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The Mobile User Acquisition Show

Shamanth Rao

273 episodes

8 months ago

Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketing and creative advertising. Bastian discusses the power of understanding player motivations to craft ads that deeply resonate, driving better engagement and results. He explores real-world examples, like how a simple change in ad copy transformed performance for a Solitaire game, and highlights the role of AI in creating personalized experiences for play...

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Entrepreneurship

All content for The Mobile User Acquisition Show is the property of Shamanth Rao and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketing and creative advertising. Bastian discusses the power of understanding player motivations to craft ads that deeply resonate, driving better engagement and results. He explores real-world examples, like how a simple change in ad copy transformed performance for a Solitaire game, and highlights the role of AI in creating personalized experiences for play...

Show more...

Entrepreneurship

Episodes (20/273)

The Mobile User Acquisition Show

🧠 How to unlock player psychology to build better ads with Bastian Bergmann, Co-founder // COO at Solsten 💎

Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketing and creative advertising. Bastian discusses the power of understanding player motivations to craft ads that deeply resonate, driving better engagement and results. He explores real-world examples, like how a simple change in ad copy transformed performance for a Solitaire game, and highlights the role of AI in creating personalized experiences for play...

8 months ago

27 minutes

The Mobile User Acquisition Show

🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦

In this episode, John Gargiulo, founder of Airpost.ai, explores how AI is revolutionizing creative advertising. From transforming raw footage into high-quality, scalable ads to balancing human oversight with automation, John shares strategies for maintaining ad quality that rivals traditional production methods. We also dive into the future of AI-driven creative solutions and their potential to reshape performance marketing. Whether you're a marketer, creator, or tech enthusiast, this convers...

9 months ago

24 minutes

The Mobile User Acquisition Show

🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰

In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this milestone, I’ll outline the three proven paths to boost long-term retention: harnessing daily habits, fostering social connections, and delivering deep content. Tune in to discover how these strategies can drive not only retention but also LTV and ROAS, helping your app stand out in a competitive market.Check out the show notes here: https://mobileuseracquisi...

12 months ago

3 minutes

The Mobile User Acquisition Show

🔦What really drives conversions & performance? Spoiler: It’s not context 🎈

In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break down why self-attributing networks that leverage purchasing data perform better and how to prioritize these networks over context-based DSPs.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/contextual-targeting-why/**Get more mobile user acquisition go...

1 year ago

2 minutes

The Mobile User Acquisition Show

💸 Why Early-Stage Apps Shouldn’t Diversify Their Ad Spend 💡

In this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. While it may seem like a good strategy, spreading your budget thin can hinder growth. I’ll walk you through the mechanics of ad algorithms, explaining why fewer channels can lead to better results. We’ll dive into the importance of focusing on self-attributing networks and how driving more conversions in one or two places can accelerate learning and performan...

1 year ago

2 minutes

The Mobile User Acquisition Show

💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨

In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the four key challenges you need to be aware of, from isolating the impact of multiple sources to dealing with inconclusive results.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/incrementality-4-challenges/**Get more mobile user acquisition goodies here:http://RocketShip...

1 year ago

2 minutes

The Mobile User Acquisition Show

💵 Creator economies & user generated content: what makes virtual social worlds tick with Anton Bernstein, CEO at Pocket Worlds 📱

In this episode, Anton Bernstein unpacks the strategies behind building thriving virtual communities and empowering creators on platforms like HighRise. Anton explains how user-generated content and immersive social experiences drive engagement and shares insights on monetizing through cosmetics and in-game purchases. He also breaks down the development of creator tools that allow users to build and monetize their own games and experiences. Additionally, Anton discusses the balance between ea...

1 year ago

30 minutes

The Mobile User Acquisition Show

🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌

In this episode, Marcus Burke unpacks the strategies behind optimizing Meta ads for subscription apps. Marcus explains how creative types like UGC and static ads influence placements across Meta platforms and shares insights on scaling ad accounts through creative diversification. He also breaks down the importance of Web2App funnels for faster iterations and better performance while addressing how to avoid pitfalls in Meta’s algorithm. This conversation is packed with actionable insights on ...

1 year ago

28 minutes

The Mobile User Acquisition Show

🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋

Join us on the Mobile User Acquisition Show's Mobile Spotlight segment as we welcome Rashad Häsänli, game lead at DieNo Games.In this episode, Rashad delves into the art of identifying underserved yet reachable audiences using tried-and-tested game mechanics. He describes how his team navigated the competitive landscape, experimented with merge mechanics, and found progress and success.KEY HIGHLIGHTS🗒 DieNo Games’ strategy for identifying underserved audiences and matching them wi...

