She’s one of the TOP copywriters in the world right now.
She won AWAI’s prestigious “Copywriter of the Year” award…
…got featured on Dr Oz…
…wrote a promo for Oprah…
…and now she’s here to give you 60 Kick-Butt Lessons on Copywriting… Business… and Life! from her new book Your Copy Sucks – You Don’t!.
Let’s get into it…

In this episode, you’ll discover:

* How Carline kicks imposter syndrome to the curb with a simple, short statement about you and your copy (Lesson 34)
* How to make people better off in ways they desire and are willing to pay for (Lesson 53)
* How to keep calm and carry on even when you’re having a HORRIBLE day (Lesson 27)
* 3 simple words you should use to end EVERY email, letter or note (Lesson 33)
* How to explain copywriting to a bunch of 10-year-olds with short attention spans (not a lesson – just for fun!)

Mentioned:

* Your Copy Sucks – You Don’t!: 60 Kick-Butt Lessons on Copywriting… Business… and Life!
* My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!
* Carline’s website (join her ezine!)
* Carline’s YouTube Channel

Intro and outro backing music: Forever More by CREO

Rob Marsh from The Copywriter Club says he’s a simple guy.
Just a dad who writes words for a living.
But he’s much more than that.
In this episode, Rob lifts the curtain on a recent salary survey he did with his business partner Kira Hug at The Copywriter Club.
They asked thousands of copywriters to spill the beans on their income, experience, niche and more.
The weirdest thing they discovered?
Experience doesn’t matter.
What do you think makes the biggest difference in what copywriters charge?
Is it their age, gender, niche, education level, country of origin, where they live now or the language they speak?
It’s their niche.
Turns out, if you focus on ONE niche (and one niche only), you’ll make 96% more than copywriters who don’t have a niche.
Interesting, hey?
To get the full story, grab a coffee, tea or a shot of tequila and hit the play button below…

In this episode of the podcast with Rob Marsh from The Copywriter Club, you’ll discover:

* The weirdest insight from Rob and Kira’s “Copywriter Salary Survey” (ignore this and you could spend 10 years spinning your wheels)
* What factor makes the single biggest difference when it comes to pricing your projects? (if you want to earn double what most copywriters earn, this tip’s for you)
* The hottest and most profitable niches for copywriters to focus on (no, it’s just the standard “health, wealth and relationship” niches)
* The surprisingly simple reason why most women earn less than men when it comes to copywriting (plus, how both sexes can use this simple insight to double or triple what they currently earn)
* The 4 things that drive your price and income (if you want to earn more as a copywriter, fix these 4 things first)

Mentioned in this episode of the Email Marketing Podcast:

* The Copywriter Club (Rob’s website)
* The Copywriter Club Facebook Group
* The Copywriter Club Podcast
* Women Don’t Ask by Linda Babcock
* Copy Chief
* Copyhackers
* Kira Hug (Rob’s business partner)

Intro and outro backing music: Forever More by CREO

His client calls him “Australia’s best copywriter”.



He’s one of the most innovative copywriters in the game at the moment (just wait until you hear me read his welcome email out on the podcast – it reads like a horror movie, alongside scary music on the podcast).



He’s also one of the most down-to-earth people I’ve met – great attitude, endless passion and tons of fun to talk to.



If you want to have some fun (and maybe get a few unconventional tips too), you’ll love this podcast with Daniel Throssell, one of the “best copywriters in Australia”.







In this episode, you’ll discover:



* How Daniel beat far more experienced copywriters at their own game when he won Ramit Sethi’s Sales Letter Competition – despite being a complete beginner with no experience and no clients (hint: it has something to do with how he convinced his wife to let him buy a $200 book)* How Daniel started with ZERO experience and NO credentials on Upwork, won paid copywriting work in his very first week and raised his rates to $200/hr within his first nine months* How Daniel gets insane engagement rates on his welcome series by treating it like it’s a “choose your own adventure” horror movie (I read it out LIVE on the podcast with some scary music in the background – NOT for the faint of heart 😱)* Why you need to STOP using the same tired, worn-out copywriting formulas that all the “copywriting hamsters” use (and what you need to do instead if you want to stand out in today’s market)* How robots once invaded Daniel’s copywriting lab hoping to steal his spoils of war but Daniel beat them off with the stick of P___O___I__



Mentioned:



* The Persuasive Page (Daniel’s website)* Ramit Sethi* The Robert Collier Letter Book* Mindless Eating: Why We Eat More Than We Think* The Age of Propaganda: The Everyday Use and Abuse of Persuasion



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Kim Krause Schwalm is a hell of a copywriter.



She beat the late, great Jim Rutz in a head-to-head battle.



Impressive stuff.



Brian Kurtz called Jim Rutz “the copywriter closest to God”.



If that’s true and Kim beat Jim, what does that make Kim?



In any case, Kim’s back on the podcast today to discuss some fascinating topics… such as what to name your upcoming mice supplement product (among other things).



Check it out if you dare.







