After a year of ignoring the nudge to change, the universe finally got my attention — hard. In this raw behind-the-scenes episode, I open up about what really happened in October, the ads crash that cost me thousands, and the deeper spiritual pivot I’ve been resisting in my business.
I share how success went to my head, how burnout and anxiety forced me to stop, and why sometimes the “low” months are divine redirections. If you’ve ever felt afraid to pivot, outgrown your message, or given your power away to a mentor, this conversation will hit home.
You’ll hear about:
What happens when you ignore your intuition (and how the universe makes you listen)
Why I’m expanding beyond “become a coach” into something deeper, truer, and more spirit-led
The real story behind my lowest month since 2023 — and how it became a rebirth
How to find your next aligned direction when what used to work… doesn’t anymore
This is an invitation to begin again.
🎧 Listen in if you’re ready to reclaim your power, trust your intuition, and build your next chapter from truth, not fear.
In this raw and honest episode, I share the truth behind my biggest business dip - how I went from multi six-figure flow to a $6K month, and what it really took to climb back stronger.
I’ll walk you through:
What a “dip” actually means in business (and why they happen)
The self-sabotage patterns that nearly derailed me
The exact framework I used to rebuild momentum and return to $18K+ months
Why energetics matter just as much as funnels (yes, even in ads)
How to hold your power and manage the energy of success
If you’ve ever found yourself spiraling, doubting, or wondering if your business is over - this episode is proof that your comeback is always possible.
If you want the EXACT FRAMEWORK, sign up here for my workshop.
https://shaheenplunier.thrivecart.com/the-10k20k-month-blueprint/
Let’s be real - the thought “I should be further by now” is one of the most painful and private burdens coaches carry.
It’s the quiet shame that creeps in when your launch doesn’t go as planned.
When your offer flops.
When you're scrolling and everyone else seems to be thriving.
In this episode, I’m opening up about the shame spiral that almost stalled my momentum this year - and how I moved through it with compassion, truth, and “day one” energy.
We’ll talk about:
How shame affects your visibility, creativity, and sales
Why success isn’t linear (and what to do when you're in the dip)
The mindset shift that changed everything for me
What it really takes to rebuild trust with yourself and your audience
If you’re in a season of doubt, comparison, or recalibration… this is your reminder:
You’re not behind.
You’re becoming.
Let’s slay the shame game - and get back into your power. 💥
If you want to work with me, apply for my mastermind Richesse Or book a 5 day private intensive with me!
👇
I spent $10,000 on a coaching certification — and still had no idea how to get clients. In this episode, I share the truth about what it really takes to build a coaching business, why certifications aren’t enough, and the business lessons I had to learn the hard way.
If you're ready to turn your wisdom into wealth, this one’s for you.
✨ Wisdom to Wealth™ is coming — join the waitlist
Welcome back to The Midlife Business Coach Podcast! It’s 2025 and we’re starting strong—with a truth bomb that every coach (new or seasoned) needs to hear.
In this episode, I’m sharing the very first thing I tell every new coach to do—and it’s the exact move that helped me scale my business to $280K+ with ease, alignment, and a whole lot less hustle. Spoiler: it’s not another Reel, another post, or dancing on TikTok.
It’s building your email list—the most powerful, profitable asset in your business.
We’re diving into:
Why your email list is the only audience you truly own
How to grow your list daily (even if tech overwhelms you)
Why social media is not a strategy—it’s a supplement
The exact system I use to bring in hot leads for as little as $1/day
How I nurtured leads into masterminds, private clients, and multi-figure months
Plus, I’ll tell you how to actually get it done without overthinking or perfectionism holding you back—and how to join my 4-week Level Up Your List mini mind to make it real (finally).
If you’ve ever said, “I want to grow my business but I don’t have an audience…” this episode will change everything.
✨ Let’s build your list, your movement, and your empire—together.
