In this episode, DJ2FOUR7 sits down with talented saxophonist Amber Sax, who shares her journey into the world of music and the challenges she faces as a female performer. Amber recounts her early inspirations, her rigorous training at prestigious music schools, and her transition into the wedding and events scene. Amber reveals some shocking experiences with DJs, including instances of disrespect and unreasonable demands, highlighting the importance of collaboration and mutual respect in the industry. KEY TAKEAWAYS Collaboration is Key: When working with other musicians, such as saxophonists, it's essential to foster a collaborative environment. Communication Matters: Establishing clear communication before an event is crucial. Saxophonists should reach out to DJs to discuss logistics, such as plugging in equipment, to ensure a smooth performance. Respect and Professionalism: Both DJs and musicians should treat each other with respect. Negative experiences, such as being charged to plug in or being dismissed, can create a hostile working environment. Social Media Presence: Building a personal brand through social media is vital for musicians. Consistent posting and engagement can lead to more opportunities and bookings, as seen in Amber's experience with her rise in the industry. Safety Awareness: Female performers, in particular, should be aware of their safety while working in nightlife settings. It's important to have support systems in place, such as having someone wait for them after gigs. BEST MOMENTS "I couldn't believe it... I had to tell her, no, you need to bring that to the pod because I refuse to believe that there's DJs out there." "I think it's a great thing that I am female. I do think people look at a female saxophonist and want to book it for their events." "He sort of went off on one and said that he normally charges the sax players like a hundred pounds to plug their mic in." "If I haven't got an opportunity right now, it's because the time isn't right. Everyone is on their own path." "You have to take accountability for the gigs you aren't getting through. It's not on anyone else." CHECK OUT AMBER SAX ON INSTAGRAM https://www.instagram.com/amber_sax_/  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ2FOUR7 dives deep into the art of consultation calls, sharing essential tips and strategies to help DJs secure bookings effectively. From the importance of using video conferencing tools like Zoom to create a personal connection to the significance of asking the right questions to understand client needs. DJ2FOUR7 also discusses the value of mirroring client vibes, providing expert advice, and knowing when to decline bookings that don't align with one's strengths. KEY TAKEAWAYS Establish a Comfortable Atmosphere: Begin consultation calls with light, casual conversation to help both you and the client feel at ease. Utilise Video Calls: Conduct consultations via video platforms like Zoom or Google Meet to gauge the client's vibe and body language. Ask Probing Questions: Instead of waiting for clients to ask questions, take the initiative to ask them about the specifics of their event. Provide Honest Recommendations: Be transparent about what services the client may not need. This builds trust and shows that you prioritise their best interests over simply making a sale. Identify Client Preferences: Discuss music styles and guest dynamics to better understand the event's atmosphere. Knowing what the client and their guests enjoy will help you deliver a more personalised and successful experience. BEST MOMENTS "My advice, which your next step from there would be is to invite them onto a free consultation call." "You've got to remember, think of it as like you're on your first date... first impressions matter." "You want to come across like the expert that you are and you've done this before." "Good customer service always wins... if I went to Tesla and they referred me to go to BMW, I would refer back to Tesla." "If you feel uncomfortable, guys, don't do it... Listen to your gut." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Euan Lawrence from Tartan Entertainment as he shares his inspiring journey from nightclub promoter to a successful wedding DJ and entrepreneur. Euan discusses the pivotal moments that shaped his career, including his initial foray into DJing, the challenges he faced, and the innovative strategies he employed to grow his business. Euan highlights the importance of networking, social media, and investing in high-quality content, which led to remarkable opportunities, including a feature on a Times Square billboard.  KEY TAKEAWAYS Networking is Crucial: Building relationships within the DJ and wedding industry can lead to significant opportunities, including high-profile gigs and destination weddings. Invest in Quality Content: Creating high-quality videos and marketing materials can set a business apart from competitors. Investing in professional videography helped establish a strong brand presence and attract more clients. Adapt and Evolve: Transitioning from nightclub DJing to corporate and wedding events requires adaptability. Embracing new opportunities and being open to change can lead to growth and success in different markets. Leverage Social Media: Utilizing social media effectively can enhance visibility and attract clients. Engaging content, such as showcasing unique experiences (e.g., a video in Times Square) Streamline Operations: Implementing tools like Studio Ninja can significantly improve efficiency in managing bookings, contracts, and client communications.  