In this episode of The Morning Jolt, we dig into the $20 billion business coaching industry and the massive shift transforming it right now. Nearly half of coaches are still using outdated methods that research shows don’t work, while a new wave of modern coaches are leading with data, technology, and results. We explore how AI and digital transformation are redefining what clients expect from their coaches, the rise of the “player-coach” model where experts roll up their sleeves to execute alongside clients, and why leaders like Don Markland are disrupting traditional long-term contracts with performance-based coaching. You’ll also hear how specialization is driving better ROI, how top coaches are blending emotional intelligence with AI analytics, and why data-driven coaching is producing measurable improvements in leadership, team engagement, and sustainable growth. If you’re a coach, consultant, or business leader, this episode is packed with insights on where the coaching industry is heading in 2025 and how to stay ahead of the curve. Follow us on Instagram at @executivecoach.don and subscribe for more quick, data-backed insights to jump-start your morning.

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