The Harsh Truth About Online Courses (And What Works Now)

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The Nathan Barry Show

Nathan Barry

102 episodes

22 hours ago

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.

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Entrepreneurship

Business,

Marketing

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The Harsh Truth About Online Courses (And What Works Now) | 099

The Nathan Barry Show

1 hour 18 minutes

2 weeks ago

The Harsh Truth About Online Courses (And What Works Now) | 099

In this episode, I sit down with Erin Green, founder of Audacious Labs, to break down how to design a course that actually changes behavior.

Erin spent 15 years inside agencies building programs for IKEA, Google, and Amazon before developing her framework for turning expertise into transformative learning experiences. We dive deep into what makes most courses flop, how to create real outcomes for students, and how to use AI to design and validate better programs faster.
If you’re building a course or product that needs to deliver real results, this episode will show you exactly how to do it.

Timestamps:
00:00 Introduction
02:45 Why most courses fail to create results
07:31 The five stages of Hook to Habit: Hook, Start, Build, Flow, Habit
11:22 Creating easy wins to build momentum
14:30 Feedback loops and building confidence
17:57 Flow and skill mastery
24:22 Using behavioral design to make learning stick
31:09 The power of pre-selling and running workshops
35:23 Designing your learning journey backwards
39:55 The importance of bad examples in learning
43:14 Why confidence comes before competence
47:32 Designing opportunities for practice and feedback
56:19 Using AI to organize and refine your ideas
01:04:37 Choosing the right platform and testing small
01:13:00 The biggest mistake course creators make

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Erin:
LinkedIn: https://www.linkedin.com/in/er-green
Website: https://www.audaciouslabs.io

Featured in this episode:
Audacious Labs: https://www.audaciouslabs.io
Kit: https://www.kit.com

Highlights:
09:12 – Why your competition isn’t other courses, it’s Netflix
14:30 – Building confidence through feedback loops
24:22 – Behavioral design tactics that make learning stick
56:19 – How to use AI to refine and structure your course ideas