In this episode, you’ll discover:



* What is the most dangerous number in business? And what can you do about it so it doesn’t leave you dead in the water?* How to prepare yourself as a copywriter for the “AI Revolution” (plus, find out which copywriting jobs Kim thinks robots will NEVER be able to do)* When to work for a direct-response company and when to work for yourself (Kim’s answer will surprise you)* The personality defect that gets even seasoned copywriters into BIG trouble (This one’s extremely common but rarely talked about)* Simple, easy tricks to manage your money as a copywriter (so you don’t end up with a boatload of debt that acts as a prison)



Mentioned:



* http://copyinsiders.com/ (Kim’s mailing list w/ free resources)* https://www.kimschwalm.com/ (Kim’s website)



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Worried about the coronavirus?



Don’t know if you can trust what the media says about it?



Want to find out how it actually unfolded in China – from someone who’s lived there for the last 10 years?



This podcast episode is for you.



Brian Miller is an American entrepreneur running a company called Easy China Warehouse.



He lives and works in China full-time so he has a unique “up close” perspective on how the coronavirus crisis actually unfolded.



Find out what happened in this juicy episode…





In this episode, you’ll discover:



* how the coronavirus actually unfolded in China (from an American living in China at the time of the outbreak)* how the coronavirus will affect the Chinese and U.S. economy differently (and how it will probably take much LONGER for the U.S. to recover)* why China (and Asia) have dealt with the coronavirus so well compared with Western countries* how to survive and thrive the coming months and years (and what to expect in terms of marketplace conditions and recessions)* how to avoid getting fooled by all the B.S. coronavirus conspiracy theories floating around the web (save time and stop putting energy into stuff that doesn’t matter)



Mentioned:



* Brian’s company Easy China Warehouse* Brian’s LinkedIn profile* Emily Writes: Down the rabbit hole with the Covid-19 conspiracy theorists



Intro and outro backing music: Forever More by CREO

Stephen Somers was young (23) and in need of direction.



He didn’t want to take the corporate job route…



and wished he had an online business mentor.



When his aunt introduced him to Robert…



it changed his whole life.



Robert was selling on different online marketplaces…



and Stephen got a tried and true “in the trenches” apprenticeship.



Working for free for an entire year doing all the manual grunt work…



Paid off big time as he learned the ins and outs of Robert’s systems.



Fast-forward to today.



Partners in several companies who are killing it…



listen as Stephen retells the struggle and climb he and Robert went through…



to build several businesses…



include the 8-figure “Marketplace Superheroes.”



It’s a true Irish fairy-tale of sorts as Stephen regales us with everything they had to learn on the way up.



It’s a fascinating take of brute force and whip-smart strategy…



as Stephen applies direct-response principles to physical products on Amazon…



as well as a freight business..



an accountancy practice…



and more.



Listen now and keep your note-taking hand ready as Stephen drops a virtual pot of gold along the way!



The rewards are yours for the taking.
















In this episode, you’ll discover:



* Sell THESE kind of products and ditch following your passion. Contrarian advice based in real-world success.* Business-killing reasons why Stephen and Robert stay away from black and grey hat marketing techniques on Amazon.* The real question you should be asking yourself if you’re selling online. So simple and yet overlooked. * Simple ways to build up a business from absolute zero. Don’t reinvent the wheel – do what works. * Jump-start your idea machine. The intriguing “full-circle” journey Stephen and his partner went on… will get you thinking.







Mentioned:



* Marketplace Superheroes* Stephen Somers on Facebook* Case Studies* David Allan’s Make Words Pay



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Nick Carpenter comes from a military family.
He went into the air force because college had no appeal.
6.5 years later, deciding he didn’t want to go back to Iraq one more time, he got out.
You have to hear his brief thoughts about the real Iraq.
He decided to jump into real estate and so picked up his license in Texas and went ot work for a large corporation.
For three years he helped people buy and sell houses.
A bad breakup had him shift to a new company and a new office where he started training and onboarding new agents.
In short order, agents recruited Nick to help open a new company.
He was now in charge of all the marketing and training.
The hoops he had to jump through to even get paid were ridiculous…
listen to his golf course story!
He heard a big mortgage company was looking to create an in-house marketing team and so with the arrival of his second child…
he joined them. Hiring web developers, graphic designers, and video editors etc.
So since 2011, Nick has worked only with loan officers.
By 2014, feeling restricted and looking for his own opportunities…
he left to start his own agency.
Listen where he took it next…

In this episode, you’ll discover:

* 3 early “survival” steps Nick had to focus on to get his company off the ground. Listen to the number of ideas he went through.
* The one simple change which caused potential customers to go from saying “no” to “yes”.
* How Nick reframed his business to create a new emotional appeal.. and attract his own “congregation.”
* One strategy Nick employs two ways to continue his rapid businesss growth. (Nick includes all the details)
* Two massive, soul-crushing mistakes loan officers swear by. Listen to Nick and get rid of these two issues forever.


