
Starting out as a mortgage broker is one thing. Building a brand that people actually remember, that’s a whole different game.
In this episode, I’m joined by Zoe Meharg, mortgage broker and founder of The Property Syndicate, to talk about how she turned her experience, ambition, and network into a thriving brand that’s built on authenticity and connection.
Zoe opens up about what it’s really like to start out in the mortgage industry — from feeling like you have to do everything at once, to finding your footing and learning to own your voice. We talk about the power of networking (without the awkwardness), why your personal brand is your biggest asset, and how showing up as yourself on social media can change the game for your business.
Whether you’re a new broker trying to build momentum or an established adviser looking to grow your brand, this conversation is packed with practical advice, mindset shifts, and honest reflections on what it takes to stand out in a crowded industry.
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