What if following your creative curiosity could lead to a global business—right from your living room? In this heartfelt episode, Charlotte Stone of Stone Knits shares how she transformed her love of knitting and socks into an international brand, all while raising three children in Switzerland.
In this inspiring conversation, I sit down with Charlotte, the creative force behind Stone Knits. What began as a personal hobby blossomed into a thriving global business—built not on a formal business plan, but on passion, persistence, and a whole lot of heart. Charlotte shares her journey from marketing to solopreneur, the surprising power of niche creativity, and how social media (and a viral Bernie Sanders meme!) led to book deals and a fanbase stretching from Korea to Greenland.
Together, we explore the importance of resilience, how to navigate criticism, and the unexpected turns her career has taken—including the publication of her bestselling books. We also dive into what it takes to build a successful creative business, the role of community engagement, and the diverse income streams that support long-term growth.
Charlotte speaks candidly about maintaining authenticity as your business scales, prioritizing self-care, and managing your time when you wear every hat. She also shares her experience adapting to new platforms like TikTok and offers practical advice for creatives looking to grow their presence online—without losing themselves in the process.
Whether you’re a creative, an expat, a stay-at-home parent, or an aspiring solopreneur, this episode proves that you don’t need permission—or perfection—to start something remarkable.
In this episode we’ll cover
🧭 How Charlotte built Stone Knits from scratch with no formal business plan
🧭 The role of social media (especially Instagram and TikTok) in scaling a niche creative brand
🧭 Why pricing her products “like a coffee” created deeper customer connection
🧭 How she navigates online criticism and copyright challenges with grace
🧭 How motherhood and her expat journey shaped her creative process and business decisions
🧭 Her unexpected rise to global recognition—and how a Bernie Sanders meme changed everything
🧭 The joy (and challenge) of being a solopreneur who still answers every message personally
Charlotte didn’t start with a plan—just a love for knitting socks. Her second-ever design, the Magic Toadstool Socks, went viral and launched a growing following. She leaned into what felt joyful and authentic rather than what was “strategic.”
Instagram became her creative diary and later, her business launchpad. She built a community by sharing her work, listening to feedback, and staying true to her playful, rebellious style—even while photographing her own feet in the forest.
Charlotte’s daughters helped shape her visual identity and TikToks, and the whole family influenced pattern ideas. Her story is proof that motherhood and entrepreneurship don’t have to be either/or.
✨ Passion and persistence drive success.
✨ Businesses can grow from hobbies.
✨ Social media builds audiences.
✨ Criticism fuels improvement.
✨ Creativity opens new opportunities.
✨ Adaptability is essential.
✨ Life experience aids resilience.
✨ Engaging followers matters.
✨ Multiple income streams are smart.
✨ Time management balances work and creativity.
✨ Self-care prevents burnout.
✨ New platforms expand reach.
✨ Authenticity sustains long-term success.
Charlotte’s story is a reminder that done is better than perfect and that passion, community, and courage can build a global brand—even from your living room.
Wherever you are on your journey, this episode invites you to trust your creative voice, share your gifts boldly, and keep going—even if you’re just starting out.
StoneKnits on the Web
StoneKnits Books
How to build a calm, sustainable business foundation — without drowning in admin with the business backbone starter kit.
In this episode of Omnia Mea Compass, we’re diving into the essential backbone every meaningful business needs: admin systems that support you — not overwhelm you.
We explore how to simplify your admin, set up only the tools and structures that truly matter, and reframe admin as quiet power rather than punishment or busywork.
At the heart of today’s episode is the idea that a peaceful, purposeful business needs solid scaffolding — not hustle, not perfection, just clarity.
If you’ve ever whispered, “I want to do this for real,” this episode is for you.
In this episode we’ll cover
🧭 Why admin isn’t punishment — it’s the support your business needs
🧭 The 8 core essentials that actually belong in your starter kit (and what you can skip)
🧭 How to create a weekly rhythm that keeps you steady without burning out
🧭 Action steps to simplify, organize, and reclaim your peace
Waypoint 1: Shift your mindset — admin is support, not punishment
Admin is not a test of your discipline — it’s the quiet container that holds your creativity, your client work, and your peace of mind.
→ Learn how to value your business structure as an act of stewardship, not control.
🧭 Key Insight: Admin isn’t the opposite of creativity — it’s the scaffolding that lets creativity flourish.
Waypoint 2: Build your business backbone starter kit
Forget the 20-tool tech stack. You only need a few trusted essentials:
✅ A professional business email
✅ A clean, clear invoicing system
✅ A simple file structure
✅ A password manager
✅ A notes or project hub
✅ Legal basics (contracts, privacy, data security)
✅ A “Copy/Paste Me” doc for repeatable language
✅ A simple budget (and runway)
✅ A business bank account
→ Focus on clarity, not clutter.