In today’s episode, I’m sharing The Coach’s Roadmap—the exact step-by-step process I followed to build my coaching business from scratch in my late 40s.
Whether you're a new midlife coach or someone ready to grow and scale your business, this episode is packed with actionable insights, including:
✅ How I signed my first clients in just 7 days
✅ Why having a social media presence is key (and how to start)
✅ The importance of creating your first offer and freebie
✅ Why building an email list is a non-negotiable
✅ How I used Facebook ads to grow my audience quickly
✅ Lessons learned (and mistakes made) on my journey
I also dive into why it’s essential to find the right community and support system (like my Launch membership) to guide you along the way.
If you're looking for practical tips, inspiration, and a roadmap to get started, this episode is for you. 💼🎉
👉 Tune in now and start building the coaching business of your dreams!
Want to dive deeper? Join me inside my memberships:
🔗 Launch Membership – $49/month
🔗 The Signature Program Academy
🔗 The Collective – $297/month
Let’s turn your wisdom into wealth! 💡💸
In this empowering episode, Shaheen shares an honest and inspiring message about embracing imperfection when starting your coaching business.
She explores how perfectionism, often ingrained through cultural and corporate experiences, can hold us back and why giving yourself permission to be messy is the key to success. If you're feeling stuck waiting for the "perfect moment" to launch your business or create your first offer, this episode is for you.
In this episode you’ll learn:
Perfectionism is self-sabotage: Waiting for everything to be perfect slows you down and prevents progress.
Start messy: Confidence and clarity come from taking action, not waiting until you're ready.
Reframe fear: Worrying about what others think keeps you small. Shift your mindset to prioritize your dreams.
Set time limits: Give yourself 10 minutes to create and post without overthinking.
Celebrate the journey: Your imperfections are part of your growth and inspire others to take action too.
Community matters: Surround yourself with like-minded individuals who support your growth.
And hey, if you love what you hear, leave a review and let me know. You can always find me on Instagram @shaheenplunier—let’s connect!
Join LAUNCH the new membership to help you launch your coaching business: https://theshaheenplunier.com/launch-your-coaching-business
Join me as I pull back the curtain on how I built a $150,000 funnel selling low-ticket offers. I'll debunk the biggest myths in the coaching industry, show you why you don't need high-ticket programs to be successful, and reveal how I turned a low ticket course into a thriving business.
Perfect for midlife coaches who want to build their online presence without constant content creation.
To learn how, join me in my new program My 150K Funnel
https://theshaheenplunier.com/my-150k-funnel-flow
In this episode, we’ll dive into the essence of branding for coaches, particularly for those stepping into the coaching world in midlife.
Branding is not only about aesthetics, logos and fonts, it goes much deeper than that because you are the brand. Your truth, experiences, and authentic self are what make you stand out in the crowded coaching space.
I’ll teach you how to build a brand by embracing your unique story and showing up authentically online, how to let go of perfectionism and start once and for all your coaching journey with confidence, regardless of where you are in life.
This episode is a must-listen for anyone looking to simplify their branding process and connect more deeply with their audience.
In this episode you’ll learn:
How your truth and authenticity are the core of your brand.
How to embrace your unique story: your life experiences and wisdom differentiate you from others.
Let go of perfectionism: Don’t wait for everything to be perfect before you start showing up online.
Show up authentically: Your audience wants to see the real you—imperfections and all.
Your truth is your vibe: Branding is about the energy you bring, not just aesthetics.
And hey, if you love what you hear, leave a review and let me know. You can always find me on Instagram @shaheenplunier—let’s connect!
Want to be come a coach? Get my course: BECOME A COACH AND SIGN YOUR FIRST 1K CLIENT ONLINE COURSE here
In this episode, I’ll discuss the importance of creating business offers from the heart rather than the head.
We’ll emphasize on the need for authenticity and alignment in your offerings, and I’ll be sharing my personal experiences and insights on overcoming the pressures of perfectionism and staying true to your vision.
