Paris = luxury fashion, right? Louis Vuitton, Hermès, and Chanel are pillars of France’s soft power and legacy of craftsmanship. And they are among the most counterfeited brands in the world. That's part of what I learned reporting on secondhand luxury and authentication issues for Bloomberg Businessweek.
I got to go behind the curtain at Vestiaire Collective, the leading French secondhand platform, to understand the surge in superfakes, how brands are responding to them, and how platforms like Vestiaire have become frontline defenders in this battle for authenticity. Today, I'm joined by Vestiaire's co-founder Fanny Moizant to talk about values, authentication, access, and how our relationship to French savoir-faire is evolving. Most of all, we'll discuss why secondhand no longer carries a stigma.
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