This week on The MCA Prodcast Pat Murphy is joined by Simon Elms, Founder of Eclectic Music & Bark Soho. Simon is a multi-award-winning composer, arranger, and producer with over 30 years of experience spanning film, television, and advertising. In advertising specifically, Simon has crafted bespoke music for high-profile global campaigns for brands such as Coke, Ford and HSBC.Simon has developed a reputation for his musical insight, creative agility, and sonic precision. His original com...

This week on The MCA Prodcast Pat Murphy is joined by Edward East, the Founder and CEO of Billion Dollar Boy. Since its inception in 2014 the agency has become a global leader in creator marketing, delivering integrated, creator-led advertising at scale for the world's leading brands. Ed talks us through the story behind BDB; back in 2014 Ed recognised something fundamental that many brands are only now beginning to grasp – creators aren't just media channels, they're storytellers, producers,...

This week on The MCA Prodcast Pat Murphy is joined by Nils Leonard, Founder of Uncommon Creative Studio. Nils has spent over 25 years in the advertising and design industry working across some of the most recognised agencies in London. Nils was voted into Adweek’s coveted Creativity 100 and was named The No.1 creative person in advertising globally by Business insider, and is listed as one of the Sunday Times 500 most influential people in the UK. Nils loves and values production. He describe...

This week on The MCA Prodcast Pat Murphy talks with Steve Davies, Chief Executive at the Advertising Producers Association, the trade body for UK commercial production, editing, post production and music and sound design companies. The aim of the APA is to create the best possible business environment for its members, addressing challenges and connecting them with opportunities. Steve’s career began in law where he was partner at a London law firm, before moving into Sports Television....

To mark the end of a really successful season 3, we bring you a very special episode of The MCA Prodcast as we look back on some of our favourite bits of advice that guests have given us over the last few months. Pat Murphy has been lucky enough to sit down with some of the real shining lights in our industry and we’ve covered so many different topics; from creativity and storytelling, to leadership, nurturing new talent, technological developments and even exploring entirely new ways th...

This week on The MCA Prodcast Pat Murphy talks to President of The Mill, Mark Benson. Before the brands merged Mark was CEO of MPC Advertising – the Moving Picture Company - under whose leadership the organisation was transformed into a multi-award-winning global creative studio.Mark and Pat reminisce on their early days as runners, and how that shaped them for their future careers. Mark reflects on how client service was something that always fascinated him, and MPC’s commitment to clients a...

This week on The MCA Prodcast Pat Murphy talks to Lisa Lavender, MD of British Arrows which is the UK’s longest running and most prestigious moving image advertising awards. Prior to this Lisa was founder of The Traffic Bureau and CEO of Adstream UK.Lisa originally dreamt of being a choreographer but found her way into advertising, starting out as a production assistant. She talks us through how her career began, her temporary move to Canada, and how she launched The Traffic Bureau which was ...

This week on The MCA Prodcast Pat Murphy talks to Global Managing Director at RSA (Ridley Scott Associates) Films Kai-Lu Hsiung. From reception to Production Assistant, Producer, and then Managing Director, Kai is a shining example of production meritocracy so is the perfect person to talk to about nurturing talent and developing creative careers. Now as Global Managing Director, Kai ensures that RSA maintains its place as one of the world’s leading production houses, and continues to create ...

This week on The MCA Prodcast you’ll hear one of the brilliant panel sessions from this year’s LBB and Friends Beach at Cannes. We are all story tellers, and this panel is about the power of storytelling and how creativity can be crucial to the success of any business.Pat Murphy chairs the session and is joined by:· Doerte Spengler-Ahrens - Chairwoman of Jung von Matt and President of the Art Director’s Club (ADC)· Upasana Roy - Global Creative Strategy...

This week on The MCA Prodcast Pat Murphy talks to Carl Addy, Executive Creative Director at The Mayda Creative Co. Carl delivers ground-breaking visual work in design, digital media and immersive VR technology. He works in both live action and animation, combining his obsession with music with his knowledge of digital trends and film making.Carl explains the name ‘Mayda’, where it came from and how it embodies their company philosophy. ‘It's a bumpy ride, it has unknown outcomes and actually ...

