For this season finale we have the pleasure to chat with Bernardo Möller (House of Bō) brand founder along with his life and business partner Giancarlo Perez. The brand hails from Miami, Florida. House of Bo is a gender-neutral brand which has worked with world renowned Perfumers utilizing highest quality of raw, natural & sustainably sourced ingredients.The brand’s ethos is to celebrate the ‘’rawness’’ of nature in its natural and unaltered form. The house of Bo ‘’the house of the B...

Today we receive a great guest Serhat Okyay to discuss a very interesting brand. Unique’e Luxury Perfumes. A brand that pride themselves on utilizing only the finest ingredients available to create refined, luxurious and captivating niche fragrances... Unique’e Luxury hails from Turkey, the brand was founded by Muhammet Serhat Okyay and Selim Özen. Their first collection of fragrances was releases in 2018 and created in collabration with perfumers: Jorge Lee, Sylvain Cara, Selim Öze...

Today we have to pleasure to chat with Jordi Magrans founder, perfumer and creative director of this family-owned brand that hails from Spain and started with his great-grandfather (an herbalist) back in 1948. Almah Parfums 1948 is a Barcelona-based brand founded in 1997. The main business of the brand is the production of natural essential oils and compounds with its factories in Barcelona, Spain and India. The brand's first personal fragrance collection was announced during Pitti Fragr...

Today we have to pleasure to chat with Carlos Huber Arquiste Parfumeur’s brand founder. Carlos was drawn to Mexico's architecture and history, and is an avid passionate traveler since young, Carlos Huber first pursued the study of architecture and historic preservation at prestigious universities in his hometown of Mexico City, in Paris and New York, where he graduated with honors in Historic Preservation at Columbia University. His diverse experience includes meticulous residential and comme...

In this episode let’s discover Blocki Perfumes - A niche brand that hails back to the 1800’s and was reinvented as a brand in 2014 which honors historic compositions with a contemporary flare! In today’s episode we’re chatting with brand founders, Tammy and Tyler Kraemer and joined by their marketing director LC James. TOPICS OF THIS CHAT:· America’s very first niche brand? Where did it all begin... · John Blocki, from Chica...

In this episode we get a little ‘’personal’’ with Michella Curly aka curlyfragrance on YouTube. She has made an impact during the pandemic and never looked back. Today her fragrance channel is one of the most viewed which has a very fun and ‘’fresh’’ approach. Let's delve into her journey and find out what's next for her on this chat... TOPICS OF THIS CHAT:· Where did her journey begin... · Making and impact and changing the ...

She is a world-traveler and a multi-cultural and multi-talented artist. Meet Eva Petrič, born in Slovenia, she lives and works between 3 cities: New York City, Vienna, and Ljubljana, creating interesting works in photography, video, performance, poetry, installation, writing and perfume blending...In today’s episode we’re going to delve in her works and most specifically in her DBE Fragrance creations – ‘’Databank of Emotions’’ fragrance line. TOPICS OF THIS CHAT:· &nb...

In this episode a topic that is generally ignored but should most definitely be taken seriously. I had the pleasure to meet Roques in Oman and discover his incredible role and work in sourcing of ingredients in a very diligent and sustainable manner for the past thirty-plus years. Dominique Roques has been sourcing essences and extracts for the perfume industry for over thirty years. He was the head of sourcing at Firmenich, a leading developer of perfumes for the world's top fragrance luxury...

In this second episode of our fourth season, I had the pleasure to have an outstanding conversation with Blackcliff’s Parfums brand founder Tomlinson Bynoe and Perfumer Kyle Mott-Kannenberg. Blackcliff is a Barbadian brand that offers exotic and bold fragrances that are both inspirational and powerful, outlining the breathtaking landscapes and elements of the Caribbean island... I am also happy to report that Blackcliff Parfums will be gracing us with their incredible c...

Welcome to the Max Chat Season 4:In this fourth season opener episode, I had the pleasure to chat with multi-talented perfumer and chemist Aaron Terence Hughes. He has disrupted the market with his long-lasting, intriguing and powerful fragrances some with their polarizing names such as: Slut, Boss Bastard, Boss Bitch... However, the fragrances are much more than just a thought-provoking name – there’s so much more to these compositions than meets the eyes (or nose)... I am ...