Mentioned:

* Nick’s “Legion of Loan Officers”
* Nick Carpenter on Facebook
* Bobby Stocks
* Mitch Miller
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, I’m David Allan. Happy New Year. Our first guest of the new year is a guy I’ve heard a lot about – he’s in a niche I know literally nothing about. He’s very successful and has risen up through the ranks, so to speak – I have been seeing his fabulous posts on Facebook, I’ve been hearing a lot about his results, we have a lot of friends in common – we’re in the same circles…so I would love to welcome Nick Carpenter to the show…Hello Nick!
Nick Carpenter: Hey man, thanks for having me, I’m excited to be here.
David Allan: Yeah, this is really great. Here we are, brand new year – wipe the slate clean – however, you want to say that – people tend to set new goals and put new motions into action to try to get everything rolling…
Maybe take us back, like we usually do – We like to go back and see where you came from and how you ended up where you are now…so take us back – we wanna know what got Nick into treating and serving loan officers.
Nick Carpenter: Yeah, that’s such a good question. It is definitely an interesting path you know

Chris wanted to be a school teacher.
It took him precious little time suffering through 12-hour workdays to understand…
teaching school was NOT his future.
He started online by emulating his friend and mentor Zach Evanesh…
with a weekly podcast and blogging on strength and conditioning.
Trying to cut down the time curve, he began to focus on what he enjoyed doing best…
writing email.
The last five years he’s spent honing…
and expanding his copy skills.
Now he’s even back teaching.
Yet this time it’s email copy and client-getting skills.
He’s made all the mistakes getting his freelance copy career rolling so you don’t have to.
His students now snag retainer deals in mere weeks…
something it took him over a year to do.
Hence the value of a mentor.
It all changed for Chris when he began to place himself in the customer’s shoes.
How do you do it?
Listen now and reap the battle-tested, in-the-trenches knowledge Chris brings to this episode.

In this episode, you’ll discover:

* 2 simple changes he made which immediately resulted in new clients. Are you making these same prospecting mistakes?
* The “Where are they?”client advice Chris recieved from an “email guru”. You too will smack your forehead when you hear it.
* Never be at a loss again for finding new clients when you hear Chris’ “Poconos” story.
* Retainer deals: The ins, outs, and the number one idea behind finding one.
* The premier win-win arrangement for copywriters and business owners. Greatest value for dollar and least hassle.


Mentioned:

* Chris Ozechowski’s website
* Chris Ozechowski on Facebook
* Zach Even-esh
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody welcome to another edition of the podcast I’m David Allan, we have a great guest for you today especially if you’re a copywriter – a freelance copywriter.
He’s been doing this for a while now he’s had some very public things we’ll get into here shortly I think which will be
interesting…Chris Orzechowksi, welcome to the show.
Chris Orzechowski: Thanks a lot. Super pumped to be here.
David Allan: yeah it’s really great to have you I sort of probably that’s how I became aware of you I think you had sort of a a public spat if you will with another copywriter who has been on the show in the past and it’ll be interesting to delve into the mechanics
of what actually happened here I think which will be illustrative I don’t know, cuz I don’t know really know how it exactly went down myself…
And then we’regonna jump into some talk about retainer deals structuring offers if you are a freelancer so people listen to this if you’re already in this maybe you can improve what you’re doing or if you’re looking to get into it you’ll get another perspective from
somebody who’s doing it.
Chris let’s just jump in with your origin story or your superhero origin story tell us how you got into email copywriting and so forth
and just where you were before…
Chris Orzechowski: Yeah, absolutely. so I like everyone else to know as a copywriter I act...

Straight out of college…
Jeff wanted to dive into the lucrative field of pharmaceutical sales.
Then he discovered the only people they were taking back then…
despite committing himself to two summers of internship…
were “very attractive women”.
Reaching out to his network, he pivoted to a career in financial
services and the world of Wall St.
14+ years later, he’s here to deliver some very good news.
You can set aside your worry, stress, and the paralysis of thinking about your retirement.
You can have your cake and eat it too.
Jeff helps people take their assets…
whether a mountain of treasure or a hill built up from years of
back-breaking work…
and shield yourself from future pain by showing you how to get
your retirement…
TAX- EXEMPT.
So if you’re worried what kind of shape your in financially because you’re in your later years…
or you’re young and the importance of setting yourself up right for
the future is beginning to dawning on you…
listen to this podcast now as Jeff has what amounts to a life-saving message.
Wouldn’t you agree your future and your family is more than worth it?

