How many times have you said, “It’s not the right time”? Whether it’s starting a new business, writing your book, or making a big life change, we all fall into the trap of waiting for perfect timing. Spoiler alert: it doesn’t exist. In this episode, Jay Papasan shares a personal story about finally deciding to adopt a second dog — and how that simple decision revealed a deeper truth about action, timing, and regret. Using insights from psychology and coaching, Jay explains two big mental traps that keep us stuck: the Planning Fallacy and the “Yes, Damn” Effect.   You’ll also learn the surprising origin story behind Nike’s iconic “Just Do It” slogan — and how to use that same mindset to move from “one day” to “day one.”   Challenge of the Week: Think about the thing you’ve been putting off. In the next 24 hours, schedule one small action that gets you started. Stop waiting for the right time — make now the right time.   *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why the "perfect time" never arrives The Planning Fallacy and "Yes, Damn" Effect How to turn "one day" into "day one" Links & Tools from This Episode: The Happier Hour by Cassie Holmes   Hillel Blumberg's Five Pillars of Wealth   Follow Jay on Instagram: @jaypapasan Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA