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The Multichannel Success Podcast - from Prospero & The Multichannel Expert
David Worby, Mark Pinkerton and David Kohn
27 episodes
4 days ago
How to be successful in Multichannel & eCommerce - practical suggestions and advice from seasoned industry experts. We share knowledge with practical examples from our experience of many years of ecommerce and multichannel retailing. Talk to us - www.prosperocommerce.com We had some great feedback from you for our first season released earlier this year, so have decided to come back for a second season. As before, we’ve tried to give you a mix of strategic guidance and real-world practical advice that will help you drive your multichannel success. In addition, we are delighted to welcome a new sponsor BetterCommerce. https://www.prosperocommerce.com/multichannel-success-podcast-season-2 Season 2 is packed with more helpful advice and help for your Multichannel journey and contains 6 episodes and more guest speakers Your hosts for this season are: David Worby - Co-Founder Prospero Mark Pinkerton - Co-Founder Prospero David Kohn - CEO of The Multi Channel Expert Lots of advice and practical guidance.....enjoy
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Management
Business,
Marketing
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All content for The Multichannel Success Podcast - from Prospero & The Multichannel Expert is the property of David Worby, Mark Pinkerton and David Kohn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How to be successful in Multichannel & eCommerce - practical suggestions and advice from seasoned industry experts. We share knowledge with practical examples from our experience of many years of ecommerce and multichannel retailing. Talk to us - www.prosperocommerce.com We had some great feedback from you for our first season released earlier this year, so have decided to come back for a second season. As before, we’ve tried to give you a mix of strategic guidance and real-world practical advice that will help you drive your multichannel success. In addition, we are delighted to welcome a new sponsor BetterCommerce. https://www.prosperocommerce.com/multichannel-success-podcast-season-2 Season 2 is packed with more helpful advice and help for your Multichannel journey and contains 6 episodes and more guest speakers Your hosts for this season are: David Worby - Co-Founder Prospero Mark Pinkerton - Co-Founder Prospero David Kohn - CEO of The Multi Channel Expert Lots of advice and practical guidance.....enjoy
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Management
Business,
Marketing
Episodes (20/27)
The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Building a data-driven organisation with Penelope Bellegarde - Multichannel Success Podcast S4e6
In today's episode, we have an insightful discussion on what it takes to build a data-driven organisation. Joining us is Penelope Bellegarde, a data specialist who has worked with brands like TUI and PwC and now runs her own company, DataTouch. We explore the challenges organisations face in becoming data-driven and how AI fits into the picture. We talk about the need for a solid vision and the importance of having a measurement framework. We also delve into the environmental concerns related to data centers and the significance of ESG. Whether you're a data novice or an expert, this episode offers valuable insights and tips for leveraging data in your business.   See all episodes here:  Multichannel Success Podcast Season 4
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1 year ago
30 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Tracking & Using Customer Intent with David Mannheim - Multichannel Success S4e5
Today's podcast episode was a real treat as we had David Mannheim from Made With Intent join us. David talked about his career journey, from his early days in advertising to founding his own agency and writing a book. We had some light-hearted moments discussing our favorite football teams and Disney, but the core of our conversation was about consumer behavior. David emphasises the need to see consumers as real people and not just data points, sharing stories about Starbucks and Disney to make his point. He also introduced a fascinating concept from football called 'expected goals' to explain how businesses should measure success. This episode was packed with valuable insights and entertaining moments! For all episodes see here: Multichannel Success Podcast Season 4  
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1 year ago
31 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Why do Vendors oversell with Jamie Hancox - Multichannel Success S4e4
In this episode of the Multichannel Success Podcast, David and Mark welcome Jamie Hancox, a digital guru and founder of Commerce Futures, to discuss why software vendors tend to oversell their products. Jamie shares his experience working with both merchants and software vendors, explaining that the relationship between the two can often be strained due to unmet promises. Jamie points out that while everything is theoretically possible with software, the reality often involves significant effort and resources that aren't always communicated upfront. The conversation also touches on the role of systems integrators (SIs) and the importance of customer success teams in ensuring long-term satisfaction. They highlight the competitive nature of the market and the tendency for vendors to overpromise, especially in the rapidly evolving fields of e-commerce and AI. The episode wraps up with advice for the industry to listen to customers and ensure that what they're selling truly fits the customer's needs. For all episodes see here: Multichannel Success Podcast Season 4  