In this episode, you’ll discover:

* Why is it all the financial advice is about how to amass a mountain of assets? THIS is every bit as important. (9:34)
* What gets Jeff super-jazzed about people finding this retirement solution.
* Are you in your 40’s and haven’t checked “under the hood” at your numbers? Listen here (14:29)
* 40% of people will run out of money during retirement with their current plan…is this you? (What to do about it NOW – 10:57)
* The history of taxes and tax rates. How deferring your taxes could kill your retirement and your family’s future (19:01)


Mentioned:

* Imagine Wealth Coaching
* Jeff Kronenberg on Facebook
* Schedule a Breakthrough Session with Jeff
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody – welcome to another edition
of the podcast, I’m David Allan – we’re back and today we’ve got an exciting guest because this is something I don’t think many people like to really think about but it is one of the most important things that you will encounter probably going forward in your life especially if you’re in business and if you’re a copywriter like a lot of our listeners are this is something that involves a little bit of planning perhaps which most people may not want to think about but we have an excellent retirement planner on a show today he’s got kind of a very interesting story and he’s got a very interesting offer that I think you’ll appreciate once you hear him – Jeff Kronenberg welcome to the show…
Jeff Kronenberg: David thank you great to be here.
David Allan: Yeah, it’s nice to have you on the show, man. I think this is one of these things that people are sort of like you know talk about and whispers maybe or don’t like to think about but it’s super important and you’re an expert in this field and you’ve been doing this for like you said the better part of like 14 years or sometimes right mm-hmm so this will be interesting I wan...

His father left a sales job to start a business of his own.
His mother was a school teacher…
who made him promise if he ever learned anything…
he had to teach it to someone else.
In his last year of law school, he turned a hobby into a multi-million dollar business.
Largest in its industry.
With the taste of entrepreneurship…
he has never looked back.
He started into consulting to help others who asked.
40 years later a lot has changed by the principles are the same.
Coming from the Dan Kennedy school of “straight-talk”…
he lets loose on what it takes to win at business.
I know after listening to Steve, you will no longer make excuses for why you’re not killing it…
with YOUR marketing.
Listen now.
Then take MASSIVE action.
The Steve Sipress way.

In this episode, you’ll discover:

* Steve’s simple advice for 99.9999% of business owners regarding todays technology to build your business
* The “30 days of suck” strategy for sharpening your video skills
* Steve’s “Warts and All Strategy” of putting yourself out there. Drive new business to you like Steve with this authenticity “hack”.
* Simple “tells” a business is on the verge of disaster. Is your business in danger?
* Secrets of the celebrity marketing elite. Discover the techniques of Donald Trump and the Kardashians now


Mentioned:

* Carlos’ Steve Sipress online
* Steve Sipress on Facebook
* Lessons Learned from Donald Trump podcast
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, we’re back with another edition of the podcast and we have a great guest here again today I’ve been looking forward to interviewing this person for some time yeah he’s done multiple podcasts over time and it’s fascinating to listen to some of them even had a Trump cast for a while which was hilarious and Steve Sipress, welcome to the show.
Steve Sipress: Thanks for having me, pleasure to be here and by the way we still do have the lessons learned from Donald Trump podcast – we’re on episode 131 and still going strong.
David Allan: Wow I wasn’t aware of that so I can’t even anticipate a time when there will not be lessons to be learned. I wouldn’t think so one of the fascinating things I learned about you is like you’ve had multiple podcasts of course in the past pertaining to sort of marketing you had – an interesting origin story – this interesting book that I’ve never eard of actually before and so maybe take us back into like where you were where you came from it was your origin a superhero or origin story.
Steve Sipress: Well it’s pretty simple and maybe pretty familiar to people my mom was a schoolteacher and my dad was a salesperson and later on and life became
left the sales – left the company became a business owner and so I’m basically the
combination of the two. My mom had a saying when we grew up that we had an obligation that if we learned something we got a teacher to somebody
else so I’ve always been a teacher and a leader in that way and since my dad was
extremely successful in sales and business he always taught me a lot of

Scott has had a diverse career.
From a minister…
to shipping cars purchased online…
to a bounce house/waterslide business…
he’s experienced in many fields.
He became the top user and most knowledgeable about one of his favorite online products.
When gas prices hit the roof, the owner of the company brought him onboard full time.
He helped drive their blog to among the very top social media blogs.
He co-authored the Facebook All-In-One book for the famous “Dummies” series.
In January of 2017, he came on board at Agora Pulse to start the Social Media Lab.
They get to the bottom of social media tactics and strategies…
taking on gurus and “best practice”advice all over the interwebs.
Today, Scott is bringing what they have found here…
to the McMethod Email Marketing Podcast.
Are you committing these social media SINS?

In this episode, you’ll discover:

* Will using a LinkedIn hastag get you more impressions? Scott put it to the test.
* How to figure out exactly where your audience hangs out.
* Scott destroys what Instagram goo-roos have been teaching for year? Have you been a victim of this advice?
* Compelling data from Scott’;s (former) bounce house/inflatables business.
* The social media success story of Gerald and the Colossus pizza.