BEST MOMENTS "I was a nightclub promoter, right? That's how it started. And, um, guy came to me, he was opening a bar and he's like, Oh, I need some DJ." "I just straight up lied to the guy's face. I was like, yeah, I'm a DJ. I mean, I'd never DJ'd in my life." "The key thing to take from all that rambling was, if anyone's even still listening, is the investment." "Perception, mate. Cost me $50 to get your video on Times Square?" "It's all been through people that have known me, seen me in clubs maybe before, seen me do weddings now, trust the reputation."  EUAN LAWRENCE Instagram https://www.instagram.com/euanlawrence TARTAN ENTERTAINMENT Instagram https://www.instagram.com/wearetartan OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode DJ 2FOUR7 welcomes DJ Venom, who shares his unique journey from music production to mobile DJing and ultimately stepping away from the mobile DJ scene. Venom discusses his early influences, including the Neptunes, and how his passion for music led him to explore DJing as a hobby. He recounts his experiences with a wedding agency, the challenges of long drives to gigs, and the importance of finding joy in the creative process.  KEY TAKEAWAYS Importance of Reviews and Feedback: The podcast emphasizes the significance of receiving reviews and feedback from listeners, as it helps motivate and support the continuation of the podcast. Journey from Production to DJing: The guest shares their journey starting with music production, influenced by artists like Pharrell and the Neptunes, before transitioning into DJing as a way to stay connected to music after feeling constrained by commercial production demands. State of Play in Creativity: The concept of being in a "state of play" is highlighted as crucial for creativity, allowing artists to explore and experiment without the pressure of perfection, leading to more authentic and enjoyable performances. Challenges of Mobile DJing: The guest discusses the challenges faced in mobile DJing, including long drives to gigs, the pressure of performing for diverse crowds, and the physical toll it can take. Safety and Well-being: The conversation touches on the importance of prioritizing safety and well-being as a DJ, particularly regarding the risks associated with late-night driving and the need to set boundaries to avoid exhaustion and potential danger. BEST MOMENTS "Those reviews mean the world to me, guys. When I'm reading, I haven't got a lot in there, but when I read the few that's there, I'm like, wow, this is a good thing." "I either had to be a commercial artist or, or like not... I was like, nah, I like it, but not for you." "I was just running through all the tunes and everyone's catching a wave when it's their turn, you know." "I said, my ego is not set up like that. There's no way." "You have to do things to safeguard yourself, whether it's coffee, whether it's chewing gum, whether it's overnight stay." Check out Venxm on Instagram https://www.instagram.com/venxm.music Also, check out Dalston Radio  https://www.instagram.com/dalstonradiolive For live DJ lessons, check out https://www.instagram.com/ontherisedjacademy OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the podcast, DJ2FOUR7 welcomes the award-winning DJ Daryl from Sweet Vibes, who shares his inspiring journey into the world of DJing. From his early fascination with mixing at a youth club to becoming a sought-after wedding DJ, Daryl discusses the evolution of his career, the challenges he faced, and the importance of energy and engagement in entertaining crowds. KEY TAKEAWAYS Early Inspiration: The journey into DJing began at a young age, around 11 or 12, when the individual was captivated by the atmosphere and excitement of a youth club's DJ booth, leading to a passion for mixing and performing. Transition to Weddings: After initially focusing on club and bar gigs, the decision was made to return to weddings for a more stable income, recognizing that the wedding industry offered better financial opportunities compared to the unpredictable nature of club gigs. Energy and Engagement: Maintaining high energy and engagement during performances is crucial. The importance of being animated and lively is emphasized, as it enhances the overall experience for guests and contributes to the success of events. Networking and Competition: Moving to a new area (Essex) presented challenges in establishing connections and navigating a competitive environment. The approach taken was to build relationships and stand out by providing exceptional service and energy. Utilizing Social Media: The use of social media, particularly Instagram, is highlighted as a key marketing tool. Creating personalized content, such as GIFs, can enhance visibility and engagement. BEST MOMENTS "I don't rate a lot, a lot, a lot of DJs. I don't. I'm being fully honest, fully transparent with you lot." "When I laugh, I cry. And this guy just somehow has me in stitches, man." "I was like, this is mad. This is so good. It's like when you drop in a tune... that gave me a buzz." "You cannot be stood walking around with a face like a slapped arse. It just don't go, it don't match at all." "If you act yourself and enjoy and have a good time... it will do you the world of good in any business." GUESTS LINKS  https://www.instagram.com/sweetvibeevents/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the critical topic of investing in oneself and one's business as a mobile DJ. Through a compelling story about a friend's experience at a school prom, DJ2FOUR7 highlights the importance of having the right equipment and setup for events, emphasising that every gig is essentially an audition for future bookings. DJ2FOUR7 encourages DJs to reinvest their earnings into better gear and services, stressing that professionalism and quality are key to building a successful DJ business.  