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The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR
71 episodes
2 months ago
From our HQ in Hamburg, Germany, we’re keeping tabs on everything and anything, and anyone who’s anyone in the European digital, marketing and tech space. OMR CEO Philipp Westermeyer and international digital marketing editor Scott Peterson, are talking shop with the biggest players and companies disrupting the European tech scene and beyond. We’ll be coming straight to your inbox every couple of weeks to keep you up-to-date on what’s up this side of the pond. A Podstars by OMR production.
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Management
Business,
Careers,
Marketing
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All content for The OMR Podcast International – Go inside the minds of the biggest names in digital and tech is the property of Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
From our HQ in Hamburg, Germany, we’re keeping tabs on everything and anything, and anyone who’s anyone in the European digital, marketing and tech space. OMR CEO Philipp Westermeyer and international digital marketing editor Scott Peterson, are talking shop with the biggest players and companies disrupting the European tech scene and beyond. We’ll be coming straight to your inbox every couple of weeks to keep you up-to-date on what’s up this side of the pond. A Podstars by OMR production.
Show more...
Management
Business,
Careers,
Marketing
Episodes (20/71)
The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Jeff Kolovson, COO Faire
Jeff Kolovson is COO at Faire, a B2B wholesale eCommerce platform that Techcrunch described as “Indie Amazon.” But with capital raised north of USD 800m, a valuation of 12.5b US as of May 2022 and a recent partnership with Shopify, all obfuscates Faire’s size. But at its essence, the label fits: retailers can access, via subscription, millions of products by 100,000 brands on the platform and use some very clever filters to ensure that the products align with retailer values. We discussed the robust offering of features and tools the platform offers, the retailer and brand-friendly features aimed at attracting and aiding new users build their shops and the impact of partnering with Shopify.
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1 year ago
43 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Dance CEO and co-founder Eric Quidenus-Wahlforss
Today, we are talking about the future of our mobility and our cities with Dance mobility co-founder and CEO Eric Quinedus-Wahlforss. Dance is a Berlin-based mobility startup offering its users eBikes and eScooters on a subscription basis to have and to hold as their own. In today's pod, we discussed the challenges of overcoming the sodded reputation of eBikes and how Dance succeeded in selling those “clunky contraptions” most-commonly associated with unathletic retiree-types to the hipster, chic types in Europe’s major metro areas. We explored the business model, the community, the value of high-profile investors and Eric’s vision of the city of tomorrow and why he’s confident that cities will continue to move away from cars and incorporate new forms of mobility.
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1 year ago
45 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Kolsquare CEO Quentin Bordage
Quentin Bordage is the founder and CEO of Kolsquare, a leading European SaaS service that connects influencers and KOLs with companies and brands. Originally founded in 2010 as Brands & Celebrities, Kolsquare in its current form has been around since 2018, acting more as a self-service platform for companies to find, vet and connect with KOLs, or key opinion leaders. In this episode of the OMR Podcast, Bordage sat down with host Scott Peterson to discuss the current state of influencer marketing, why the 2018 pivot was more natural evolution that hard paradigm shift, as well as the nuts and bolts of the platform. We also touched on best-case practices and absolute no-gos for brands and companies new to working with KOLs.
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1 year ago
50 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Scéal CEOs Emma Tracey and Johanna Dahlroos
Today's episode features Johanna Dahlroos and Emma Tracey, co-CEOs and co-founders of Berlin-based creative brand agency Sceal. Its focus lies primarily in helping tech companies grow at scale, finetune brand values, overall brand presence, products and brand campaings. This episode is driven by the atypical founder stories that Johanna and Emma have. Johanna transitioned from a career as a painter in her Native Finland to digital designer and now founder, while Emma is a serial entrepreneur having founded Honeypot, an IT job platform that Emma sold in 2019 for 57m. We talked about bootstrapping, the current startup landscape, marrying a career with family and their client portfolio including storied Berlin techno club Tresor.