Mentioned:

* Agora Pulse Social Media Lab
* Social Media Lab Podcast
* Scott Ayres on Facebook
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, we’re back for another edition of the podcast I’m David Allan – it’s probably been a while like you’re
listening to this I won’t get into that right away but today we got an exciting guest who’s gonna talk a lot about social media his name is Scott Ayers from the social media lab and the parent company Agora pulse Scott welcome to the show.
Scott Ayres: Hey thanks for having me on.
David Allan: Yeah I think this is gonna be exciting because
as people will find out it’s been a little hiatus here for the – you know
marketing podcast and we’re getting back at her and you’re the first guest to sort of restart things post summer and so maybe let’s give a little your backstory. How did you get into social media and sort of you know take us – take us up to where you’re at now.
Scott Ayres: Man, it depends on where we start I think when social media first came out back and held myspace days I was addicted to MySpace and then from a business perspective you know I I guess this was probably on a 2007 2008 I started working in the auto transport business I moved cars for a living mainly like people who bought in sold cars on eBay or auctions and stuff and a guy named Gary Remy who I still remember I lived in Houston at the time he came in our office was hoping it was the SEO and stuff he’s like hey you guys got to sign up for this site called LinkedIn and we’re like what is that and he’s like sign up for and you get tons of customers from it you just got to connect with people and so I sign it for LinkedIn and sure enough I got addicted to it I mean this is so cool because iPhone I can talk to people and I can get a lot of business from I saw the business value...

I conducted this interview with Erik back in November of 2016.
Intended to release it under the Takeover Tuesday banner, I held it back when I came over to the McMethod.
It is a very important episode and one every entrepreneur should listen to.
A great many of you will have experienced exactly what Erik speaks of.
The “secret sadness”.
He has had this particular “sadness” inflict itself on his life three times.
Each of these events spiked with a “harajuku” moment.
A realization which said he could not move further down the path.
Erik admits much of this is painful to state.
Vulnerability is not seen as an admirable business trait.
By talking about this though it will shift into the open.
Freeing others to talk about it too.
What impact does this have on your life?
Your family?
Your clients?
Erik goes into painstaking detail about this most intimate subject.
This is a superb episode.

In this episode, you’ll discover:

* The stunning “kids and I will be homeless” email he woke up to one morning.
* The truth behind the 5 options you have of dealing with your “harajuku” moment.
* A little-known secret can steer you through these type of events with confidence.
* How to avoid falling into the “prostitutes, drugs and alcohol” scenarios.
* The “seat-belt” moment which instigated Erik losing 60 pounds.


Mentioned:

* Stafford Marketing
* Erik Stafford on Facebook
* Erik Stafford’s blog
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody today on the show we have Eric Stafford. I think I first heard about Eric from buddy of mine
Colin Theriot, and you guys are good buddies Eric?
Erik Stafford: We are. I’ve known Colin for a number of years he’s a very good dude.
David Allan: Now you come from an advertising and design background you’ve won a bunch of awards and you’ve been a serial
entrepreneur, product creator and soforth lending your expertise to multiple businesses over time how did you get into the, you know, the advertising world and maybe take us through your sort of
superhero origin story about how you got into all this.
Erik Stafford: No sure absolutely so on you know I guess you could probably say gave that my life has been a series of realizations and moments where I just you know sort of was like well this just isn’t gonna cut it anymore and I’m not sure if you could say that’s true about everyone but I think that’s probably true about most people I thinkmost people you know when they look back on their life with a critical eye they can kind of see where they had these very specific moments where they just decided look something’s got to change
right and I know that I’m a marketing wonk so I read a lot of books I know that Malcolm Gladwell called this a Harajuku moment. A moment… a defining moment right? And I think Tim Ferriss may
have had stolen that from him and used it and what his folks as well but the first one that I can think of specifically as it relates to busines was you know I had two young kids and we had built a very successful advertising agency here in Southwest Florida but I

It has been five years since James was last on the show.
After recently catching up with John on his own podcast, he’s here to share what’s working now.
You can find James revealing other juicy business ideas on Episodes #4 and #47 (worth a listen for sure).
Since then, he has sold his SEO business.
Sold his website design business.
He’s ramped up his coaching business, wrote a book, and now works less and makes more cash-eesh.
He’s employing some new tools.
After coaching Ryan Levesque of ASK Method fame through his huge growth phase…
James understood the value of segmentation.
He’s employing segments right at the top of his funnel and it has made everything so much more efficient and valuable…
for both his clients and himself.
Super relevant.
The right support at the right time wherever business owners are on their journey.
Email wise, he’s been focusing on list health.
Deliverability and reputation. And killer email copywriting.
Listen to how he’s grown.
What he’s changed to make everything more effective and efficient.
In doing so he has found the sweet spot in his business.
The people he can get the best results for and are easy to work with.
James also talks about the effect his first, best-selling book has had on his business.
And what he’ll spill in his upcoming second book.
You should be able to take this quick, action-packed episode…
and make money with it immediately.
It’s that good.

In this episode, you’ll discover:

* Should you be doing live events for your business? James gives two powerful reasons you can’t do without.
* The game-changing effect James’ first book has had on his business.
* Email secrets of the P.S. and Dean Jackson’s “super signature”. Are your offers converting?
* The ways James is segmenting people entering his business. How he makes sure people see only what will help them now.
* One big email metric James looks at which always leads to more sales month after month.