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1 year ago
26 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Market Insights with Richard Lim - Multichannel Success S4e3
In this episode of the Multichannel Success podcast, we dive into the world of retail economics with our special guests, Richard Lim along with David Worby. Richard, the CEO of Retail Economics, shares some optimistic news about the economy, mentioning that inflation has hit the target level of 2% and interest rates are starting to cut, which could boost consumer confidence. David Worby adds that while economic data looks good, consumer confidence might take longer to recover because the real feel is still not very positive. We also discuss the challenges retailers face, like rising operating costs and soft consumer demand, making it a tough time for the industry despite some positive outlooks. We wrap up with an interesting chat about the trend of big brands taking over the high street, and the potential future of marketplaces and second-hand retail. Overall, it was a fascinating discussion about the current state and future of retail. For all episodes see here: Multichannel Success Podcast season 4
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1 year ago
26 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
How the buying world should change with Anna Berry - Multichannel Success S4e2
In this episode of the Multichannel Success Podcast, Mark had an insightful chat with Anna Berry, a seasoned buyer from John Lewis, and our regular co-host, David Worby, who also has a background in merchandising. We delved into how the roles of buyers and merchandisers differ yet complement each other in retail. Anna shared her journey and experiences while highlighting the importance of teamwork between buyers and merchandisers for a successful product assortment. We also explored how eCommerce has transformed the buying process, with online sales becoming a significant part of the business. The conversation touched on the growing role of data and AI in retail, emphasizing the need for agility and customer-centric strategies. Overall, it was a fascinating discussion about the evolving landscape of retail buying and merchandising.
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1 year ago
29 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
The Retail Challenge with Ian Scott - Multichannel Success S4e1
In this episode of the Multichannel Success Podcast, we dive into the post-COVID world of physical retail with Ian Scott, a renowned independent retail consultant. Ian shares insights on how the pandemic was a wake-up call for the retail industry and how human nature has driven a return to in-store shopping. We discuss the integration of digital and physical retail, highlighting how brands are using technology to enhance the in-store experience. Ian also emphasises the importance of understanding customer behavior and adapting to their needs, whether you're a large corporation or a small retailer. We wrap up by exploring the role of innovation and the importance of internal collaboration in driving retail success. Tune in for a fascinating discussion on the evolving retail landscape! For all episodes see here:Multichannel Success Podcast Season 4  
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1 year ago
30 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Why you probably don't need to replatform - but why you might - Multichannel Success Podcast S3e1
we dive into the world of eCommerce platforms and ecosystems. We have Deepak Anand from Shopline and Jeremy Wilson from Prospero join us to unravel the complexities of modern retail tech.
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1 year ago
44 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Why your conversion rate obsession is obsolete - or is it? Multichannel Success Podcast S3e2
In this episode of ’Multichannel Success Podcast,’ David Kohn had the pleasure of chatting with Mark Pinkerton from Prospero, and our special guest, Abi Hough from uu3. We dove into the evolving world of Conversion Rate Optimization (CRO) and questioned whether it’s becoming obsolete.
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1 year ago
37 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Why you don't need an SI - Multichannel Success podcast S3e3
We’re unravelling the mystery of what an SI is, how the role has evolved, and the shifting landscape of technology that’s changing the game for retailers.
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1 year ago
39 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Why you need more channels.....or not - Multichannel Success podcast S3e4
We dive into the nitty-gritty of marketplaces, comparison shopping sites, affiliates, and the rising star of social commerce.
