This Mindset Shift Took Me From $700K to $2M

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The Nathan Barry Show

Nathan Barry

102 episodes

1 day ago

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.

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Entrepreneurship

Business,

Marketing

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This Mindset Shift Took Me From $700K to $2M | 085

The Nathan Barry Show

1 hour 5 minutes

3 months ago

This Mindset Shift Took Me From $700K to $2M | 085

In this episode, I sit down with Tim Grahl to map out how he broke through a 3-year business plateau and scaled his education company from $695K to over $2M.

We unpack how Tim made the leap by completely rebuilding his business model, delivering better outcomes for students, and building a variable-cost team that scales with revenue.

He also shares how he ran 600+ customer interviews, built a coaching program around accountability, and used YouTube and SparkLoop to drive steady growth.

If you’re stuck at a growth ceiling, this episode is a blueprint for getting unstuck.

Timestamps:
00:00 Introduction
01:13 Breaking through the $1M ceiling
03:12 Revenue history from 2021 to 2024
06:37 The wake-up call promotion
08:00 600 customer interviews in 18 months
12:24 The mindset shift that changed everything
13:03 Why Tim rebuilt the entire business model
17:55 Forecasts vs. goals
20:36 Profit margin and personal runway
23:15 Why most courses don’t deliver transformation
25:18 How Story Grid’s coaching model works
30:08 Team structure and mentor compensation
34:10 Pricing strategy and program design
35:18 Using SparkLoop and YouTube to grow leads
38:02 Tim’s content process and YouTube habits
43:07 The emotional dip before the breakthrough
47:18 Burnout, self-doubt, and freight train focus
51:22 Why building a team unlocked freedom
57:11 Hiring mindset and building lean
01:00:12 The path from 2M to 5M and beyond
01:03:40 The power of product-market fit

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Tim:
Website: https://www.storygrid.com
YouTube: https://www.youtube.com/@storygrid
X: https://x.com/storygrid
Tim’s latest book: https://www.storygrid.com/product/the-shithead

Featured in this episode:
Story Grid: https://www.storygrid.com
The Shithead (book): https://www.storygrid.com/product/the-shithead
SparkLoop: https://www.sparkloop.app
Kit: https://www.kit.com