$100M CEO Explains How to Build a Personal Brand in 2025

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/e5/f8/21/e5f8212e-9928-0e5e-62f3-8c0900986f77/mza_13774068732850883798.jpg/600x600bb.jpg

The Nathan Barry Show

Nathan Barry

102 episodes

21 hours ago

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.

All content for The Nathan Barry Show is the property of Nathan Barry and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

https://img.transistor.fm/guCABtGMdl_GKHZufBK2rZZtGiVGjrFFo4jeXl5FH6o/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NmM2/NjU4Njg5MWYyMDUx/ZTI2ZDY5MjIwNDdl/M2RiZS5qcGc.jpg

$100M CEO Explains How to Build a Personal Brand in 2025 | 082

The Nathan Barry Show

59 minutes

4 months ago

$100M CEO Explains How to Build a Personal Brand in 2025 | 082

In this episode, I sit down with Dan Martell—bestselling author of Buy Back Your Time and investor in over 50 companies—to break down the mindset and systems founders need to scale without burning out.

We dive into Dan’s Buyback Loop, his process for delegating and training a team, and how creators can turn a single piece of content into millions of impressions.

Dan also shares why most entrepreneurs hire in the wrong order, how to build systems that run without you, and how he’s using keynotes and content to grow his coaching and education business.

If you want more freedom while growing faster, this is a masterclass.

Timestamps:
00:00 Introduction
00:05 Why Dan went all in on content
03:32 From marketing department to media company
10:50 Dan’s 3-part Buyback Loop
14:30 How Dan offloads and trains his team
22:00 The Buyback Ladder: audit, transfer, fill
33:37 The Replacement Ladder (who to hire first)
42:51 How Dan makes money while offline
50:03 Behind Dan’s education and coaching business
53:44 Dan’s full media strategy
57:42 Final advice for creators going pro

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Dan:
Website: https://www.danmartell.com
Instagram: https://www.instagram.com/danmartell
X: https://twitter.com/danmartell
YouTube: https://www.youtube.com/@danmartell
Buy Back Your Time (book): https://www.buybackyourtime.com

Featured in this episode:
Buy Back Your Time (book): https://www.buybackyourtime.com
Kit: https://www.kit.com

#danmartell #buybackyourtime #businessgrowth