🧭 Key Insight: You don’t need perfect systems — you need tools that feel supportive and aligned with your values.
Waypoint 3: Build a Routine That Grows With You
Systems aren’t static — they evolve as you do.
A gentle weekly check-in can keep you aligned and avoid overwhelm.
→ Discover how to create a Weekly Compass Check that connects you back to your direction, priorities, and energy.
🧭 Key Insight: Selling isn’t about closing — it’s about opening: to possibility, connection, and transformation.
✨ Key Takeaways
Admin doesn’t have to mean burnout, rigidity, or perfection.
It can be quiet, supportive, and aligned — the invisible architecture that holds up your dreams.
You don’t need twenty apps.
You need one simple, sustainable foundation that reflects your values.
Choose one small, values-driven action today:
✅ Rename your admin hour to make it feel supportive
✅ Set up one essential tool (like an invoicing system or password manager)
✅ Revisit your systems not from control, but from care
Small shifts create deep roots.
Let your business grow from within.
🔗 Book mentioned in this episode
Two Weeks Notice — Amy Porterfield
>> Be the first to know when the free mini business backbone starter kit is available
https://omnia-mea.com/#jointhejourney
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Confidence isn’t something you're born with — it’s something you build, one small act of courage at a time.
In this inspiring episode we explore how to speak up, build visibility, and stand out online without burning out, pretending, or feeling like a fraud — even if you're naturally introverted.
Discover how real confidence is formed through action, how to overcome impostor syndrome, and why clarity is far more powerful than being loud.
You'll also learn the simple daily habits — what we call micro-bravery — that strengthen your voice, self-trust, and leadership presence over time.
In this episode we'll cover
🧭 Why introverts often have an advantage in building authentic online visibility
🧭 How to practice micro-bravery to strengthen your confidence naturally
🧭 Ways to speak up and be assertive without being aggressive
🧭 How small, courageous steps lead to lasting self-trust and business success
🧭 How to navigate impostor syndrome and reclaim your voice
What you'll learn from the 3 key takeaways this episode
Waypoint 1: You Have Something to Say (Even if Your Inner Critic Disagrees)
Learn why confidence doesn’t come before action — it grows because of action
Waypoint 2: Be Assertive Without Being Loud (The Confidence Myth, Especially for Women)
Understand how women’s confidence is often misjudged and how to reclaim your full voice without apology.
Waypoint 3: Micro-Bravery in Action — How Small Acts Build Massive Self-Trust.
Discover the powerful effect of daily small courageous steps and how they transform your identity from the inside out.
Key Takeaways
Books mentioned in this episode
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What if you could price your offers, talk about your work, and grow your business—without selling your soul?
In this Episode of the Omnia Mea Compass, we’re diving into the deep and often tricky territory of money, value, and ethical selling.
If you’ve ever felt torn between doing meaningful work and getting paid what you’re worth—this episode is for you.
What You’ll Learn in This Episode:
✅ How to separate your self-worth from your pricing
✅ Why selling can be a form of service—not pressure
✅ What your money mindset reveals about your relationship with receiving
✅ The truth about undercharging (and why it’s not the humble choice)
✅ How to create offers and price points that feel aligned and sustainable
Your price is not a reflection of your worth—it’s a reflection of your structure, your boundaries, and your sustainability.
→ Learn how to value your work without tying your identity to the numbers.
Quote to remember:
“You’re not selling minutes. You’re valuing mastery.”
Try this: Write down everything that went into you being able to do what you do today. Your pricing should reflect that legacy—not just your time.
Key Takeaways
🔹 1. You Are Not Your Price Tag
🔹 2. Value is Contextual—And That’s a Good Thing
Selling is Not Self-Promotion. It’s Service.
Book Recommendations from This Episode:
Chill & Prosper by Denise Duffield-Thomas
To Sell is Human by Daniel H. Pink
Both offer fresh, empowering takes on how to approach money and marketing with integrity.
Selling doesn’t have to mean selling out.
It can be soulful, rooted, and even sacred.
You don’t have to choose between generosity and abundance.You’re allowed to be both.
So here’s your invitation:
✔ Revisit your pricing—not from fear, but from service.
✔ Practice speaking about your work with grounded clarity.
✔ Replace performance with presence.
Because selling can be the most generous thing you do—when it allows you to keep doing the work that matters most.
Explore show notes, worksheets, and business tools: omnia-mea.com
Follow along on Instagram: @omniamea_official
Join our mailing list for tools, updates & reflections
And as always, remember: All that is yours, you always carry with you.
