If you’re an Instagram user and want to grow your business or audience on Instagram, listening to this episode with The Instagram Queen is a MUST! Sue B. Zimmerman is a recognized Instagram influencer that trains and coaches people and businesses on how to use Instagram to grow their Instagram accounts and increase their business presence on Instagram.

Jason Portnoy is an experienced ad manager. Jason and his agency successfully manage more than $50M in ad spend for their clients. In this episode of The Marketing Plan Podcast, All Advertising Works, Jason talks about the misconceptions about advertising, why some people say "[INSERT AD PLATFORM HERE] advertising just doesn't work for me" and why that's just an excuse. As a business owner, it's important to be top of mind. You need to build trust and credibility. Jason gives you tips on how you can use social media to build that trust so when consumers/clients NEED a company like yours, YOU are the one they contact. You'll also discover the number one reason businesses fail with advertising and why your offer is so important to your advertising success. (Surprise: 75% of what it takes to make your online ads successful has NOTHING to do with the platform.) You'll also learn about the whole purpose of an ad -- and it's probably NOT what you think...And there's so much more valuable information! If you want your social media marketing to be successful, this is a must-listen-to episode!