In this episode of The Nickolas Natali Show, Nickolas Natali breaks down the “seven levers” that let you tilt the odds of success in your favor. He opens with a sharp hiring story that contrasts talkers with doers, then walks through a practical score-yourself framework founders can use to raise their performance on command. Core themes include cultivating true competitiveness, raising your finish rate on worthwhile commitments, curating an inner circle that elevates your standards, solving problems by building systems, earning credibility others will vouch for, compressing the learn-apply loop, and developing a durable obsession that outlasts boredom. Along the way he flags common traps — envy, perfectionism, over-dependence, overthinking, people-pleasing, course-hopping, burnout — and offers simple guardrails to avoid them. Memorable moments include the “weighted dice” success metaphor, the Scalabrine comparison for calibrating standards, and a Kobe Bryant nod to the cost of greatness. The episode closes with a reminder to track what matters and keep stacking small advantages until the odds feel unfair in your direction.
Takeaways
Success is not random; you can stack the odds with specific, controllable levers.
Compete against the best available standard, not the average.
Raise your finish rate on worthwhile goals; ignore sunk costs on low-value tasks.
Proximity matters — choose circles that reset your “thermostat” higher.
Don’t just fix problems once; build systems so solutions are sustainable.
Earn a reputation others will vouch for through proof, not promises.
Learn and apply at equal speed: decide, act, get feedback, refine.
Obsession turns a hobby into a business; channel it so it stays healthy.
Beware pitfalls tied to each lever: envy, perfectionism, over-dependence, overthinking, people-pleasing, course-hopping, burnout.
Track inputs and outcomes; what gets tracked gets improved.
Use rival benchmarks and vivid examples to close the gap faster.
Keep fundamentals handled so you can endure the boring parts and keep going.
Chapters
00:00 Intro and “weighted dice” success idea.
00:44 The doer vs talker hiring story.
02:15 Lever 1: Real competitiveness and rival benchmarks.
03:03 Lever 2: Finish rate on worthwhile commitments.
03:55 Lever 3: Inner circle that raises your standards.
05:26 Lever 4: Problem solving into systems.
06:10 Lever 5: Credibility others will vouch for.
06:55 Lever 6: Learn–apply at equal speed.
07:52 Lever 7: Durable, healthy obsession.
08:40 The cost of greatness and the Kobe example.
09:20 Pitfalls to avoid for each lever.
10:09 Final push: track, stack, and tilt the odds.
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In this episode of The Nickolas Natali Show, Nickolas Natali lays out a simple, four-part system to sharpen focus and build real mental toughness—especially for founders juggling clients, new offers, training, and family. He opens with a familiar scene of constant “urgent” pings stealing your evenings, then draws a firm line between a keep list and a kill list: meetings without decisions, fake-urgent tasks, doom scrolling, and using caffeine to mask fatigue. From there, Nickolas defines mental toughness as how quickly you return to the main objective after a hit, using a Mario Kart–style metaphor to illustrate “bounce back.” The framework centers on: extending your tolerance “fuse,” setting a pre-committed floor when things go wrong, installing a restart ritual to rebound, and doing one-line postmortems to adapt. He connects this to attention as an asset, the heavy cost of context switching, identity following behavior, and why recovery is an input, not an escape. He closes with a weekly cadence and a short list of cuts that protect deep work and output.
Takeaways
Most people are not unfocused, they are overstimulated and under-decided.
Build a kill list for meetings without decisions, fake-urgent tasks, doom scrolling, and excess caffeine.
Treat rest as productive if it increases output on your one thing.
Mental toughness = how far you “bounce” off course and how fast you return.
Four-part system: extend your tolerance fuse, set a pre-committed floor, use a restart ritual, and add a one-line postmortem.
Use “Because X happened, I will do Y differently next time” to turn setbacks into upgrades.
Your attention is the asset; context switching creates costly decision debt.
Decide faster; inaction for months is often more expensive than a well-informed decision today.
Identity follows behavior; small controlled wins stack belief and reduce overreactions.
Reframe results as data for improvement, not verdicts on identity.
Recovery fuels output; sleep, nutrition, stillness, and social detox restore clarity.
Weekly cadence: pick one thing on Sunday, daily 5-minute review, midday restart, nightly one-line postmortem.
Chapters
00:00 Intro and promise of a four-part focus system.
00:51 Founder overwhelm story and the cost of zero margin.
02:30 Keep vs kill list; meetings without decisions, fake-urgent tasks, doom scrolling, excess caffeine.
03:40 Rest as productive; training-day analogy for performance.
04:30 Mental toughness defined; Mario Kart bounce-back metaphor.
04:58 Core Four Part 1: Extend your tolerance fuse.
05:33 Core Four Part 2: Set a pre-committed floor after setbacks.
06:20 Core Four Part 3: Install a restart ritual to rebound.
06:50 Core Four Part 4: Adapt with one-line postmortems; Goggins reference.
08:00 Attention as the asset; context switching and decision debt in software and business.
09:20 Decide faster; identity follows behavior and small wins stack belief.
10:23 Reframing results as information; marathon example.
11:10 Recovery fuels output; stillness and social media detox.
12:43 Weekly focus cadence and daily checkpoints.
13:40 Cut list for the week; avoid busy work.
14:20 Final mantra and close.
