more people and not feel "stuck" in the clinic/gym, this is the podcast for you.
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Business
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All content for The Online PT Side Hustle Podcast is the property of Matthew Shiver and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We help coaches and clinicians create additional sources of income and more time freedom through building online coaching platforms. If you are a Physical Therapist or Personal Trainer wanting to learn how to build an online business to impact more people and not feel "stuck" in the clinic/gym, this is the podcast for you.
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Business
Episodes (20/31)
The Online PT Side Hustle Podcast
31. How To Get More People to Engage with Your Content

Want to build content that gets people to listen, watch, or read the entire thing?

If so, you should be using "hooks" at the start of your content to get people to raise their hands and become the "main character" of the story of your content.

Listen to the entire episode to learn more!

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5 years ago
7 minutes 31 seconds

The Online PT Side Hustle Podcast
30. How to Build a Website That Makes Your Ideal Customer Buy From You

In this podcast we walkthrough my website that we use every day to get our ideal customers to take action and start training with us or download our free opt-in (sample workouts).

The key is to set the page up to tell a story with your ideal customer being the main character of the journey.

Listen for more details!

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5 years ago
24 minutes 58 seconds

The Online PT Side Hustle Podcast
29. How to Make Your Service Stand Out by Being Unique

What makes your brand, service, or product unique is not what you think... It has little to do about the product, program, etc. that you are offering! 

Listen to today's episode to learn what will make your service/product stand out!

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5 years ago
13 minutes 29 seconds

The Online PT Side Hustle Podcast
28. White Labeling Fitness Apps... My experience with it

These past few weeks I have been looking for a company to white label a fitness app for my company as we continue to expand and take more athletes.

This podcast goes over what I found. Feel free to share your experience with me on IG at shive_on.

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5 years ago
23 minutes 6 seconds

The Online PT Side Hustle Podcast
27. The Instagram Video Formula That Drives More Engagement

In today's episode, we talk about an easy 5 step formula that you can use today to generate more engagement in your Instagram videos.

We want to produce content that gets people to take action, this formula will deliver just that!

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5 years ago
13 minutes 24 seconds

The Online PT Side Hustle Podcast
26. Selling High Ticket Items Using a Webinar/VSL

We cover how we are currently using 20-45 minute webinars to sell high ticket plans of care or coaching packages over $1,000.

There are some good nuggets in here, so be ready to take some notes!

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5 years ago
19 minutes 41 seconds

The Online PT Side Hustle Podcast
25. The Pros and Cons of a Partnership

Partnerships are very common in the business world. They have their benefits and their issues.

In today's podcast, I talk about my role in my partnership as well as ways of how to set up to have the most successful partnership.

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5 years ago
14 minutes 4 seconds

The Online PT Side Hustle Podcast
24. How Often Should I Publish Content?

This is a question I hear all the time! The answer is in the podcast.

There is no simple answer though. It comes down to you and what you enjoy! You have to set yourself up for success!

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5 years ago
10 minutes 31 seconds

The Online PT Side Hustle Podcast
23. How much time do I need to start a side hustle?

This is a question that I get asked a good amount. 

Listen to the podcast to find out the answer!

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5 years ago
11 minutes 19 seconds

The Online PT Side Hustle Podcast
22. Three Email Series Formulas That Work

Do you send automated emails out when someone downloads a product or subscribes to your email list?

Here are three formulas that you can use to put those emails together to work with more of your ideal customers.

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5 years ago
19 minutes 32 seconds

The Online PT Side Hustle Podcast
21. Why You Should Not Boost a Post on IG...

In today's podcast we cover why not to boost a post and what you can do instead to run an even better ad campaign.

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5 years ago
7 minutes 42 seconds

The Online PT Side Hustle Podcast
20. What is a Good Click-Through Rate for an ad?

Click-Through Rate is one of the first things that I look at when I'm assessing an ad campaign. 

In today's episode, we cover what it is and how you should optimize your ads for a high click-through rate to make more sales.

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5 years ago
9 minutes 57 seconds

The Online PT Side Hustle Podcast
19. Sell It Before You Build It

I can't say this enough... Don't build or make any program until you sell it first!

Listen to this short episode to discover why.

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5 years ago
4 minutes 58 seconds

The Online PT Side Hustle Podcast
18. Tips on Building a Blog and Being Yourself on Social Media with Yusra Iftikhar (@thedptdiaries)

Yusra joins us today to tell us her story. She has built a side hustle helping future professional students write their personal statements and essays for school applications.

In the podcast, you will learn what blog platform she is using and you will learn some tips on how to show up on social media to connect and relate with other people.

Enjoy!

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5 years ago
1 hour 1 minute 21 seconds

The Online PT Side Hustle Podcast
17. Facebook Ads SAVE you Marketing Money

Imagine being able to put your message only in front of your ideal customers... well you can do that with Facebook Ads.

They have so much data points on every user that is on their platform, you can put your message directly in front of them.

No longer should you spend more on newspaper, magazine ads, radio ads, etc. 

Spend money only putting your message in front of people that you want to work with.

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5 years ago
11 minutes 8 seconds

The Online PT Side Hustle Podcast
16. My Favorite Educational Resources to Grow Online

To grow online you need to understand digital marketing! That is a term that covers a ton of ground and can be intimidating...

Here are a few things that I have done in the past to improve my skills and knowledge to provide a better product and make more sales online.

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5 years ago
10 minutes 16 seconds

The Online PT Side Hustle Podcast
15. The Easiest Way to Grow Your Social Media Following

In today's episode we talk about the Dream 100 concept that Russell Brunson uses in his Traffic Secret's trilogy to help people grow their social media following.

Enjoy! 

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5 years ago
8 minutes 26 seconds

The Online PT Side Hustle Podcast
14. Using Promos to Get More Than New Clients

Checkout our most recent promo strategy that we are using with Effective Fitness.

This has allowed us to grow 20% in a week of with new members.

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5 years ago
7 minutes 46 seconds

The Online PT Side Hustle Podcast
13. My Current Sales Calls Strategy

In this podcast we talk about my 4 part sales call strategy. 

There are many different ways to do sales calls. The key to all of them is approaching them with the confidence and mindset that your service can change their life!

You are not a cheesy used car salesman. You are there to change their life with your product. If you don't believe that your product can do that, don't sell it...

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5 years ago
28 minutes 40 seconds

The Online PT Side Hustle Podcast
12. What Should I Do Today to Grow My Business?

Here is a quick drill you can use on a daily basis whenever you are presented with a situation where you think you "should be doing something".

Search for clarity and accuracy with your words. Your words create your reality.

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5 years ago
8 minutes 29 seconds

The Online PT Side Hustle Podcast
We help coaches and clinicians create additional sources of income and more time freedom through building online coaching platforms. If you are a Physical Therapist or Personal Trainer wanting to learn how to build an online business to impact more people and not feel "stuck" in the clinic/gym, this is the podcast for you.