Inside the $10M Strategy Every Creator Business Needs

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The Nathan Barry Show

Nathan Barry

102 episodes

22 hours ago

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.

All content for The Nathan Barry Show is the property of Nathan Barry and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Inside the $10M Strategy Every Creator Business Needs | 096

The Nathan Barry Show

1 hour 6 minutes

1 month ago

Inside the $10M Strategy Every Creator Business Needs | 096

In this episode, I sit down with Kristin Flanary, co-founder of the $1.2M Glaucomflecken brand, for a coaching session on how to scale to $10M by building systems, productized services, and new revenue streams.

We dive into Kristin’s unique journey blending healthcare satire, advocacy, and entrepreneurship, and map out how to grow beyond skits and sponsorships into licensing, joint ventures, and an agency model.

Kristin shares the challenges of balancing inbound opportunities, managing a lean team, and creating scalable offers that go beyond her and her husband’s personal involvement.

If you want to see how to scale a creator business from seven to eight figures without losing focus, this episode is for you.

Timestamps:
00:00 Introduction
02:05 Kristin’s backstory: medicine, family, and near-death experiences
05:57 How comedy and satire became a business
07:01 Growing to 1.2M revenue with skits, podcasts, and shows
10:39 The big goal: scaling to $10M
14:01 Breaking down all current revenue streams
17:21 Skits as the foundation of the business
20:59 Building a small but mighty team
22:25 The dream hire: data and analytics
24:22 Exploring licensing and education opportunities
29:15 Managing inbound opportunities and “dreamer” ideas
33:32 The problem with too many projects at once
37:59 Sponsorships, keynotes, and cashflow challenges
43:25 Why a productized service or agency model could scale
48:55 Pricing tiers and the $3K vs $5K agency offer
52:04 How licensing and agency ideas connect
59:10 What the team would need to reach $1M in agency revenue
01:03:29 Recap and key takeaways

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Kristin & Glaucomflecken:
Website: https://glaucomflecken.com
Instagram: https://www.instagram.com/ladyglaucomflecken
LinkedIn: https://www.linkedin.com/in/ladyglaucomflecken
X: https://x.com/lglaucomflecken
Podcast: https://glaucomflecken.com/podcast

Featured in this episode:
Glaucomflecken: https://glaucomflecken.com
The Glaucomflecken Podcast: https://glaucomflecken.com/podcast
Kit: https://www.kit.com