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In this episode of The Nickolas Natali Show, Nickolas Natali breaks down the complete, step-by-step process for running Instagram ads that actually convert. Whether you’re brand new to paid social or looking to tighten your system, Nickolas walks you through how to turn strangers into followers, leads, and customers—without wasting ad spend. He covers how to select the right campaign objective, define your target audience, create thumb-stopping visuals, and write short, high-converting ad copy. You’ll also learn how to start small, test efficiently, and scale the right creative for consistent growth.
Packed with practical insights, simple formulas, and relatable humor, this episode helps demystify Instagram Ads Manager and equips you with the mindset and tactics to grow your brand faster. Nickolas also shares a free guide in the show notes detailing the exact KPIs to track during your first 7, 14, and 30 days of running ads, helping you set realistic expectations and make smarter optimization decisions from day one.
Takeaways
Choose your campaign objective based on your end goal: followers, leads, or sales.
Target effectively by using interests, behaviors, or custom/lookalike audiences.
Use native-looking creative that blends in with organic posts for better performance.
Craft ad visuals with a strong hook, a single clear idea, and a call-to-action.
Keep copy short and direct—Instagram users scroll fast.
Use the proven formula: Problem → Agitate → Solve → CTA.
Launch with a small daily budget ($5–$20) and gather data before scaling.
Test 3–5 variations of your ad creative to identify top performers.
Focus on cost-per-result metrics, not vanity metrics like likes or comments.
Cut underperformers after 5–7 days and scale winners gradually.
View ads as paid learning—iterate, test, and improve consistently.
Use KPIs from days 7, 14, and 30 to benchmark progress and expectations.
Chapters
00:00 The power of Instagram ads
00:31 Choosing the right campaign objective
01:10 Understanding and targeting your ideal audience
01:58 Creating magnetic, scroll-stopping visuals
02:45 Writing clear, short, and persuasive ad copy
03:25 Example breakdown of effective ad copy
04:00 How to launch small and optimize smart
04:55 Key metrics to focus on and avoid vanity metrics
05:14 Testing, learning, and scaling winning ads
05:40 Final thoughts and free KPI tracking guide in the show notes
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In this episode of The Nickolas Natali Show, Nickolas Natali breaks down how to sell without feeling sleazy by reframing sales as service. He walks through a practical mindset shift—stop “selling” and start solving—then shows how to lead with curiosity, qualify both sides, and only make offers when you can truly help. Nick shares a reverse-close story that proves turning away misaligned business builds trust, and he explains how to present options calmly, de-risk decisions, and let prospects decide without pressure. You’ll learn language you can use on calls, how to create safety around yes or no, and why detaching from outcomes leads to better conversations and more closes. He wraps with a crisp recap and a free guide to objections and a simple sales framework. If you want ethical, effective sales that feel clean and honest, this one’s a blueprint.
Takeaways
Reframe sales as solving real problems, not pushing products.
Lead with curiosity: diagnose before you prescribe.
Qualify both sides; ensure you can actually help.
Be willing to walk away; it increases trust.
“Reverse close” misfits and point them to better options.
Present options calmly; avoid pressure or attachment.
Give all info prospects need, then let them decide.
Make it safe to say yes or no; de-risk with guarantees if you have them.
Acknowledge fear of making a mistake; show empathy.
Detach from outcomes; attach to showing up right every time.
Trust is the ultimate currency that drives referrals and lifetime value.
Chapters
00:00 Why sales feels “sleazy” and the fix: sell as service.
00:35 Mindset shift: you’re solving, not selling.
01:10 Lead with curiosity and qualify both sides.
01:50 Only sell to people you can truly help.
02:30 The reverse-close story and why walking away builds trust.
03:20 Presenting options without pressure; key phrases to use.
04:00 Make yes/no safe; de-risk with clarity and guarantees.
04:45 Detach from outcome; attach to process and service.
05:22 Rapid recap: the five rules of ethical sales.
06:05 Free guide and call to action.
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In this episode of The Nickolas Natali Show, Nickolas Natali turns a messy topic into a simple, repeatable playbook for Meta/Instagram ads that actually convert. He lays out why ads aren’t magic but systems, then teaches a five-step framework any coach, creator, agency, or brand can use: start with a razor-sharp offer, craft hooks that win the first three seconds, match ad types to buyer awareness, keep visuals native, and make your CTA and funnel frictionless. Along the way, he shares concrete hook formulas, five proven ad archetypes (from pain-lead to lifestyle identity), creative tips that make ads feel like content, and a pragmatic testing protocol for finding winners fast and scaling them without resetting the learning phase. You’ll hear why “offers beat aesthetics,” how to qualify prospects in line one, what to avoid in creative (stocky, overproduced, corporate), and exactly which metrics to track (CPC, CPL, CAC) to know when to kill or scale. If you’ve ever boosted a post and hoped for the best, this episode replaces hope with a system.
Takeaways
Ads are systems powered by psychology and buyer understanding, not luck.
A strong, specific, outcome-driven offer beats clever creative.
Use simple “I help…” offer formulas to sharpen value and urgency.
Hooks win or lose the ad in the first three seconds; call out the audience directly.
Deploy curiosity gaps and bold benefits to earn the next line.
Match ad type to awareness: pain-lead (cold), social proof (warm), demo, offer-driven, lifestyle/identity.
Native, raw creative (selfie video, B-roll, subtitles, carousels) outperforms overproduced designs.