1 year ago

8 minutes

The Mobile User Acquisition Show

🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer

In this episode, we welcome Mike Taylor, an AI and prompt engineering expert. Mike shares his insights on the five key principles of prompt engineering, illustrating how these strategies can optimize AI performance and transform your projects. From practical tips to real-world applications, discover how to make AI work smarter for you. Don't miss this deep dive into the future of AI and its potential to revolutionize the industry.KEY HIGHLIGHTS⚖️ Early AI prompting requires arranging words in...

1 year ago

28 minutes

The Mobile User Acquisition Show

🚀How to 10x your creative production: webinar with Poolday.ai 🛰

Today’s episode is from a webinar we hosted with Alexei Chemenda from Poolday.ai. We talk about our playbooks—Alexei's and mine—and go deep into how we have turbocharged our respective creative production output using AI.KEY HIGHLIGHTS🗒 Producing a high volume of creatives is essential to find successful ads and test more variables.📈 Smaller companies or those in regulated industries may need help with high-volume creative production.📍Marketers often need to pay more attention to AI, leading ...

1 year ago

49 minutes

The Mobile User Acquisition Show

🔍 Challenges and Pitfalls in Shifting to Hybrid Games with Jan van Lamoen, Senior Producer at SOFTGAMES 🕳

Our guest today on the Mobile Spotlight segment of the Mobile User Acquisition Show is Jan van Lamoen, a Senior Producer at SOFTGAMES. In this episode, he discusses the pitfalls of taking core games to casual audiences.KEY HIGHLIGHTS🗒 Core to Casual often requires a deep dive into the core mechanics and translating part of this into familiarity.📈 The Familiarity can be leveraged to get an initial higher amount of players to try the game and retain them.🔐 By understanding and keeping the depth...

1 year ago

10 minutes

The Mobile User Acquisition Show

🛎 Apple’s Ad Attribution Kit(AAK): what’s new, and what marketers should do today 🔑

We’re diving into one of the major announcements from WWDC 2024: Apple’s introduction of Add Attribution Kit, or AAK, which is set to replace SKAN. We’ll explore what this means for advertisers, the actual impact of these changes, and whether you need to make any adjustments to your current setup. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ad-attribution-kit-skan-guide/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketSh...

1 year ago

4 minutes

The Mobile User Acquisition Show

🐈Strategies for competitive analysis of creatives 🦋

In today's episode, I'm going to talk through some of the strategies we recommend and use on our team for competitive analysis and for generating ideas and inspiration from what's happening on the internet.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-competitive-analysis/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

1 year ago

5 minutes

The Mobile User Acquisition Show

💡3 Pitfalls to Look Out For While Testing AI-Powered Creatives 🕳

In today’s mini episode, I’m going to discuss three pitfalls that many advertisers fall into and three things they need to look out for while creating and testing AI-powered creatives.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-creative-pitfalls/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

1 year ago

3 minutes

The Mobile User Acquisition Show

How Meta’s algo allocates spend to different ads in an ad set

In this episode we dive into the sometimes frustrating mechanics of how Meta allocates spend between ads in an ad set - and what we recommend doing about this.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/bayesian-bandits/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

1 year ago

4 minutes

The Mobile User Acquisition Show

🌐The perils of asset stuffing and what to do about it 📱

In this podcast episode, I discuss a common issue in ad account management known as “asset stuffing.” This occurs when advertisers place all their ad creatives into a single ad set without distinguishing them by type or audience. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/asset-stuffing/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

1 year ago

4 minutes

The Mobile User Acquisition Show

✅ Why Meta isnt a single monolithic ad channel: and what to do about it 💯

In today’s episode, we talk about how Meta isn't a single monolithic channel - and how to unbundle its different placements.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-placement-unbundling/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

1 year ago

4 minutes

The Mobile User Acquisition Show

⚓ Hooks are your video’s activation metrics 🎣

In this episode we talk about the similarities between hook rates and d1 retention - and share how hooks can be akin to ‘activation’ for a video.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hooks-ugc-d1-retention/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

1 year ago

5 minutes

The Mobile User Acquisition Show

📽 Careful with those hook rates: why you should review these metrics with nuance 🛠📽

All the cool kids want to optimize their hook rates. Yes, hook rates matter - yet it’s critical to be mindful of nuances in measuring hook rates, which I point out in this episode.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hook-rate-meta-facebook/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

1 year ago

5 minutes