The My Wife Quit Her Job Podcast With Steve Chou

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The My Wife Quit Her Job Podcast With Steve Chou

Steve Chou

400 episodes

6 days ago

A podcast about entrepreneurs who quit their jobs to start successful online businesses. Through a series of personal interviews, Steve extracts the little details and the exact strategies that contributed to their success. All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and hustled their way to the top without risking their life savings, without sacrificing their relationships by working 100 hour weeks and without needing extensive technical knowledge. There is no fluff and every episode is packed with actionable takeaways.

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Entrepreneurship

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A podcast about entrepreneurs who quit their jobs to start successful online businesses. Through a series of personal interviews, Steve extracts the little details and the exact strategies that contributed to their success. All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and hustled their way to the top without risking their life savings, without sacrificing their relationships by working 100 hour weeks and without needing extensive technical knowledge. There is no fluff and every episode is packed with actionable takeaways.

Show more...

Entrepreneurship

Episodes (20/400)

The My Wife Quit Her Job Podcast With Steve Chou

615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon

In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that’s proudly Made in the USA and built entirely on Shopify. If you’ve ever wondered whether it’s still possible to scale a massive ecommerce business without Amazon, Brandon’s story proves it can be done and done profitably.

We dive into how his team built a loyal community around American craftsmanship, the marketing tactics that fueled their explosive growth, and what it really takes to win as a DTC brand today.

6 days ago

47 minutes 7 seconds

The My Wife Quit Her Job Podcast With Steve Chou

614: The Hidden Rules of Brand Deals That Influencers Never Talk About

In this episode, Toni and I unpack the lesser-known realities of brand partnerships. We talk about what actually happens behind the scenes and why some collaborations work while others fall flat. We discuss the unspoken expectations and trade-offs so you can navigate deals more confidently and make better long-term decisions.

1 week ago

42 minutes 34 seconds

The My Wife Quit Her Job Podcast With Steve Chou

613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand

In this episode, I interview a student in my Create A profitable online Store course, Cristina Brooks potts, on she created her own successful skin care company from complete scratch over at authenticego.com. Her story is truly inspirational. Enjoy!

2 weeks ago

46 minutes 33 seconds

The My Wife Quit Her Job Podcast With Steve Chou

612: Lessons From the Smartest eCommerce Founders At ECF Live

In this episode, Toni and I share what we learned at Ecommerce Fuel Live in Bozeman Montana. You’ll learn the most actionable lessons, the surprising themes that kept coming up, and the mindset shifts shared by the smartest operators in the room.

3 weeks ago

46 minutes 6 seconds

The My Wife Quit Her Job Podcast With Steve Chou

611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster

In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow.

We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value.

1 month ago

49 minutes 22 seconds

The My Wife Quit Her Job Podcast With Steve Chou

610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java

In this episode, I chat with Ritu Java, founder of PPC Ninja, about how top ecommerce brands are using AI to scale faster and smarter. We dig into real-world examples of how automation and data-driven tools are transforming ad management, product research, and day-to-day operations. Whether you’re running a seven- or eight-figure store, you’ll learn how to use AI to save time, cut costs, and unlock new growth opportunities.

1 month ago

55 minutes 38 seconds

The My Wife Quit Her Job Podcast With Steve Chou

609: Forget Apple Podcasts. This Is Where Listeners Really Are

In this episode, we’re cutting through the hype around Apple Podcasts and Spotify to talk about where listeners really spend their time, YouTube. I’ll show you why video is quickly becoming the default for podcast consumption and how creators who adapt are pulling ahead.

1 month ago

43 minutes 2 seconds

The My Wife Quit Her Job Podcast With Steve Chou

608: Why Most Amazon Sellers Will Fail In 2025 (And What Winners Do Differently) With Norm Farrar

In this episode, I sit down with Norm Farrar, one of the most respected voices in ecommerce and Amazon selling.

We dive into what’s actually working right now, from building brands that command higher prices to avoiding the traps that cause most sellers to fail whether it’s DTC or Amazon.

1 month ago

53 minutes 1 second

The My Wife Quit Her Job Podcast With Steve Chou

607: Will Vibe Coding Replace Shopify Apps? A Discussion With Toni Herrbach

In this episode, we’re diving into vibe coding and asking the big question: will you ever need to buy a Shopify app again? Vibe coding lets you build custom features on your store without stacking endless plugins, and it could change the entire Shopify ecosystem.

We’ll cover what it is, who it helps, and whether this is the beginning of the end for paid SAAS apps.

2 months ago

45 minutes 2 seconds

The My Wife Quit Her Job Podcast With Steve Chou

606: Kevin King On The Future Of Ecommerce: Amazon vs DTC In 2025

In this episode, I’m joined by Kevin King, a veteran Amazon entrepreneur, mentor, and educator you probably know from the Freedom Ticket course and his two podcasts. Kevin also runs the Billion Dollar Sellers Summit and a popular newsletter where he shares insider strategies with some of the top minds in ecommerce.