Thanks to DJ NIBBLER for this show's story https://www.instagram.com/djnibbler/ KEY TAKEAWAYS Invest in Your Business: It's crucial to reinvest profits back into your DJ business to improve equipment and services. Set Standards for Equipment: Using inadequate sound equipment, such as small speakers for large venues, can damage your reputation. It's essential to have the right gear that meets the demands of the event and audience size. Every Gig is an Audition: Treat every performance as an opportunity to showcase your skills. Positive experiences can lead to referrals and future bookings, while poor setups and performance can harm your reputation. Adapt to Your Audience: When working with younger clients, traditional marketing methods like business cards may not be effective. Instead, utilise social media platforms like Instagram and TikTok to connect and engage with potential clients. Professionalism Matters: Arriving dressed appropriately and maintaining good customer service is vital. Poor etiquette, such as leaving auto-mixes running or dressing casually for formal events, can negatively impact your business and client perception. BEST MOMENTS "Guys, mobile DJ mastery. Yeah. We need to start setting some standards. And this one I'm talking about is no way near a standard." "Every single gig is an audition. 99% of the time if you're good at what you do, you will get a recommendation or a referral from every single event you do." "If you're one of those people and your setup isn't all that, invest into your business by getting some support from another company that makes you look good." "Bad news travels fast. If you had your Instagram up during that gig, you're stuffed. That Instagram, people black, that was that whack DJ from the prom." "Investing into yourself and your business is crucial. Reinvesting in your business and not taking profit for a while is probably the only way you're going to be able to lose your daytime job."OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ 2FOUR7 welcomes Tony Roberts. They dive deep into the world of event management and the intricacies of being a successful DJ. With a rich background in music stemming from his parents' singing careers, Tony shares his journey from a young singer to a multi-talented performer who juggles DJing, singing, and managing a busy schedule of bookings.  KEY TAKEAWAYS Importance of Management: Having a manager is crucial for handling bookings and inquiries, especially when dealing with a high volume of events. This allows for better organisation and ensures that the performer can focus on delivering quality performances. Unique Selling Proposition (USP): Combining multiple talents, such as DJing and singing, can set a performer apart in a competitive market. This versatility can attract more bookings and create memorable experiences for clients. Engagement with the Audience: Successfully managing the energy and vibe of an event involves reading the crowd and adjusting the performance accordingly. This includes knowing when to elevate the energy and when to bring it down, ensuring a dynamic experience. Booking Strategy: Clients need to book entertainment well in advance, especially for popular performers. Early inquiries can secure desired dates and prevent disappointment as schedules fill up quickly. Flexibility and Adaptability: Being able to adapt to different types of events and audiences is vital. This includes understanding the demographics of the crowd and tailoring the performance to suit their preferences, whether it's a wedding, corporate event, or a club night. BEST MOMENTS "When you start to get really, really busy, you're going to need a way of managing your bookings." "I can literally be playing a song. I can drop out the bass line... and everyone's going mad." "If you're expecting to get champagne for orange juice money, you ain't going to get it." "There's millions of brides getting married on a daily basis in the UK. There's enough pie for everybody." "You've got to be able to just switch it on, you know, and both, I know you're very similar to me in that respect."  Tony’s Links: https://www.instagram.com/tonykroberts/  https://www.tonyrobertsmusic.co.uk/ https://www.tiktok.com/@tonykroberts?_t=8sPOFJdci7V&_r=1&fbclid=PAZXh0bgNhZW0CMTEAAadlpGKX1eD12mB25ytHtIVMGT-kN5ZIKztDpTEub72ojxPiJ-wwceRIS3si_Q_aem_giHVNJpbKoBiHV4JuLf32Q OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Dan from the National Association of Disc Jockeys (NADJ). They dive into the importance of DJ associations and how they can significantly benefit DJs by providing essential resources like public liability insurance, educational opportunities, and community support. The conversation highlights Dan's journey from starting his own DJ business at the age of 13 to becoming an active member of the NADJ committee.   KEY TAKEAWAYS Value of DJ Associations: Joining a DJ association, such as the National Association of Disc Jockeys (NADJ), provides essential benefits like public liability insurance at a lower cost compared to general providers, along with access to industry-specific resources and support. Community and Networking: Associations foster a sense of community among DJs, allowing members to connect, share experiences, and collaborate on events or educational opportunities, which can enhance their skills and business practices. Educational Opportunities: NADJ aims to offer various educational events, including online courses and workshops, to help DJs improve their business acumen, marketing strategies, and technical skills, thereby increasing their value in the industry. Member Involvement: The success of the association relies on active participation from its members. Those interested in contributing can volunteer their skills or organise local meetups, which can help strengthen the community and provide valuable networking opportunities. Transparency and Growth Goals: The association is focused on modernising its operations and increasing membership value through clear goals, such as improving educational offerings and engaging in public campaigns to educate potential clients about the importance of hiring qualified DJs.   