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1 year ago
38 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Why you will fail without AI - Multichannel success podcast S3e5
The discussion covers retail’s growing data focus post-COVID, the importance of data teams, and the acceleration of AI adoption
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1 year ago
37 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Efficiency is your new superpower & it’s not just about growth Multichannel Success podcast S3e6
We discussed how e-commerce integration, reducing time to market, and managing product information are key to staying competitive
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1 year ago
38 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Why Agile is dead - Multichannel podcast S3e7
All about an Agile mindset, the challenges of defining project visions and endpoints, and the balance between Agile’s iterative nature and the need for budgetary control
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1 year ago
34 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Optimising Digital & Physical - The Multichannel Success Podcast S2E6 - with Paul McDermott from Matalan
What do we mean by Multichannel and how should retailers optimise physical and retail for success? This episode features Mark Pinkerton from Prospero, David Kohn from The Mulitchannel Expert and Paul McDermott from Matalan.
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1 year ago
34 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
HR the Digital Challenge - The Multichannel Success podcast S2E5 with James Minter from Harrington Tame
S2E5 - In this episode, we discuss HR the Digital challenge with James Minter from Harrington Tame. We dive into what ’digital’ really means for us—hint: it’s all about the customer—and how the game has changed from performance to brand marketing. We tackled the big issues retailers face, like specialization and balancing in-house and agency teams.  Catch you next time for more insights!
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1 year ago
36 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Improving Culture & Process - The Multichannel Success Podcast S2E4
S2E4 - In this episode, we discuss Digital Culture and Process
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1 year ago
31 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Understanding Headless Commerce - The Multichannel Success Podcast S2E3 with Vikram Saxena from Better Commerce
S2E3 - In this episode we discuss Headless eCommerce and why you should look at it & how to make a success of it. In today’s podcast, we’re unpacking the game-changer in eCommerce: headless commerce. Imagine your business agile like never before, with a back-end that powers up every device and platform your customers use.
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1 year ago
33 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Better Digital Strategy & Planning - The Multichannel Success podcast S2E2
In this episode of Multichannel Success, we discuss Digital Strategy & Planning - what it is and what it isn’t. We’re unpacking digital strategy in this week’s MultiChannel Success Podcast. We discuss why it’s more than just marketing—it’s your business’s game plan for the digital world, aligning with your big-picture goals.
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1 year ago
31 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Black Friday - what did consumers think?
Special one-off episode to discuss the highlights of the annual Prospero survey into consumers reactions to Black Friday.
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1 year ago
15 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
Lowering the costs of returns - The Multichannel Success Podcast S2E1- with Peter Hietala from Easycom
S2E1 - Lowering the cost of returns. Join us on the Multi-Channel Success Podcast as we dive into reducing return costs with EasyCom’s founder, Peter Hietala. Discover innovative strategies for retailers!” For some retailers, returns in some categories can run at 70%.For some retailers, returns can be in some categories, returns can run at 70%. We discuss ways to reduce this with Peter Hietala from Easycom
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1 year ago
25 minutes

The Multichannel Success Podcast - from Prospero & The Multichannel Expert
How to be successful in Multichannel & eCommerce - practical suggestions and advice from seasoned industry experts. We share knowledge with practical examples from our experience of many years of ecommerce and multichannel retailing. Talk to us - www.prosperocommerce.com We had some great feedback from you for our first season released earlier this year, so have decided to come back for a second season. As before, we’ve tried to give you a mix of strategic guidance and real-world practical advice that will help you drive your multichannel success. In addition, we are delighted to welcome a new sponsor BetterCommerce. https://www.prosperocommerce.com/multichannel-success-podcast-season-2 Season 2 is packed with more helpful advice and help for your Multichannel journey and contains 6 episodes and more guest speakers Your hosts for this season are: David Worby - Co-Founder Prospero Mark Pinkerton - Co-Founder Prospero David Kohn - CEO of The Multi Channel Expert Lots of advice and practical guidance.....enjoy