Mentioned:

* James Schramko’s Super Fast Business
* James’ “Work Less, Make More” book
* John McIntyre on James’ SuperFast Business Podcast
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody we’re back for another edition of the podcast and today we have a very special guest, he’s actually been on two previous times – episodes number 4 and 47, he’s a fan favorite of our audience and I’m sure you’re going to like what he had to say today because we’re bringing it back full circle as he was last on the show quite a few years ago as it turns out and James Schramko is back! James, welcome to the show…
James Schramko: Hey, it’s really good to be back I was just catching up with John on my own podcast and we thought it would be fun to bridge our little five-year gap since the last time I was here or the time before that. Certainly a lot…
David Allan: Yeah…I think this is really going to ...

I first heard about Gabriella Rapone on a Facebook comment.
It was a thread involving two friends, marketers and former guests…
Justin Goff (Episode #158) and Dave Miz (Episode #145).
She is an inboxing and email copywriter expert…
having worked in some shadier areas of email in her past.
She talks about how she got into the email game.
How she helps business owners get their email game on point.
It’s a free-flowing conversation we jumped into so pardon the lack of the usual intro.
She drops a ton of knowledge.
Such as how to correct any problems you’re having getting your email delivered to the right place.
A lot of ideas and “behind the curtain” knowledge about Email Service Providers.
Authentication.
Triggers.
Writing emails.
We move fast through many issues and ideas in this short but action-packed interview.
I know it will help our listeners.
Whether getting your emails into your people’s inboxes…
or correcting the simple errors a lot of small business owners are making to boost your response…
Gabi delivers the goods.

In this episode, you’ll discover:

* The one mistake even experienced brands and businesses make in every single email.
* Email Service Providers. The good, bad and ugly. Who shoudl you be using?
* Why THIS email myth pushed by so many “experts” is dumb, dumb, dumb and what your emails should doing instead.
* GDPR mania. “Behind the curtain” truth on how it should have gone down.
* How to “gauge” when your business needs to “go it alone”. Have you reached this income level with your email?


Mentioned:

* Gabriella’s website
* Gabriella’s Email Maverick Facebook group
* Secrets To Inboxing course
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: If people are having some of these issue or they’re thinking about this and they’re brand new even and they’re looking to set themslevs up for success. What re some of the ESP’s you love and also if they’re starting from scratch what steps should they take to be proactive about avoidng problems?
Gabriella Rapone: That’s a great question. So that’s one of the two questions I always get. Which ESP should I be picking, which, you know, is a valid question because people want to know what is quick and easy.
Do I have a favorite one? It really comes down to what tools you need to make your business successful and I actually ahve this cheat sheet that I give to people that actually lists the priorities so that you know…OK lets say that you need 24 hour support. Right? email is a 24/7 game, its not a 9-5 game right? And we all know the problems never happen 9-5. They happen at 5:05 – so that’s it, depending on your business you know this is why I ahve this checklist because it really depends on what you need.
I often say I need 24/7 assistance. I need to know if there is a problem I can pick up the phone or I can speak to someone via chat and I can get it resolved.
Because If I am not emailing I’m not making money.

He was 16 when he started getting the marketing bug.
He attained a bachelor’s degree in marketing and found his way into Reitmans…
Canada’s largest women’s clothing specialty chain.
Then a company approached him and wanted him to interview.
It seemed secretive and unusual.
Curious, he took the interview and found something surprising.
The company recruiting him was PornHub.
With their 70,000,000 website visits and offering him a great budget and creative freedom…
they wanted to integrate into the mainstream.
He never thought he’d be working for a porn company, given his marriage and coming from a”nice Jewish family”.
Almost immediately he attended the adult industry’s version of the Academy Awards.
To quote Matt, it was a _____ ____.
Jump in and listen to what is one of the most intriguing interviews I’ve (David) ever been privy to.
His answers may surprise you.
The way you look at the industry may change.
Either way, you’ll leave this interview with some fresh ideas…
and an insight or three into what your neighbors are up to 🙂

In this episode, you’ll discover:

* What was it like to go from a “normal” company and into the world of adult entertainment? Matt explains a little culture shock.
* The surprising epicenter of the porn world. (Hint: It’s not in California).
* The honest, “no bull crap” statistics and insights about what people are up to every day. (Including hilarious Super Bowl data).
* The realities of making money in the adult industry. What “stars”make and do to make ends meet.
* How did Matt take his experience at Pornhub and transition to something new?


Mentioned:

* Matt Yanofsky on Twitter
* Alix Lynx
* Amanda Cerny
* David Allan’s Make Words Pay
* Brian Swichkow on Takeover Tuesday

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, I’m David Allan coming at you from Boulder, Colorado. We have an interesting entrepreneur on the show today who was recommended to me by another guest, Matt Yanofsky, how are you?
Matt Yanofsky: Yes sir, I am doing well how are you?
David Allan: I am fantastic. I’m up in the mountains, the air is nice, the weather is fantastic and the day ahead of me today will be tubing the rapids apparently.
Matt Yanofsky: Alright. Similar type scenario to where I am located in Montreal, Canada and we have our mountains close by as well. Weather is pretty good but if you call me in six months I will definitely be complaining about the cold.
David Allan: Well, I’m from Winnipeg, Manitoba so I know all about freezing cold weather – which is part of the reason I’m here now.
Matt Yanofsky: My dad actually used to own a business in Winnipeg on Jarvis street.
David Allan: Get out of here! That’s awesome.
Matt Yanofsky: There ya go. There’s a Winnipeg connection and I went to a Blue Bombers game once.
David Allan: Sorry to hear that (laughing). Hopefully, it was in the 80’s.
Matt Yanofsky: No, I’m not that old, unfortunately.
David Allan: Alright, let’s just dive right in and what we normally like to do I start with your superhero ori...

