**WEBBY AWARD FOR BEST MUSIC PODCAST**
“#1 music industry podcast to help keep you in the loop” -Spotify
“The 10 Best Music Business Podcasts of 2022" – Variety
Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.
To learn more follow @aristake_ and @ariherstand
Visit aristake.com to join the newsletter.
--
Hosted on Acast. See acast.com/privacy for more information.
**WEBBY AWARD FOR BEST MUSIC PODCAST**
“#1 music industry podcast to help keep you in the loop” -Spotify
“The 10 Best Music Business Podcasts of 2022" – Variety
Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.
To learn more follow @aristake_ and @ariherstand
Visit aristake.com to join the newsletter.
--
Hosted on Acast. See acast.com/privacy for more information.
Enrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.com (use code NMB for 10% off!)
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com
This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.
05:52 Welcome / background
10:20 PR model ten years ago, shifting from publications to playlists
15:55 What PR is and what a publicist does
25:21 Evolution of press rates and artist feedback
31:24 Relationship with fashion and music publication Lady Gun
41:58 Pay-to-play PR model
47:03 What is the point of music press right now?
53:21 Purple Bite’s business model
01:05:03 How Purple Bite guarantees placements
01:09:50 What it means to make it in the New Music Business
Subscribe to The New Music Business: https://aristake.com/nmb
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://instagram.com/aristake_
TikTok: https://tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
YouTube: https://youtube.com/user/aristake1
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Mikel Corrente:
Website: http://purplebite.com
Instagram: https://instagram.com/mikelcorrente
TikTok: https://.tiktok.com/@mikelcorrente
Twitter: https://twitter.com/MikelCorrente
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
#MusicPR #MusicPress #MusicMarketing
Hosted on Acast. See acast.com/privacy for more information.