#ethicalbusiness #moneymindset #soulfulselling #entrepreneurship #omniameacompass
In this episode, we explore the profound impact of values-driven entrepreneurship and leadership, emphasizing the importance of kindness and integrity in business. We learn that true leadership is rooted in service to others and that success should be measured by the trust cultivated rather than the volume of one's voice. The conversation delves into actionable steps for practicing courageous kindness, the significance of integrity as a core business asset, and the everyday actions that build trust and foster a positive culture.
Full Shownotes at
https://omnia-mea.com/the-quiet-rebellion-of-doing-business-with-integrity-and-kindness/
What if your name—not just what you’re called, but what you claim—holds the blueprint for your future?
In this episode, we explore the profound impact of naming on business and brand identity. We delve into the ancient wisdom of 'nomen est omen,' emphasizing that a name is not just a label but a declaration that shapes perception and intention. The conversation covers the importance of choosing a name that resonates with the mission and values of the business, the legal considerations involved in naming, and the process of translating a brand name into a compelling visual identity. You will find actionable insights and reflective prompts to help entrepreneurs navigate the naming process with clarity and confidence.
In this episode we'll cover
🧭 Why your business name matters more than you think—and how it silently shapes perception, intention, and trajectory
🧭 How the ancient idea nomen est omen can help you choose a name that aligns with your mission and message
🧭 The difference between a clever name and a meaningful one—and why resonance wins every time
🧭 Three powerful examples of brand names that break the rules, make a statement, and create emotional connection
🧭 A set of reflective prompts and practical tools to help you find a name that’s not just smart—but soul-aligned
What you'll learn from the 3 key takeaways this episode
Waypoint 1: Why your name matters
Waypoint 2: The legal landscape of naming
Waypoint 3: Translating Your Brand Name into Visual Identity
Links mentioned on this episode on the shownotes on the website https://omnia-mea.com/nomen-est-omen/
What if the most powerful tool for success isn’t your strategy, your network, or your funding—but your mind?
In this episode, we explore why mental clarity, resilience, and self-care are non-negotiable for entrepreneurs and leaders.
You’ll learn how to:
🧭 Shift your perspective to see challenges as opportunities.
🧭 Strengthen your focus and eliminate distractions.
🧭 Prioritize mental self-care to sustain long-term success.
Waypoint 1: Reframing Challenges – The Power of Perspective
Waypoint 2: Mental Clarity – Mastering Focus & Decisions
Waypoint 3: Mental Self-Care – The Key to Sustainable Success
Books mentioned in this episode
Mindset: The New Psychology of Success – Carol Dweck
Hidden Potential – Adam Grant
Deep Work: Rules for Focused Success in a Distracted World – Cal Newport
How Confidence Works: The New Science of Self-Belief – Ian Robertson
The Stress Solution – Dr. Rangan Chatterjee
Free resources mentioned in this episode
Omnia Mea Startup Step Plan – Your roadmap to launching a business with clear, manageable steps.
Omnia Mea Startup Mindmap – A visual overview of the entrepreneurial landscape, helping you to keep the big picture.
What if the biggest difference between success and failure wasn’t your business idea, but how you you think?
Starting anything new—especially your own business—is equal parts exhilarating and terrifying.
By definition, any new path is uncleared. Or, as Joseph Campbell so aptly stated: "If the path before you is clear, it is probably someone else’s."
So, if you are setting out on a new path—whether in your professional or business life—encountering and clearing obstacles along the way is inevitable.
At some point, doubt will inevitably creep in. And when things don’t go as planned—it's easy to want to throw in the towel and walk away. If you’ve ever hesitated to take action, or found yourself stuck in the cycle of waiting until everything is perfect, this episode is for you.
The people who succeed aren’t the ones who had the perfect plan. They’re the ones who started before they felt ready—and figured it out as they went.
And that’s exactly what we’re talking about this episode.
In Omnia Mea Compass' first episode we explore themes of growth, courage, and the importance of defining one's vision in entrepreneurship. We learn that discomfort is often a precursor to growth and that clarity comes through action rather than waiting for perfect conditions. The discussion also highlights the significance of understanding one's 'why' and adopting a mindset focused on progress over perfection, particularly through the Minimum Viable Product (MVP) approach.
Omnia Mea Shownotes https://omnia-mea.com/fortune-favors-the-bold/
Hi, and welcome to the Omnia Mea Compass—the podcast that helps you build a business and navigate life with authenticity, purpose, and heart.
If you’ve found your way here, chances are you’re striving to nurture your own unique strengths—the very ones that empower you to grow, persevere, and move forward, no matter the challenges.
Welcome.
If you’re ready to tune in to your inner compass and build the business and life that are waiting for you, hit subscribe and join me on 12 March 2025 for our first episode of the Omnia Mea Compass.