On social media, you’ll see the highlight reel, the big pipeline months, the completions, the “record quarter.” But what you don’t see is the loneliness, the wobble in confidence, the pivots, the tears, the “is this even working?” moment.My guest today is Jo Chapman, founder of Plus Financial and the new brand Mortgage & Money Coach. After years advising clients as a broker, Jo made a huge shift moving her whole family to Spain and stepping away from advising entirely to run her company from the outside and build a new education-led brand.

We talk about:

- Giving up advising after years of identity tied to it- Moving to a new country and still running a business

- Loneliness in entrepreneurship and hiring family

- Confidence, content + showing up online even when you don’t feel like it

- Why business success never looks like the highlight reel suggests

This is a vulnerable episode. A real one. My favourite kind. 🤍If you’re building anything right now, this one’s for you.

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