**WEBBY AWARD FOR BEST MUSIC PODCAST**
“#1 music industry podcast to help keep you in the loop” -Spotify
“The 10 Best Music Business Podcasts of 2022" – Variety
Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.
To learn more follow @aristake_ and @ariherstand
Visit aristake.com to join the newsletter.
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Hosted on Acast. See acast.com/privacy for more information.
**WEBBY AWARD FOR BEST MUSIC PODCAST**
“#1 music industry podcast to help keep you in the loop” -Spotify
“The 10 Best Music Business Podcasts of 2022" – Variety
Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.
To learn more follow @aristake_ and @ariherstand
Visit aristake.com to join the newsletter.
--
Hosted on Acast. See acast.com/privacy for more information.
This week on the New Music Business podcast, Ari sits down with Seamus Menihane, CEO and Co-Founder of the merch company, Downright Merch (now known as Armada). This merch company has paid out over $30 million to clients and they currently manage over 250 merch stores for artists including Thrice, Tom Morello and Death Row Records, as well as clients such as Grillo’s Pickles, Every Day Astronaut and Matty Matheson.
In this episode, Ari and Seamus dig into all things merch. They discuss online versus touring merch sales, fanclubs, pre-sale campaigns, and large-scale transparency issues that come up between venues and promoters. Seamus and Ari also discuss which merch platforms work best for musicians, how to ‘merchandize’ your audience, and the importance of superfans. You’ll also get the inside scoop on Downright’s recent merger with Overcast to create their new brand Armada, and the exciting new ways they plan to operate.
https://www.poweredbyarmada.com/about
04:14 – Intro
05:29 – Indie Merch Merger
09:44 – Impact of Merger
15:59 – Brand Management
19:14 – Case Examples
24:44 – Online vs. In-Person
29:14 – Online Strategies
35:59 – Tech in Merch
39:14 – Future of D2C
44:14 – Closing
Edited and mixed by Peter Schrupp
Music by Brassroots District
Produced by the team at Ari’s Take
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
Hosted on Acast. See acast.com/privacy for more information.