BEST MOMENTS "Did you know that there's something out there for all of us that we can sign up to after this pod and then we are sorted?" "It's a member's organisation. So as a DJ, you can join up and really benefit from various different bits that we'll get into later in the podcast." "I think to myself, like, what if when I started DJing... I would have loved to have started something back then, because what would it be now?" "Egos are left at the door when you enter the room." "You're putting money in a pot that can give back to you as a member; that is the key thing."   DAN'S LINKS https://www.instagram.com/gloucestershirediscos?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== https://www.nadj.org.uk/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In this episode of The Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the competitive landscape that solo DJs face, particularly in the wedding industry. DJ2FOUR7 emphasises the importance of understanding who your competitors are, including in-house DJs, DJ agencies, and recommended suppliers. DJ2FOUR7 shares personal experiences and insights on how to stand out in a crowded market, encouraging DJs to leverage their unique styles and consistently engage with their audience online.   KEY TAKEAWAYS:  Understanding Competition: Solo DJs face competition from in-house DJs, DJ agencies, and recommended suppliers. Recognising these competitors is crucial for strategising how to secure more bookings. Importance of Recommendations: Recommendations from clients and venues are vital for gaining new bookings. They serve as free advertising and can significantly increase the likelihood of securing gigs. Leveraging Social Media: A strong social media presence is essential for DJs to stand out against competitors. Consistent posting and engaging content can help attract potential clients and showcase a DJ's unique style. Niche Down Your Offerings: As DJs grow in their careers, it's important to specialise in certain genres or styles rather than trying to cater to all types of events. This helps in building a strong brand and attracting the right clientele. Setting Higher Standards: There is a push to raise the average fees for mobile DJs in the UK. By improving the quality of service and marketing efforts, DJs can aim to increase their rates and elevate the industry standards.   BEST MOMENTS "If you're a solo op DJ, if you're the type of DJ who gets your own bookings, this is going to be, I'm talking to you 100%." "Recommendations are some of the best work... they do the work for you and you didn't pay, major key." "Your first opponent is going to be the in-house DJ... they might be just a DJ or they might be the DJ and they do something else." "I want to see 450 to 1,000 pounds. That's what I want to see... the work that we do, the things that we put in." "You can beat all three of these guys, all three of the competition guys with your social media."   OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.   This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Teron, a seasoned mobile DJ with eight years of experience. The two dive into Teron's journey from playing drums in a function band to establishing himself as a successful mobile DJ. They discuss the importance of social media, particularly Instagram and TikTok, in securing bookings and building a personal brand. Teron shares valuable insights on working with DJ agencies, including tips for getting noticed and the significance of showcasing one's unique style.   KEY TAKEAWAYS Building Your Brand: Incorporating unique elements, such as a signature hat or a specific style of dress, can help DJs stand out and create a recognisable brand. This differentiation can attract more clients and make a lasting impression. Utilising Social Media: Instagram serves as an effective platform for DJs to showcase their work and connect with potential clients. Tagging venues in posts can increase visibility and lead to more bookings. Agency Engagement: When seeking representation from agencies, it's important to present a professional portfolio that includes photos and DJ mixes. Understanding the terms of engagement. Diversifying Services: Offering additional services, such as percussion or live music elements, can enhance the overall experience for clients and set a DJ apart from competitors. Balancing Work and Family: Finding quality time with family amidst a busy DJ schedule is essential. Engaging in activities with loved ones before gigs can help maintain a healthy work-life balance.   BEST MOMENTS "I thought to myself, why not actually turn it into something I can earn money out of and provide it as a service to wedding clients or corporate clients as well." "Instagram is where it's at. I look at it like an online CV." "Don't sleep on TikTok. I've been getting a couple of bookings from TikTok." "I found that, like, at the beginning, when I actually joined one or two agencies, I had to actually remove the branding off my laptop." "Make sure you mix it up and put yourself out there and don't be afraid of your style and be you."   CHECK OUT TERRON MURRAY ON INSTAGRAM https://www.instagram.com/djterronmurray/   OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/  https://www.instagram.com/mobiledjmastery/  https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the essential components of a DJ contract, emphasising its importance for mobile DJS transitioning into public work. Building on previous episodes that covered basic equipment and securing initial bookings, the discussion highlights seven key elements that should be included in a contract, such as the parties involved, services offered, payment terms, and cancellation policies.   