Howard gets asked all the time by upcoming entrepreneurs for book recommendations. So as part of the TME Podcast, we will be running a series of book recommendations where Howard will select a book on his shelf that has helped shape his business philosophy and vision. These episodes will give a brief overview of the book but, more importantly, offer practical advice you can implement into your business.
In this episode, Howard and Aryeh discuss what content marketing is, the powerful impact of content marketing, and how to push past any resistance to create content for your audience. Howard offers a real-life example of a great content marketing strategy he successfully implemented at VinciWorks.
In episode 2 of The Mindful Entrepreneur Podcast, business coach, Joel Gerschman discusses the importance of having a Core Business Purpose and then takes Howard Finger through the steps to formulate his Core Business Purpose.
In this Podcast, Joel will...
1. Explain what a business purpose is;
2. Why it’s necessary in the first place; and offer
3. A practical method to uncover your business purpose.
Welcome to our first episode of the mindful entrepreneur podcast. We wanted to start this podcast for years and finally took the plunge and made it happen. Joel Gerschman, Howard Finger, and Aryeh Goldman are co-authors of The Mindful Entrepreneur's best-selling book.
In this first episode, Howard offers Aryeh some great advice as he transitions into the business world, answering his questions on being patient with sales and whether to focus his attention on existing clients or invest his time into finding new ones. The episode ends with valuable advice from Howard on the importance of remaining focused on business and three tips for running effective meetings.
We hope you enjoy the show and look forward to bringing you content to help you manage and grow your business with mindfulness, purpose and intent.
Please send questions or feedback to aryeh@mindfulentrepreneur.co