#225: Hotel Membership vs. Franchise Models

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The Modern Hotelier

David Millili & Steve Carran

229 episodes

2 days ago

Each episode we discuss industry trends, talk about new technologies, and speak to industry experts. All so that you, The Modern Hotelier, can succeed in a new age of hospitality.

All content for The Modern Hotelier is the property of David Millili & Steve Carran and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Each episode we discuss industry trends, talk about new technologies, and speak to industry experts. All so that you, The Modern Hotelier, can succeed in a new age of hospitality.

#225: Hotel Membership vs. Franchise Models | with Fredrick Schoener

The Modern Hotelier

39 minutes

1 week ago

#225: Hotel Membership vs. Franchise Models | with Fredrick Schoener

What happens when a lifelong hotelier challenges the traditional franchise model — and discovers a better way to grow brands, revenue, and guest loyalty?

In today's episode, David and Steve sit down with Fredrick Schoener, Brand Director at Silverstone Inns and a lifetime hotelier known for his innovative approach to the hotel business, franchise models, and revenue growth.

Fredrick shares his incredible journey in hospitality — from front desk to owner, to brand director — and reveals why he believes membership-based hotel branding models will redefine the future of hospitality.

Today, you'll learn about:

How hotel owners can make money, even in tough markets
Why most properties rely more on OTAs than they admit
How Gen Z will transform hotel ownership and branding
Why thick franchise contracts hurt owners — and what to do instead
The mindset needed to grow from entry-level employee to brand leader

Watch the FULL EPISODE on YouTube: https://youtu.be/y7li-1ysP6g

Links:
Fredrick on LinkedIn: https://www.linkedin.com/in/fredrick-schoener-cha-a5153517/
SilverStone Inns: https://www.silverstoneinns.com/

For full show notes head to: https://themodernhotelier.com/episode/225

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Join the conversation on today's episode on The Modern Hotelier LinkedIn page

Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.