KEY TAKEAWAYS Importance of a DJ Contract: Having a contract is essential for DJs to protect themselves and clarify the terms of their services. It serves as a legal document that outlines responsibilities, payment terms, and conditions, ensuring both parties are on the same page. Key Elements of a Contract: A basic DJ contract should include the names of the parties involved, the services being provided, payment terms, liabilities and responsibilities, terms and conditions, cancellation and refund policies, and a space for signatures. Unique Package Naming: Instead of using common terms like "bronze, silver, and gold" for service packages, DJs are encouraged to create unique names that reflect their brand and differentiate their offerings from competitors. Handling Cancellations and Refunds: DJs should have a clear policy regarding cancellations and refunds, outlining what happens if they cannot fulfil a booking. This helps build trust with clients and provides clarity on expectations. Digital Signatures and Ease of Use: Utilising digital platforms for contract signing is crucial in modern business practices. It simplifies the process for clients and increases the likelihood of securing bookings by making it easy for them to sign contracts.   BEST MOMENTS "Today, we're going to discuss a major key, what is necessary for all DJs." "When it comes to DJing and paperwork, a lot of the time, the things that we're having we technically don't want to use." "If you haven't got a contract, I'm going to talk about seven basic points and things that should be inside your contract." "You don't want to be working for someone for seven, eight, 10, 12, sometimes 15 hours. And if there's no food in there, technically by law, if they don't feed you, that's on you." "I always think it's good to go to the person, whether it's the person's birthday, whether it's the person's graduation, and say, look, man, this person over there is being rude."   OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.   This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this engaging podcast episode, DJ2FOUR7 welcomes content creator Kelly Mac to discuss the ins and outs of content creation. Kelly shares their journey of how they met through a mutual connection and delves into Kelly's evolution as a content creator, highlighting her passion for capturing moments at events, particularly in the music and DJ scene.   KEY TAKEAWAYS The Importance of Content Creation: Content creation is essential for building a brand and engaging with an audience. Personal Journey and Passion: The journey into content creation often stems from personal interests and experiences. Understanding Your Niche: Identifying and focusing on a specific niche, such as events and music, can help content creators stand out. Value of Professionalism: The difference between a casual content creator and a professional lies in the attention to detail, storytelling ability, and post-production work. Pricing and Value Perception: Setting appropriate pricing for content creation services is crucial. The guest discussed her pricing strategy, emphasising that the value provided goes beyond the hours spent at an event.   BEST MOMENTS "I think there's some questions and things that you lot have been asking. And I thought, who is best to bring on, apart from a content creator?" "I remember going into this room, and he'd literally be putting this, you know, the film into this water, and I'd be like, wow, this is amazing." "I love being able to watch, capture moments for people and something for them to then keep. And events are all about that, they're celebrations." "You have to be a certain type of person to be able to do that. I think you've probably got to be a people's person, first and foremost." "I will charge £100 an hour, for example, right, which people might go, Oh, that sounds quite a lot. But my job doesn't start until the moment I leave."   CHECK OUT KELLY ON INSTAGRAM https://www.instagram.com/kelly_mac_content_creator/    OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In this gripping episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 shares a harrowing personal story about a near-death experience while driving home from a wedding gig in Liverpool. After a long day of setting up a grand DJ rig and successfully merging diverse cultural music styles at the event, the host faces the dangers of fatigue on the motorway. As he recounts the adrenaline-fueled drive, he emphasises the importance of proper setup times, charging for travel and accommodation, and the value of having an assistant to help manage the workload and ensure safety.   KEY TAKEAWAYS  Setup Efficiency: Aim to set up your DJ rig within 45 minutes to maintain professionalism and ensure a smooth event. A quick setup allows for better recommendations and future bookings. Travel and Accommodation Costs: Always charge for travel and accommodation if the event is over 100 miles away. This ensures that you are compensated for your time and expenses, which can be significant for long-distance gigs. Importance of Assistance: Having an assistant can significantly improve your efficiency during setup and breakdown, as well as help capture content for marketing purposes. Stay Alert While Driving: If you find yourself getting tired on the road, take proactive measures to stay awake, such as pulling over to rest or engaging in conversation with someone on the phone. Safety should always be a priority. Content Creation: Consistently create and share content from your events. This not only helps in marketing your services but also keeps your audience engaged and showcases your work effectively.   BEST MOMENTS "If it wasn't for one person, I probably wouldn't be here today, guys. I probably wouldn't be here today." "Your setup needs to be set up in a reasonable time. If you're going to have this big, fancy, massive setup... 