Forget Courses, Launch This In 2025 To Survive AI

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The Nathan Barry Show

Nathan Barry

102 episodes

1 day ago

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.

All content for The Nathan Barry Show is the property of Nathan Barry and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Forget Courses, Launch This In 2025 To Survive AI | 087

The Nathan Barry Show

1 hour 3 minutes

3 months ago

Forget Courses, Launch This In 2025 To Survive AI | 087

In this episode, I sit down with Jay Clouse, founder of Creator Science and one of the top thinkers in the creator economy, to talk about how to build sustainable memberships, price high-ticket offers, and stay ahead of AI disruption.

We dig into Jay’s insights from 250+ creator interviews, the future of online courses, and how group coaching programs quietly outperform larger audiences.

Jay shares the onboarding system behind his high-retention membership, how he scaled his Lab community, and why trust, not attention, is the metric that matters most in 2024.

If you want to grow a stable, high-leverage creator business, this is a masterclass.

Timestamps:
00:00 Introduction
01:20 Why AI is going to disrupt course creators
03:42 Hyper-personalized learning vs static curriculum
07:11 What to build next if courses are dying
10:47 Rethinking memberships and peer-to-peer communities
17:21 Pricing for renewal instead of first-year sales
22:04 Why he removed the member cap
25:30 Objective criteria for curating communities
27:00 Who earns the most per follower
30:39 Done-for-you vs group coaching vs DIY
34:32 Building sticky products that actually retain
39:04 The onboarding system behind Jay’s community
46:57 Keeping members engaged after 6 months
50:54 Building habit loops and true community
54:20 Why in-person events are now a priority
58:03 Being authentic when you’re always “on”
01:00:53 Don’t optimize for attention—optimize for trust
01:02:28 Where to follow Jay

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Jay:
Website: https://www.creatorscience.com
Instagram: https://www.instagram.com/jayclouse
X: https://twitter.com/jayclouse
YouTube: https://www.youtube.com/@jay
Podcast: https://www.creatorscience.com/podcast

Featured in this episode:
Creator Science: https://www.creatorscience.com
The Lab: https://join.creatorscience.com
Kit: https://www.kit.com