For the last few years, McMethod founder John McIntyre has been on a journey.
He hesitates to call it a spiritual journey, but rather a journey of self-discovery.
He’s been learning to work with his own emotions.
Years ago, fresh off a Richard Branson event on Necker Island, he appeared to be living his best life…
Penthouse apartment with a great view.
making great money.
Tropical location.
Yet, while he wasn’t depressed he wasn’t happy.
He spent five or six years going in circles by trying to “throw his brain” at the problem.
Finally, he uncovered the secret.
He learned to FEEL is feelings.
Sounds weird, right?
It was an epiphany.
So why should YOU care?
Simple…
…it has taken John’s performance in all aspects of his life to a new, unimaginable level.
The best part is, he doesn’t TRY anymore.
It’s automatic!
Sound like something you might want in your life?
Listen to John break it all down now.

In this episode, you’ll discover:

* Do certain situations stress or “trigger” you? Find the root cause why you react this way now.
* How John’s “ideal life” made his situation worse and could be doing the same to you.
* Plagued by negative thoughts surrounding your dreams and goals? Remove THIS, and like magic, you move forward.
* Are you one step removed from your feelings? Take the “pizza test” and find out today.
* Discover the “surgery” that will save you the next 20 years of your life.


Mentioned:

* That Which Is Aware
* The Presence Process by Michael Brown
* “The Work” documentary
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody, we’re back with another edition of the podcast and today we have someone who hasn’t been on the show in a while – John McIntyre, he started this podcast and he’s back on the show and he has some very interesting things to say. John, welcome to the show.
John McIntyre: Thanks for having me Dave, it’s good to be back.
David Allan: Yeah it’s good to have you brother, it’s always fun when you’re on the show, we always have a good time, and something we’re going to talk about today I think is very important because this affects a lot of people not just of course in the marketing game but in all aspects of life all walks of life. And, this is a journey you have been on for a couple of years and I’m just going to let you take it away and tell us what you’ve been up to and what you have discovered.
John McIntyre: Ah, yeah man, where to start, where to start. So I emailed you and said let’s do a podcast on something that no one is really talking about. Not funnels and copywriting and of course o this podcast it’s all about emails and copywriting and freelancing, how to get clients and things like that. But what journey I have been on the last few years – I don’t want to call it a spiritual journey because that word is so loaded

In 8th grade she made her intentions known.
She told her father she wanted to leave India and go to America.
Her father became more confused later why she didn’t focus on one discipline.
Reekita though knew the link between psychology and advertising, so she studied both.
When she couldn’t stay in the U.S.A. any longer, she longed for a way to get back.
She wished she could “teleport” back there.
It was then she learned of Microsoft HoloLens.
This began her climb down the extended reality rabbit hole.
She has been waiting for a long time for 2018 to come and these technologies are now in full emergence.
Now she’s helping business owners use these amazing tools for their business.

In this episode, you’ll discover:

* Why augmented reality is the first step for your business into extended reality.
* An intriguing presentation of virtual reality from a magician’s conference.
* Why extended reality is the perfect medium if you know why people REALLY buy.
* The fastest known way to use this techniology in your business now.
* The “hidden” benefit augmented reality provides to your customers. This will make your business addictive.


Mentioned:

* Reekita Gala on Facebook
* Reekita Gala’s NEW podcast
* Jay Abraham
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody we’re back with another
edition of the podcast I’m David Allan from makewrodspay.com and we’re here with a very special guest today I’ve been talking with her a lot recently before we did this podcast and she’s got some very interesting things that she’s into which are rapidly exploding onto the scene – Reekita Gala welcome to the
show!
Reekita Gala: Thank you so much hello everybody.
David Allan: Now this is gonna be a very interesting podcast I think because these are some new technologies but they’re sort of they’ve been around for a while but now they’re finally, sort of getting into the hands of “regular people” right it’s getting past the stage of creation and development and stuff and it’s getting to actually start making an impact in the real world for real people’s businesses but let’s go back when you were slightly younger tell us how you got into all this virtual reality extended reality type technology stuff.
Reekita Gala: I think when I was in eighth grade I had told my father that I I belong
from India by the way so when I was in
eighth grade I do not father I do not
want to stay in India
I want to go when settled in America
what do you know what America is like I
want to go and settle in America I
didn’t know anything to be honest okay
we’ll see when you grew up what you want
to do went on so and I was very sure
that I want to settle in America that’s
it and what I wanted to do and all those
things were not such but I always wanted
to do a business and do something
different than what everybody is been
doing
eventually I took my masters I mean I
took my bachelor’s in psychology and I
also took another bachelor’s in
commercial arts and advertising okay so