45 minutes is the maximum time you want to be doing, man, setting up and breaking down." "I fell asleep twice on the motorway. He said, 'Nah, bruv, that's dangerous.'" "Content is king because it can help with your consistency... if someone else can get it for you, you are in the shot doing what you do." "If you die, the clients gave you the price, so you didn't have to do that."   OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Danny from Double Impact Events. With over 28 years in the entertainment industry, Danny shares his journey from being "Disco Danny" to establishing a successful events company. Danny emphasises the importance of adding upsells to existing packages, such as uplighting and photo booths, to significantly increase revenue. Danny also discusses his experience during the pandemic, how he adapted his business model, and the power of social media in building a following.   KEY TAKEAWAYS Importance of Upselling: Adding upsells to existing DJ packages can significantly increase revenue. For example, introducing uplighting as an additional service can enhance the overall package and attract more clients. Branding Transition: Transitioning from a personal brand (like "Disco Danny") to a more professional name (like "Double Impact Events") can elevate the perception of the business and attract higher-end clients. Diverse Offerings: Expanding service offerings beyond just DJing, such as photo booths, draping, and uplighting, can create multiple revenue streams and make the business more appealing to clients. Market Research and Pricing Strategy: Understanding the competition and pricing services slightly lower can help secure more bookings. Offering bundled services at a reasonable price encourages clients to choose your services over others. Adaptability and Resilience: The ability to pivot during challenging times, such as the COVID-19 pandemic, by diversifying income sources (like starting a window cleaning business) and managing finances wisely is crucial for long-term success in the entertainment industry.    BEST MOMENTS "There's one thing that we can do to make more money almost instantly and that's adding upsells to the current packages that you already offer." "I was charging at the time, 150 quid for my disco... and he charged £250 to light the room." "I believe everybody deserves the right to party and have a celebration." "If your budget is very, very, very small, then you can have a speaker, a stand, a gig bar, and a lead to plug your phone in." "You need to start documenting your job and your life."   OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In this episode of The Mobile DJ Mastery Podcast, DJ 2FOUR7 emphasizes the importance of building a small network of like-minded DJs, highlighting how such connections can significantly enhance a DJ's career. DJ 2FOUR7 discusses the benefits of sharing bookings, supporting one another, and exchanging valuable insights and music. DJ 2FOUR7 also addresses the negative impact of trolling within the DJ community and advocates for unity and collaboration over competition.   KEY TAKEAWAYS Build a Small DJ Network: Every DJ should establish a small network of at least two other DJs to share bookings, support, and ideas. This network can help enhance your business and provide a sense of community. Share Bookings and Recommendations: When unable to take a booking, recommend your network members to clients. This not only helps your peers but also maintains good customer service and can lead to reciprocal recommendations. Support and Learning: Having a network allows DJs to share experiences, struggles, and successes. This support system can provide valuable insights and learning opportunities that can enhance your skills and business. Avoid Competition Mentality: Shift your mindset from viewing other DJs as competition to seeing them as potential collaborators. This can lead to shared resources, ideas, and ultimately, more business opportunities. Engage in Physical Meetups: Attend DJ events and meetups to connect with other DJs in person. Building relationships in real life can strengthen your network and lead to more meaningful collaborations and support.   BEST MOMENTS "Every single DJ must have a really small network of other DJs... you're looking for three of you." "One of the worst things as a DJ is getting bookings and then throwing them out into the ether." "Don't throw them out to the winner. Don't just be like, oh, I'm not available and hope you find a DJ." "The only people that think about competition are people that are scared." "Having that network is so powerful in so many ways, not only with bookings, but when it comes to support."   OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In this episode of the Mobile DJ Mastery Podcast, DJ 2FOUR7 welcomes Afaron Gordon to dive deep into the world of talent agencies with a seasoned talent agent. Afaron shares valuable insights on the importance of branding, marketing, and legalities such as public liability insurance and PAT testing. Afaron emphasize the need for DJs to showcase their skills through engaging visual content rather than traditional audio mixes, and they discuss the significance of setting appropriate pricing structures for different types of events.   