What happens when you trust your gut, embrace the unconventional, and let MC Hammer pitch your product on Oprah? In this episode, we sit down with Robert Pedersen, founder of ZAGG—the company behind the iconic invisibleSHIELD. Robert shares the scrappy beginnings of a now-global brand, diving deep into what it takes to innovate in crowded markets and stand out with bold, sometimes wild, marketing moves. From startup struggles to striking gold with protective tech for electronics, this is a masterclass in creative problem-solving and fearless branding. If you're a founder looking to zig where others zag, this one's for you.