Today we dive into where Amazon is headed, the future of DTC, and what these shifts mean for anyone selling online.

2 months ago

53 minutes 21 seconds

The My Wife Quit Her Job Podcast With Steve Chou

605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer

In this episode, I’m joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what’s working right now and he's known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches.

Today, we’re tackling a hard truth: 99 percent of ecommerce content fails to drive sales or even get noticed. Chris breaks down why most brands get content wrong, the mistakes that are costing them growth, and the exact strategies that are working in 2025.

2 months ago

58 minutes 44 seconds

The My Wife Quit Her Job Podcast With Steve Chou

604: Amazon In 2025: What It Takes To Sell At Scale (And How Ai Changes The Game) With Bernie Thompson

In this episode, we’re going to get real about what it’s like selling on Amazon right now. Everyone loves to brag about screenshots and seven-figure revenue numbers, but the truth is, selling at scale in 2025 is messy.

Fees are higher, competition is tougher, and if you’re not careful, Amazon will eat your margins alive. In this episode Bernie shares his AI strategies.

2 months ago

49 minutes 30 seconds

The My Wife Quit Her Job Podcast With Steve Chou

603: Why Vietnam May Be The Best Kept Secret In Sourcing With Jim Kennemer

In this episode, I’m joined by a very special guest, Jim Kennemer. Jim has spent years on the ground in Vietnam, working directly with factories, suppliers, and entrepreneurs. While most sellers are still fixated on China, Jim has been quietly helping businesses discover a sourcing ecosystem that is often cheaper, more flexible, and surprisingly overlooked.

3 months ago

42 minutes 56 seconds

The My Wife Quit Her Job Podcast With Steve Chou

602: How I’m Using AI To Grow My Store And Courses In Unexpected Ways

In this episode, I’m sharing the AI changes I’ve made to my store and courses that are directly boosting revenue. You’ll hear what’s working right now, what surprised me, and how you can apply these ideas to your own business.

3 months ago

43 minutes 15 seconds

The My Wife Quit Her Job Podcast With Steve Chou

601: Neil Patel’s Blueprint For Traffic, Growth & Making Money in a Saturated Market

In this episode, I’m joined by a very special guest, Neil Patel.
As the founder of one of the top marketing agencies in the world, Neil sees what’s really working across thousands of ecommerce brands. And today, he’s sharing exactly what’s driving traffic and growth today. No fluff, just proven strategies that work right now.

3 months ago

51 minutes 33 seconds

The My Wife Quit Her Job Podcast With Steve Chou

600: She Couldn’t Find Her Tribe So She Built One From Scratch. Here’s How With Toni Herrbach

In this episode, Toni and I discuss how she couldn't find the right group that fit her vibe, so she decided to build one herself.

We share a secret project that Toni’s been working on that you might all be interested in and she shares her story of taking initiative and making it happen.

It's all about the importance of creating your own path when you can't find it!

3 months ago

43 minutes 30 seconds

The My Wife Quit Her Job Podcast With Steve Chou

599: Ranking In The Age Of Chatgpt: What Google Isn’t Telling You With Jeff Oxford

In this episode, Jeff Oxford and I tackle one of the biggest shifts happening right now: how SEO is evolving in the age of AI and chat-based search.

We break down what’s changed, what no longer works, and what you need to be doing today to make sure your business actually shows up.

4 months ago

48 minutes 26 seconds

The My Wife Quit Her Job Podcast With Steve Chou

598: I Turned My Course, Blog, And Podcast Into An AI Bot – Here’s The Tech Behind It

In this episode, I share how I built SteveBot, a custom AI assistant powered by a RAG database that mimics my brain. We break down the tech stack, the biggest mistakes made, and how this changes the classes I teach forever.

4 months ago

41 minutes 49 seconds

The My Wife Quit Her Job Podcast With Steve Chou

597: YouTube Just Declared WAR on TikTok Shop – Here’s What Sellers Need to Know With Brett Curry

In this episode, I’m thrilled to have Brett Curry back on the show.

Today, Brett and I discuss how YouTube just entered the ring to compete with TikTok Shop and what that means for sellers trying to stay ahead.

It's a game-changer, and we're breaking down what you need to know to keep up.

4 months ago

46 minutes 21 seconds

The My Wife Quit Her Job Podcast With Steve Chou

596: Why Building a Community Might Be the Most Important Thing You Do This Year

In this episode, Toni and I share what we’ve learned so far about building a community from the wins to the awkward missteps.

We talk about what’s worked, what definitely hasn’t, and some of the little moments that surprised us along the way.

4 months ago

46 minutes 27 seconds