KEY TAKEAWAYS Importance of Branding and Marketing: DJs should focus on building a strong personal brand and effective marketing strategies. This includes having a consistent social media presence that showcases live performances and audience engagement, rather than just audio mixes. Legal Requirements: DJs must have public liability insurance and a PAT test certificate for their equipment. These legalities are crucial for working with venues, especially post-COVID, as many venues now require proof of these certifications. Unique Selling Proposition: DJs should strive to differentiate themselves by offering unique experiences, such as collaborations with other musicians or incorporating live instruments into their sets. Pricing Strategy: DJS need to have tiered pricing based on the type of event (corporate, private, etc.). Having a single price for all events can undervalue their services. Content Creation: Regularly producing visual content, such as videos of live performances or engaging social media posts, is vital. This not only helps in marketing but also provides potential clients with a clear idea of the DJ's style and capabilities, making it easier for them to make booking decisions.   BEST MOMENTS  "I thought, why not bring on a talent agent and find out what do they want from DJs?" "I realized I could do A&R. I could be a music producer, do music for film. There’s so much more I can do." "I kind of stayed away from DJs mainly because, A, I don't think they know how to brand themselves properly." "Don't send me a mixtape. No one cares about the audio. I need to see you mixing in that video." "Today's price is not yesterday's price. When you join the agency now, what your undercut price is, we immediately double it."   GUEST SOCIALS https://www.instagram.com/afaron_gordon/ https://www.instagram.com/mmtauk/ https://linktr.ee/momentummusictalentagency?fbclid=PAZXh0bgNhZW0CMTEAAadPI8jpyWZHCjiWw74qXJaEHegTJlcfBtZSQfjg3eCOJiYIa0fazQHiTPE1lw_aem_KGG0nxv5wKKdrIAAHApJGQ   OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In this episode of the Mobile DJ Mastery Podcast, DJ 2FOUR7 shares five essential tips for leveraging social media to enhance your DJ business. Starting with the importance of focusing on one social media platform to avoid spreading yourself too thin, the discussion emphasizes the need for clarity in your online presence by showcasing who you are and what you offer. DJ 2FOUR7 highlights the significance of consistency in posting, engaging with followers, and showcasing your unique qualities as a DJ. Additionally, a 30-day challenge is introduced, encouraging listeners to post daily content to better understand their audience and improve engagement.   KEY TAKEAWAYS Focus on One Social Media Platform: Instead of trying to manage multiple social media accounts at once, concentrate on growing one platform first.  Showcase Your Identity: Make it clear who you are and what you offer on your social media profiles. Use photos or videos of yourself to create a personal connection with your audience, as this helps them relate to you better. Consistency is Key: Regularly post content to keep your audience engaged and to signal to social media algorithms that you are an active user. This can lead to increased visibility and engagement with your posts. Highlight Your Unique Selling Point: Identify what makes you different from other DJs and showcase that in your content. Whether it's your style, personality, or approach, emphasizing your uniqueness can help you stand out in a crowded market. Engage with Your Audience: Respond to comments and interact with your followers to foster a sense of community. Engaging with others not only builds relationships but also helps improve your visibility on social media platforms.   BEST MOMENTS "One of my first, first, first tips would always be to pick one social media, grow on that social media and then we can start looking at other social medias." "If I come to your page and I can see it's a DJ or I can see that there's something that you offer, but I can't see the person behind it, I find it hard to connect." "When it comes to posting regular, obviously with the different platforms, they've got loads of different styles. Bare minimum, I don't recommend this, but the bare minimum, guys, is the pictures." "If you keep listening to this podcast, my plan longterm is to get rid of that voice. Because all that voice does is stop us from winning." "For the next 30 days, you're going to post one post every day. For the next 30 days, you're going to post one post every single day without fail."   OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In this exciting episode of the Mobile DJ Mastery Podcast, DJ 2FOUR7 welcomes DJ Grounded, a rising star in the DJ scene who began her journey just 18 months ago. Grounded shares her inspiring story of how a childhood love for music evolved into a passion for DJing, leading her to take on professional bookings. The conversation delves into her experiences with different DJ controllers, the importance of networking, and her first international gig in Gran Canaria. Listeners will gain valuable insights into the challenges and triumphs of starting a DJ career, as well as tips on building a personal brand and growing an online presence.   KEY TAKEAWAYS  Networking is Essential: Building connections is crucial for DJs, as demonstrated by the guest's experience of securing her first international booking through networking at a local event. Start with Entry-Level Equipment: Investing in an affordable, entry-level controller allows new DJs to learn the basics without a significant financial commitment. The guest began with the Numark Party Mix 2, which served her well during her initial learning phase. Upgrade Strategically: As skills develop and opportunities arise, upgrading to a more advanced controller can enhance performance. The guest transitioned from the Numark Party Mix 2 to the Numark NS4 FX and eventually to the Pioneer FLX6, considering features and long-term benefits. Embrace Learning from Mistakes: Technical difficulties and challenges are part of the learning process. The guest's first booking involved issues with connecting her controller, but these experiences contributed to her growth and confidence as a DJ. Branding Matters: Having a consistent brand presence is important for DJs. The guest emphasizes the significance of branding in her own business and recognizes the need to apply similar principles to her DJing career for better recognition and opportunities.   