Avoid stock photos, jargon, and anything that “feels like an ad.”
Keep the CTA and funnel ultra-simple, especially on mobile (DM keywords, lead forms).Test 3–5 variations around the same offer; track by hook and key unit metrics (CPC, CPL, CAC).
Kill losers quickly; scale winners gradually (≈20–30% budget increases) to protect learning.
The best ads feel like content, and the best funnels feel like conversations.
Chapters
00:00 Intro: Why most Instagram ads fail
00:45 Ads are systems: 3 jobs (stop, believe, act)
01:30 Step 1: Build a specific, outcome-driven offer
02:15 Step 2: Hooks that stop the scroll (formulas & examples)
03:14 Step 3: Choose ad types by buyer awareness
05:00 Step 4: Native visuals that don’t feel like ads
06:10 Step 5: Clear CTAs and low-friction funnels
07:10 Testing playbook: variants, metrics, and decisions
08:10 Scaling without breaking learning (20–30% rule)
08:50 Recap: Six rules for high-converting Meta ads
09:30 Closing: Free resource in the show notes and next steps
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In this episode of The Nickolas Natali Show, Nickolas Natali dives deep into the real reason why so many of us fall off track when pursuing our goals, and how to fix it for good. Drawing from personal experiences and a proven step-by-step framework, Nickolas shares a simple yet powerful system designed to help you stay consistent long after the initial motivation wears off.
He walks through the process of redefining your identity around who you want to become, setting SMART goals that are both meaningful and measurable, and building momentum through small, achievable habits. Nickolas also highlights the importance of positive self-talk, accountability, and the compounding effect of habits that eventually become second nature.
Packed with practical insights, personal marathon stories, and a touch of humor, this solo episode is the perfect guide for anyone who struggles with consistency, whether in fitness, business, or personal growth. By the end of this episode, you’ll have a clear framework to follow, empowering you to transform not just your habits, but your identity.
Takeaways
Consistency begins with identity: focus on becoming the kind of person who achieves the outcome.
SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) are key to tracking progress.
Start small — momentum beats perfection when building new habits.
Small daily wins compound into massive transformation over time.
Positive self-talk improves performance and resilience during challenges.
Accountability equals power: take ownership of your actions to create change.
Use encouragement, not shame, when holding yourself to a higher standard.
Habits should become automatic, reducing the mental load required to stay consistent.
Your routines should reflect your identity and carry you through hard days.
The real reward is not the goal itself, but who you become on the way to achieving it.
Treat self-reflection as mentorship — guide yourself with compassion and clarity.
Adversity is easier to handle when habits are hardwired and instinctual.
Chapters
00:00 Intro & Why Consistency Fails
00:25 Step 1 – Define Your Identity
01:15 Step 2 – Set SMART Goals
01:50 Step 3 – Start Small, Build Momentum
02:40 Step 4 – Positive Self-Talk & Accountability
03:20 Marathon Story & Mindset Shift
04:30 Step 5 – Turn Actions into Habits
05:20 Recap – The Consistency Framework
06:30 Closing Thoughts & Free Guide
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In this episode of The Nickolas Natali Show, Nickolas Natali explores the powerful idea that “there is always another level” in every area of life. Drawing from his recent experience running the OC Marathon, Nickolas shares how endurance training taught him to break through mental and physical ceilings and embrace the discomfort of growth. He reflects on lessons from Patrick Bet-David about capacity — how it’s not just talent, but how you use your time, network, and resources — and how we often stay in arenas where we’re comfortable instead of pushing to the next level.
Nickolas opens up about his own journey in business and podcasting, describing how creating and refining systems means being willing to “suck” before you get better. He challenges listeners to look honestly at where they might be underperforming, even while receiving praise from their peers. Through personal stories, vivid metaphors, and motivating insights, this episode will inspire you to leave your comfort zone, embrace humility, and intentionally seek the next challenge.
Whether you’re an entrepreneur, creative, or athlete, this episode is a wake-up call to stop coasting, start leveling up, and discover just how far you can go.
Takeaways
There is always another level in every area of life — growth never ends.
The “ceiling” you hit is often just a checkpoint, not the actual limit.
Leveling up requires embracing discomfort and being willing to “suck again.”
True capacity is more than talent — it’s how you use your time, network, and focus.
Endurance sports can teach powerful lessons about mindset, grit, and resilience.
External validation from peers should not cap your own potential.
Growth often feels humbling and uncomfortable but leads to transformation.
You must do the hard, uncomfortable work (e.g., speed sessions) to maximize potential.
Systems in business (sales, content, operations) must be created, refined, and delegated — even when messy.
Success comes from pushing beyond “winning in a small arena” and seeking bigger challenges.
Reflect on where you might be playing it safe instead of stretching toward growth.
Make a habit of doing one thing that makes you a beginner again each week.
Chapters
00:00 Intro & Idea Spark
01:00 Lessons from the OC Marathon
02:30 The Two Races in a Marathon
03:25 Patrick Bet-David’s Insight
04:50 Business Parallels
06:00 Training at Full Capacity
07:45 Getting Lapped by Seniors
08:15 Raising Your Vision
09:30 From Top 20% to Bottom 80%
10:35 Lessons from Past Episodes
12:30 Gary Vee & Kevin Hart Moment
13:05 Final Challenge
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In this episode of The Nickolas Natali Show, Nickolas Natali explores a powerful question that has changed the way he approaches life and business: “What if it were easy?” This solo episode is a deep dive into how we often overcomplicate challenges, using complexity as a crutch to avoid action. Nickolas breaks down his three-step “Easy Mode Framework” for stripping away unnecessary steps, defining root problems, and building momentum through immediate action.