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1 year ago
38 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Circus co-founder and CEO Nikolas Bullwinkel
Nikolas Bullwinkel is co-founder and CEO of food delivery startup Circus. Based in Hamburg, the venture launched in May 2022 and has set as its mission nothing short of creating what it calls the "Kitchen of the future." In this episode of the OMR Podcast, Nikolas spoke about his plans to redefine kitchens, incorporating AI into the back of the house and why he left Flink.
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1 year ago
37 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Dataguard CEOs & Co-Founders Thomas Regier and Kivanc Semen
We all know it's important, but only a few of us know where to start: safeguarding and safe handling of data. Fortunately, Thomas and Kivanc are two of the aforementioned few, having built the number 1 PIC solution that now serves over 3,000 organizations worldwide. Dataguard is essentially one-stop shopping for privacy, information security and compliance matters. Thomas and Kivanc discussed current privacy regulations and mandates, how Dataguard assists companies in self-inspecting their data setup for vulnerabilities and compliance issues, as well as differences in privacy policies between the EU and US and why having a secure data setup need not come at the expense of performance.
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1 year ago
41 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with LIT Create founder Christopher Leidinger
Christopher Leidinger is a branding expert as founder LIT Create. He has been instrumental in the rebranding of major fintech players in Nuri and Solarisbank, as well as smaller scale enterprises ranging from a chemistry startup and a chocolate startup to an AI food delivery startup, a craft spirit brand and even an underground techno club in Berlin. Furthermore, LIT has worked with Airbnb, Volkswagen and Hyundai on various image and ad campaigns. We discussed the state of branding, what it is, how it’s evolved and why every company, big or small, should be cognizant of the image it projects and also got Christopher’s take on Twitter’s rebrand to X.
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1 year ago
48 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Yuhki Yamashita, CPO at Figma
Last year, Figma was headline news around the globe. Adobe announced it had reached a deal to acquire Figma for over USD 20 billion—which would make it one of the largest startup exits ever. While that deal is being held up in regulatory limbo, it is nevertheless an impressive feat for a company that only launched seven years ago. Figma is a collaborative design platform that is used by millions around the world. Yuhki Yamashita is Chief Product Officer at Figma, a position he's had since June of 2022. Yuhki joined me for a chat ahead of Figma's annual CONFIG conference to talk about design, the creative process and, of course, what the future for Figma in the Adobe ecosystem figures to be.
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1 year ago
37 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Master of Wine, Konstantin Baum
Konstantin Baum, Germany's youngest-ever Master of Wine, runs one of the world's largest wine channels on YouTube. In this episode of the OMR Podcast, we spoke about the business of wine on social media, his YouTube channel, monetization and community-building strategies, and other business verticals revolving around his passion for vino.
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1 year ago
50 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Hinge founder and CEO Justin McLeod
In this episode of the OMR Podcast, we're talking with CEO and founder of Hinge Justin McLeod, the dating app "designed to be deleted. We talked about Hinge's long road to success, the company business model, why he completely tore down Hinge back in 2015 and why the company has no need for standard performance metrics like retention and engagement.
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2 years ago
35 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Snapchat founder and CEO Evan Spiegel
By founding Snapchat in his mid-20s, Evan Spiegel reached billionaire status at a very early age. Today, some 350 million people use the app globally. In the OMR Podcast, he talks about the failure of his first startup, drops his take on when augmented reality glasses will become part of people's everyday lives and why he still believes in Twitter's potential.
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2 years ago
41 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Neeva founder and CEO Sridhar Ramaswamy
In less than a decade, Sridhar Ramaswamy went from Google grunt to Senior VP of Ads and Commerce. After a decade and a half at Google, Sridhar decided he’d had enough with data-driven search and that the sector was in need for disruption. Enter Neeva, a privacy-focussed, user-centric and subscription-based search engine. Funded in part by Greylock Partners, Neeva has raised over USD 100m—despite the seemingly long odds of outperforming Sridhar’s former employer.