This week on The MCA Prodcast Pat Murphy talks to author and copywriter Paul Burke, the most successful radio writer and producer in the world. Paul’s written many of the nation’s most-loved commercials and won many awards for his work through the years. As well as being a published author, Paul has recently adapted two of his books for the big screen; films which are currently in development. Paul shares the reason for his passionate love of radio, and reveals how he was drawn to ...

This week on The MCA Prodcast Pat Murphy talks to Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP). AICP represents the interests of independent companies that specialise in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. Matt looks back on his 30 years with AICP and considers how the industry has changed (or not) in that time. “I think probably more has stayed the same than chang...

This week on The MCA Prodcast Pat Murphy talks with Wesley ter Haar. Wesley is the co-founder of Media.Monks, a digital-first marketing and advertising services company that connects content, data, digital media and technology services across one global team built from the bottom up. He sits on the boards of SoDA (The Digital Society) The One Club and S4Capital.Wesley shares with us how he went from being an intern at Vodafone, to founding Media.Monks, and then merging with S4Capital. Wesley ...

This week on The MCA Prodcast Pat Murphy talks to John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity. He was a founding partner of Saatchi and Saatchi in 1970 and founded Bartle Bogle Hegarty in 1982.John looks back on his career, including launching Saatchi and Saatchi and reveals why his name isn’t above the door! He also tells the story of receiving his knighthood from The Queen and describes the event as ‘all the pomp without the pomposity’!...

This week on The MCA Prodcast Pat Murphy talks with Global CEO of MullenLowe Global Kristen Cavallo. Previously, Kristen stewarded The Martin Agency to great heights, including being named as U.S. Agency of the Year, Ad Age’s Agency of the Year and making the Fast Company Most Innovative Companies list. Kristen is a leading voice in the advertising industry, taking on important social and business issues, serving as a champion for equity and inclusion, defending the integrity of original crea...

To mark the end of a really successful season 2, we bring you a very special episode of The MCA Prodcast as we look back on some of our favourite bits of advice that guests have given us over the last few months. Pat Murphy has been lucky enough to sit down with some of the real shining lights in our industry and we’ve covered so many different topics; from diversity and inclusion, to AI, virtual production, and the seismic shifts that have happened in advertising production in recent ye...

This week on The MCA Prodcast Pat Murphy talks to Andrew Robertson, President & CEO of BBDO Worldwide where he’s worked with some of the world’s biggest brands including Meta, AT&T, FedEx, GE, Mars Inc., PepsiCo, SAP and Wells Fargo. He has been inducted into the American Advertising Federation Hall of Fame and currently serves on the Board of Hope Funds for Cancer Research.Andrew reflects on his first experience in sales – selling vacuum cleaners door-to-door in his local town. What ...

This week on The MCA Prodcast Pat Murphy talks to Anastasia Leng, Founder & CEO of CreativeX, a technology company that powers creative-decision making for the world’s best brands by helping them to measure creative efficiency, consistency, representation, and impact across all creatives worldwide.In this episode Anastasia talks us through the birth of CreativeX and how it works to measure creativity against a number of benchmarks – providing data in both pre and post-production. “I don't...

This week on The MCA Prodcast Pat Murphy talks to Melania Kulczycka, Client Director at VuFinder Studios. Melania has supported the execution of projects using virtual production technology for brands such as Beko, Bosch, Veet, Calgon, and many others. Vufinder is a virtual production studio that utilises LED screens, Unreal Engine, tracking systems, 3D environments and more. Melania explains how her fascination with technology took her to a career in virtual production via aerospace, even wo...

This week on The MCA Prodcast Pat Murphy talks to author, speaker, and podcaster Rishad Tobaccowala whose extensive career has covered almost every area of marketing and strategy. Rishad spent nearly four decades at Publicis Groupe, and spent time as Chairman of Digitas and Razorfish, two of the largest marketing transformation agencies in the world with over 11000 employees. He was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed...