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The Music Business Buddy
Jonny Amos
59 episodes
2 days ago
How would you feel discovering your music was used on a major TV show without anyone telling you? That's the reality of blanket licensing – a system that keeps the entertainment world turning while ensuring creators get paid. Allow me to break down this complex but crucial aspect of the music industry, explaining how blanket licenses grant broadcasters and venues the right to use vast catalogues of music for a fixed annual fee. Rather than negotiating individual licenses for each song, these...
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Music Commentary
Music,
Business,
Marketing,
Music Interviews
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How would you feel discovering your music was used on a major TV show without anyone telling you? That's the reality of blanket licensing – a system that keeps the entertainment world turning while ensuring creators get paid. Allow me to break down this complex but crucial aspect of the music industry, explaining how blanket licenses grant broadcasters and venues the right to use vast catalogues of music for a fixed annual fee. Rather than negotiating individual licenses for each song, these...
Show more...
Music Commentary
Music,
Business,
Marketing,
Music Interviews
Episodes (20/59)
The Music Business Buddy
Episode 59: Blanket Licensing Demystified
How would you feel discovering your music was used on a major TV show without anyone telling you? That's the reality of blanket licensing – a system that keeps the entertainment world turning while ensuring creators get paid. Allow me to break down this complex but crucial aspect of the music industry, explaining how blanket licenses grant broadcasters and venues the right to use vast catalogues of music for a fixed annual fee. Rather than negotiating individual licenses for each song, these...
Show more...
2 days ago
22 minutes

The Music Business Buddy
Episode 58: AI Powered Mixing With RoEx CEO David Ronan
Ever wondered how artificial intelligence might transform music production without replacing human creativity? In this eye-opening conversation with David Ronan, CEO of Roex Audio, we explore the fascinating world of AI-powered mixing and mastering tools that are changing how music creators work. David pulls back the curtain on Roex's innovative products: Mix Check Studio, which analyzes tracks and identifies mixing issues for free, and Automix, which can professionally mix up to 32 tracks i...
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1 week ago
37 minutes

The Music Business Buddy
Episode 57: The Next Generation of The Music Industry
The future of music depends on nurturing young talent, yet the path for emerging musicians can be as challenging as it is confusing. This episode takes a deep dive into Youth Music's insightful "Sound of the Next Generation" report, examining how the pandemic, economic hardship, and educational cuts have fundamentally altered young people's relationship with music. I share concerning statistics revealing that just 55% of young people now identify as musical (down 10% from 2019), while 48% of...
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2 weeks ago
21 minutes

The Music Business Buddy
Episode 56: Exploring Mental Health with Tonic Music's Jeordie Shenton
What does it truly mean to take care of our mental health in the complex, demanding world of music? This question sits at the heart of my conversation with Jeordie Shenton, Programmes Lead for Tonic Music, a pioneering UK charity dedicated to mental wellbeing for everyone who creates, works with, or simply loves music. Music creators experience significantly higher rates of depression, anxiety, and other mental health challenges compared to the general population. The causes are multifaceted...
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3 weeks ago
45 minutes

The Music Business Buddy
Episode 55: AI Vocals and Voice Swap with Declan McGlynn
Imagine transforming your voice into that of legendary vocalists like Robert Owens or Angie Brown with just a few clicks. The future isn't coming—it's already here, and it's raising profound questions about artist rights, compensation, and the very nature of creative identity. In this extraordinary conversation with Declan McGlynn, Chief Content Officer at VoiceSwap, we explore how ethical AI voice technology is revolutionizing music creation. Unlike many AI platforms that scrape data withou...
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1 month ago
1 hour 12 minutes

The Music Business Buddy
Episode 54: How to Pitch Your Music For Sync
Ever wonder how your music ends up in that Netflix show or smartphone commercial? The path from creation to placement is paved with gatekeepers, contracts, and strategic pitching—and mastering these elements could transform your music career. Jonny Amos dives deep into the sync licensing ecosystem, revealing the crucial professionals every music creator should connect with. From accessible sync agents building music libraries for clients to the coveted music supervisors who can catapult care...
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1 month ago
27 minutes

The Music Business Buddy
Episode 53: The Key Steps to Sync Placements
Ready to break into the world of sync licensing? Before you can land your music in films, TV shows, or advertisements, you need to master the crucial preparation steps that most artists overlook. Jonny Amos dives deep into the foundational elements of sync success, revealing why understanding your song's true essence is more challenging—and more critical—than most creators realize. "A songwriter could be preoccupied by the emotion felt when writing, yet a different mood emerges in the final ...
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1 month ago
32 minutes

The Music Business Buddy
Episode 52: Setting Up Your Own Remote Marketplace
"I just want to make a living as a music creator" is perhaps the most common goal I hear from musicians - and today's podcast explores how the remote marketplace makes that more achievable than ever before. What if those guitar skills you've developed could earn you income beyond your local band? What if those production techniques you've mastered could serve clients worldwide? What if those songs sitting on your hard drive could be monetised without releasing them yourself? The golden age ...
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1 month ago
30 minutes

The Music Business Buddy
Episode 51: Hits, Syncs and Serenada - The Lloyd Perrin Story
What if streaming platforms actually paid artists fairly? This question has driven acclaimed producer Lloyd Perrin (Papa Zeus) to develop Serenada, a revolutionary social streaming platform that could transform how musicians earn from their music. Perrin's impressive career spans from chart success with "About You" (which brilliantly reimagined CeCe Peniston's "Finally") to scoring films like Street Dance 3D. Despite these achievements, he's witnessed firsthand how streaming economics have d...
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1 month ago
1 hour 6 minutes

The Music Business Buddy
Episode 50: Q & A with Jonny Amos
Fifty episodes! What started as a mission to help music creators better understand the industry has grown into a thriving community, and I couldn't be more grateful for your support along this journey. In this episode, I answer questions sent in from the community of listeners. This milestone episode tackles the questions you've been asking about the music business - the confusing parts, the frustrating parts, and the parts where terminology seems designed to bewilder newcomers. Ever w...
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2 months ago
43 minutes

The Music Business Buddy
Episode 49: Ethical AI Music Creation with DAACI's Annemarie Gaillard
Step into the fascinating world of ethical AI music creation with Annemarie Gaillard from DAACI as she reveals how technology can amplify your creative process without replacing the human touch. What makes DAACI fundamentally different from other AI music tools? "We haven't trained an AI, we have taught an AI," Annemarie explains, highlighting their approach based on musicology and music theory rather than scraping existing works. With 30+ years of research and 70 patents behind them, DAACI ...
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2 months ago
38 minutes

The Music Business Buddy
Episode 48: The Roots of Music - An Interview with Youth Music CEO Matt Griffiths
When we cut the roots, the trees don't grow. This stark reality lies at the heart of the UK's current music crisis, where funding cuts to youth music programs threaten to silence the next generation of creative voices. Matt Griffiths, CEO of Youth Music, joins us for a profound conversation about the organization's 26-year mission to equalize young people's access to music-making opportunities. What emerges is a troubling picture: Youth Music currently turns away 83% of applicants due to lim...
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2 months ago
40 minutes

The Music Business Buddy
Episode 47: Building Artists as a Brand With PR Specialist Ellie Sorensen
The worlds of music PR and marketing have merged into a seamless ecosystem, where storytelling reigns supreme and strategy is non-negotiable. In this enlightening conversation, PR manager Ellie Sorensen shares her decade of experience helping independent artists navigate this complex landscape. Ellie pulls back the curtain on how she transitioned from performing artist to PR specialist, revealing the importance of mentorship and persistence in building her career. With impressive credentials...
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2 months ago
51 minutes