Today we have the pleasure to chat with one of the most talented perfumers of our time: Geza Schön – he’ll take us through his journey when it all started, upcoming projects and curiosities about his passion and about himself. He is a German master perfumer, based in Berlin. He trained at Haarmann & Reimer and has worked with great brands such as: Clive Christian, Diesel, Ormonde Jayne, FCUK, biehl parfumkunstwerke, and Boudicca to name a few... In 2006, Schön created the brand ...

In this episode we have Pierre Guguen, a gentleman who has two passions - music and fragrances. Hence the creation of L’Orchestre Parfum, depicting the instruments, artisans, musicians and music genres which inspire note-perfect perfumes '‘to smell and listen to…’' In this chat we’ll learn a bit more about the man behind the concept and we’ll learn about the creations themselves... So, get comfortable, listen and enjoy! TOPICS:How it all started… Creative conc...

Season 3 - Episode 7: Sarah BakerArtist and Creative Director Sarah Baker works with some of the world’s most daring and innovative noses to create distinctive, gender-optional fragrances drawing on a myriad of inspirations. Sarah Baker works closely with carefully selected perfumers—all of whom are named on each fragrance—in a process of mutual inspiration and creativity to arrive at exclusive, luxury fragrances. Each one is an insight into the imaginations and craft of today's cutting...

It all started by ''accident'' from his father meeting one of the greatest perfumers of our time: Pierre Bourdon at an airport in which then took Julien under his wing which allowed him to learn the ropes and skills from a master-perfumer himself, where as he describes he was able to inspire us with his creations through the years as he says quite eloquently ‘’perfume is an art where you can express your feelings, emotions and memories…’’As they say, the rest is history! Julien Ra...

He’s a teacher, creative director, writer and above all a fragrance lover and collector. Today we’re talking with Steven Gavrielatos aka Resolessence a fellow YouTuber for over a decade on the platform he shares his passion for fragrances in a very eloquent and educational manner through his channel with daily videos. In this chat we’re going to get to know him a little bit better and talk about his journey and other interesting facts and perhaps even some ‘’controversial’’ fragrance in...

He’s Entertaining, Interesting and Eccentric. Notice that I wrote in capital letters?! That’s because my guest is a Capital Perfumer with the full essence of the word with his incredible portfolio. He has a reputation that precedes him when it comes to creativeness and qualitative work. It was great fun and extremely educational to chat with Master-Perfumer: Christophe Laudamiel TOPICS:When/How did the Passion begin? The creative process, how to transpose emotions into a bottle!&nbs...

Welcome to the MaxChat, Season 3, Ep.03 In today’s episode we’re chatting with Victor Wong owner & director of Zoologist Perfumes an innovative Canadian Niche Perfume brand:zoologistperfumes.com From game-designer to perfume lover and brand founder, Victor Wong shared his journey and the creative process behind his enigmatic animal inspired creations, what sets the brand apart from other perfume brands and upcoming projects… Have a question? Want t...

Welcome to the Max Forti chat, Season 3, Ep.02. For the second episode we’re talking with the founder and creator of a very exciting and game-changing niche perfume brand that took the art of perfume making to new heights: Scents of Wood: https://scentsofwood.com/ It was such an inspiring episode to chat with Fabrice Croisé and learn more about Scents of Wood, the creative process and upcoming projects… Join the subscription program to discover the brand...

Hello everyone and welcome to the Max Forti chat, Season 3, Ep.01.For this season opener I wanted to go with something interesting and attention commanding. Nothing better than the somewhat ''controversial'' and conversation provoking book:THE GHOST PERFUMER: https://www.theghostperfumer.com/I had the pleasure to chat with author: Gabe Oppenheim to discuss some of the best fragrance creations over the last few decades in detail and their creators, the ''hidden'' ghost perfumers as it we...

In this episode we’re chatting with French Perfumer - Antoine Lie Antoine is an accomplished Perfumer that loves to create without constraints or restrictions, he values the true creative and organic process and he believes that the scent should take you to places and emotions you’ve never experienced before… Antoine Lie was raised in Strasbourg, France, where he studied chemistry before moving to Grasse to study fragrance at Givaudan under Jean Carles. After an apprenticeship to ...