He shares insights on how to stop wasting time on “fake work,” make intentional choices that align with your goals, and eliminate mental clutter that keeps you from moving forward. Drawing inspiration from Tim Ferriss’s famous list of questions, Nickolas emphasizes that simplicity is not laziness — it’s the key to faster execution, reduced anxiety, and consistent progress. Whether you’re an entrepreneur, creator, or simply someone who feels stuck, this episode is a practical guide to breaking free from overthinking and taking the next simplest step toward growth.
Takeaways
Complexity often masks procrastination and fear of failure.
Asking “What if it were easy?” reframes challenges and opens solutions.
Simplicity creates momentum — clarity leads to action.
The three-step Easy Mode Framework: define the root problem, remove unnecessary steps, take one immediate action.
Use the “eliminate, delegate, automate” filter to clear your plate.
Momentum is built by doing, not just planning.
Question whether you are being intentional or simply reacting out of habit.
Fake work can feel productive but keeps you stuck; track your time to eliminate it.
Choosing the simplest path reduces anxiety and decision fatigue.
Small wins compound confidence and accelerate growth.
Asking better questions can dissolve overthinking and reveal direct solutions.
Real-world success often comes from simple, focused systems — like a single funnel that converts reliably.
Chapters
00:00 Introduction: The Power of Asking “What If It Were Easy?”
00:46 Complexity as a Crutch: Why We Stay Stuck
01:30 The Core Principle: Simplicity Creates Momentum
02:05 Step 1: Define the Root Problem (Not the Symptoms)
02:50 Step 2: Remove the Fluff & Unnecessary Steps
03:30 Step 3: Take Immediate Action & Build Momentum
04:00 The Intentionality Filter: Am I Doing Real Work or Fake Work?
04:45 Benefits of Choosing the “Easy” Path
05:32 Lessons from Tim Ferriss & Reframing Problems
06:20 Final Challenge: Apply “Easy Mode” to One Problem This Week
07:00 Real-World Example: One Simple Funnel That Works
07:45 Closing Thoughts & Call to Action
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In this episode of The Nickolas Natali Show, Nickolas Natali dives deep into the fundamentals of scaling paid ads profitably, whether you’re just starting out, aiming to grow from six figures, or breaking through eight. Instead of chasing shortcuts or secret hacks, Nickolas emphasizes timeless principles of trust, friction, proof, and creative output.
He unpacks the key differences between local and national ad strategies, explaining why trust dynamics shift dramatically depending on the audience. You’ll learn how to diagnose bottlenecks in your campaigns, from low-quality leads to expensive clicks, and why friction in your funnel can be both a filter and a growth lever. Nickolas also shares the “70-20-10” scaling model that the best marketers use to maximize winning ads, plus practical guidance on expanding to new platforms without wasting budget.
With real-world examples, clear frameworks, and actionable tactics, this episode equips you to think like a strategist, not a gambler—building ad systems that scale sustainably and withstand platform challenges. Whether you’re in high-compliance industries or simply trying to get better results from your campaigns, these insights will help you sharpen your approach and outpace competitors.
Takeaways
Diagnose ad performance issues by identifying whether the bottleneck is trust, friction, proof, or traffic.
Local businesses enjoy built-in trust; national brands must build it through proof and nurture sequences.
Use friction strategically: add it to filter low-quality leads, remove it to increase volume.
Not all friction is equal—slow websites kill conversions, but long VSLs can prequalify buyers.
Proof outperforms promises; strong proof includes real case studies, customer videos, and relevant testimonials.
Always match proof to the exact type of customer you’re targeting for maximum trust.
Apply the 70-20-10 scaling model: 70% spend on proven winners, 20% on variations, 10% on experiments.
Squeeze maximum value from winning creatives by repurposing hooks and reskinning ads.
Expand platforms in order: retarget everywhere, secure brand terms, then test new interruption platforms.
Structure offers to maximize conversions with trials, low-ticket entry points, and nurture funnels.
In high-compliance industries, use audits and long-form assets to protect ad accounts.
Sustainable scaling comes from fundamentals—not hacks—focusing on trust, proof, creative volume, and resource allocation.
Chapters
00:00 Introduction: The truth about scaling ads
00:36 Diagnosing bottlenecks in ad performance
01:20 Local vs. national ad strategies
02:15 Using friction as a growth lever
03:01 Proof vs. promises: why evidence wins
04:30 The 70-20-10 scaling model explained
05:30 Platform expansion roadmap
06:15 Offer structures that convert
07:05 Navigating compliance-heavy industries
07:53 Core fundamentals of scaling ads
08:30 Closing thoughts and next steps
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In this episode of The Nickolas Natali Show, Nickolas Natali dives deep into one of the most universal struggles we all face: how to stop letting our past define our future. Instead of treating past mistakes, regrets, or old identities as permanent labels, Nick shares a compelling reframe: your past is a chapter, not a life sentence. Through practical insights and relatable examples, he explains why the past should be used as reference, not residence, and how to step into the freedom of creating a new identity.