In this episode you’ll learn:
The pressure of creating a "perfect" offer suite and the challenges it brings.
The pitfalls of overthinking and creating from the head, leading to doubt and misalignment.
The importance of being genuinely excited about and behind your offers.
The challenge of comparing oneself to others and the temptation to create offers for the wrong reasons.
The importance of creating offers that resonate with your true passion and mission.
Remember to stay true to your vision and create from the heart, and be kind to yourself as you navigate your entrepreneurial path.
If you love what you hear, leave a review and let me know! You can always find me on Instagram @shaheenplunier —let’s connect!
Episode 47
Today, we're diving into a hot topic: "Is coaching a pyramid scheme?" Spoiler alert: It’s not. But I get why people think that, especially when starting out.
I'll share my journey from those early doubts to running a multi-six-figure business. We’ll debunk the myths, talk about why you don’t need to be a business coach to make money, and how you can find success in any niche you're passionate about.
In This Episode, You'll Learn:
The Truth About Coaching: Why coaching is not a pyramid scheme and how to spot the real opportunities.
Finding Your Niche: How to identify what you're passionate about and turn it into a successful coaching business.
Creating Scalable Offers: Tips on building an offer suite that supports your goals and allows you to scale.
So, if you're ready to transform your wisdom into wealth, hit play, get cozy, and let’s do this together. And hey, if you love what you hear, leave a review and let me know. You can always find me on Instagram @shaheenplunier—let’s connect!
Episode 46
Join Shaheen this week on the Midlife Business Coach Podcast as we delve into the transformative power of intuition and creativity in the coaching industry. In this episode, you’ll discover:
Harness Your Intuition: Learn to leverage your innate intuition to craft deeply impactful and personalized coaching programs.
Creative Freedom in Coaching: Unlock the secrets to using your creativity to design unique coaching experiences that captivate and inspire.
Success in Action: Gain insights from the success of our recent five-day challenge and learn how these strategies can be applied to elevate your own coaching practice.
Tune in to transform your coaching approach with these proven strategies and real-life success stories. Your journey to becoming a more intuitive and creative coach starts here!
Episode 45
Welcome back to the Midlife Business Coach Podcast! Join your host, Shaheen Plunier, as she unpacks the financial aspects of launching and nurturing a business in midlife. This episode is packed with actionable insights and personal experiences to help guide your journey.
In this episode, Shaheen discusses:
The Importance of Clarity: How understanding your business vision can minimize startup time and maximize success.
Investment as a Necessity: Why spending on coaching or educational programs is crucial for professional development, not just an additional expense.
Overcoming Investment Fears: Tackling the hesitations that come with financial commitments and how to approach them with confidence.
The Value of Calculated Risks: Embracing opportunities that may seem daunting but are essential for growth and achievement.
Support and Resources: Encouragement to reach out if you need guidance or motivation post-episode, with a direct invitation to connect with Shaheen on Instagram.
Tune in for an episode filled with real talk about money, investments, and how these are pivotal in navigating a successful midlife career pivot. Shaheen is here to help you make informed decisions that align with your entrepreneurial spirit and long-term goals.
Episode 44
Welcome to this episode of "The Midlife Business Coach Podcast" with your host, Shaheen. Today, Shaheen shares her inspiring journey of becoming a life coach at 47, highlighting that it's never too late to pivot towards a freedom-based business. This episode is tailored for midlife women ready to harness their wisdom and experiences to help others.
In this episode, you'll learn:
The Reality of Coaching Certifications: Shaheen debunks the myths surrounding the necessity of formal qualifications and shares why real-world experience and passion are far more crucial.
Simple Steps to Start Coaching: Discover actionable insights on how you can begin your coaching journey without overcomplicating the process.
Turning Passions into Profits: Learn how to transform your life's lessons and passions into a fulfilling career that not only helps others but also brings you joy and satisfaction.
