Today I am talking to Patrick de Jongh founder of "When Nature Calls” in Amsterdam: you could say the fanciest smart shop in Amsterdam, hands down.

But it is more than a smart shop. The store shows how a stylish and modern place to sell innovative wellness products can look like.

No old and dusty space cakes here! Patrick founded “When Nature Calls” 26 years ago, and has been on a mission to disrupt and challenge the wellness industry to offer more to society ever since. The store in Amsterdam carries a great selection of functional mushrooms, truffles and innovative products from the new wellness industry. Microdosing for example has become an integral part of Patrick's wellness routine, helping him to stay more mindful and motivated. In the last 26 years he become an expert in developing a new idea around mushrooms related and psychedelic welllness.

Now the store is expanding, tuning into a first version of future wellness center with products and treatments.

Patrick and I talk about

• how create a high end brand in the new psychedelic wellness sector
• how his own experiences in the psychedelic space are connected to his business sense how psychedelic regulations and politics are affecting a psychedelic business, even as a wellness company
• how the future of a possible global new wellness centre can look like

Website: https://whennaturecalls.nl/

IG: @whennaturecalls.center

PLEASE enjoy 10% off their truffle products: Code THNC x WNC

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