Listeners will learn how to handle people who still see them as their “old self,” why changing your environment is sometimes a necessity, and how to set boundaries without bitterness. Nick also lays out three actionable steps to break free from the past: renaming old chapters, upgrading your identity, and stacking small wins daily to build unstoppable momentum. With a mix of encouragement and tough love, this episode will inspire you to see yourself not as a product of your history, but as the author of your next chapter.
Takeaways
Your past is a chapter, not a life sentence—it informs you but does not define you.
Use past experiences as data points, not as permanent identity markers.
Transformation can happen in a single decision; change is always available.
Ask yourself: what old identity am I still clinging to that no longer serves me?
You don’t need to explain your growth—let your consistent actions and results prove it.
Evaluate your environment: does it support your growth or your limitations?
Setting boundaries doesn’t mean bitterness—you can grow and still wish others well.
Reframe regrets by renaming the chapter: extract the lesson and move forward.
Focus on who you want to become, not just what you should do.
Build momentum with small, daily wins that reinforce your new identity.
Releasing the past frees you to act faster, build real confidence, and attract aligned people.
You are allowed to evolve, outgrow relationships, and author your next chapter.
Chapters
00:00 Introduction: You Are Not Your Past
00:40 The Past as Reference, Not Residence
01:20 Breaking Free from Old Identities
02:05 Handling People Who See You as the “Old You”
03:04 The Power of Environment and Boundaries
04:00 Three Practical Steps to Move Forward
04:50 Benefits of Releasing the Past
05:29 Closing Thoughts: Becoming the Author of Your Next Chapter
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In this episode of The Nickolas Natali Show, Nickolas Natali sits down with Aaron Walker, also known as “Big A,” a veteran entrepreneur, author of View From the Top, and founder of the Iron Sharpens Iron Brotherhood. Aaron shares his remarkable journey from launching his first pawn shop at 18, scaling and selling multiple businesses, to ultimately finding purpose beyond financial success.
The conversation explores Aaron’s early grit, working long hours, marketing door-to-door, and reinvesting every dollar back into his business—as well as the challenges that came with selling young and wrestling with identity and purpose afterward. Aaron opens up about life-changing moments, including a tragic car accident that reshaped his view of legacy, the power of forgiveness in a $41,000 betrayal, and how true freedom comes not from wealth alone but from purposeful impact.
Listeners will gain valuable insights on perseverance, building trust, navigating partnerships, contentment vs. complacency, and the importance of living with honesty and faith. Aaron’s stories—raw, vulnerable, and inspiring, remind us that fulfillment comes not from what we acquire, but from how we serve, love, and lead others.
Takeaways
Grit and perseverance can outweigh formal education in entrepreneurship.
Delayed gratification and reinvesting profits builds long-term wealth.
Marketing creatively—even taping flyers to mailboxes—can spark community growth.
A “no” is often temporary; persistence can turn it into a “yes.”
Selling a business doesn’t guarantee fulfillment; purpose and impact matter more.
Relationships and community provide deeper meaning than financial wins.
Forgiveness frees the one who forgives, even if the offender never asks for it.
Honest friends who “love you enough to tell the truth” are invaluable.
Legacy isn’t about money—it’s about who you help and how you’re remembered.
Partnerships with friends require documented agreements to protect relationships.
Contentment means gratitude in all circumstances; complacency means stagnation.
Fulfillment evolves with life stages: career success, family impact, and legacy.
Chapters
00:00 Intro & Welcome
01:00 Aaron’s First Pawn Shop at 18
03:00 Early Hustle & Door-to-Door Marketing
06:00 Core Values: Creativity & Grit
07:30 Selling at 27 and the Depression After Success
10:00 Rediscovering Purpose Beyond Money
12:00 Building Again & The Power of “No”
15:00 Purpose vs. Pleasure: Why We Can’t Just Retire
18:00 Honest Friends and Brutal Truths
20:30 Life-Changing Accident & Legacy Shift
26:00 Vulnerability, Trust, and Mastermind Groups
28:00 Tragedy, Faith, and Rethinking Life’s Priorities
32:00 Running From vs. Running To in Business Decisions
36:00 The $41,000 Betrayal & Forgiveness Story
45:00 Partnerships, Friendships & Best Practices
50:00 Contentment vs. Complacency
54:00 What a Fulfilling Life Truly Means
56:00 How to Connect with Aaron & Closing Thoughts
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In this episode of The Nickolas Natali Show, Nickolas Natali sits down with endurance athlete and triathlete Austin Schneider to dive deep into the mental and physical demands of long-distance racing. From his first spontaneous ultra-style adventure running the Grand Canyon rim-to-rim-to-rim, to competing in marathons, 100Ks, and 70.3 Ironman races, Austin shares the mindset shifts, training strategies, and lifestyle adjustments that have fueled his growth. The conversation explores the cultural differences between ultrarunning and triathlon, the brutal honesty of endurance sports, and how consistent, incremental gains mirror the realities of building a successful business. Austin opens up about injuries, race-day mistakes, nutrition hacks, the role of coaching, and balancing his athletic pursuits with personal relationships and professional responsibilities. Whether you’re an aspiring endurance athlete, a business owner looking for mental toughness tips, or simply curious about the world of high-performance training, this episode delivers hard-earned lessons and candid insights you won’t want to miss.
Takeaways
Building endurance is as much mental as it is physical, mindset drives performance.
Big goals often start with small, consistent habits (e.g., running 5K daily).