Join us to find out how you can leverage your unique skills and experiences to make a positive impact as a coach. Don't miss the opportunity to reinvent your career in midlife with Shaheen as your guide!
Episode 43
In this empowering episode of the Midlife Business Coach Podcast, Shaheen dives into the transformative world of Facebook ads, sharing her journey from struggle to success. She candidly discusses the challenges she faced starting out and the breakthrough moments that changed everything. With an emphasis on the power of mindset, Shaheen reveals how aligning her passion with her ad strategy was key to connecting with her ideal clients and transforming her business.
Shaheen offers insightful tips on creating an effective ad funnel, highlighting the importance of captivating low-ticket offers, strategic order bumps, and upsells, all while keeping a heart-centered approach. This episode isn't just about navigating the mechanics of Facebook ads; it's a motivational call to you, a midlife woman entrepreneur, to embrace your business journey with courage and authenticity.
Through Shaheen's own story, you're encouraged to view Facebook ads not as a daunting challenge but as a powerful tool for growth and connection. Her empowering advice and practical tips promise to inspire confidence and action, inviting you to explore the potential of ads with an open heart and strategic mind. Join Shaheen as she lights the path to a fulfilling and prosperous coaching career, reminding you that the world of ads, when approached with the right mindset, can open doors to unimaginable success.
Episode 42
In this uplifting episode of the Midlife Business Coach Podcast, join your host, Shaheen Plunier, as she shares her exhilarating journey to achieving a monumental milestone in her coaching career. With February 2024 marking her biggest cash month yet, Shaheen dives deep into the heart and soul of her coaching business, revealing how she turned her passion into a lucrative $32,000 month.
This episode is not just a celebration; it's an intimate exploration of the strategies, mindset shifts, and personal growth that paved the way for her success. From her personal values of freedom and service to the innovative three-piece framework she crafted for her business, Shaheen opens up about the transformative power of believing in oneself and the joy of empowering women to create their own thriving online coaching businesses.
Whether you're a seasoned entrepreneur or just starting out, this episode offers valuable insights, actionable advice, and the inspiration needed to reach new heights in your own business journey.
Join my 30k Month Workshop today!
Episode 41
In this empowering episode of the Midlife Business Coach Podcast, I dive deep into my personal journey of crafting an offer suite that resonates deeply with my audience and aligns with my core values and spirit as an entrepreneur, and makes me a lot of money.
I share insights into the evolution of my business model, from the initial steps of offer creation to developing a comprehensive suite that meets various client needs. This episode is a heartfelt exploration of the trials and triumphs on the path to building a coaching business that not only thrives financially but also enriches lives.
Key Takeaways:
Crafting an Authentic Offer Suite: I reveal how I transitioned from following trends to creating offers that stem from my heart, helping you understand how to make offerings that truly connect with your clients.
Pivotal Mindset Shifts: Discover the mindset transformations that were crucial to my success and learn how overcoming your own limiting beliefs can catapult your business to new heights.
Embracing Alignment and Authenticity: I share the significance of aligning your offers with your authentic self and the profound impact this alignment has had on my business and life.
Effective Offer Creation Strategies: From understanding your audience's deepest needs to appropriately pricing your services, I discuss my strategies for designing compelling offers that genuinely sell.
Evolving Your Business Model: Join me on a journey through the development of my business model, from my first offerings to a robust offer suite that caters to a range of client aspirations and needs.
The Importance of Your Journey: I emphasize that creating your offer suite is a journey filled with learning and growth, encouraging you to embrace each step with perseverance and an open heart.
This episode is more than just my story of success; it's a detailed guide filled with practical advice, genuine insights, and encouragement for anyone looking to build a business that is not only financially rewarding but also fulfilling on a deeper level.
Whether you're in the early stages of offer creation or refining your suite, my experiences and lessons learned offer valuable guidance for creating a business that truly reflects your passion and purpose.