BEST MOMENTS  "I wanted something that wasn't a very big investment... if I learned a bit about it and decided it's not for me, then it wouldn't be a big loss." "If you don't kind of put yourself out there and let people know what you can do, what you want to do, and what your skill set is, then they're not going to know." "The more that I promote it and people use my booking code to secure their booking, the more I get paid basically." "I think the importance of branding and having a succinct brand message... is something I definitely want to improve on." "Networking is the major key. If there's something that you want to do, you have to go."   GUEST LINKS: https://www.instagram.com/djgrounded/   OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In the inaugural episode of the Mobile DJ Mastery Podcast, DJ 2FOUR7 dives into the essentials of starting a mobile DJ business. DJ 2FOUR7 shares his journey and the challenges he faced when entering the industry, aiming to equip newcomers with the knowledge and confidence to succeed. Additionally, DJ 2FOUR7 discusses the necessity of public liability insurance and PAT testing to ensure professionalism and safety in various venues.   KEY TAKEAWAYS Essential Equipment for Mobile DJing: To start as a mobile DJ, you need a solid setup that includes a laptop (preferably a MacBook Pro from 2018 or newer), a controller (like the FLX4), a microphone (ideally a Shure SM58), and quality speakers. Importance of a DJ Booth: Having a dedicated booth is crucial for professionalism. It allows you to set up your equipment at the right height, preventing back pain and ensuring a more organized appearance at events. Lighting Considerations: Good lighting is essential for creating an engaging atmosphere. Uplights are recommended as a first purchase because they are compact, battery-powered, and can effectively illuminate a space, making it safer for guests. Necessary Paperwork: Before taking bookings, it's important to have public liability insurance and a PAT test certificate. These documents protect you and the venue in case of accidents and ensure that your equipment is safe to use. Community and Continuous Learning: The podcast emphasizes the importance of sharing knowledge within the DJ community. By learning from each other and raising the average wage for mobile DJs, individuals can improve their businesses and the industry as a whole.   BEST MOMENTS "I am on a mission to be the best that I can be, a mobile DJ master. And I'm hoping I can bring you guys along with me on the journey." "A rig is basically your DJ set up, the things that you bring in your car, your van... it's everything you have when you sell it all up and it's ready to go." "When it comes to speakers, I would say, once again, we're talking entry, entry, entry stuff. Secondhand is definitely going to be the way to go." "Public liability insurance is something that you must have... if you haven't set up your equipment right or you've got something that's too high... there's a possibility that someone can get hurt." "I want to raise the average wage of a mobile DJ... the work that we do, it's not easy... we do so, so, so much more than that."   OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In this episode of the Mobile DJ Mastery Podcast, DJ 2FOUR7 dives into the essential topic of securing bookings as a mobile DJ. Drawing from personal experiences, DJ 2FOUR7 shares valuable insights on how to get started, including the importance of creating content through free gigs to build credibility and showcase skills. Listeners will learn practical tips on pricing their services, the necessity of collecting deposits, and strategies for marketing themselves effectively. Whether you're a seasoned DJ or just starting, this episode offers actionable advice to help grow your business and secure those coveted bookings.   KEY TAKEAWAYS Start with Free Gigs for Content: Offering your DJ services for free at local events or friends' parties can help you gain valuable content (videos and pictures) that showcases your skills, which is essential for marketing yourself. Utilize Social Media Effectively: Choose a primary social media platform (like Instagram or TikTok) to consistently post your content. Ensure that your branding is uniform across platforms to make it easier for potential clients to find you. Focus on Video Content: Videos are more impactful than pictures when promoting your DJ services. They allow potential clients to see your skills in action, making it easier for them to decide to book you. Set a Minimum Charge for Gigs: When starting out, aim to charge between £250 and £500 for your first paid gig. This reflects the investment you've made in your equipment and helps ensure that you can cover any potential damages. Collect Deposits: Always collect a deposit when booking gigs to secure your commitment and reduce the risk of cancellations. This helps ensure that you are compensated for your time and effort, even if the client decides to cancel later.   BEST MOMENTS  "One of the hardest things was getting like your first booking, you know, your first thing under your belt so you can start to get going." "If you've got some kind of proof for you to do what you do, it's much more easier for you to market, for you to sell yourself." "Offering your services for free... there's a low chance they're going to say no, because it's no skin off their back." "The minimum you should charge... is between 250 and 500 pounds. This is the minimum." "When you get that first message... make sure you celebrate. I'm always a big fan of celebrating all your achievements."   OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.