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2 years ago
46 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Allbirds founder and CEO Tim Brown
Maybe when Tim Brown retired from professional soccer in 2012, he should have seen it coming: swapping out cleats for shoes. It was in fact his shock at the amount of plastic in the footwear freebies gifted to him during his playing days that gave rise to an obsession, which, eventually, evolved into Allbirds, a D2C stalwart and love brand for sustainable footwear founded in 2016.
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2 years ago
42 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with eToro CEO and co-founder Yoni Assia
In the OMR Podcast International, co-founder and CEO Yoni Assia discusses the importance of user experience for eToro, the impact of the social component on growth, engagement and retention, platform features, crypto, investment tips for beginners and a rather unsucessful dinner with Warren Buffett. He also spoke at length about past, prominent ad and marketing campaigns, including sports sponsorship deals, ads featuring Alec Baldwin and a spot during last year's Super Bowl.
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2 years ago
42 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Contentsquare CEO & Founder Jon Cherki
It has been an eventful 12 months for Contentsquare. From rolling out a slew of key new features, AI capabilities and a cookieless solution, among others, acquired a couple of companies, expanded globally adding a number of new offices and nearly doubled its workforce to approximately 1500 at present. On top of all that, you locked up approximately USD 600m in funding recently, the latest in a 12-month span that saw Contentsquare acquire a total of 1.4B in backing and helping CS’s total valuation double to USD 5.4B. And that’s not taking into consideration the mergers and acquisitions Contentsquare has undertaken in the past 3-4 years.
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2 years ago
38 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Prof. Muhammed Yunus and Saskia Bruysten
While the problems Prof. Yunus and Saskia Bruysten, CEOs and co-founders of Yunus Social Business, hope to solve may seem impossible, the way they laid out the path to success in this episode of the OMR Podcast, impossible seems plausible.
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2 years ago
51 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Margrethe Vestager, EU Commissioner for Competition
For the past 8 years, Margrethe Vestager has taken the fight to the world's biggest tech companies in her role as EU commissioner for competition. Despite the incredibly deep pockets of tech lobbyists, she has had some very high-profile "wins." In the OMR Podcast, she discusses what will happen next.
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2 years ago
48 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Morgan Selzer, CCO at Headspace
Almost exactly one year ago today, Morgan Selzer was appointed CCO at mindfulness platform Headspace. In that time, she has spearheaded content expansion on the platform, which now includes music, guided meditation, sleepcasts and, recently, content focussed exclusively on women's health. And her efforts have begun achieving widespread recognition, as well, as she was named Podcast Executive of the Year by Adweek last month. Morgan joined the OMR Podcast to discuss the brand partnerships and content strategy she has employed at Headspace, her role in making conversations on mental health less taboo and how her experience at CMT—of all places—helped her learn more about the audience at Headspace.
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2 years ago
36 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Mirko Caspar, CEO of Mister Spex
In this episode of the OMR Podcast, we are chatting with Mirko Caspar, CEO of omnichannel eyewear provider Mister Spex. Since Mirko has been at the helm, he has focussed on enhancing brand perception and convincing eyewear consumers to turn to online outlets as well as offline offerings. A decade later, a tenfold increase in annual revenue to EUR 194m is all you need to know about how it's going for Mirko and Mister Spex. We spoke about specifics regarding purchasing habits of prescription eyewear consumers, how a streamlined omnichannel shopping experience and local partnerships have contributed to growth and how AI is impacting the present and the future of Mister Spex.
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2 years ago
30 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Johannes Kliesch, founder of Snocks
2 years ago
44 minutes

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
From our HQ in Hamburg, Germany, we’re keeping tabs on everything and anything, and anyone who’s anyone in the European digital, marketing and tech space. OMR CEO Philipp Westermeyer and international digital marketing editor Scott Peterson, are talking shop with the biggest players and companies disrupting the European tech scene and beyond. We’ll be coming straight to your inbox every couple of weeks to keep you up-to-date on what’s up this side of the pond. A Podstars by OMR production.