What 16 Years Running a Creative Business Really Teaches You

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The Nathan Barry Show

Nathan Barry

102 episodes

1 day ago

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.

All content for The Nathan Barry Show is the property of Nathan Barry and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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What 16 Years Running a Creative Business Really Teaches You | 098

The Nathan Barry Show

1 hour 14 minutes

4 weeks ago

What 16 Years Running a Creative Business Really Teaches You | 098

In this special episode, I sit down with my friend Frannie Wilson to interview her for my new book "The Ladders of Wealth. We explore her journey of running Ampersand Studios for over 16 years and how she’s reinventing her business after buying out her longtime partner.

Instead of having the conversation over a cup of coffee, we decided to record one in the studio instead. We dive into what it takes to scale an agency without burning out, why delegating fulfillment is critical, and how Frannie is using systems, subcontractors, and culture-building to position her team for growth.

She shares lessons from managing people, creating replicable offers, and handling the challenges of sales, client retention, and leadership.

If you’re navigating the leap from founder-doer to CEO—or building a creative agency that lasts—this episode is packed with insights.

Timestamps:
00:00 Introduction
01:15 Frannie’s 16-year journey with Ampersand
04:00 Buying out her business partner and reinventing
07:05 Balancing recurring revenue and one-off projects
10:30 Delegating fulfillment and avoiding bottlenecks
13:55 Building systems and hiring contractors
17:30 The role of values and culture in small teams
22:10 Lessons from managing people and avoiding drama
27:30 Productizing services vs. custom work
33:00 Smarter hiring with test projects
39:30 Landing and qualifying clients the right way
52:30 Retaining clients and handling tough situations
59:45 Final reflections and advice

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Frannie:
Instagram (personal): https://www.instagram.com/frannie_pack
LinkedIn: https://www.linkedin.com/in/frannie-wilson
Ampersand Studios (Instagram): https://www.instagram.com/ampersand_studios
Ampersand Studios (Website): https://ampersand-studios.com

Featured in this episode:
Ampersand Studios (Instagram): https://www.instagram.com/ampersand_studios
Ampersand Studios: https://ampersand-studios.com/