From Stuck Revenue to Scalable $5M Growth in One Year

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The Nathan Barry Show

Nathan Barry

102 episodes

1 day ago

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.

All content for The Nathan Barry Show is the property of Nathan Barry and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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From Stuck Revenue to Scalable $5M Growth in One Year | 091

The Nathan Barry Show

1 hour

2 months ago

From Stuck Revenue to Scalable $5M Growth in One Year | 091

In this episode, I sit down with Caitlin Copple for a coaching session to map out how she can scale her PR agency, Full Swing, from $1.2M to $5M by shifting from custom services to scalable productized offers.

We dive into why retainers cap growth, how to package services into clear visibility outcomes, and the low-overhead path to building a multi-million dollar agency.

Caitlin also shares the challenges of managing a team, navigating growth plateaus, and how to design offers that scale without burning out.

If you want to grow a services business into a scalable, strategy-first agency, this episode is a blueprint.

Timestamps:
00:00 Introduction
01:10 The challenge of scaling a PR agency past $1M
05:28 Why retainers cap growth potential
09:22 Turning strategy into a scalable product
14:33 Building the first version of a productized offer
19:18 Pricing visibility outcomes instead of hours
23:41 The mindset shift for moving beyond custom services
28:05 Designing a low-overhead path to $5M
33:27 Structuring a scalable offer ladder
39:15 Simplifying client delivery without losing value
44:58 The role of personal brand in agency growth
50:10 How to transition clients from retainer to productized model
54:46 Setting up the systems to sustain scale
01:00:12 Final coaching takeaways

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Caitlin:
Website: https://fullswingpr.com
LinkedIn: https://www.linkedin.com/in/caitlincopple
Instagram: https://www.instagram.com/caitlin_copple
X: https://x.com/caitlincopple

Featured in this episode:
Full Swing PR: https://fullswingpr.com
Kit: https://www.kit.com