Joel began to wonder early in his life…
…what separates people who make a living doing magic and those who do not?
They work more.
Period.
His father was not as enthusiastic and ordered Joel to get an education.
“If you’re going to be a bum, at least be an educated bum.”
What was the answer to fulfilling his goal of turning pro?
Marketing.
From an excellent professor in his college marketing classes to the works of Dan Kennedy…
…Joel accumulated marketing knowledge and savvy and took the most important step…
He put it into action.
Soon he was performing often for birthday parties.
Then preschools.
Summer camps.
He even sold Santa Claus.
Sit back and listen.
Joel’s been making a living using classic direct marketing techniques for a long time.
A return to fundamentals is always like re-reading a good book.
Sometimes you lose your way with all the newfangled media.
He drops some excellent knowledge in this episode.

In this episode, you’ll discover:

* The number one method Joel uses to go into the many markets he works. (Is your small business using this?)
* The allied arts to magic are many (ventriloquism, mentalism, pick-pocketing etc.). Do you know THESE allied marketing arts?
* The way Joel stands out from other magicians when he enters a market and how you should do the same.
* Joel’s honest, “no bull crap” advice about testimonials and social proof.
* Clear and straightforward practical psychology of attracting work to you.


Mentioned:

* The World of Dr. Magic
* Joel Ray – The Gentleman Magician
* Dr. Magic on Facebook
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody – we’re back again for
another edition of the podcast I am David Allan and today we have a very interesting guest is personal friend of mine who I have become closer here in the last couple months because I’m in New Orleans visiting and I have another magician friend of mine
works in an entirely different venue – in fact several venues and he does a lot of marketing. His marketing skills go back
decades and so I would like to welcome Joel Ray to the show, how are you?
Joel Ray: I’m fine and I like how you worked in that I’m an old guy and my marketing skills go back many decades or as the
director of my TV show used to tell his parents – not his parents his daughters, just to say that Joel is as old as dinosaur dung.
David Allan: Well your social insurance number was like three
right?
Joel Ray: Yeah but that’s our little secret Dave thank you for telling everybody and ruining it.
David Allan: Now take us back because you’re a full time magician that’s what you do this for a living here…
Joel Ray: Right, yeah I don’t have a real job…
David Allan: Yeah you don’t have like another day job
Joel Ray: Right people ask me that what’s your day
job? I go this is my day job, my night job, my all the time job…
yeah so take us back to
the beginning of all this how did you
get into magic and then how did you you
know transition into the venues that
you’re in now okay I’ll make it sho...

Lauren went to school in NYC for costume design.
When she finished, she found no one was beating down her door job-wise.
She had many elaborate scenes found within her imagination…
…and decided to express them in a way that didn’t break the bank.
By making tiny worlds.
She threw up a few of her creations on Etsy and when people snapped them up it surprised her.
Pretty soon her hometown newspaper was clamoring to get a story.
Then she woke up to find out she was in the New York Times.
She hit the “circuit”, meeting other miniature conventioneers ad customers purchasing her creations.
Her love for research and reproducing authentic historical documents and other pieces…
…extended to helping with an Escape Room.
She has a keen designer’s eye and her work is nothing short of exquisite.
Listen for yourself as her and I delve into some of the products she offers.
Explore the ways she is selling to her awesome fans.
I’m sure your creativity will jump into high gear too!

In this episode, you’ll discover:

* How one “mix-up” lead to even more intrigue and mystery amongst her customers.
* Can you offer your products and services in similar creative ways? (The haunted dollhouse is GOLD.)
* The clever way Lauren’s “persona” is facilitating all her products.
* Story-telling ideas abound in this episode. Can you take one and put it in place right now in your business?
* Listen to her discuss design and now take a look at your logo…your graphics…your products.


Mentioned:

* Lady Delaney’s “Letters From Dead People”
* Lady Delaney’s Instagram
* Lady Delaney’s Etsy shop
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody, we’re back for another edition of the podcast and today I have Lauren Delaney George on the show a longtime friend of mine I haven’t seen in like a couple years…
Lauren Delaney George: way too long
David Allan: I met you through another magician friend
of mine right and you actually took a picture of us that’s still floating around if ypou remember and you are… would you
call yourself a miniaturist? Is that
Lauren Delaney George: That’s pretty good
David Allan: I was thinking about that on the way over… she makes miniatures that are miniatures…
Lauren Delaney George: I guess so yeah it’s always hard to explain to people what it is that I do. I get some interesting looks…
David Allan: Yeah and I’ll put the Instagram in the links and stuff to people to check it out but you have some of the most
fascinating little scenarios and scenes set up in your Instagram and your Facebook posts and stuff which you know these tiny little well it’s dollhouse furniture yeah but you create these
magnificent worlds I would say that feel…because the quality of your work they feel real it’s you know I got grew up in
Canada and I don’t know if Americans can will relate to this but like Friendly Giant was a big show in in Canada I think it’s like a British show or something but he would come in the giant this one called regular-sized person who’s playing a giant...