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The Medical Device Marketing Podcast
Podymos
62 episodes
2 months ago
Send us a text In this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos. The episode dives into the growing challenge of cutting through market n...
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Marketing
Education,
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Management
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All content for The Medical Device Marketing Podcast is the property of Podymos and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text In this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos. The episode dives into the growing challenge of cutting through market n...
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Marketing
Education,
Business,
Management
Episodes (20/62)
The Medical Device Marketing Podcast
How MedTech marketing, market access and sales needs to change in 2025
Send us a text In this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos. The episode dives into the growing challenge of cutting through market n...
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1 month ago
37 minutes

The Medical Device Marketing Podcast
Why medical device usability testing matters: Expert insights from Professor Clutton-Brock
Send us a text In this episode of the #MedicalDeviceMarketingPodcast, we sit down with Professor Clutton-Brock to discuss the role of #usabilitytesting in #medicaldevice development. From building high-fidelity simulation environments to advising during the UK's COVID-19 ventilator challenge, Professor Clutton-Brock shares practical insights on how early usability testing can save companies millions, and more importantly, improve patient safety. The conversation covers what usability ...
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2 months ago
42 minutes

The Medical Device Marketing Podcast
Medical device registries: What they are & how to use them in marketing
Send us a text Medical device registries are a valuable tool for gathering real-world data, but how do they compare to clinical trials, and how can they support marketing? In this episode, we speak with Dr. Peter Walton, Managing Director of Dendrite Clinical Systems, and Mike Branagan-Harris, CEO of HealthTech Strategies, to explore: ✔️ What medical device registries are and how they work ✔️ The key differences between registries and clinical trials ✔️ How registries provide real-world evide...
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4 months ago
53 minutes

The Medical Device Marketing Podcast
60. Building a compliant distribution strategy: Essential insights for device marketers
Send us a text Getting your medical device to market involves more than just product development. Distribution channels play a key role in ensuring compliance, traceability, and commercial success. In this episode of The Medical Device Marketing Podcast, Claudia explores the key players in distribution and the regulatory requirements you need to be aware of. What you’ll learn: - The roles of manufacturers, authorised representatives, importers, and distributors - Why service level agreements...
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5 months ago
1 hour

The Medical Device Marketing Podcast
59. What medical device marketers need to know about regulatory affairs
Send us a text 🔔 Interested in how regulations affect marketing in medical device? 🔔 This week on #TheMedicalDeviceMarketingPodcast, we sat down with regulatory experts Jacqueline van Druten and Cecil Wood to discuss everything a marketer needs to know about medical device regulations. ✔️Who are regulatory affairs and what do they do? ✔️What's a CDP and a CER? ✔️The importance of regulations in post-market surveillance
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5 months ago
1 hour 11 minutes

The Medical Device Marketing Podcast
58. The power of PR: 1.2 Billion views from 67 pieces of PR coverage
Send us a textIn this episode of The Medical Device Marketing Podcast, we're back with Amanda Hayhurst talking about the impressive 1.2 billion views that she managed to collect over 67 pieces of coverage!To find out her story and how she did it listen here or watch the full video on our YouTube channel: LINK
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6 months ago
48 minutes

The Medical Device Marketing Podcast
57. Cutting through the noise: What medical device marketers need to know about PR
Send us a textIn this podcast, we sit down with Gloucester Road PR's Amanda Hayhurst and talk about all things PR in the medical device industry. Everything from:🤔 What PR is (and how it differs from social media and paid ads)💭Why PR is still an important tool in today's marketing landscape🆙How to use PR to boost your medical technology and build brand credibilityTune in now and find out how PR can help your medical device marketing.
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7 months ago
43 minutes

The Medical Device Marketing Podcast
56. Effective use of market access to get your technology to patients faster
Send us a textIn our latest episode of The Medical Device Marketing Podcast, we spoke to Mike Branagan-Harris and John West about the best ways you can use market access to help speed up your adoption process and get your technology to patients faster.
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8 months ago
41 minutes