Exposure to high-achieving peers can make “impossible” challenges feel attainable.
Ultra and triathlon cultures differ — ultras lean collaborative, triathlons are more competitive.
Marginal gains over time are the key to improving in both sports and business.
Race-day execution depends heavily on experience and preparation, not just fitness.
Nutrition strategy matters — efficiency often trumps indulgence during events.
Injuries can be reframed as opportunities to explore new disciplines (e.g., cycling during plantar fasciitis recovery).
Pacing and strategy can prevent burnout and improve race results.
Transition practice in triathlon can save significant time.
Endurance training teaches honesty — there are no shortcuts to meaningful performance.
Fulfillment comes from balancing your key “buckets” in life: relationships, business, hobbies, and health.
Chapters
00:00 How Austin Got Hooked on Endurance Challenges
02:30 From Daily 5Ks to the Grand Canyon Rim-to-Rim-to-Rim
04:30 Training for Ultras vs. Marathons
06:00 The Emotional Highs (and Lows) of Big Races
08:00 Injury, Recovery, and Discovering Triathlon
10:00 Ultra Running Culture vs. Triathlon Competitiveness
12:00 Lessons Learned from His First 70.3 Ironman
15:00 Race-Day Nutrition & Transition Time Secrets
18:00 Pacing, Strategy, and Avoiding Burnout
21:00 Mental Walls, Type 2 Fun, and Pain Tolerance
26:00 How Endurance Sports Mirror Business Success
31:00 Goals, Fulfillment, and Balancing Life’s Buckets
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In this episode of The Nickolas Natali Show, Nickolas Natali sits down with Austin Schneider, a former real estate agent turned agency founder who built a multi-seven-figure creative business from the ground up. Austin shares his deeply personal journey, from growing up in a financially unstable home with a brother battling addiction and a mother burdened with debt, to dropping out of college, mopping lead floors under a bridge, and walking away from a $160K sales job to pursue entrepreneurship.
Austin pulls back the curtain on the early chaos of his agency, the burnout that nearly broke him, and the systems he had to build to evolve from operator to orchestrator. He also shares the pivotal role mentorship, faith, and personal relationships played in shaping his journey. Whether you're feeling stuck in your business or trying to scale without losing your sanity, Austin’s insights into productizing skills, structuring teams, and removing ego from the equation are invaluable.
This is a raw, insightful, and motivational conversation that proves you can turn pain into power, and that systems, not hustle, are what scale.
Takeaways
Austin grew up in a financially unstable household and experienced credit fraud, addiction, and eviction at a young age.
His early adult years were marked by addiction to weed, partying, and directionless living.
Austin left a $160K+ job at NBC to pursue entrepreneurship, starting with freelance creative work in real estate.
Burnout from over-identifying with his business caused a breakup and forced a reassessment of his priorities.
The early agency days were messy, but relationships (e.g., Mark, his CEO) and mentorship provided the structure he lacked.
He emphasizes productizing your skillset to build a scalable and delegatable business.
His first hire recommendation for early-stage agencies is a video editor to reduce time on low-leverage tasks.
Money, to him now, is simply a tool — something to deploy strategically, not obsess over.
His biggest motivator is making sure no future generation of his family has to endure the instability he experienced growing up.
Chapters
00:00 Introduction and chaotic teenage years
01:30 Eviction, family instability, and addiction
05:45 Austin’s low point: partying, addiction, and no direction
11:30 Meeting mentor Gary Rubens and his influence
13:45 Transitioning to NBC and sales success
15:30 Quitting six-figure job to pursue entrepreneurship
19:00 Burnout and building an agency through COVID
24:30 Systems vs hustle: moving from operator to orchestrator
26:00 Ego and the trap of being the face of the business
28:30 Advice for stuck entrepreneurs: productize your offer
30:45 Changing perspective on money and investing in growth
33:30 Long-term goals: acquisition and building software
34:30 Pain as fuel: protecting future generations
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In this episode of The Nickolas Natali Show, Nickolas Natali shares the lessons he's learned from years of building and scaling his content agency. Drawing from his experiences working with entrepreneurs who've sold multi-million-dollar companies, Nickolas outlines a framework for service-based business owners to break free from burnout and unlock consistent growth.
He emphasizes the importance of selling to wealthy clients, structuring offers that solve valuable problems, simplifying business models, and hiring the right people early on. Through real-life examples and personal insights, Nickolas dives deep into how to grow a service business without overextending resources, stressing that clarity, strategic hires, and a laser-focused business model are key. He also touches on how branding, a lean team, and leveraging proven systems can lead to sustained success.
This episode is a must-listen for any entrepreneur looking to streamline their business, attract premium clients, and scale with less stress.
Takeaways
Most service business owners aren’t lazy—they’re distracted and trying to do too much without clarity.
Selling to people who can afford your offer is key; high-ticket clients expect results, not handholding.
You’re not selling time—you’re selling outcomes. Focus on the transformation your service provides.
Avoid trying to scale too early. Serve a few ideal clients very well before going wide.
Prioritize simplification: one great offer is more powerful than juggling multiple ventures.
Hire top-tier talent early, even if it costs more—they bring leverage and elevate team performance.
Know your business constraint (leads, fulfillment, marketing, etc.) and focus resources accordingly.
Branding is a long game—protect your reputation like Warren Buffett.
