When you first start a business There is an awful lot of “learning by doing” and a lot of lessons that are learnt the hard way, mostly how not to do it.

So what happens when you have created a hugely successful business. How do you approach setting up a new business?

This is exactly what Seth Goldman talks with us on the show today. Seth’s new project #EattheChange draws on his experience and success with Honest Tea, Beyond Meat and other consultant roles to guide him on his new mission; to create chef-crafted and nutrient-dense snacks 🍄 that are kind to the planet 🌍. In this episode, you will hear how he started establishing the guide rails for the new business. How looking at constraints can make you more creative. How to look for waste and turn it into value and the attitude you need to have to create a movement and of course a lot more. I hope you enjoy this conversation with Seth Goldman from Eat the Change

Podcast editing - Paul Fyfe.com (www.paulfyfe.com)