The Medical Device Marketing Podcast
55. Understanding market access: Aligning medical devices with healthcare needs
Send us a text In this episode, we tackle market access—a crucial but often misunderstood part of medical device marketing. What exactly is market access, and why does it matter for MedTech products? If you’re a marketer aiming to help your devices reach patients and shorten sales cycles, understanding this process is key. Our guests bring firsthand experience and practical insights. Mike Branagan-Harris, Founder and CEO of Device Access, has spent over a decade helping MedTech companies secu...
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8 months ago
1 hour 5 minutes

The Medical Device Marketing Podcast
54. Implementing market research across the product lifecycle
Send us a textUnlock the potential of your medical device with insights from market access experts. In this episode of the Medical Device Marketing Podcast, we dive into a critical conversation about the pivotal role of market access and its direct impact on your product's success.Join us as we speak with Michael Branagan-Harris and John West from Device Access UK Ltd to explore:What market access truly means for MedTech companiesHow it influences patient access and healthcare outcomesIt...
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8 months ago
37 minutes

The Medical Device Marketing Podcast
53. Demystifying market research: Essential insights for medical device marketers
Send us a textWe’re excited to bring you the first episode of Series 2 of our podcast: Demystifying Market Research: Essential Insights for Medical Device Marketers. In this episode, we’re joined by Guy Pascoe, co-founder of Purdie Pascoe, and Sabera Hyderally, head of the MedTech practice at Purdie Pascoe, to offer their expert insights into:· The role of market research in medical device marketing.· Qualitative vs. quantitative research methods.·...
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9 months ago
32 minutes

The Medical Device Marketing Podcast
52. Do you need different pages on your website?
Send us a textLooking to create a more specific website for your audience? Listen to our latest podcast on how you can design your website to become a more targeted journey for your audience.
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1 year ago
15 minutes

The Medical Device Marketing Podcast
51. What information should you have on your website?
Send us a textIs your website really telling your audience what they need to hear? 🎧 👇​Or are you falling into the common pitfall of:​'I will just include everything. Then my audience can find what they need?'​Find out how to avoid this pitfall so your website drives technology awareness and adoption in this podcast​Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn fo...
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1 year ago
30 minutes

The Medical Device Marketing Podcast
50. How can video boost your closing rate?
Send us a textDid you know that introducing video into your marketing can help boost your closing rate? ​In our latest podcast, we cover the top ways in which you can use video to draw in those all-important leads. ​Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD
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1 year ago
18 minutes

The Medical Device Marketing Podcast
49. Top 3 things you need to do to optimise your sales force
Send us a textHave you been making the most out of your sales force? Are you looking for a way to increase your sales team's efficiency? In our latest podcast, we talk about the top three ways in which you can make sure that your sales team is working smarter, not harder.Learn the best ways to optimise your sales today!Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on Lin...
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1 year ago
12 minutes

The Medical Device Marketing Podcast
48. 7 mistakes that you're making on your website
Send us a textWorried that your website is not as strong as it could be? Find out what are the top 7 mistakes that you could be making and how you can fix them with our latest podcast.Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD
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1 year ago
30 minutes

The Medical Device Marketing Podcast
47. The top mistakes that will kill your messaging
Send us a textIn our latest podcast, we talk about the top 5 mistakes that could be harming your messaging and losing you customers. Messaging is the foundation of your marketing so make sure that you get it right.Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD
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1 year ago
23 minutes

The Medical Device Marketing Podcast
45. Paid healthcare ads: Worth the investment?
Send us a textAre you considering investing in paid ads but you don't know if it's right for the medical device marketing industry?Well, we have the right podcast for you. Join us on our journey where we talk about paid ads and what they mean for the medical device and healthcare sector. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates...
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1 year ago
16 minutes

The Medical Device Marketing Podcast
44. Mastering interactive video in the medical device space
Send us a textMastering interactive video in the medical device space: Dive into the world of advanced technology and learn how interactive video is revolutionising medical device training and education in our latest podcast episode.Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD
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1 year ago
16 minutes

The Medical Device Marketing Podcast
43. 2024 marketing predictions: What's next in medical device marketing?
Send us a textCheck out our latest podcast episode, of the Medical Device Marketing Podcast. We're unpacking the biggest trends and strategies that are shaping the future of the industry. Tune in for some insightful predictions and tips to stay ahead in the ever-evolving world of medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn fo...
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1 year ago
15 minutes

The Medical Device Marketing Podcast
Send us a text In this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos. The episode dives into the growing challenge of cutting through market n...