Bigger isn’t always better. A lean, skilled team can outperform a bloated one.
Reverse-engineer your sales goals by understanding the inputs (messages, calls) that lead to conversions.
Don’t let every notification control your day. Block time for deep strategic work.
You don’t need more tactics—you need clarity, a premium offer, and systems that scale.
Chapters
00:00 Intro & The Real Problem
01:12 Lesson 1: Sell to People Who Can Pay
02:25 Lesson 2: Sell Outcomes, Not Time
03:30 Lesson 3: Focus on One Offer
04:30 Lesson 4: Hire Up, Not Down
05:45 Lesson 5: Don’t Build for the Masses Too Early
06:50 Lesson 6: Let Some Fires Burn
07:55 Lesson 7: Branding is Everything
08:40 Lesson 8: Better - Bigger
09:30 Lesson 9: Know Your Numbers
10:35 Lesson 10: Hire A-Players
11:30 Final Thoughts & Next Steps
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In this episode of The Nickolas Natali Show, Nickolas Natali dives deep into the mental battles we all face when the urge to quit creeps in. With raw honesty and powerful storytelling, he unpacks why the desire to give up is completely normal—and why pushing through is where the real growth happens. Drawing from personal experiences like grueling squat challenges and marathon training, Nickolas shares a framework to build what he calls your “never quit muscle.” He explores how to create a personal Quit Manifesto, redefines what winning truly looks like, and gives listeners the tools to trust themselves in the valley when no one else is watching. This isn’t motivation fluff—it’s a blueprint for grit, endurance, and long-term identity transformation. If you’re feeling like throwing in the towel or just want to sharpen your mental edge, this episode will leave you ready to take one more step.
Takeaways
Wanting to quit is part of the process—it doesn’t make you weak, it makes you human.
Growth begins where most people give up; the reward lies beyond resistance.
Write a Quit Manifesto—a personal game plan for what you’ll do when you want to give up.
Redefine winning: showing up tired, doubting yourself but still trying, and not quitting = wins.
Keep a “Didn’t Quit Log” to track every moment you pushed through—build your evidence bank.
Not all quitting is bad: if it’s harmful to your health, ethics, or soul, stepping away is wise.
There’s a major difference between quitting because it’s hard and quitting because it’s wrong for you.
Grit is forged in private—true character is built when no one is watching.
“I always want to quit, but I never will” is a mantra for perseverance and long-term success.
Over time, not quitting builds self-trust, consistency, reliability, and resilience.
The absence of struggle doesn’t define success—continuing despite it does.
The people who finish are the ones who decided to finish—commitment over motivation.
Chapters
00:00 The Urge to Quit is Normal
00:45 Growth Lives at the Edge of Quitting
01:30 Introducing the Quit Manifesto
02:25 Iron Marathons & Mental Fortitude
03:40 How Your Quit Manifesto Evolves
04:15 Redefining What Winning Looks Like
04:55 Creating a “Didn’t Quit Log”
05:20 When Quitting is Actually Wisdom
05:45 Long-Term Gains of Not Quitting
06:10 Final Mantras and Mental Frameworks
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In this episode of The Nickolas Natali Show, Nickolas Natali breaks down the exact blueprint for building a powerful personal brand in 2025—even if you're starting from scratch. With a clear, actionable roadmap, Nickolas walks you through the six foundational components of a magnetic brand: positioning, consistency, authority content, platform strategy, proof, and conversion.
This episode isn’t just theory—it’s filled with real-life examples, tactical steps, and hard-earned insights from Nickolas’ own journey. You’ll learn why clarity always beats cleverness, how to build trust at scale through content, and why your personal brand is the most valuable asset you’ll ever own. He’ll also share what to avoid—like chasing virality or faking a lifestyle—and what actually creates lasting impact.
Whether you’re an entrepreneur, freelancer, or just getting started online, this is a must-listen if you want to stand out, grow your audience, and turn attention into opportunity. By the end of the episode, you’ll know how to build a brand that not only attracts clients but earns trust and builds authority long before you ever speak.
Takeaways
Your personal brand is already forming—take control and shape it with intention.
Clarity beats cleverness: define your positioning before worrying about design.
Use the “I help [audience] get [result] without [obstacle]” template to clarify your offer.
Build visual and verbal consistency across all platforms to become memorable.
A unique style—editing, outfits, tone—makes you instantly recognizable.
Content builds trust at scale; focus on educational, proof-based, and identity-driven posts.
Choose one platform to dominate before expanding—start where your audience already is.
Social proof and behind-the-scenes content build credibility and relatability.
Documenting your journey is more powerful than polished, performative content.
Leverage trust by guiding attention toward your offers through lead magnets and CTAs.
Don’t fake success—authenticity outperforms performance long-term.
The most valuable brand you’ll ever own is your name.
Chapters
00:00 Why personal branding matters in 2025
00:46 The mindset shift: You’re already a brand
01:30 What is a personal brand, really?