The Music Business Buddy
Episode 46: Understanding How To Build Growth in The Live Sector
Standing at the crossroads of streaming and live performance, today's musicians face a peculiar challenge. You might command millions of streams yet struggle to fill a small venue, or pack rooms with fans while your Spotify numbers remain modest. This disconnect represents one of the most fascinating dynamics in music today. Allow me to take you on a journey through the mechanics of the live music sector, drawing from decades of experience from playing to just two people in a pub to selling ...
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3 months ago
28 minutes

The Music Business Buddy
Episode 45: A Roadmap to Writing Songs for the East Asian Markets
Songwriters seeking to break into lucrative East Asian music markets face unique challenges and opportunities that differ dramatically from Western practices. This deep dive explores the mechanics behind getting your songs cut with artists in Japan, South Korea, and China – three powerhouse territories that consistently rank among the world's top 10 music markets. The pathway to success requires navigating a specific chain: songwriters connect with publishers in their home country who partne...
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3 months ago
22 minutes

The Music Business Buddy
Episode 44: The Unclaimed Royalties Revolution with Monetunes CEO and Tech Entrepreneur Antonio Di Puorto
What if I told you billions of dollars in music royalties go unclaimed every year? That's the reality that Antonio Di Puorto discovered during his remarkable journey from frustrated small-town DJ to successful artist manager who sold his agency to Live Nation. After witnessing talented artists missing substantial royalty payments throughout his career, Antonio founded MoneTunes to revolutionize how independent musicians collect what they're rightfully owed. His platform elegantly solves a co...
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3 months ago
45 minutes

The Music Business Buddy
Episode 43: The Art of Artist Development with Laurence Hobbs
What does it take to spot star potential in today's crowded music landscape? Laurence Hobbs, platinum-selling producer and songwriter pulls back the curtain on artist development with refreshing honesty and decades of wisdom. Lawrence's journey from songwriter to CEO of SAFO Music Group reveals the profound shifts reshaping how artists build sustainable careers. "Back in the day, you either got a record deal or you didn't. Now you can release however you want," he explains, highlighting how ...
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3 months ago
49 minutes

The Music Business Buddy
Episode 42: Releasing Covers Can Be a Career Catalyst
Cover songs might be the unexpected secret weapon in your artist development strategy. Whether you're an emerging talent trying to build a fanbase or an established artist looking to expand your reach, strategically releasing covers can dramatically accelerate your growth while helping you discover your unique sonic identity. Many musicians mistakenly believe that releasing cover songs requires navigating complex licensing hurdles. The truth? It's remarkably straightforward. On streaming pla...
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4 months ago
21 minutes

The Music Business Buddy
Episode 41: Inside The Spotify Algorithm
The secretive Spotify algorithm stands as arguably the most advanced digital recommendation system ever created, yet few truly understand how it works or how to leverage it effectively. As a music producer, lecturer, and industry consultant, I've dedicated countless hours to researching and testing how this mysterious system operates behind the scenes. What I've discovered is that Spotify's algorithm functions through six interconnected elements. Natural Language Processing scans the interne...
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4 months ago
28 minutes

The Music Business Buddy
Episode 40: Looking Through The Lens of a Session Player with Rich Watson
Guitar virtuoso Rich Watson takes us on a fascinating journey through the evolving landscape of session musicianship. From touring with major artists to recording remotely for clients worldwide, Rich offers a masterclass in musical versatility and career adaptability. The conversation explores Rich's work across multiple domains – from the technical demands of theatre pit work (where sight-reading is non-negotiable) to the efficient workflow of modern remote session platforms. Rich provides ...
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4 months ago
1 hour

The Music Business Buddy
How would you feel discovering your music was used on a major TV show without anyone telling you? That's the reality of blanket licensing – a system that keeps the entertainment world turning while ensuring creators get paid. Allow me to break down this complex but crucial aspect of the music industry, explaining how blanket licenses grant broadcasters and venues the right to use vast catalogues of music for a fixed annual fee. Rather than negotiating individual licenses for each song, these...