Episode 40
In this enlightening episode of the Midlife Business Coach Podcast, Shaheen dives into one of the most common dilemmas faced by new coaches: Should you start a brand new social media page or leverage your personal Instagram for your coaching business?
With a candid exploration of personal experiences, insights into the journey of identity and transformation, and practical advice on aligning your social media strategy with your inner truth, Shaheen offers a multifaceted perspective to help you make the choice that resonates most deeply with you.
Whether you're wrestling with questions of visibility, identity, or fear of judgment, this episode promises to guide you through the nuances of building a brand that's authentically you.
Join us as we uncover the importance of intuition, the value of being seen, and the transformative power of owning your personal brand in the coaching industry.
Episode 39
Hey there, welcome to a truly special episode of the Midlife Business Coach Podcast, where I, Shaheen, am about to take you on a journey that's not just mine, but could very well be yours too. If you've ever felt like you're circling around your dreams without really landing, this one's for you.
Let's get real for a moment. Picture me, trying on every coaching hat possible - from relationship to money mindset coaching - and yet, feeling like I hadn't hit my stride. Sound familiar? I was there, swimming in a sea of niches, wondering why I couldn't just find my spot, especially when it seemed like everyone around me had it all figured out.
But here's the twist - amidst this whirlwind of doubt and exploration, I stumbled upon my calling. It wasn't just a lightbulb moment; it was a blazing sunrise of realization that midlife women, just like me, needed a voice, guidance, and someone who truly gets it. That's when everything changed.
This episode isn't just about my transformation from a seeker to a midlife business coach; it's a beacon for all you incredible women standing at the crossroads of 'what's next?'. I'm here to tell you, your 'what's next' is phenomenal, and it's waiting for you to step into it with confidence.
Join me as I share the highs and lows, the lessons learned, and the joy found in empowering women to embrace their midlife renaissance. From launching "The Midlife Awakening" course to witnessing the incredible transformations of women who dared to dream again, this journey has been nothing short of magical.
So, if you're ready to shake off the doubt and dive into your next chapter with all the zest and zeal you possess, this episode is your starting line. Let's explore together how you, too, can redefine your life and career in midlife, create impactful change, and perhaps, find yourself generating $80,000 in just four and a half months like I did.
It's more than a podcast episode; it's a call to action for every woman who believes in the power of rebirth and reinvention. Your midlife isn't a crisis; it's your launchpad. And I'm here to guide you every step of the way. Let's make this journey unforgettable.
Episode 38
Join Shaheen on this empowering journey through the latest episode of the Midlife Business Coach Podcast, where we dive deep into the transformative world of social media for new coaches. As Shaheen shares her insights amidst Southern California's rare rainy backdrop, she brings to light the common hurdles that many face—perfectionism, fear, and self-doubt—and how these can halt progress before it even begins. But, with Shaheen's guidance, learn how to overcome these blocks and embrace the ease and excitement of creating an online business that's fueled by passion, not grind.
This episode isn't just about social media tips; it's a call to action for midlife women ready to break norms and forge new paths. Shaheen shares personal anecdotes and the collective wisdom of her program, Wisdom to Wealth, to illustrate how our generation is uniquely positioned to redefine success. With the entire world accessible from the comfort of our homes, the possibilities are endless.
Discover why now, more than ever, is the time to own and share your gifts with the world. Shaheen passionately discusses the paradigm shift in how we work, leveraging modern technology to build impactful, fulfilling businesses that resonate with our deepest passions. She demystifies the process of starting, focusing on the joy and service of sharing our journeys online.
By the end of this episode, you'll feel inspired to make your first social media post, see it as an act of service, and embrace the potential of your online coaching business. Shaheen offers not just strategies but a mindset shift that turns fear into power, allowing us to step into our roles as online coaches confidently. It's more than a podcast; it's a beacon of hope and encouragement for anyone at the crossroads of fear and ambition, reminding us that it's our time to shine. So, let's do this together. Tune in, get inspired, and remember—your story matters, and it's time to share it with the world.