01:57 Step 1: Clarify your positioning
02:50 Step 2: Visual and verbal consistency
04:02 Step 3: Create authority content
04:36 Step 4: Dominate one platform first
05:24 Step 5: Social proof and real-life access
06:14 Step 6: Convert attention into opportunities
06:50 Bonus: What not to do when building a brand
07:33 Recap of all six steps
08:10 Closing thoughts: Be known by the right people
08:55 Free guide + next steps
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In this episode of The Nickolas Natali Show, we dive into the intricacies of brand partnerships and negotiations within the creator economy. We discuss the importance of custom proposals tailored to brand goals, the significance of professionalism, and the value of personal connections. The conversation also covers pricing strategies, the ARC framework for campaigns, and effective follow-up methods for maintaining relationships with brands. We emphasize the need for creators to be human in their interactions and to handle feedback—both positive and negative—constructively. The episode concludes with insights on leveraging these principles for successful sponsorships and promoting Justin's book, Sponsor Magnet.
Takeaways
Different brands might pay different amounts for the same work.
Every proposal should be bespoke, not a fixed menu.
The creator economy allows for lower barriers to entry.
Understanding the brand's goals is crucial for negotiation.
Resulting can skew perception of negotiation success.
Brands often have internal dynamics that affect decisions.
Professionalism can set you apart in brand partnerships.
Building personal connections can enhance relationships.
The ARC framework helps in understanding campaign types.
Merit-based pricing can maximize earnings for creators.
Chapters
00:00 The Art of Custom Proposals
02:43 From Thrifting to Negotiation Skills
05:42 The Creator Economy and Business Plans
08:52 Understanding Resulting in Negotiations
11:46 Behind the Scenes of Brand Decisions
14:40 Professionalism in Creator Partnerships
18:00 The Importance of Personal Connections
20:52 The ARC Framework for Campaigns
23:58 Pricing Sensitivity in Campaign Types
26:44 Merit-Based Pricing Models
29:53 Creating Value with Tiered Packages
32:42 Understanding Usage Rights and Exclusivity
35:34 Navigating Paid Usage Types
38:51 Custom Proposals for Brands
41:42 The Pino Method for Follow-Ups
44:48 Being a Human in Business
47:51 Handling Negative Feedback
50:34 Post-Campaign Reports and Next Steps
53:39 Final Thoughts and Book Promotion
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In this episode of The Nickolas Natali Show, we dive deep into the real playbook of sales mastery. Whether you're brand new to sales or looking to refine your approach, this episode breaks down the mindsets, frameworks, and sales strategies that actually work—without being pushy, sleazy, or fake.
Takeaways
The 3 P’s that will transform your close rate
A high-converting sales call structure
How to handle objections with confidence
Why listening is your #1 sales weapon
The fortune behind follow-up strategies
The power of selling outcomes, not features
Chapters
00:00 Sales is About Helping, Not Convincing
00:45 The Three P’s: Problem, Promise, Proof
01:38 Listening Over Talking in Sales
02:26 Sales Call Framework: 6 Key Steps
03:50 Handling Objections Like a Pro
04:50 Objections Are Buying Signals
05:36 The Power of the Follow-Up
06:42 Sell Outcomes, Not Features
07:16 Sales Recap and Closing Thoughts
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In this episode of The Nickolas Natali Show, Nick shares a simple yet effective system for maintaining consistency and following through on goals. He emphasizes the importance of defining a clear identity, setting SMART goals, starting small, using positive self-talk, and turning actions into habits. By focusing on who you want to become rather than just the goals you want to achieve, you can create lasting change and transformation in your life.
Takeaways
Define a clear identity, not just a goal.
Set SMART goals that are specific and measurable.
Start small to build momentum and consistency.
Use positive self-talk to encourage yourself.
Accountability is key to personal power and change.
Turn actions into habits for automatic behavior.
The journey of becoming is more important than the goal.
Small wins compound over time for greater success.
Speak to yourself like a mentor would.
Consistency is built through repetition and routine.
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In this episode of The Nickolas Natali Show, Nick and Matt discuss the journey of transitioning from a traditional job to entrepreneurship, emphasizing the importance of understanding marketing metrics, testing offers, and the role of AI in advertising. They share personal experiences of finding success with clients, the significance of quick offer launches, and the necessity of adapting to changes in advertising platforms like Meta. The discussion highlights the balance between product development and market testing, as well as the belief that a compelling offer can attract an audience, regardless of prior social media presence. In this conversation, Nick and Matt dive into the transformative role of AI in business, emphasizing the importance of continuous learning and adaptation. They discuss the balance between work and family life, highlighting the significance of a supportive team and flexible work arrangements. Innovative client engagement strategies, such as the Loom Google P90X model, are explored, showcasing how personalized communication can enhance client relationships. Nick and Matt also address the challenges of navigating difficult client interactions and the importance of setting boundaries. Finally, they discuss a partnership model that aligns incentives for both the agency and clients, leading to mutual success, and conclude with reflections on finding fulfillment beyond business achievements.
Takeaways
Chapters
00:00 The Spark of Interest in Marketing
02:50 The Journey to Entrepreneurship
05:47 Finding Success with First Clients
09:03 The Importance of Testing Offers
12:06 Launching Offers Quickly
14:48 Navigating Failures and Learning
18:07 The Balance of Product Development and Market Testing
21:13 Ad Spend and Data-Driven Decisions
24:08 Building an Audience from Scratch
27:03 The Role of AI in Advertising
29:57 The Future of Advertising on Meta
39:20 The Evolution of AI in Business
45:32 Balancing Work and Family Life
49:40 Innovative Client Engagement Strategies
56:09 Navigating Client Relationships and Boundaries
01:11:15 A Partnership Model for Success
01:17:40 Finding Fulfillment Beyond Business
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